List of Coca-Cola slogans

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The Coca-Cola logo

This is a list of Coca-Cola slogans. The brand has been notable for its advertising slogans since its inception in 1886.[1][2]

United States (also Canada, UK, and Ireland)[edit]

(Slogans used by Coca-Cola in the United States are typically also the ones used in Canada, Ireland, and the United Kingdom.)

  • 1886 – Drink Coca-Cola
  • 1905 – Coca-Cola revives and sustains.
  • 1906 – The Great National Temperance Beverage.
  • 1908 – Good til the last drop.
  • 1910 – Whenever you see an Arrow think of Coca-Cola[3][4]
  • 1917 – Three million a day.
  • 1922 – Thirst knows no season.
  • 1923 – Enjoy thirst.
  • 1924 – Refresh yourself.
  • 1925 – Six million a day.
  • 1926 – It had to be good to get where it is.
  • 1927 – Pure as Sunlight.
  • 1927 – Around the corner from anywhere.
  • 1928 – Coca-Cola ... pure drink of natural flavors.
  • 1929 – The pause that refreshes.
  • 1932 – Ice-cold sunshine.
  • 1938 – The best friend thirst ever had.
  • 1938 – Thirst asks nothing more.
  • 1939 – Coca-Cola goes along.
  • 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
  • 1942 – The only thing like Coca-Cola is Coca-Cola itself.
  • 1945 – Passport to refreshment.
  • 1947 – Coke knows no season.
  • 1948 – Where There's Coke There's Hospitality.
  • 1949 – Along the Highway to Anywhere.
  • 1952 – What you want is a Coke.
  • 1954 – For people on the go.
  • 1956 – Coca-Cola... makes good things taste better.
  • 1957 – Sign of good taste.
  • 1958 – The Cold, Crisp Taste of Coke.
  • 1959 – Be Really Refreshed.
  • 1963 – Things go better with Coke.
  • 1969 – It's the Real Thing. (see also "I'd Like to Buy the World a Coke")[3]
  • 1975 – Look up, America.
  • 1976 – Coke adds life.
  • 1979 – Have a Coke and a smile (see also "Hey Kid, Catch!")
  • 1980 – Coke is it![5]
  • 1985 – America's real choice
  • 1985 – We've Got a Taste for You
  • 1986 – Red, White & You (for Coca-Cola Classic)
  • 1986 – Catch the Wave (for New Coke)
  • 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
  • 1988 – Can't Beat the Feeling
  • 1989 – Official Soft Drink of Summer
  • 1990 – You Can't Beat The Real Thing.
  • 1993 – Always Coca-Cola.
  • 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
  • 1998 – Born to be red. (US)
  • 1998 – Coca-Cola always the real thing! (UK)
  • 1999 – Coca-Cola. Enjoy.
  • 2001 – Life tastes good.
  • 2003 – Real.
  • 2005 – Make It Real.
  • 2006 – The Coke side of life
  • 2009 – Open Happiness
  • 2016 – Taste the Feeling
  • 2020 – Turn Up Your Rhythm
  • 2020 – Together Tastes Better
  • 2021 – Real Magic[6]

Australia/New Zealand[edit]

(Coca-Cola has been in Australia since 1938,[7] and around the same time for New Zealand.[8])

  • 1961 – "Be refreshed"
  • 1964 – "Things go better with Coke"
  • 1972 – "It's the real thing"
  • 1977 – "Coke adds life"
  • 1980 – "Smile"
  • 1982 – "Coke is it!"
  • 1989 – "You Can't Beat the Feeling"
  • 1993 – "Always Coca-Cola"
  • 2000 – "Enjoy"
  • 2001 – "Life tastes good"
  • 2004 – "Real"
  • 2005 – "As it should be"
  • 2007 – "The Coke side of life"
  • 2008 – "Real taste. Uplifting refreshment"
  • 2010 – "Open Happiness"
  • 2011 – "Share A Coke"
  • 2013 – "Real Taste. Uplifting Refreshment"
  • 2016 – "Taste The Feeling"
  • 2020 – "Together Tastes Better"
  • 2021 – "Real Magic"

Spain[edit]

