Linus Media Group

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Linus Media Group Inc.
FoundedOctober 3, 2012; 10 years ago (2012-10-03)[1] in Surrey, British Columbia, Canada
Headquarters101-18643 52nd Avenue,
Surrey, British Columbia, V3S 8E5
Key people
  • Terren Tong (CEO)
  • Linus Sebastian (CVO)
  • Yvonne Ho (CFO)
  • Nick Light (COO)
  • Luke Lafreniere (CTO)
  • Creator Warehouse, Inc.
  • Floatplane Media, Inc.
  • LTT Labs
The Linus Tech Tips logo as of 2018
Sebastian in a 2013 promotional video

Linus Media Group Inc. (LMG) is a privately held Canadian entertainment company founded by Linus Sebastian and Yvonne Ho in 2012. The company owns and operates several YouTube channels and podcasts that cover technology, most popularly Linus Tech Tips (LTT), serving as their production agency and distributor.[2]

LMG's other channels, including Techquickie, TechLinked, ShortCircuit, and GameLinked have earned a total of 26.39 million subscribers and 9.16 billion video views between them.

After serving as the CEO of Linus Media Group for 10 years, Sebastian retired from this position effective July 1, 2023, replaced by Terren Tong. Sebastian and his wife, Yvonne Ho, remain the sole shareholders in the company, and Sebastian became Chief Vision Officer.


British Columbia native Linus Sebastian and several others launched Linus Media Group in January 2013 out of a garage,[3] while the company was incorporated in October 2012.[1] Previously Sebastian worked for the now-defunct Canadian online computer retailer NCIX and later on served as a host for the retailer's online video content.[4] Due to high costs and low viewership during the early days of the channel, Sebastian was instructed to create the Linus Tech Tips channel as a cheaper offshoot of the NCIX channel, to allow for lower production values without affecting the NCIX brand. He described TigerDirect and Newegg as competitors.[5] Linus Tech Tips was created on November 24, 2008.[6] He eventually left NCIX following a dispute regarding company management, negotiating an agreement in which he could keep the channel as long as he signed a non-compete clause.[7] Within two years of its establishment, in 2014 Tubefilter named Linus Tech Tips as being within the "top 1% of Google's preferred advertising channels" on YouTube for the technology category.[8]

Currently, LMG is headquartered in Surrey, British Columbia, Canada.[9] As of May 2023, it has over 100 full-time employees.[citation needed]

Beside their YouTube channels, the company has started and invested in several other side ventures:

  • Since 2017, LMG has hosted an annual event known as the Linus Tech Expo (LTX), a "convention featuring tech-focused content creators and personalities".[10]
  • Creator Warehouse Inc.[11] is a merchandise company founded by Sebastian that creates and sells LMG branded apparel.[12]
  • Floatplane Media Inc.,[13] doing business as Floatplane, is an online streaming service founded by Sebastian that offers creators a platform to upload and monetize their content.[14] One of its main selling points is its support for higher bit rate compared to YouTube. All videos are behind a paywall.[15]
  • In 2022, Sebastian announced the creation of LTT Labs, a company dedicated to testing the validity of manufacturer claims.[16]

On May 18, 2023, Sebastian announced that he would be stepping down as Chief Executive Officer and would be transitioning into a creative role, effective July 1, 2023. Terren Tong, previously an executive of Corsair Gaming and whom Sebastian worked under during his time at NCIX, was named to replace Sebastian as CEO. In the announcement, Sebastian mentioned he had received a buyout offer for the company from an unnamed entity, valuing it at around $100 million. Sebastian declined the offer.[17][18][19]

March 2023 hack[edit]

On March 23, 2023, Linus Tech Tips, TechLinked, and Techquickie were hacked and subsequently terminated due to a security breach.[20] The hackers changed the channel names, changing the main channel name to Tesla and started broadcasting two identical live streams which appeared to show deepfakes of Elon Musk, Jack Dorsey, and others having a conversation about Ethereum, GPT-4, and other topics.[21] The hackers also unlisted many videos and later re-published them as well as uploaded videos with titles that stated "DONOTUPLOAD" and subsequently changed the name to LinusTechTipsTemp to seem more legitimate.[22] Sometime before 11:51 am UTC, all hacked channels were terminated,[23] although it is unclear if it was by the hackers or by YouTube. Around 3 pm UTC, Sebastian published a message on Floatplane, saying that he had everything "locked down" and that he is working with Google to get everything reinstated.[24] At approximately 3 am UTC, all hacked channels were reinstated, with most unauthorized changes reverted some time later. A video was later published on the Linus Tech Tips channel about the incident explaining that an employee had downloaded a Trojan horse in the guise of a PDF file from a seemingly legitimate sponsor email.[25]

