List of Burger King ad programs
A Burger King Whopper combo meal
|Genre||Fast food restaurant|
Keith J. Kramer and Matthew Burns
David Edgerton and James McLamore
|Headquarters||5505 Blue Lagoon Drive, Miami-Dade County, Florida, United States|
Number of locations
|Revenue||US$4.05 billion (FY 2015):30|
|US$363.0 million (FY 2015 RBI):30|
|US$1.912 billion (FY 2015 RBI):30|
|Total assets||US$18.41 billion (FY 2015 RBI):31|
|Total equity||US$2.912 billion (FY 2015 RBI):31|
Number of employees
|34,248 (FY 2015 RBI)|
|Parent||Restaurant Brands International|
- 1 Slogans
- 2 Jingles
- 3 Promotions
- 4 Media tie-ins
- 4.1 4Kids Entertainment
- 4.2 Lionsgate
- 4.3 20th Century Fox
- 4.4 Bitsy Entertainment Co./PBS
- 4.5 Disney/Pixar
- 4.6 DreamWorks
- 4.7 Funimation Entertainment
- 4.8 Hasbro
- 4.9 Jada Toys
- 4.10 Konami
- 4.11 Manhattan Toys
- 4.12 Microsoft
- 4.13 Nintendo
- 4.14 Paramount Pictures
- 4.15 Peanuts
- 4.16 Playmates Toys
- 4.17 Sony Pictures Entertainment
- 4.18 Universal Studios
- 4.19 Warner Bros.
- 4.20 The Weinstein Company
- 4.21 Viz Media
- 4.22 Misc.
- 4.23 Cross promotions
- 5 Celebrity spokespeople
- 6 See also
- 7 References
- 8 External links
- Have it your way (1974–present)
- Your Way Right Away (1991–1992)
- If you ask us, it just tastes better (March–August 1998)
- When you have it your way, it just tastes better (August 1998 – 1999)
- Burger King, where you're the boss!
- Be Your Way (2014–2015)
- Your Way (2015–present)
- The Whopper is BKs signature product, and it has produced several ad campaigns promoting it:
- Home of the Whopper
Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage.
- It takes two hands to handle a Whopper
- In the land of burgers, Whopper is king (March 2000–August 2003)
- Eat Like a Man, Man (2006–2008) Used globally; and in the US to promote the Texas Double Whopper
- "The Whopper says:" (2001)
- The one and only Whopper (1978)
- Home of the Whopper
- As part of its campaign to differentiate itself by its cooking method, 'Flame Broiling', BK has emphasized it in several slogans:
- Wake up with the King (breakfast slogan, 2004–Present)
- Stack it high, tough guy (promoting BK Stackers; 2005, 2007)
- @ BK You Got It! (2002)
- The taste that beat McDonald's fries (1997; to promote BK's new French fries at the time)
- Get Your Burger's Worth (June 1994-February 1998)
- Where value is King (1994; in commemoration to the upcoming film The Lion King)
- BK Tee Vee: I love this place! (ads featured Dan Cortese, 1992–93)
- Sometimes, you gotta break the rules (1989–1991)
- We do it like you do it (1988–1989)
- The Best Food for Fast Times (1987–88)
- At Burger King, you not only get change, you get change (99¢ daily specials, 1989)
- King Me! (Triple Jump Checkers game, 1988)
- We know how burgers should be (1986)
- This is a Burger King town (1986, used with the previous slogan)
- Where's Herb? (1986)
- Mo Beef, Betta Taste (In an ad featuring Mr. T, for 1/3 lb Whopper, 1985)
- Aren't your doubly hungry for Burger King now? (In an ad promoting the Bacon Double Cheeseburger, 1982)
- Aren't your thirsty for Burger King now? (In an ad promoting a Coca-Cola deal, 1982)
- Aren't You Hungry?, Aren't you hungry for Burger King now? (1981–1986)
- Who has the best darn burgers? (1978)
- The Burger King and I (Pun on The King and I, 1978)
- We're America's Burger King (1975)
- Bigger, Better, Burger King!.
