List of Apple Inc. media events

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The Yerba Buena Center for the Arts's exterior prepared in anticipation for the March 2, 2011, unveiling of Apple's iPad 2

Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media.[1] Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event.[2] These events are usually streamed live on Apple's website.

Venues[edit]

2005[edit]

WWDC 2005 (June 6–10, 2005)[edit]

After a basic market update, Jobs announced that Apple would transition the Macintosh platform to Intel x86 processors. The keynote featured developers from Wolfram Research, who discussed their experience porting Mathematica to Mac OS X on the Intel platform. The conference consisted of 110 lab sessions and 95 presentation sessions, while more than 500 Apple engineers were on site alongside 3,800 attendees from 45 countries. The band The Wallflowers played at the Apple campus.

2006[edit]

WWDC 2006 (August 7–11, 2006)[edit]

In 2006, Jobs once again delivered the keynote presentation at the WWDC, which was held from August 7 to 11 in Moscone Center West, San Francisco. The Mac Pro was announced as a replacement to the Power Mac G5, which was Apple's prior pro desktop computer and the last remaining PowerPC-based Mac. The standard Mac Pro featured two 2.66 GHz dual core Xeon (Woodcrest) processors, 1 GB RAM, 250 GB hard drive, and a 256 MB video card. An Xserve update, based on the dual core Xeons, was also announced. Redundant power and Lights Out Management were further product improvements to Apple's server lineup. While certain key Mac OS X improvements were undisclosed, there were 10 improvements in the next iteration, Mac OS X Leopard (10.5), including: full 64-bit app support, Time Machine, Boot Camp, Front Row, Photo Booth, Spaces (Virtual Desktops), Spotlight enhancements, Core Animation, Universal Access enhancements, Mail enhancements, and Dashboard enhancements (including Dashcode, and iChat enhancements). Along with the Leopard features that were announced, a major revision to the Mac OS X Server product was announced. New features to the Server included: a simplified set-up process, iCal Server (based on the CalDAV standard), Apple Teams (a set of web-based collaborative services), Spotlight Server, and Podcast Producer. The 2006 WWDC attracted 4,200 developers from 48 countries, while there were 140 sessions and 100 hands-on labs for developers. More than 1,000 Apple engineers were present at the event, and the DJ BT performed at the Apple Campus in Cupertino.

2007[edit]

Macworld Expo (January 9, 2007)[edit]

At the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to mobile electronic devices. The event also saw the announcement of the iPhone and the Apple TV.[3] The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.[4]

2008[edit]

WWDC 2008 (June 9–13, 2008)[edit]

Announcements at the keynote included the App Store for iPhone and iPod Touch, the stable version of the iPhone SDK, a subsidized 3G version of the iPhone for Worldwide markets, version 2.0 of iPhone OS, Mac OS X Snow Leopard (10.6), and the replacement/rebranding of .Mac as MobileMe.[5]

2009[edit]

WWDC 2009 (June 8–12, 2009)[edit]

Announcements at the keynote included the release of the iPhone OS 3.0 software announced to developers in March, a demonstration of Mac OS X Snow Leopard (10.6), the new 13" MacBook Pro, updates to the 15" and 17" MacBook Pros, and the new iPhone 3GS.

2010[edit]

Apple Special Event (January 27, 2010)[edit]

The iPad was announced on January 27, 2010, by Steve Jobs at an Apple press conference at the Yerba Buena Center for the Arts in San Francisco.[6][7]

Jobs later said that Apple began developing the iPad before the iPhone,[8][9][10] but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone.[11] The iPad's internal codename was K48, which was revealed in the court case surrounding leaking of iPad information before launch.[12]

Apple Special Event (April 8, 2010)[edit]

Apple revealed iPhone OS 4. In Apple's description: it includes "over 100 new user features for iPhone and iPod touch owners to enjoy. And for developers, a new software development kit (SDK) offers over 1500 new APIs to create apps that are even more powerful, innovative, and amazing." [13]

WWDC 2010 (June 7–11, 2010)[edit]

On June 7, 2010, Jobs announced the iPhone 4. Also, iPhone OS was renamed to iOS. The FaceTime and iMovie app for iPhone applications were also announced.