Notable videos[edit]

On January 2, 2016, Linus Tech Tips released a video demonstrating a computer capable of supporting seven individual users at once, with an estimated total cost of $30,000.[26] The video made technology news on a number of websites.[27][28][29]

In August 2017, the Linus Tech Tips channel uploaded a two part video where they were able to game at 16K resolution (15360 by 8640 pixels) using 16 4K monitors in a 4 by 4 configuration.[30]

In April 2018, the Linus Tech Tips channel uploaded a video claiming that Apple refused to repair Sebastian's iMac Pro after Linus Tech Tips staff damaged it in a product teardown,[31] a refusal that VentureBeat speculated is illegal.[32]

In December 2018, Linus Tech Tips released a four-part series detailing their experience buying a gaming PC from 6 systems integrators representing 3 different market tiers.[33] The series has gained over 12 million views and was covered in PC Gamer.[33]

In 2021, Linus Tech Tips released a three-part series showing the process of making an 18-carat gold Xbox Series X controller. The first video showed the prototyping, the second the making of the gold shells, and the third the reactions of employees at their headquarters.[34]


Gamers Nexus[edit]

On June 24, 2023, Linus Tech Tips uploaded a video demonstrating a prototype dual water block from Billet Labs.[35] The video involved Linus and fellow LMG employee Adam Sondergard testing the block with a GeForce RTX 4090 graphics card, even though the unit had been specifically designed for the GeForce RTX 3090 Ti.

Sondergard advised that they re-test the block using a 3090 Ti, however, Sebastian decided to publish the video of testing with the 4090, justifying this by saying that re-testing would not change the outcome of the video. Sebastian concluded that the dual design had no advantages and criticized the building experience, saying that consumers should not buy the product.

The review led to a video from Gamers Nexus, a tech YouTube channel, in which Gamers Nexus editor-in-chief Steve Burke stated that Linus Tech Tips had sold the prototype during a silent charity auction at LTX 2023 without the consent of Billet Labs. More broadly, Gamers Nexus accused Linus Tech Tips of "rushing content out the door" and tarnishing its "accuracy, ethics, and responsibility". They cited a number of a videos in which Linus Tech Tips had made mistakes which in the eyes of Gamers Nexus were corrected in an insufficient manner, or not at all.[36][37]

Sebastian made a written response to Gamers Nexus, saying that the company had experienced "growing pains" and would strive to increase the quality of their work in the future, but he defended not retesting the prototype with the proper graphics card as he saw that it would not improve the results and called the product an "egregious waste of money." Burke criticized this response as "unhinged" and "unapologetic."[38] Linus Media Group later agreed to compensate Billet Labs for the cost of the prototype.

A video featuring Sebastian, CEO Terren Tong, and CFO Yvonne Ho was later published to the Linus Tech Tips channel on August 16, 2023 apologizing for the handling of the prototype water block along with their response to the situation. In the video, Linus Media Group also announced that video production would be paused for a week while changes were made at the company.[39] The apology video was criticized for being monetized as well as featuring jokes about sponsorships and links to the channel's store page. The video was demonetized following the criticism.[38][40] The store page was also linked in the video's description, but Dexerto noted that this could have been automated by YouTube and not purposefully placed. In response to a comment on Floatplane, Linus Media Group's video sharing platform, suggesting the jokes be removed, Sebastian responded through the Linus Tech Tips account, saying that "We won’t be able to make everyone perfectly happy, so what we’re going to do is be ourselves—the best version of ourselves—and move past this," and asked "Is a little humor a bad thing...? Honest question."[41][unreliable source?]

