Line Friends

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Line Friends
InventorKang Byeong Mok
(South Korean Designer)
ManufacturerNaver Corporation

Line Friends (stylized as LINE FRIENDS) are featured characters, invented by South Korean designer Kang Byeong Mok, based on the stickers from diverse applications of the South Korean internet search giant Naver Corporation and the Japanese messaging app Line. Released in 2015, the characters are used in various products, animations, games, cafes, hotels and theme parks. The brand is currently managed by its subsidiary Line Friends Corporation since 2015.[1][2][3][4][5]

Line Friends Store in Hysan Place, Hong Kong

Apart from its online store, physical stores have been opened in Seoul, South Korea, Tokyo (Harajuku), Bangkok (Siam Square), Shanghai (Huaihai Road), (Xintiandi), (Wujiaochang), Chengdu (Sino-Ocean Taikoo Li), Guangzhou (Grandview Mall), Chongqing (Guotai Plaza), Shenzhen (Coastal City), Nanjing (Katherine Park), Beijing (Beijing Yintai Centre), Hangzhou (Hubin Intime In77), Hong Kong (APM Mall), Taipei, Singapore (Funan Mall), New York City (Times Square) and Los Angeles (Hollywood Boulevard).[6][7]


The original Line characters were created by Kang Byeongmok (A South Korean Designer), also known as "Mogi" in 2011.[8]

Brown & Friends[edit]

  • Cony, Brown, Moon and James (added in 2011)
  • Boss, Jessica and Sally (added in 2013)
  • Leonard and Edward (added in 2014)
  • Brown's younger sister Choco and her best friend Pangyo (added in 2016)[9][10]
  • Sally's friends Elly, Louie and Ari (added in 2020)

Character information[edit]

  • Brown: Silent but has a warm heart. His expressionless face is charming, as a friend of everyone who expresses his mind more than words. He seems he doesn't care much. But, he has a shoulder to share and has a big heart to hear you. He loves Cony who is full of energy, and always there for his little sister Choco.[11]
  • Cony: She is bright, cheerful and full of passion. She gets super excited when she's with her beloved Brown. Cony's always curious and likes challenging new things, so she often make her friends surprised.[11]
  • Sally: With her unexpected charm, cute little Sally brings joy to her friends with full of bright and wild ideas. Don't be fooled by her cuteness, she might reveal the other side of her you've never expected!
  • Choco: Sweet, lovely Choco who loves fashion and sweets. She is shy like her brother Brown, but once you get to know her, she gets along well even with Brown's friends.
  • Moon: A funny guy whose face looks just like the full moon. No one knows where he came from, but he brings cheerful laughter to his friends with his wit and great humour.
  • Leonard: Sentimental Leonard likes to sing along with the sound of rain. He also loves to hang out with Sally and Edward, the so-called tiny little trio.[12]
  • James: Beautiful blonde haired James who loves himself the most. He may seem cool and chic, but to tell the truth, he's actually delicate and fragile.[12]
  • Boss: Loud and wild Boss is an ordinary salaryman. He shows up out of nowhere and gives good laughs to people.[12]
  • Edward: Edward is brilliant and always curious. He's also a racer who has a thirst for speed and an adventurer who dreams of the day becoming a butterfly![12]
  • Jessica: Smart and sassy Jessica. She always gives clear and punchy answers for friends who wants to chat about things.[12]
  • Pangyo: Our sluggish friend Pangyo, who likes to think and make interesting stuff. He is always content and has a smile on his face.[12]


Logo of the BT21 series.

