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Lion Cereal is based on the Lion Bar, which comprises a filled wafer, caramel, and crisp cereal, covered in milk chocolate. The cereal consists of whole-grain cereal, with a caramel paste, and the same whole-grain cereal with cocoa. Lion Cereal is fortified with many vitamins, such as Vitamin B12, Vitamin B6, Vitamin B2, Vitamin B1, and niacin. This does not have any crisp cereal, as Lion Bars do, but instead has a flake-shaped whole-grain cereal in both plain and chocolate forms.
Lion Cereal is sold in 400-gram boxes. Lion Cereal is available throughout Europe and the Middle East. It is imported to other markets such as North America, Latin & South America, Asia, and Oceania by third parties not associated with Nestlé. Lion Cereal is produced in a Nestlé plant in France.
Lion Cereal (2011–present) ingredients: Cereal Grains (Whole Grain Wheat Flour, Wheat Flour, Rice Flour), Sugar, Caramel Paste (Sweetened Condensed Skimmed Milk, Sugar, Glucose Syrup, Butter Oil, Pectin, Potassium Sorbate, Salt, Flavour), Glucose Syrup, Palm Oil, Cocoa Powder, Dextrose, Cocoa Mass, Salt, Flavourings: Vanillin and Caramel, Emulsifier: Soya Lecithin, Colour: Caramel, Vitamins and Minerals: Vitamin C, Niacin, Pantothenic Acid, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid (Folacin), Vitamin B12, Calcium Carbonate and Iron.
Lion Cereal (2011–present) nutrition per serving (100 grams):
|Saturated fat||2.2 g|
Originally, Lion Cereal was launched in the early 2000s. The early 2000s Lion Cereal had slightly different ingredients than the current Lion Cereal. The original Lion Cereal was sold for several years until being discontinued in 2003. It was discontinued for unknown and unclear reasons. 8 years later, the current Lion Cereal was launched in 2011. The new Lion Cereal has sold well so far, and has been a commercial success.