2011[edit]

Apple Special Event (March 2, 2011)[edit]

Apple sent invitations to journalists on February 23, 2011, for a media event on March 2.[14] Apple CEO Steve Jobs revealed the iPad 2 device at the Yerba Buena Center for the Arts on March 2, 2011, despite being on medical leave.[15][16]

WWDC 2011 (June 6–10, 2011)[edit]

Apple unveiled Mac OS X Lion, iOS 5, the cloud service iCloud and iTunes Match.

This keynote was not streamed live.

Apple Special Event (October 4, 2011)[edit]

On October 4, 2011, Apple held a media event in which it introduced Find My Friends, refreshed the iPod Nano and iPod touch, and revealed the iPhone 4s with its all-new Siri voice assistant.

2012[edit]

Apple Special Event (March 7, 2012)[edit]

On February 28, 2012, Apple announced a media event scheduled for March 7, 2012, at the Yerba Buena Center. Apple didn't disclose in advance what would be announced at the event, but it was widely expected to be a new version of the iPad.[17][18][19][20] It was also rumored that Apple might release a new television set top box.[21] The announcement affected the tablet resale market,[22] and Apple's stock price reached a record closing figure on the same day that the Dow Jones Industrial Average reached a closing figure of above 13,000 for the first time since the Global Financial Crisis.[23] (Apple is not a Dow Jones component.)

The keynote began 10 AM PST (18:00 UTC) with Cook introducing iOS 5.1, a Japanese version of Siri, and the 3rd generation Apple TV before the 3rd generation iPad.[24] Eddy Cue gave a demo of the new Apple TV interface. At the media event, Cook talked about a 'post-PC world', a world where the personal computer is no longer the center of one's digital life, and of how the 3rd generation iPad will be one of the main contributors of the 'post-PC world'.[25]

WWDC 2012 (June 11–15, 2012)[edit]

WWDC 2012 was held in Moscone Center West from June 11 to 15. The ticket price remained the same as the 2010 WWDC, selling at US$1,599. Apple changed the purchasing process by requiring purchases to be made using an Apple ID associated with a paid Apple developer account. Tickets went on sale shortly after 8:30am Eastern Time on Wednesday April 25, 2012, and were sold out within 1 hour and 43 minutes. The keynote highlighted the launch of Apple Maps, and also announced new models of the MacBook Air, and MacBook Pro including one with Retina Display. Apple also showcased OS X Mountain Lion and iOS 6.

In prior years, attendees were required to be at least 18 years old. In 2012, Apple changed this requirement to at least 13 years after a minor who was "accidentally" awarded a student scholarship in 2011 successfully petitioned Tim Cook to retain the award. Despite the change, Beer Bash attendees were still required to be 18 years old, and 21 years old to consume alcohol, in accord with local and federal laws. Neon Trees performed at the WWDC Bash.

This keynote was streamed live exclusively on iOS devices and OS X, through Safari on June 11, 2012.

Apple Special Event (September 12, 2012)[edit]

Phil Schiller, Apple’s senior vice president of worldwide marketing, took the wraps off the new iPhone for press gathered at the company’s San Francisco event, calling the device “the most beautiful product we’ve ever made, bar none.” The iPhone 5 is made entirely of glass and aluminum, Schiller said, adding that the “exacting level of standards” exhibited by the phone is Apple’s best hardware engineering to date.

It’s the thinnest and lightest iPhone, at 7.6mm thin, and 112 grams. Schiller said those measurements make it the world’s thinnest smartphone. The iPhone 5 was also volumetrically smaller than the previous model, the iPhone 4S.

Apple Special Event (October 23, 2012)[edit]

On October 23, Apple CEO Tim Cook unveiled the new iPad Mini, fourth generation iPad with Retina display, new iMac, and the 13-inch MacBook Pro with Retina display.