  • 1929 – La pausa que refresca ('The Pause That Refreshes')
  • 1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
  • 1963 – Todo va mejor con Coca-Cola ('Things Go Better With Coke')
  • 1970 – La chispa de la vida ('It's The Real Thing')
  • 1976 – Coca-Cola da más vida ('Coke gives more life')
  • 1982 – Coca-Cola es asi ('Coke is it')
  • 1987 – Sensación de vivir ('You Can't Beat the Feeling')
  • 1993 – Siempre Coca-Cola ('Always Coca-Cola')
  • 2000 – Vívela ('Live It')
  • 2001 – La vida sabe bien ('Life Tastes Good')
  • 2003 – Coca-Cola, de verdad ('Coca-Cola, Real')
  • 2006 – El lado Coca-Cola de la vida ('The Coke Side of Life')
  • 2008 – Desde 1886 repartiendo felicidad ('Spreading Happiness since 1886')
  • 2008 – El lado Coca-Cola de la vida ('The Coke Side of Life')
  • 2009 – Destapa la felicidad ('Open Happiness')
  • 2016 – Siente El Sabor ('Taste the Feeling')

Hungary[edit]

  • 1989 – Csúcs ez az érzés ("You Can't Beat the Feeling")
  • 1993 – Mindig Coca-Cola ("Always Coca-Cola")
  • 2000 – Coca‑Cola. Érezd ("Coca-Cola. Enjoy")
  • 2001 – Élni jó ("Living is good")
  • 2006 – Az élet Coke oldalán ("The Coke Side of Life")
  • 2009 – Nyiss a Boldogságra ("Open Happiness")
  • 2016 – Kóstold meg az érzést ("Taste the Feeling")

India[edit]

(In Hindi)

  • "Always the Real Thing!"
  • ठंडा मतलब Coca-Cola! (Thanda matlab Coca-Cola!, 'Cold means Coca-Cola!')[9]
  • पीओ सर उठा के (Pī'ō sar uṭhā kē, 'Drink with pride')
  • जो चाहो हो जाये, कोका-कोला enjoy! (Jo Chaho ho jaye, Coca-Cola enjoy!, 'Whatever you wish will come true, enjoy Coca-Cola!')
  • "Open Happiness"
  • Coke khule toh baat chale ('Coke opens, the conversation starts')
  • "Taste The Feeling"
  • Har Rishta Bola, Mere Naam Ki Coca-Cola
  • "Say it with Coke"
  • "Real Magic"

Indonesia / Malaysia[edit]

  • 1970 – Minumlah Coca-Cola ('Drink Coca-Cola')
  • 1982 – Coca-Cola Tentu! ('Coke is it!', 'Coca-Cola is it!')
  • 1993 – "Always Coca-Cola"
  • 2000 – Semangat Coca-Cola ('Coca-Cola Enjoy')
  • 2001 – Rasakan Semangat Hidup ('Life Tastes Good')
  • 2003 – Segarkan Harimu ('Refresh Your Day')
  • 2004 – Segarnya Mantap ('Feel Refreshed')
  • 2006 – Rasakan Hidup ala Coca-Cola ('Feel Alive on The Coke Side of Life')
  • 2007 – Hidup ala Coca-Cola ('Live on The Coke Side of Life')
  • 2008 – Brrr... Hidup ala Coca-Cola ('Brrr... Live on The Coke Side of Life')
  • 2008 – "Coca-Cola Zero no sugar" ('Great Taste, Zero Sugar') (for Coca-Cola Zero)
  • 2009 – Buka Coca-Cola, Buka Semangat Baru ('Open Coca-Cola, Open Happiness')
  • 2009 – Buka Semangat Baru ('Open Happiness')
  • 2010 – Segarkan Semangatmu ('Refresh Your Spirit')
  • 2013–2017 – Buka Semangat ('Open Happiness')
  • 2015 – Nikmati Coca-Cola Bersama ('Share A Coke')
  • 2015 – Nikmati Segarnya Coca-Cola Bersama ('Share A Coke')
  • 2016 – Rasakan Momennya ('Feel The Moment')
  • 2017 – Coca-Cola Brrr... Rasakan Momennya ('Coca-Cola Brrr... Feel The Moment')
  • 2017 – Buka Momennya ('Open The Moment')
  • 2017 – Rasai Semangatnya
  • 2020 – Hidupkan Semangatmu ('Live on Your Spirit')
  • 2020 – Hidupkan Rentakmu ('Live Your Beat')
  • 2020 – Bersama Berasa Lebih ('Together Tastes Better')
  • 2021 – Rasakan Keajaiban ('Real Magic' or 'Feel The Magic')

Israel[edit]