Allegations of hostile work environment[edit]

On August 16, 2023, former Linus Media Group employee Madison Reeve, who was previously hired after appearing in a Linus Tech Tips video with Sebastian for winning a competition and left the company in late 2021, alleged within a Twitter thread of a hostile work environment while she worked at the company, including assault, sexism, and other inappropriate conduct. She was reportedly scolded for taking sick days, which drove her to commit self-harm because she saw it as "the only way in my mind to take a day off without being harassed for a reason why".

Reeve said that she did not previously make these allegations public because she "feared even more backlash from a community that was already attacking, defaming, and sending [her] death threats," and that her experience has been "eating away at [her] for 2 years." According to Reeve, the company suffered from problems with "ego and the bottom line" and that there was an "internal paranoia" about employees leaving the company and setting up their own content creation platforms.[42][unreliable source?][43][39][38]

In an email to The Verge, Linus Sebastian said that Reeve's allegations "aren’t consistent with [his] recollections", but said that Linus Media Group's human resources department would be conducting an internal review. In an additional comment, CEO Terren Tong said that along with the internal review of the allegations, the company would be hiring an outside investigator and publish its findings.[39]

List of YouTube channels[edit]

Channel Description Subscribers Views [i] Videos Creation Date
Linus Tech Tips Flagship channel; long-form technology-related videos 15.4 million 7.3 billion 6,590 November 25, 2008
Techquickie Short-form technology-related videos[33] 4.25 million 836 million 1,165 January 15, 2012
Channel Super Fun Miscellaneous videos and game show–esque challenges[44] 1.28 million 357 million 194 May 28, 2014
TechLinked Technology and gaming news, produced thrice-weekly; also a podcast[45] 1.83 million 469 million 885 May 3, 2018
LMG Clips Highlight clips from popular videos and livestreams[46] 555,000 222 million 1,452 September 21, 2019
They're Just Movies[ii] Formerly active film-related vlogcast and podcast[47] 141,000 4.43 million 160 December 20, 2019 (ended December 30, 2022)[48]
ShortCircuit Technology-related unboxings[49] 2.19 million 492 million 713 January 24, 2020
Mac Address Apple-related videos, hosted by Jonathan Horst[50] 584,000 108 million 97 January 26, 2021
GameLinked Gaming news videos, produced twice-weekly. 418,000 7.3 million 21 July 22, 2022 (launched June 29, 2023)
  1. ^ Subscribers and Views updated September 25, 2023
  2. ^ They're Just Movies was formerly known as Carpool Critics.


