Lion (bar)

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Lion confectionbrand logo.png
Product typeChocolate bar
Introduced1970; 52 years ago (1970)
Previous ownersRowntree's

Lion is a brand of chocolate bar currently owned and manufactured by Nestlé. It was originally released by British company Rowntree's in 1970.[1]


The Lion bar consists of a filled wafer, caramel (32%) and crisp cereal (26%), covered in milk chocolate (42%).[2] Introduced by Alan Norman, it was in some areas known as Big Cat until the late 1990s.[citation needed] When Nestlé acquired the brand in 1988, the recipe was changed, as it used to contain peanuts; the packaging was also changed.[citation needed]

In the United Kingdom, BlackWhite,[3] White Lion, and Peanut Butter Lion limited-edition bars have also been available, as well as a "king size" variety. The bar is occasionally found in the U.S., Canada, Tajikistan, Brazil, South Africa, Australia, and New Zealand in European import shops, and a similar bar, Mr. Big, is made by British Cadbury in Canada.

Tony Jay narrated a commercial for Lion bars.

Lion Cereal[edit]

A spin-off breakfast cereal, called "Lion Cereal", is made and is sold in Europe, later the UK and Ireland, as well as the Middle East. It is produced in France by Nestlé.[4] It was first produced in the early 2000s until 2003. In 2011, a slightly different version was released.

Ingredients and nutritional information[edit]


Lion Peanut
Lion White

Sugar, Glucose-fructose syrup, Sweetened condensed milk, Skimmed milk powder, Cocoa butter, Lactose, Crisped cereals [5%] (Wheat flour, Sugar, Wheat starch, Vegetable fat, Raising agent: Sodium carbonate, Salt, Caramelised Sugar), Cocoa mass, Whey powder, Butterfat, Wheat flour, Emulsifiers (Soya lecithin, E476), Flavourings, Stabiliser (Carrageenan), Salt, Raising agent (Sodium carbonate).

Nutritional information[edit]

Typical values per bar:

  • 1126 kJ / 269 kcal
  • 3.0 g Protein
  • 35.3 g Carbohydrate
  • 10.9 g Fat (of which saturates; 5.8 g)

See also[edit]


  1. ^ "Lion Bar: Chocolate Bar of the Week #7" on Tea and Sympathy blogsite, Nov 26, 2011
  2. ^ "Nestlé Lion Bar". Wegmans. Archived from the original on April 12, 2013. Retrieved April 2, 2013.
  3. ^ "Snack Reviews | Amy Seeks New Treats". Snack Reviews | Amy Seeks New Treats. Retrieved 2018-04-15.
  4. ^ "LION Cereal". Nestlé. Retrieved April 2, 2013.

External links[edit]