  • 1989 - כולנו מרגישים קוקה קולה (You Can't Beat the Feeling)
  • 1994 - תמיד קוקה קולה (Always Coca-Cola)
  • 2007 – לאהוב את החיים (Le'ehov et ha-chayim, 'Love the Life')[10]
  • 2016 – טעם החיים (Ta'am ha-chayim, 'The Taste of Life')[10]

Italy[edit]

  • 1959 – Il miglior Ristoro (Coca-Cola refreshes you best)
  • 1963 – Tutto è meglio con Coca Cola (Everything is better with Coke)
  • 1963 – Tutto va meglio con Coca Cola (Things go better with Coke)
  • 1969 – Coca Cola da più vita (The Real Thing)
  • 1982 – Coca-Cola di più (Coke is it)
  • 1987 – Sensazione unica (You can't beat the feeling)
  • 1993 – Sempre Coca-Cola (Always Coca-Cola)
  • 1999 – Enjoy
  • 2001 – Life tastes good
  • 2006 – Taste the coke side of life
  • 2007 – Make every drop count
  • 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)
  • 2009 – Stappa la felicità (Open Happiness)
  • 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)
  • 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
  • 2011 – Open Happiness
  • 2013 – Stappa la felicità (Open Happiness)
  • 2016 – Taste The Feeling

Japan[edit]

  • 1962 – スカッとさわやかコカ・コーラ (Sukattosawayaka koka kōra, 'Sparkling and refreshing Coca-Cola')
  • 1976 – Come on in. (Drink) Coke.
  • 1980 – Yes Coke Yes
  • 1985 – Coke is it.
  • 1987 – I feel Coke.
  • 1991 – さわやかになるひととき。 (Sawayaka ni naru hitotoki, 'A moment that refreshes')
  • 1993 – Always Coca-Cola
  • 2000 – Enjoy
  • 2001 – No Reason
  • 2004 – Special Magic
  • 2007 – The Coke Side of Life
  • 2010 – Open Happiness
  • 2012 – Refreshing & Uplifting
  • 2016 – Taste The Feeling

Pakistan[edit]

  • Coca Cola Hi to hay jo sab ko khooshiyan dai ('Only Coca Cola makes everyone happy')
  • Khulein Khushian ('Open Happiness')
  • Kha Le Pee Le Jee Le ('Eat Drink Live')
  • Aao mil kar khayen ('Come Eat Together')
  • Piyo Zara Jhoom K ('Drink in Excitement')
  • Maza Har Lamhe Ka ('Fun of every Moment')
  • Zaalima Coca-Cola Pila Dey ('O Tyrant! Feed me Coca-Cola')
  • 2017 – Tadını Çıkar ('Taste The Feeling')

Philippines[edit]

  • 1912 – Drink Coca Cola
  • 1923 – Enjoy Life
  • 1954 – Ice Cold Coca Cola
  • 1971 – I'd Like To Buy The World A Coke
  • 1976 – Coke Adds Life
  • 1982 – Coke Is It!
  • 1988 – Can't Beat The Feeling
  • 1991 – Coca Cola Is It!
  • 1994 – Always Coca-Cola
  • 1998 – Nothing refreshes like the real thing.
  • 2000 – Enjoy Coca Cola
  • 2001 – Buti na lang, nag Coca-Cola ka muna.
  • 2003 – Coke Ko To!
  • 2005 – Kasama ka.
  • 2006 – Buhay Coke Buksan Mo!
  • 2008 – "Great Taste, Zero Sugar" (for Coca-Cola Zero)
  • 2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
  • 2010 – Open Happiness
  • 2011 – Coke Mismo!
  • 2012 – 100 Taon ng Saya Sa Coke!
  • 2013 – Sino Napasaya Mo Today?
  • 2013 (Christmas) – Coke With Names!
  • 2014 – Breaktime is Coca-Cola Time
  • 2014 – Share A Coke Sa Saya
  • 2015 – Mag Coke Timeout Na!
  • 2015 (Christmas) – Ngayong Pasko, Anong Wish Mong Moment?
  • 2016 – Taste The Feeling
  • 2020 – Together Tastes Better
  • 2021 - Real Magic

Poland[edit]

  • 1971 – Coca-Cola orzeźwia". ('Coca-Cola refreshes')
  • 1982 – Coca-Cola to jest to!Agnieszka Osiecka ('Coke is it!')[11]
  • 1993 – Zawsze Coca-Cola ('Always Coca-Cola')
  • 2000 – Coca-Cola: co za radość ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics.[11]
  • 2007 – Witaj po radosnej stronie życia ('Welcome to the good side of life')
  • 2011–2017 – Otwórz Szczęście ('Open Happiness')
  • 2017 – Spróbuj ('Taste The Feeling')

