Lion Red

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Lion Red
Manufacturer Lion Nathan
Introduced 1907
Alcohol by volume 4.0%
Style Lager

Lion Red is a New Zealand lager-style beer brewed by Lion Breweries, part of the Lion Nathan group. The beer is 4.0% alcohol. Because of its relatively low alcohol content it is widely regarded as an excellent 'session' beer, that is, a beer that can be consumed freely over a long session of time without all the adverse effects of a higher alcohol volume beer. As such, it is also a favourite of university students, along with similar strength beers such as Speights and DB Draught.

History[edit]

A Pitts Special sponsored by Lion in the 1990s

According to the date on cans of Lion Red, the beer was first "established" (and thus presumably first brewed) in 1907. The name Lion Red was first adopted by the public to describe the red coloured label and can. Lion Breweries responded by changing the official name from Lion Beer to Lion Red in the mid 1980s.

Sponsorship[edit]

Rugby League[edit]

Lion Red has been a longtime sponsor of the New Zealand Rugby League team. Since their introduction into the National Rugby League competition in Australia in 1995, the New Zealand Warriors (formerly Auckland Warriors) have also been sponsored by Lion Red. They sponsored the national Lion Red Cup from 1994-6 and currently sponsor Auckland Rugby League's Fox Memorial premier competition.

Rugby Union[edit]

Lion Red sponsor the Northland Taniwhas and Counties-Manukau Steelers in the Air New Zealand Cup competition.

External links[edit]