- Eat like a king. Not a clown. (2006) (In reference to Ronald McDonald of McDonald's.)
- You're no clown with the Crown. (2006)
- Got the Urge?/Got the Urge? Get to Burger King! (2000-March 2001)
- BK4U (commercials featuring Ice-T, 2000–2001)
- Quality Just Tastes Better!
- Taste Is King (2012-2014)
- Have a Pepsi at Burger King now. (1983; was used to promote BK's switch to Pepsi as part of the Cola Wars)
- Give your hunger a Texas Double Whopper
- Imagination is King
- Burger King Kids Club, Where it's cool to be a kid!
- Great food, cool stuff, kids only (Burger King Kids Club) (1995–97)
- Just for fun, and just for you! (Burger King Kids Club) (1989)
- Its always something special when you're with Burger King (1980)
- Magic makes it special when you're with Burger King (1979)
- Burger King: Where kids are king (1970–1975)
- Taste Rules! (Burger King Kids Club) (1990's & 2000s)
- Burger King Kids Club, It's a cool place (1992)
- Burger King Kids Club, I Love This Place! (1994)
- Burger King Kids Club, Where Kids Rule!
- The Burger King Kids Club! It's just for fun, and just for you! (1980s)
- Home of the real, Big Kids Meal! (2000s)
- You're gonna love us! (1990)
- Au rhythms et au gout d'aujourd'hui (The rhythms and taste of today) (1987)
- Laissez-vous fêter! (Let's celebrate!) (1989)
- Mets-en que c'est bon! (Make it good!) (1990-1992)
- Je préfère Burger King (I prefer Burger King) (1993-1996)
- Le Restaurant du Whopper (1994)
- Je préfère le gout de Burger King (I prefer the taste of Burger King) (1999)
- Así lo quiero (1992-1995)
- Simplemente sabe mejor (Simply tastes better) (1999)
- Got the Hungry's
- The Burgers are Better at Hungry Jack's
- Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?
- We're all about fresh at Hungry Jack's
- Love it at Hungry Jack's
- Home of The Whopper
- Oh Yeah!
- Tastier burgers and more funner!
- Gotta get back to Jack's
- There's OK, And there's BK!! (2002)
- The original flame-grilled taste (1988)
- It's Flaming Tasty (1990)
- No sun, no fun (1995)
- Burger King- It just tastes better (2000–present)
- Weil's besser schmeckt (Because it tastes better) (1999-2001)
- Grillat ÄR Godast (1998)
The Burger King jingle
In 1973, BK introduced a jingle in response to McDonald's Big Mac song. The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so:
(Chorus) Have it your way, have it your way! Have it your way at Burger King!
Hold the pickles, hold the lettuce;
All we ask is that you let us serve it your way...
We can serve your broiled beef Whopper
Anyway you think is proper; have it your way...
(Chorus) Have it your way, have it your way! At Burger King, eat at Burger King!
The jingle was used for several years in the '70s, and has been modified several times and reused: during the 80s the phrase at Burger King today was added at the end of the song. A commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into a 1950s malt shop, then '60s and '70s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called the Whopperettes featuring Brooke Burke, the performers sang a modified version of the song during a musical number overseen by the King.
Crispin Porter + Borguski created a series of web-based advertisements to compliment the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.
- The Subservient Chicken
- This ad program was used in 2004 to introduce the TenderCrisp sandwich. The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. Other versions of the character appeared for various other promotions of new and limited time versions of the product.
- Coq Roq
- In the summer of 2005, Burger King introduced BK Chicken Fries to its menu. The advertising campaign featured a faux metal band named Coq Roq in a commercial called Bob Your Head, members of whom wore chicken masks parodying the style of masks of nu metal band Slipknot. The website included music videos, downloadable cellular ringtones, and a store selling band merchandise. In addition, there is a MySpace page for the "band" that features bios, pictures, and their songs. While successful, the campaign drew scorn for sexual double entendres and a lawsuit from Slipknot in regards to the promotion alleged copying of Slipknot's "look and feel".