  1. ^ a b "Linus Media Group Inc". OrgBook BC. Government of British Columbia. Retrieved May 20, 2023.
  2. ^ Ovide, Shira (February 15, 2022). "This YouTube Star Is Also a Retail Empire". The New York Times. Archived from the original on March 13, 2022. Retrieved June 24, 2022.
  3. ^ "The History of Linus Media Group". Linus Media Group. Archived from the original on November 30, 2015. Retrieved January 3, 2016.
  4. ^ "I'm Linus Sebastian of LinusTechTips, and This Is How I Work". LifeHacker. July 29, 2015. Archived from the original on January 10, 2018. Retrieved January 3, 2016.
  5. ^ "How I became: LinusTechTips (Linus Sebastian)". How I became. Archived from the original on October 17, 2018. Retrieved January 3, 2016 – via YouTube.
  6. ^ "About". Linus Tech Tips. Archived from the original on March 13, 2016. Retrieved January 3, 2016 – via YouTube.
  7. ^ "Why Linus Left NCIX". Retrieved March 25, 2021 – via YouTube.
  8. ^ "Meet The Top 1% Of YouTube's "Google Preferred" Channels For Advertisers (Exclusive)". Tubefilter. Archived from the original on March 4, 2016. Retrieved January 3, 2016.
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  12. ^ Tait, Amelia (December 26, 2021). "Meet the 'Influpreneurs': The new breed of YouTube influencers staffing up and building business empires". GQ. Retrieved February 12, 2023.
  13. ^ "Floatplane Media Inc". OpenCorporates. April 3, 2017. Retrieved August 19, 2023.
  14. ^ Tait, Amelia (December 26, 2021). "Meet the 'Influpreneurs': The new breed of YouTube influencers staffing up and building business empires". GQ. Retrieved February 12, 2023.
  15. ^ Passaris, Christie. "The ultimate guide to Floatplane". Clipchamp. Retrieved January 16, 2023.
  16. ^ The Future of this Channel - LTT Labs Building Tour, retrieved April 16, 2023
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  18. ^ Davis, Wes (May 19, 2023). "Linus Sebastian doesn't want to be the boss anymore". The Verge. Vox Media. Archived from the original on May 19, 2023.
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  22. ^ Howarth, Jack (March 23, 2023). "LTT YouTube channel hacked to promote Deep Fake scam". WePC. Retrieved March 23, 2023.
  23. ^ "Linus Tech Tips - YouTube". YouTube. March 23, 2023. Archived from the original on March 23, 2023. Retrieved March 23, 2023.
  24. ^ Mark Tyson (March 23, 2023). "Linus Tech Tips YouTube Channel Hacked to Promote Crypto Scams". Tom's Hardware. Retrieved March 23, 2023.
  25. ^ My Channel Was Deleted Last Night, retrieved March 24, 2023 – via YouTube
  26. ^ Richards, Rae Michelle. "EVER WANTED TO BUILD A$30,000 COMPUTER? BECAUSE THIS GUY DID IT!". Broken Joy Sticks. Archived from the original on January 9, 2016. Retrieved January 7, 2016.
  27. ^ Khan, Imad. "$30,000 gaming PC defies logic, lets seven people game at once". DailyDot. Archived from the original on April 23, 2016. Retrieved January 7, 2016.
  28. ^ "Youtuber gasta equivalente a R$ 120 mil para montar supercomputador" [Youtuber spend equivalent to R$ 120,000 (US$ 30,000) to build supercomputer] (in Brazilian Portuguese). UOL. Archived from the original on January 8, 2016. Retrieved January 7, 2016.
  29. ^ Utomo, Riandanu Madi. "Computer Can Be Played By 7 People Simultaneously". Metro TV News. Archived from the original on January 5, 2016. Retrieved January 7, 2016.
  30. ^ Orland, Kyle (August 3, 2017). "What kind of gaming rig can run at 16K resolution?". Ars Technica. Retrieved January 27, 2021.
  31. ^ Hanson, Matt (April 19, 2018). "YouTube channel claims Apple is refusing to fix its broken iMac Pro". TechRadar. Archived from the original on September 7, 2019. Retrieved May 20, 2020.
  32. ^ Horwitz, Jeremy (April 18, 2018). "Apple refuses to fix iMac Pro damaged in YouTube teardown". VentureBeat. Archived from the original on November 6, 2018. Retrieved November 5, 2018.
  33. ^ a b c Lilly, Paul (December 26, 2018). "Linus Tech Tips finds a range of issues in $1,500 gaming PCs". PC Gamer. Future US Inc. Archived from the original on February 27, 2019. Retrieved February 27, 2019.
  34. ^ "Xbox Series X Controller Made From Solid Gold Is Very Expensive". Retrieved March 17, 2021.
  35. ^ Who let them do this?? - The $800 Solid Copper Cooler. YouTube. Linus Tech Tips. June 24, 2023. Retrieved August 17, 2023.
  36. ^ Chalk, Andy (August 15, 2023). "The recent criticism of Linus Tech Tips, explained". PC Gamer. Retrieved August 15, 2023.
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  42. ^ Ahmed, Sayem (August 16, 2023). "Ex-Linus Tech Tips employee alleges mistreatment and poor conditions: 'no one gets a break'". Dexerto. Retrieved August 16, 2023.
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  44. ^ "Channel Super Fun: About". YouTube. May 28, 2014.
  45. ^ "TechLinked". Linus Media Group. Apple Podcasts. Retrieved May 18, 2023.
  46. ^ "LMG Clips: About". YouTube. September 20, 2019.
  47. ^ They're Just Movies (December 30, 2022). THE FINAL EPISODE: Joker (2019). Retrieved March 16, 2023.
  48. ^ They're Just Movies (December 30, 2022). THE FINAL EPISODE: Joker (2019). Retrieved March 16, 2023.
  49. ^ Huerta, Gabriel (February 9, 2022). "Steam Deck: unboxing, release date, price and verified playable games". Diario AS. Promotora de Informaciones, S.A.
  50. ^ "Something's Wrong with the M2 MacBook Air – WWDC22 TalkLinked". TechLinked (But Just the Audio). June 8, 2022 – via Apple Podcasts.

External links[edit]