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This article is about the brand consulting firm. For other uses, see Lippincott (disambiguation).
Industry Strategy consulting
Founded New York City, 1943
Headquarters New York City
Key people
Rick Wise, CEO
Products Innovation, brand strategy, design, culture change
Revenue NA
Number of employees
Parent Oliver Wyman Group

Lippincott is a creative consultancy with services in brand strategy, design, innovation and culture change.


The firm was founded in 1943 as Dohner & Lippincott by Donald R. Dohner and J. Gordon Lippincott, who taught together at Pratt Institute in Brooklyn, NY. After Dohner's sudden death in December of that year, the name was eventually changed to J. Gordon Lippincott & Associates. In the late 1940s, Lippincott joined forces with Walter P. Margulies, and the firm was renamed Lippincott & Margulies.[1]

From 2003 to 2007, the firm was known as Lippincott Mercer. The firm is part of Oliver Wyman Group, a business unit of Marsh & McLennan Companies.

The Tucker '48 Automobile[edit]

In 1947, legendary and controversial automobile designer Preston Tucker hired J. Gordon Lippincott & Associates to replace automotive designer Alex Tremulis in the body development of the 1948 Tucker Sedan. The Lippincott team was headed by designer Hal Bergstrom and included Read Viemeister, Budd Steinhilber, Tucker Madawick and Philip Egan. The team designed a completely new front end and modified the rear end of the car to match the side panels and roof previously developed by Tremulis.


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