- Chick Flix
- Chickflix.com, a play on the term "chick flicks", was another interactive website campaign based on BK's Chicken Fries. At the website, users could not only play ads created by Burger King, but also create their own.
- Sith Sense
- Sithsense.com was an interactive website that tied in with the Star Wars: Episode III – Revenge of the Sith advertising program. The site featured an interactive video of Darth Vader utilizing a 20 Questions-style answering program which operated in way similar to the Subservient Chicken website.
- Dr. Angus
- Dr. Angus was a CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by British comedian Harry Enfield, he is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and TenderCrisp sandwiches.
- In addition, CP+B added a viral marketing web page called The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via email by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet - just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy."
- In May 2006, in promotion of the Texas Double Whopper, Burger King released a campaign called the "Manthem" which parodies Helen Reddy's I Am Woman. It depicts a man and his girlfriend at a fancy restaurant. Disappointed by the meager portions he is served, the man bursts into song, expressing his desire for a Texas Double Whopper, in place of what he deems "chick food." As he walks out of the restaurant, he is joined by a chorus of men who rebel by not only eating Texas Double Whoppers, but also go commando, lift a minivan over the side of an overpass, and unfurl a banner which says "Eat This Meat." This has been the source of some controversy, as the commercial has been described as demeaning to male vegetarians/vegans, as well as misogynistic toward women. This ad was reused in January 2007 when the sandwich was reintroduced and in Germany for a sandwich in the company's BK XXL line, and in January 2008 in Great Britain for the Double Whopper.
- Ugoff was a character in a 2004 ad campaign for Burger King directed by Roman Coppola. He was used to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. Ugoff was designed a stereotypical male fashion designer with an indeterminate middle-European accent and haughty personality.
- Earl, Employee of the Month
- In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by Nieco and not named Earl.
- Fries King
- On October 2, 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
London-based Mother had been working in partnership with McGarryBowen for the company beginning in December 2011. Mother took over as the company's firm of record on February 19, 2013 from McGarryBowen. The partnership only lasted one year until the agency was dropped in January 6, 2014.
- John the Manager
- John the Manager is a series of ads that feature the main character, a Burger King manager named John, and an eclectic cast of customers that form a family unit. The members of this family unit consist of a Muppet, a cheerleader mom, a cowboy, a security guard, a park ranger and an astronaut.
Free Burger Survey
Burger King supports its advertising and change efforts with the opportunity for customers to fill out a My BK Experience survey everytime after they eat at Burger King, keep their receipt, and go online to complete the survey. Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.
The following movies and shows were promoted in store as Kids' Meals or other promotional products.
|Yu-Gi-Oh! The Movie: Pyramid of Light||2004||4Kids Entertainment|
|Pokémon: The First Movie||1999||4Kids Entertainment||Also known as Mewtwo Strikes Back|
|Alpha and Omega||2010||Lions Gate Entertainment|
20th Century Fox
|Mighty Morphin Power Rangers: The Movie||1995||International markets only|
|Ice Age||2002||Blue Sky Studios||Also in 2014|
|Ice Age 2: The Meltdown||2006||Blue Sky Studios|
|Robots||2005||Blue Sky Studios|
|The Simpsons Movie||2007|
|Star Wars Episode IV: A New Hope||1977||LucasFilm|
