|Founded||New York City, 1943|
|Headquarters||New York City|
|Rick Wise, CEO|
Number of employees
|Parent||Oliver Wyman Group|
Lippincott is a consulting firm that primarily deals with brand strategy and the development of corporate identities.
The firm was founded in 1943 as Dohner & Lippincott by Donald R. Dohner and J. Gordon Lippincott, who taught together at Pratt Institute in Brooklyn, NY. After Dohner's sudden death in December of that year, the name was eventually changed to J. Gordon Lippincott & Associates. In the late 1940s, Lippincott joined forces with Walter P. Margulies, and the firm was renamed Lippincott & Margulies.
The Tucker '48 Automobile
In 1947, legendary and controversial automobile designer Preston Tucker hired J. Gordon Lippincott & Associates to replace automotive designer Alex Tremulis in the body development of the 1948 Tucker Sedan. The Lippincott team was headed by designer Hal Bergstrom and included Read Viemeister, Budd Steinhilber, Tucker Madawick and Philip Egan. The team designed a completely new front end and modified the rear end of the car to match the side panels and roof previously developed by Tremulis.
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