BT21 is the first presentation from FRIENDS CREATORS, a project formed to create new characters for the Line Friends series. South Korean boy group BTS was the first artist of this project,[13] and the main theme of the project is to show the connection between BTS and Line Friends in terms of popularity in the world. It comprises eight special characters created by South Korean boy group BTS.[14] The character designs were based on original ideas and sketches by the group's members.[15] Videos of BTS designing BT21 were uploaded to the official BT21 channel on YouTube.[16]

The name BT21 is a combination of the group's name BTS and the 21st Century. Member Suga commented that the name should represent both BTS and the 21st Century so they would live for the next 100 years.[citation needed]

BT21 was officially launched by Line Friends in October 2017.[17]

Character information[edit]

  • Koya was created by RM. He is a baby blue koala with a violet nose and removable ears that fall off when he is shocked or surprised. Described as a deep thinker, Koya lives in the Eucalyptus forest and is always asleep.
  • RJ was created by Jin. He is a white alpaca who always wears a red scarf—when it is cold he wears a grey parka. RJ originated from Machu Picchu, hates shaving his fur, and loves to eat.
  • Shooky was created by Suga. His character is an extremely savage, mischievous, little chocolate chip cookie who is afraid of milk. He leads a cookie team called the Crunchy Squad.
  • Mang was created by J-Hope. His species is unknown as his identity is kept hidden by the horse-faced mask with a heart-shaped nose that he always wears. Mang loves to dance.
  • Chimmy was created by Jimin. His character has been described as a "passionate" puppy whose tongue is always hanging out. Chimmy wears a yellow hoodie and loves to play the harmonica. He does not remember his past.
  • Tata was created by V. His character is a curious, shape-shifting alien prince from the Planet BT with a heart-shaped head and a blue body with yellow polka-dots who spreads love across the universe.
  • Cooky was created by Jungkook. His character is a cute, but tough pink bunny with one bold eyebrow and white heart-shaped tail who wants to be strong and loves his body "like a temple". He loves boxing.
  • Van is Tata's AI robot. Half of his body is grey with an "X" eye, and the other half is white with an "O" eye. He is BT21's protector and was created by RM to represent BTS' fandom, A.R.M.Y.


Logo of ROY6 series

ROY6 is a character brand created by Chinese Millennial's idol Roy Wang, in collaboration with global character brand, Line Friends.[18] China's first and world's second FRIENDS CREATORS project, Roy Wang participated in every step, starting from initial sketches and storytelling to product planning.[19] Videos of Roy Wang designing ROY6 are uploaded on the roy6 YouTube Channel.[20]

ROY6 was officially released by Line Friends in November 2018.[citation needed]

Character information[edit]

  • Royan is a lion-looking sun descended upon earth from the sky, gives splendid sunlight to the people with his shiny mane.
  • Eddy simply loves being next to someone who needs courage and gives them a surprise hug
  • Long Long is a young and small dragon with an iridescent fin, Long Long brings luck to people and summons meteor showers with his magic wand.
  • Loudy is a chatty cloud, admires the earth more than the sky.
  • T-2000 is a clumsy but adorable robot, T-2000 shows people the future, which they hope to see on the screen.
  • Baobao Tree is a mysterious wish-bearing tree, Baobao provides a place of rest for everyone.


Nexon Racing Game "Kart Rider Rush Plus," BlackPink Jisoo, and Line Friends designed together this character. Chichi is a rabbit character based on Jisoo's nickname "Tuttle Rabbit Kim," which is well known to fans.[21]


Two anime series, LINE OFFLINE and LINE TOWN, were produced in 2013, picturing the Line Friends as employees for the fictional Line Corporation.[22][23]

Line Offline[edit]

Line Offline is an animated series created by Shogakukan Productions, based on salaryman characters working at "Line Corporation". All 114 episodes last about three minutes. The series was aired from January 8, 2013, to October 1, 2013.[24]

The episodes of Line Offline are not connected to each other. The idea behind the series is to represent the ordinary life of company employees (in this case Line's employees, hence the name "Line Offline"), in which every small problem could lead to awkward and hilarious situations that require some effort in order to restore the status quo.

Most characters from Line Offline are part of Line's universe (the characters who are shown in the animated series are also Line Friends, and can be seen by users in Line Messaging App and used as emoticons).