|The Empire Strikes Back||1981||LucasFilm|
|Return of the Jedi||1983||LucasFilm|
|Star Wars: Episode III – Revenge of the Sith||2005||LucasFilm|
|Alvin and the Chipmunks: Chipwrecked||2011||International markets only|
|Rio 2||2014||Blue Sky Studios|
|"Ice Age 5: Collision Course"||2016||Blue Sky Studios|
|Beauty and the Beast||1991|
|A Goofy Movie||1995|
|The Hunchback of Notre Dame||1996|
|The Nightmare Before Christmas||1993|
|Oliver & Company re-release||1996|
|The Lion King||1994||1995 (UK)|
|Timon & Pumbaa||1996|
|Toy Story||1995||Pixar||also in 1996|
Jim Henson Company
|Muppets from Space||1999||UK only|
|The Dark Crystal||1989|
|Fantastic Four||2005||20th Century Fox|
|Fantastic Four: Rise of the Silver Surfer||2007||20th Century Fox|
|The Incredible Hulk||2008||Universal Studios|
|Iron Man||2008||Paramount Pictures|
|Iron Man 2||2010||Paramount Pictures|
|Spider-Man 2||2004||Sony Pictures|
|Spider-Man 3||2007||Sony Pictures|
|Ghost Rider||2007||Columbia Pictures||International markets only|
|X-Men: The Last Stand||2006||20th Century Fox||International markets only|
|X-Men: Evolution||2001||Film Roman|
|Chicken Run||2000||Aardman Animations|
|Wallace & Gromit: The Curse of the Were-Rabbit||2005||Aardman Animations|
|Dragon Ball Z||2000|
|Dragon Ball Z||2002|
|Care Bears||2005||American Greetings|
|G.I. Joe: Sigma 6||2006|
|Mr. Potato Head||1998|
|Mr. Potato Head||1999|
|Dance Dance Revolution||2006|
|Viva Piñata: Party Animals||2007|
|Teenage Mutant Ninja Turtles (1987 TV series)||1989||also in 1990|
|Teenage Mutant Ninja Turtles (2003 TV series)||2003|
|Men in Black: The Series||1997|
|Men in Black II||2002|
|Cloudy with a Chance of Meatballs||2009|
|Hotel Transylvania||2012||International markets only|
|The Cat in the Hat (film)||2003|
|The Chipmunk Adventure||1987||The Samuel Goldwyn Company|
|The Flintstones in Viva Rock Vegas||2000|
|The Land Before Time||1998||Don Bluth|
|The Road to El Dorado||2000||DreamWorks SKG|
|Sinbad: Legend of the Seven Seas||2003||DreamWorks SKG|
|Spirit: Stallion of the Cimarron||2002||DreamWorks SKG|
|Toonsylvania||1998||DreamWorks SKG/Kids' WB|
|The Lost World: Jurassic Park||1997|
|Jurassic Park III||2001||International markets only|
|Hoodwinked Too! Hood vs. Evil||2010|
|U.S. Figure Skating||2006|
- Major League Baseball Players Association
- Maxim Magazine Hometown Hotties Flash based section on the US Burger King website that allows visitors to engage in a "conversation" with some of the Maxim's Hometown Hotties models and drivers from Waltrip Racing.
- MTV In December 2005, Burger King teamed with MTV for a "Have It Your Way" rap contest. Burger King and MTV selected Anthony DeSean Stokes out of 400 entries to star in a commercial. Part of his winning rap was "You can have it your way, there's nothin' to it / If you can dream it, you can do it!" The commercial ran for a short time, exclusively on MTV.
- Dale Earnhardt
- Joe Nemechek's 87 Chevrolet in the mid-1990s
- Michael Waltrip Racing BK co-sponsored the 00 Toyota driven by David Reutimann with Domino's Pizza in 2007, and Bill Elliott(part-time) in 2006.
- Tony Stewart (2009–)
- BK Racing (2012–) BK is one of the Primary Sponsors of the Team, and Co-Sponsor of 83 Toyota driven by Matt DiBenedetto with Cosmo Motors and Dustless Blasting
- Formula One
- Microsoft Windows 7 and Xbox
- Ben Affleck
- Backstreet Boys (2000, 2001)
- Adam Carolla
- John Goodman
- Samuel L. Jackson
- Emmanuel Lewis (1984)
- Shaquille O'Neal (2002)
- Nicole Richie
- Drew Rosenhaus (2007)
- Elisabeth Shue (1982)
- Phyllis Hyman 
- David Beckham (2012)
- Mary J. Blige (2012)
- Salma Hayek (2012)
- Jay Leno (2012)
- Steven Tyler (2012)
- Sofía Vergara (2012)
- 2015 10-K SEC Filing, Restaurant Brands International, 31 December 2015, retrieved 12 May 2015
- BKC publication. "Marketing and Advertising History". Burger King Holdings. Archived from the original on 25 May 2007. Retrieved 31 October 2007.