2013[edit]

WWDC 2013 (June 10–14, 2013)[edit]

In 2013, WWDC 2013 was held from June 10 to 14, 2013, at Moscone West in San Francisco – the same venue as in previous years.[26][27] Tickets went on sale at 10am PDT on April 25, 2013,[26][27] selling out within 71 seconds (1 minute and 11 seconds).[28] Apple also announced that it will award 150 free WWDC 2013 Student Scholarship tickets to those who want to attend in order to benefit from the conference's many workshops, with applications for a scholarship starting 9am PDT on April 29, 2013, and deadline slated for 5pm PDT on May 2, 2013.[29] Winning applicants were notified by May 16, 2013, though Apple states that it won't reimburse winners for travel or hotel expenses.[29] In the keynote, Apple unveiled a redesigned model of the Mac Pro, AirPort Time Capsule, and AirPort Extreme as well as updated models of the MacBook Air. Apple has also showcased OS X Mavericks, iOS 7, iWork for iCloud and a new music streaming service named iTunes Radio.[30] Vampire Weekend performed at the Bash on June 13 at the Yerba Buena Gardens.

This keynote was streamed live on June 10, 2013.

Apple Special Event (September 10, 2013)[edit]

Apple announced the iPhone 5C and iPhone 5S during a media event called "This should brighten everyone's day."[31] at its Cupertino headquarters on September 10, 2013.[32][33] While the iPhone 5C became available for preorder on September 13, 2013, the iPhone 5S first became available on September 20, 2013.[34] While most of the promotion focused on Touch ID, the 64-bit Apple A7 was also a highlight during the event:

"This is the first-ever 64-bit processor in a phone of any kind. I don’t think the other guys are even talking about it yet. Why go through all this? The benefits are huge. The A7 is up to twice as fast as the previous-generation system at CPU tasks, and up to twice as fast at graphics tasks, too."

— Phil Schiller, Apple keynote at 4 Infinite Loop on September 10, 2013[35]

Schiller then showed demos of Infinity Blade III to demonstrate the A7's processing power and the iPhone 5S camera using unretouched photographs.[36] The release of iOS 7 on September 18, 2013, was also announced during the keynote.[36]

Apple Special Event (October 22, 2013)[edit]

Apple held a second Fall event in 2013 under the name of "We still have a lot to cover".[37] This event saw the unveiling of the iPad Air, the second-generation iPad mini with Retina display, and updates to the MacBook Pro line. Tim Cook also announced that OS X Mavericks would be available for free.

2014[edit]

WWDC 2014 (June 2–6, 2014)[edit]

At Moscone West, Apple presented the new version of OS X named Yosemite as well as the new version of iOS. The biggest news however was the completely new programming language for Mac and iOS called Swift.[38]

This keynote was streamed live on June 2, 2014.

Apple Special Event (September 9, 2014)[edit]

Presented on the "Wish we could say more" event was the most anticipated [39] iPhone 6 and iPhone 6 Plus as well as a new payment system called Apple Pay. Also, the Apple Watch, the company's first smartwatch, was introduced. The event took place at Flint Center, in Cupertino.

Apple Special Event (October 16, 2014)[edit]

Apple's “It’s been way too long” media event took place on October 16th, 2014.[40] The company used this event to unveil the iPad Air 2, iPad mini 3, and an updated iMac with a 5K Retina Display.

This keynote was streamed live on October 16, 2014.

2015[edit]

Apple Special Event (March 9, 2015)[edit]

Apple Special Event 2015 ('Spring Forward') was an event by Apple that was broadcast live from Cupertino on Apple's website on March 9, 2015. It announced the release date and pricing for the anticipated Apple Watch, the MacBook's fourth redesign and iOS 8.2's same day release.[41]. Apple also announced ResearchKit, a library designed to enable researchers to make study applications where participants can download them on their phones, electronic enroll & consent, and send survey and sensor data. Five launch studies were introduced, including My Heart Counts, which enrolled over 11,000 participants in a single day [42].

WWDC 2015 (June 8-12, 2015)[edit]

WWDC 2015 was held from June 8 to 12, 2015 in Moscone Center West in San Francisco. The major announcements were the new features of iOS 9, the next version of OS X called OS X El Capitan, the first major software update to the Apple Watch, the June 30 debut of Apple Music, and news that the language Swift was becoming open-source software supporting iOS, OS X, and Linux. The Beer Bash was held at the Yerba Buena Gardens on June 11. Walk the Moon performed there.