Episode No. Title
1 "Stare"
2 "Drowsy"
3 "Phone Calls"
4 "Complaints"
5 "Preso"
6 "Meeting"
7 "Snack"
8 "Sleepy"
9 "A Secret"
10 "Tired"
11 "Memory"
12 "Receipt"
13 "Lady Sally"
14 "Stomach Ache"
15 "Mask"
16 "Overtime"
17 "Fortunetelling"
18 "Magic"
19 "Physical Examination"
20 "Pressure"
21 "Surveillance"
22 "Diet"
23 "Security"
24 "Club"
25 "Souvenirs"
26 "Lunch"
27 "Bag"
28 "Battery"
29 "Cookies"
30 "Meeting"
31 "Dream"
32 "Cold"
33 "Stickers"
34 "Talents"
35 "Ice Cream"
36 "Office Lovers"
37 "Floating Tea Stalk"
38 "Trash Can"
39 "Garbage Can"
40 "Rice Ball"
41 "Tie"
42 "Summoned"
43 "Connie Glass"
44 "Mr. Moon Glass"
45 "The Manager Glass"
46 "Drinking Party"
47 "Mirror"
48 "Casters"
49 "Memory"
50 "Pranks"
51 "Security"
52 "Fart"
53 "Spilling Over"
54 "Original"
55 "The Ultimate Presentation Tip"
56 "I Don't Remember"
57 "Fortune"
58 "Intense! Haiku Club"
59 "The Boss Gives His All"
60 "Moon's Dirty Room"
61 "That Clinking Thing"
62 "Brown in the Restroom"
63 "Trashion Impossible"
64 "Ponnus Ponnu?"
65 "Prostration"
66 "The Cockroaches Strike Back"
67 "Loving the Centerfold"
68 "You're my Shangri-La"
69 "Love Those Masks"
70 "A Mixer with Flight Attendants"
71 "Ponnus Ponnu"
72 "Goodbye James, Part. 1"
73 "Goodbye James, Part. 2"
74 "Goodbye James, (Final Part)"
75 "Sally & the Dragon"
76 "Double Dragon"
77 "Outbreak"
78 "A Sticky Situation"
79 "Marital Fight"
80 "Welcome, Oil Baron"
81 "Sally's Psych Test"
82 "Consolation Party for Moon"
83 "Sally's Job"
84 "Curse of the Kokeshi Doll"
85 "A Saying He's Tempted to Use on Wednesday"
86 "Everyone's Wok"
87 "Umbrella of Kindness"
88 "You're not Going Home Tonight"
89 "Perfectionist"
90 "Moon's Secrets Exposed!"
91 "Just the Way Connie Is"
92 "Itching James"
93 "Boss! I Can't Hold It In!"
94 "Lovely Skin! Summer Makeup!"
95 "No Food was Wasted in the Making of This Episode"
96 "A Celebration for the Manager"
97 "Moon is Happy to Answer Any Question"
98 "Connie Does Her Best"
99 "A Trip to Hawaii for Two"
100 "Men Who Make Everyone Wet"
101 "Sally's Job 2"
102 "Who Wants to be a Zillionaire?"
103 "Oh Yeah! Let's Go to Atami!"
104 "A Heated Meeting"
105 "Intense Boss Story"
106 "The Marvelous Pudding That Always Sells Out!"
107 "The Private Life of a Capable Man"
108 "A Little-Known Horror Called Back Pain"
109 "A Little-Known Horror Called Money Issues"
110 "A Little-Known Horror Called Social Hierarchy"
111 "The Last Salaryman: Part One"
112 "The Last Salaryman: Part Two"
113 "The Last Salaryman: Part Three"
114 "The Making of The Last Salaryman"

Line Town[edit]