- "Advertising Slogans, "B"". TV Acres.com. 4 August 2006. Archived from the original on 13 September 2012. Retrieved 31 October 2007.
- "Burger King has new ad campaign". South Florida Business Journal. 6 March 2001. Retrieved 27 October 2007.
- Alva, Marilyn (28 February 1998). "BK revives old themes in new ads". Nation's Restaurant News. Highbeam.com. Retrieved 28 March 2010.
- BKC press release (14 March 2002). "Burger King Launches First-Ever Veggie Burger". BizJornals on Bison.com. Retrieved 28 October 2007.
- Start Elliot (30 August 1994). "Burger King, shifting its pitch yet again, mounts a populist campaign to return to fast-food basics". The New York Times. Retrieved 28 October 2007.
- Stuart Elliot (21 October 1993). "Once Again, Burger King Shops for an Agency". the New York Times. Retrieved 6 February 2008.
The image-building effort centered on a youth-oriented campaign by D.M.B. & B. that imitated the rapid-fire pace and irreverence of MTV. Not only did the television commercials use the slogan "BK Tee Vee," they featured Dan Cortese, a hunky MTV host, as the pitchman.
- "TV Advertisements on BK NZ web site".
- asukasboy (20 November 2010). "RTL 2 commercial break (1999) (19)". Retrieved 15 April 2017 – via YouTube.
- Hyken, Shep (26 May 2006). "Customer service and more". BlogSpot. Retrieved 26 September 2007.
- "Coq Roq on MySpace.com". Crispin Porter+Bogusky. June 2005. Retrieved 2007-10-24.
- Joel, Mitch (2005-07-26). "Burger King Goes Viral Again". TwistImage.com. Retrieved 2007-10-07.
- "Slipknot's Burger King Beef". The Smoking Gun. AP Wire. 2005-08-17. Retrieved 2007-12-03.
- "Burger King Sith Sense". Crispin Porter + Bogusky. Archived from the original on 2007-10-11. Retrieved 2007-10-24.
- Newcomb, Kevin (2004-09-04). "Burger King's Back With New Buzz". Clickz.com. Retrieved 2007-10-27.
- "Burger King Angus Interventions". Crispin Porter + Bogusky. Archived from the original on 2007-06-09. Retrieved 2007-10-24.
- Popken, Ben (2006-05-08). "Ads We Love: Burger King's "Manthem"". AdJab.com. Archived from the original on 2006-06-19. Retrieved 2007-10-27.
- "I Am Man, Hear Me Roar... When My Heart Explodes". The Consumerist. 2006-05-31. Retrieved 2007-10-27.
- "Employee of the Month". ZŌIC. Archived from the original on September 28, 2007. Retrieved 2007-10-27.
|last1=in Authors list (help)
- McMains, Arthur (20 February 2013). "Burger King Taps Mother for Lead Creative Role". AdWeek. Retrieved 12 December 2014.
- Morrison, Maureen (6 January 2014). "Burger King Splits With Lead Agency Mother". Advertising Age. Retrieved 12 December 2014.
- Nudd, Tim (20 February 2013). "Meet the Oddball Characters From Mother's New Burger King Campaign". AdWeek. Retrieved 12 December 2014.
- "Yu-Gi-Oh to Star in Burger King Kids Meals". Promo! Magazine. 11 August 2004. Archived from the original on 16 March 2010. Retrieved 5 March 2010.
- "Burger King bets that `Anastasia' hits it big without backing from the Mouse". South Florida Business Journal. 28 November 1997.
- ""Ice Age" Hits Burger King Restaurants with New Toys, Treat". QSR Magazine. 7 March 2002. Retrieved 2 March 2010.
- Johannes, Amy (22 May 2006). "Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins". Promo! magazine. Archived from the original on 6 June 2011. Retrieved 2 March 2010.
- Johannes, Amy (9 March 2005). "Robots The Movie brings $150 million in Promotional Tie-ins". Promo! Magazine. Archived from the original on 6 June 2011. Retrieved 2 March 2010.