Russia[edit]

  • 1993 – Всегда Coca-Cola (Vsegda Coca Cola, 'Always Coca-Cola')
  • 2010 – Coca-Cola идет в дом!" (Coca Cola idet v dom!, 'Coca-Cola is going to the house!')
  • 2011–2015 – Открой Счастье" (Otkroy Schast'ye, 'Open Happiness')
  • Вливайся!" (Vlivaisya)
  • 2016 – Попробуй. Почувствуй! ('Taste The Feeling')
  • 2021 – Магия Момента ('Magic Moments')

Czech Republic[edit]

  • 1982? – Coca-Cola.To je ono! ("This is it!")
  • 1990 – Coca-Cola je to pravé! ("The Real Thing!")
  • 1994 – Vždy Coca-Cola ("Always Coca-Cola")
  • 1994 (Special) – Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
  • 1995 – Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!") (for Coca-Cola Light)
  • 1996 (Special) – Celosvětový Olympijský partner ("World partner of the Olympics")
  • 1996 – Žij jinak! ("Live differently!") (for Coca-Cola Cherry)
  • 1996 (Christmas) – Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
  • 1997 (Special) – Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
  • 1997 – Překvapení pod každým víčkem "(Surprise under every cap")
  • 1997 (Christmas) – To pravé Vánoční osvěžení! ("The real Christmas refreshment")
  • 1998 – Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
  • 1998 – Už pro ten pocit ("Just for the feeling") (for Coca-Cola Light)
  • 1999 (Special) – Osvěž se a vyhraj! ("Refresh yourself and win!")
  • 200x – Pravá chuť. Zero cukr. ("Real taste. Zero sugar") (for Coca-Cola Zero)
  • 2000–2002 – Vychutnejte si! ("Enjoy!")
  • 2001 (Christmas) – Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
  • 2002 – Chuť, kterou miluje celý svět ("A taste the whole world loves")
  • 2002–2003 (Special) – Osvěž se na Ex! ("Refresh yourself in one shot")
  • 2003 – Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
  • 2003 (Christmas) – To pravé Vánoční osvěžení ("The real Christmas refreshment")
  • 2004 – Vždy osvěží ("Always Refreshes")
  • 2006 – Ber život s radostí ("Enjoy life with happiness")
  • 2006 – Neodolatelná chuť ("Irresistible taste") (for Coca-Cola Light)
  • 2007 (Christmas) – Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
  • 2008 (Christmas) – Vánoce s chutí ("Christmas with taste")
  • 2009 – Radost otevřít ("Open joy")
  • 2012 – Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?") (for Coca-Cola Zero)
  • 2016 – "Taste the Feeling"

References[edit]

  1. ^ Garcia, Ahiza (2016-01-19). "Coca-Cola slogans through the years". CNNMoney. Retrieved 2022-04-17.
  2. ^ The Coca-Cola Company. "History of Coca-Cola Advertising Slogans". Coca-Cola Company. Retrieved 2022-04-16.{{cite web}}: CS1 maint: url-status (link)
  3. ^ a b "Coca-Cola Slogans through the Years | Coca-Cola Australia". www.coca-colacompany.com. Retrieved 2022-04-17.
  4. ^ Advertisement for Coca-Cola in Good Housekeeping magazine, August 1910, p. 5.
  5. ^ "Coke Is It" Commercial 1980 on YouTube
  6. ^ "Coca-Cola Launches 'Real Magic' Brand Platform | Coca-Cola News". The Coca-Cola Company. Retrieved 2022-04-17.
  7. ^ "Our Company". www.coca-colacompany.com. Retrieved 2022-04-17.
  8. ^ "Our Company". www.coca-colajourney.co.nz. Retrieved 2022-04-17.
  9. ^ Naeem Mohaiemen. "Thanda Matlab Coca-Cola". Archived from the original on 2006-03-19. Retrieved 2006-12-19.
  10. ^ a b "החברה המרכזית בקמפיין פרסומות למותג קוקה קולה 'טעם החיים' | מזבלה". בלוג המזבלה (in Hebrew). 2016-03-20. Retrieved 2018-03-15.
  11. ^ a b "Historia reklamy Coca-Cola".

External links[edit]