  • Cony (voiced by Aki Kanada in the Japanese dub and Sarah Hauser in the English dub) is a rabbit with a pleasant personality. She likes to go on a diet.
  • Brown is a Canadian bear who likes salmon a lot. He is silent, and has a crush on Cony. He becomes scary when he gets angry, and notes appears when he feels good.
  • Moon (voiced by Toshiyuki Morikawa in the Japanese dub and Michael Pizzuto in the English dub) is a manjū-shaped-headed man who loves the moon. His interest is playing video games. He sometimes tricks his friends when he is bored. His father is an adventurer.
  • James (voiced by Yūto Kazama in the Japanese dub and Daniel Garcia in the English dub) is a narcissist with long, blonde hair. He is obsessed with his appearance, and is afraid of high places.
  • Jessica (voice by Sachi Kokuryu in the Japanese dub and Catherine Fu in the English dub) is a cat who is knowledgeable about fashion and loves to cook a lot. She is Cony's best friend.
  • Sally (voiced by Atsuko Enomoto in the Japanese dub and Catherine Fu in the English dub) is a chick who usually helps her friends. She often stays in the windmill tree hollow in the park. She likes karaoke.
  • Boss/Mister (voiced by Nobuo Tobita in the Japanese dub and Michael Pizzuto in the English dub) is an almost completely bald middle-aged man with glasses. He appears as many different identities in every episode.
  • Leonard (voiced by Megumi Han in the Japanese dub and Jesse McCartney in the English dub) is a little frog boy that looks up to Moon. He refers to Moon as an "elder brother". ("Longing For")
  • Edward is a green caterpillar with a cap who often stays by Sally's side.
  • Cob Taro (voiced by Nobuo Tobita) is a cobra with a Mohawk hairstyle and an eye patch that escaped from the zoo and now has a part-time job at the burger shop.
  • Dorothy (voiced by Chie Kōjiro) is a hen who likes to take gossips. Cony fears her.
  • Mr. Kinoko (voiced by Mitsuru Ogata) is a beaver who owns a mushroom dish restaurant and can cook mushroom dishes very well. Kinoko is the Japanese word for mushrooms.


Episode No. Title
1 "Birthday" / "Hole"
2 "Salmon-chan" / "Party"
3 "Pinch" / "Smile"
4 "Reunion" / "Shadow"
5 "Divine" / "Art"
6 "Lottery" / "Quiz"
7 "Treasure" / "Siblings"
8 "Sleeping Habit" / "Diet"
9 "Bad Hair" / "Leader"
10 "Model" / "Hero"
11 "Mud Spheres" / "Ill-Faking"
12 "Scoop" / "Typhoon"
13 "Camp" / "Audition"
14 "Temptation" / "Babysitter"
15 "The Seventh" / "Devil Zombie"
16 "Friends" / "Salusa"
17 "Space (Part 1)" / "Space (Part 2)"
18 "Mister" / "Beach"
19 "Small" / "Big"
20 "Ice" / "Mr. Robot"
21 "Ninjas" / "Bottle Opener"
22 "Car" / "Jessica"
23 "Job" / "Insist"
24 "Where?" / "Train"
25 "Corn" / "Magic"
26 "Together" / "Playing Cards"
27 "Spies" / "Pirates"
28 "Judge" / "Broken"
29 "Once in Time" / "Happiness"
30 "Copies" / "Run Errands"
31 "Dorothy" / "Weather"
32 "Galaxy"
33 "Mr. Kinoko" / "Mountain Climbing"
34 "Musical" / "Evening"
35 "Good at Compliments" / "Apple"
36 "Cheerleaders" / "Part-Time"
37 "Stationary" / "Longing For"
38 "Can-Kicking" / "Upset"
39 "Father" (Line Town Christmas Special)
40 "Line Five" (Line Town Hero Special)
41 "Lake" / "Seed"
42 "Rickshaw" / "Dark Mr. Robot"
43 "Wild" / "Meatball"
44 "Beanstalk" / "Pie"
45 "Turnover" / "Hospitality"
46 "Line Five 2" (Line Town Hero Special 2)
47 "Secret" / "Deal With"
48 "Positive" / "Fake"
49 "Tiny" / "Son"
50 "Dice" / "Line Town"

Theme Songs[edit]


Line Rangers[edit]

Line Rangers is an animated mini series created to tie-in with the Line Rangers Mobile Game, which featured the Line character. It originally premiered as shorts on the Line Global YouTube Channel in 2015. It aired as a mini series on Cartoon Network Korea [25] in July 2018. An English dubbed version went up on Amazon Prime[26] in North America on July 20, 2018.