- Johannes, Amy (18 July 2007). "Burger King Launches Interactive Promo Tied to 'Simpsons' Movie". Promo! Magazine. Archived from the original on 19 February 2010. Retrieved 2 March 2010.
- Sainz, Adrian (11 May 2007). "Burger King profit rises 23%". USA Today. Associated Press. Retrieved 3 March 2010.
In the U.S., the company said its marketing campaigns with "The Simpsons Movie" and "Transformers" drove sales of the Ultimate DoubleWhopper sandwich.
- Blum, Matt (23 February 2009). "Pottery Barn Kids Print Borrows from a 1977 Burger King Star Wars Promo". Wired. Retrieved 2 March 2010.
- Jenkins, Duncan (10 April 2009). "Vintage Food Premiums: "Everybody Wins" Burger King Game 1981". Starwars.com. Archived from the original on 2 February 2010. Retrieved 2 March 2010.
- Vilmur, Pete (20 May 2005). "Doing Star Wars the Burger King Way". Starwars.com. Archived from the original on 3 July 2007. Retrieved 2 March 2010.
- "Teletubbies Come To Play At Burger King". Point of Purchase Magazine. AllBusiness.com. 1 June 1999. Retrieved 2 March 2010.
- Hernandez, Greg (28 May 1999). "Fast-Food Promotional Wars Heading Into a Furious Summer". Los Angeles Times. Retrieved 28 December 2014.
- Burger King Corporation, Turnaround under Grand Met in the 1990s on FundingUniverse.com
- Price, David A. (5 May 2009). The Pixar Touch. Random House/Vintage Press. p. 151. ISBN 0-307-27829-8. Retrieved 3 March 2010.
- Dosier, Ryan (7 May 2014). "5 Good and Bad Things About… Muppets From Space". The Muppet Mindset. Retrieved 28 December 2014.
- Johannes, Amy (7 July 2005). "Fantastic Four Garners Over $100 MM in Promos". Promo! Magazine. Archived from the original on 6 June 2011. Retrieved 3 March 2010.
- T.L. Stanley (2008-04-20). "BK, 7-Eleven Adding Bulk to Hulk Redux". Brandweek. Archived from the original on 2008-04-21. Retrieved 2008-04-20.
- Hampp, Andrew (19 April 2010). "'Iron Man 2' Sparks $100M Marketing Bonanza". Adage. Retrieved 29 January 2011.
- "Spider-Man 2 Already Spinning a Web of Success at Burger King Restaurants" (Press release). Burger King. 2 July 2004.
- Schiller, Gail (29 June 2004). "'Spider-man 2' marketing push to pass first film". The Hollywood Reporter. Archived from the original on 23 August 2007. Retrieved 3 March 2010.
- Howard, Theresa (1 August 2004). "Shrek and Donkey's waxy — uh, wacky — ad Dials up winner". USA Today. Retrieved 3 March 2010.
- "Burger King Restaurants Get in the Swing of Spider-Man 3" (Press release). Burger King. 23 May 2007. Retrieved 4 March 2010.
Marketers love 'Shrek,' 'Spider-Man'
- "Burger King partners with Marvel on 'X-Men' promotion". Nation's Restaurant news. 7 January 2002. Archived from the original on 27 February 2006. Retrieved 3 March 2010.
- "Burger King Corporation Invites Customers To Take Part in the Most Daring Escape Ever Hatched With 'Chicken Run' From DreamWorks" (Press release). Burger King. 14 June 2000. Retrieved 5 March 2010.
- "Burger King Hatches "Chicken Run" Promotion". QSR Magazine. 7 June 2000. Retrieved 2 March 2010.
- Cebrzynski, Gregg (8 August 2005). "McD partners with DreamWorks; future ties to Disney uncertain". Nation's Restaurant News. Archived from the original on 9 September 2011. Retrieved 5 March 2010.
The nation's No. 2 quick-service chain had been a nonexclusive DreamWork's partner for the two previous "Shrek" films and last fall's popular "Shark Tale" movie.