This keynote was streamed live on June 8, 2015.

Apple Special Event (September 9, 2015)[edit]

The "Hey Siri, give us a hint" event[43][44] was held at the 7,000-seat Bill Graham Civic Auditorium in San Francisco. Apple announced and previewed watchOS 2 with native apps; the long-anticipated Apple TV update - with App Store, Siri Remote and tvOS; iPhone 6S and iPhone 6S Plus with the Apple A9, 3D Touch, 12MP camera; iOS 9 update coming September 16; and iPad Mini 4 together with iPad Pro with 12.9" Retina display, optional keyboard/cover, and the Apple Pencil stylus. OneRepublic performed at the event.[45]

This keynote was streamed live on September 9, 2015. For the first time, Windows users were able to watch it live using Microsoft Edge, the native Windows 10 browser.

2016[edit]

Apple Special Event (March 21, 2016)[edit]

Apple invited the press media for its event "Let us loop you in" on March 10, 2016 in their own theatre "Town Hall" (at 1 Infinite Loop).[46] 9.7-inch iPad Pro, iPhone SE, CareKit and updates to Apple Watch, HealthKit, ResearchKit and tvOS were released.

WWDC 2016 (June 13-17, 2016)[edit]

Apple invited the press media and developers for its event on June 13, 2016 at Moscone West to unveil new versions of iOS, watchOS, tvOS, and macOS, a revamped Apple Music design, and the Swift Playgrounds app - a learning tool for programming.

This keynote was streamed live on June 13, 2016.

Apple Special Event (September 7, 2016)[edit]

Apple hosted a media event on September 7, 2016 with the invitation's tagline "See you on the 7th".[47] iPhone 7 and iPhone 7 Plus were announced along with Apple's new wireless AirPods. iOS 10 was also released. Sia performed at the event.[48]

Apple Special Event (October 27, 2016)[edit]

Apple hosted a media event on October 27, 2016 with the tagline "hello again".[49] A new generation of MacBook Pro was announced.

2017[edit]

WWDC 2017 (June 5–9, 2017)[edit]

The 2017 Apple WWDC was held from 5–9 June 2017 in San Jose, California at its Convention Center. An all-new iPad Pro model was introduced with thinner bezels and a 10.5-inch screen size. It acquired many of the specs from the iPhone 7 and an A10X chip. The iPad Pro 12.9-inch was also refreshed with updated internals. iOS 11 was announced, with a developer beta released just after. Apple previewed many new Macs such as the MacBook, MacBook Pro, iMac, and an all-new iMac Pro. The three original models got new internals, while the iMac Pro has a ground-breaking structure. Apple's final announcement was HomePod. This smart speaker has Siri capability and is Apple's competitor to Google Home.[50]

Apple Special Event (September 12, 2017)[edit]

Apple hosted a media event on September 12, 2017, with the tagline "Let's meet at our place". The tagline was a reference to Apple holding its first-ever event at the newly completed Steve Jobs Theater in the Apple Park campus.[51] At the event, Apple Watch Series 3, Apple TV 4K, iPhone 8 and 8 Plus, and iPhone X were announced. The release dates of iOS 11 and watchOS 4 were also announced.

2018[edit]

Apple Special Event (March 27, 2018)[edit]

Apple hosted a media event on March 27 at the Lane Technical College Prep High School in Chicago.[52] The 2018 iPad was announced at the education-focused event.[53]

WWDC 2018 (June 4–8, 2018)[edit]

WWDC 2018 was held from June 4–8 2018 at the San Jose Convention Center in California.[54] The announcements at the event included iOS 12, macOS Mojave, watchOS 5, and updates to tvOS.[55] Panic! at the Disco performed at the Bash at Discovery Meadow Park.

Apple Special Event (September 12, 2018)[edit]

Apple hosted a media event on September 12, 2018, with the tagline "Gather round". It was held at the Steve Jobs Theater in the Apple Park campus. The Apple Watch Series 4, the iPhone XS and iPhone XS Max, and the iPhone XR were announced at this event.

See also[edit]

References[edit]

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