On November 21, 2019, it was announced on the official Brawl Stars YouTube channel that Brawl Stars would collaborate with Line Friends, adding new skins based on Line Friends characters.[27]

On December 12, 2019, Netflix collaborate with Line Friends to create an original animated series based on the characters from Brown & Friends.

See also[edit]


  1. ^ "Line Friends Has Plans for Global Domination | License! Global". August 2017. Retrieved 2018-04-02.
  2. ^ FRIENDS, LINE. "LINE FRIENDS to Open First Official U.S. Store in New York's Time Square in July". Retrieved 2018-04-02.
  3. ^ "A popular messaging app inspired Times Square's latest tourist trap". Engadget. Retrieved 2018-04-02.
  4. ^ "스마트 폰 속 이모티콘, 세상 밖으로". 시사매거진 바이트. Retrieved 28 April 2017.
  5. ^ "'라인(LINE)'은 일본製일까 한국製일까". 프레스맨 (in Korean). 5 July 2016. Retrieved 28 April 2017.
  6. ^ "How LINE captured Hong Kong hearts - Hysan Development Company Limited". Hysan Development Company Limited. 2015-10-23. Retrieved 2018-04-02.
  7. ^ "Japanese Messaging App Tries to Crack the U.S.... With a Store for Plush Toys". Retrieved 2018-04-02.
  8. ^ "Communicate the World's Information to Users, Connecting People and Information | OnLINE(オンライン)- LINEでは、こうしてます。".
  9. ^ "Meet the newest member of the Line Friends family". Stuff. Retrieved 2018-04-02.
  10. ^ Tan, Alicia. "Messaging app Line introduces new character to its cute family". Mashable. Retrieved 2018-04-02.
  11. ^ a b "LINE FRIENDS". (in Korean). Retrieved 2019-03-25.
  12. ^ a b c d e f "LINE FRIENDS". Retrieved 2020-03-03.
  13. ^ "BTS visits BT21 at Line Friends store in LA". The Korea Herald. September 18, 2018. Archived from the original on September 18, 2018. Retrieved March 16, 2021 – via The Jakarta Post.
  14. ^ "About Project". BT21 official website.
  15. ^ Herman, Tamar (October 20, 2017). "BTS' New BT21 Collab With Line Friends Blends Fashion, Emojis & K-Pop". Billboard. Archived from the original on October 21, 2017. Retrieved March 16, 2021.
  16. ^ "BT21". YouTube.
  17. ^ Abelman, Devon (February 8, 2019). "BTS Just Launched Adorable BT21-Themed Skin-Care Products for Acne". Allure. Archived from the original on March 16, 2021. Retrieved March 16, 2021.
  18. ^ "ROY6". Retrieved 2019-05-11.
  19. ^ "About Project". ROy6 official website.
  20. ^ "ROY6". YouTube. Retrieved 2019-05-11.
  21. ^ 김미희기자 (2021-04-10). "라인프렌즈, 블랙핑크 지수와 만든 '치치' 공개". 파이낸셜뉴스 (in Korean). Retrieved 2021-04-15.{{cite web}}: CS1 maint: url-status (link)
  22. ^ "Love LINE Friends? Then Check Out its Fun Little Anime Series! – Japan Info". Japan Info. Retrieved 2018-04-02.
  23. ^ "How Japan's Line App Became A Culture-Changing, Revenue-Generating Phenomenon". Fast Company. 2015-02-19. Retrieved 2018-04-02.
  24. ^ "Messaging App Line's Kawaii Characters Get Their Own Cartoon Series In Japan – TechCrunch". Retrieved 2018-04-02.
  25. ^ "Login • Instagram". {{cite web}}: Cite uses generic title (help)
  26. ^ "Prime Video: Line Rangers".
  27. ^ Brawl Talk: Brawl Stars Tiniest Update!, retrieved 2019-11-21

External links[edit]