- "Burger King Dangles Shrek Premiums with Kids Meals - collector cards based on motion picture 'Shrek'". Brandweek. 7 May 2001. Archived from the original on 29 December 2011. Retrieved 3 March 2010.
- Promo Magazine staff (10 April 2001). "Burger King Serves Up Ooze". Promo Magazine. Archived from the original on 6 June 2011. Retrieved 16 February 2010.
- "Burger King Promotes Dreamworks Film". QSR Magazine. 3 May 2001. Retrieved 16 February 2010.
- "Big in Japan: Burger King Sells Windows 7 Whopper". Fox News Channel. 23 October 2009. Retrieved 5 March 2010.
- Rick (2002-01-06). "Nintendo Superstars". Gamecubical.com. Retrieved 2008-02-28.
- "Burger King Pokémon Promotion #1 from The Sylvan Lane Shoppe". Archived from the original on 2009-08-11.
- "Burger King Offers G.I. Joe Kids Meals" (Press release). Burger King. 3 August 2009. Retrieved 3 March 2010.
- Petrecca, Laura (21 April 2008). "Marketers whip up a storm of Indiana Jones tie-ins". USA Today. Retrieved 2 March 2010.
- "Tie-ins: Neutron, Pals Blast Off". Brandweek. Allbusiness.com. 11 February 2002. Retrieved 5 March 2010.
- "Burger King Partners with DreamWorks, Nickelodeon". QSR Magazine. 3 October 2001. Retrieved 5 March 2010.
- "Rugrats Crawl into Burger King". QSR Magazine. 2 November 2000. Retrieved 2 March 2010.
- "Paramount/Nickelodeon Partners Go Wild for the June 13th Film Release Of 'Rugrats Go Wild'" (Press release). Paramount Pictures. Archived from the original on 9 May 2012. Retrieved 6 March 2010.
- Morgan, Richard (1998-07-14). "'Soldiers' rating beef may be burger boost". Variety.com. Retrieved 2007-08-28.
- Fuchs, Andreas (1 May 1998). "Godzilla Vanilla and More Summer Movies Inspire Big-Scale Promotions". Film Journal. BNet..com. p. 3. Retrieved 6 March 2010.
- "Burger King Corp. Beams up Movie Tie-Ins with Paramount Pictures" (Press release). Burger King. 4 May 2009. Retrieved 5 March 2010.
- "Burger King launches Transformers promo". QSR Web. 23 June 2009. Retrieved 3 March 2010.[permanent dead link]
- Straczynski, Stacy (23 June 2009). "Burger King 'Transforms' Menu, Packaging for Movie Promo". Brandweek. Retrieved 3 March 2010.
- Stanley, T.L.; Reyes, Sonia (7 February 2000). "The Thornberrys Storm Gathers". Brandweek. Archived from the original on 4 June 2012. Retrieved 6 March 2010.
- "New Line Cinema Announces Extensive Worldwide Promotional Partnerships In Support of The Golden Compass" (Press release). New Line Cinema. 7 November 2007. Retrieved 3 March 2010.
- Burger King and New Line Cinema Sign Unprecedented Worldwide Deal to Support Theatrical Launch of 'The Lord of the Rings: The Fellowship of the Ring' on Time Warner May 31, 2001
- Saunders, Christopher (5 November 2001). "Burger King, AOL Fire Up Marketing Deal". ClickZ.
- Digital Domain puts Burger King in NFL action Archived 2015-09-24 at the Wayback Machine. on FindArticles.com; November 2005
- Berardini, César A. (5 December 2006). "Konami Announces Major Burger King Promotion". TeamBox.com. Archived from the original on 5 November 2013.
- The Players Choice Group Licensing Program MLBPA Info on MLB.com
- "BK Table Guest". Retrieved August 24, 2007.
- Earnhardt signs a Whopper Charlotte Business Journal January 9, 1997
- Elliott to drive No. 00 Burger King Car NASCAR Headlines on NASCAR.com July 5, 2006
- Burger King huddles with NFL as sponsor NFL News on NFL.com May 16, 2005
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