Lipovitan (リポビタン ripobitan?), marketed in English-speaking countries under the name Libogen and Livita, is an energy drink manufactured by Taisho Pharmaceutical Co. and its licensee Osotspa. Widely available in East Asia, it retails in brown-colored translucent 100 ml bottles, and its contents has a distinctive bright yellow color. Lipovitan is marketed to alleviate physical and mental fatigue.
The primary ingredient in the Lipovitan product line is taurine. Stronger formulas of the drink include Lipovitan D, which contains 1000 mg of taurine, 20 mg of nicotinic acid extract (vitamin B3), 5 mg each of vitamin B1, B2 and B6, and 50 mg of caffeine. Lipovitan D Super contains 2000 mg of taurine and 300 mg of arginine. MAXIO contains 3000 mg of taurine. The warning label on all of its products say not to consume more than 100 ml per day.
Lipovitan products are sold in Japan and in stores in other countries that carry Asian products.
The Japan national rugby team is sponsored by Lipovitan D.
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