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List of Nike sponsorships

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Nike

This is a List of Nike, Inc. sponsorships.

Nike pays top athletes in many sports to use their products and promote and advertise their technology and design.

Nike's first professional athlete endorser was Romanian tennis player Ilie Năstase. The first track endorser was distance runner Steve Prefontaine. Prefontaine was the prized pupil of the company's co-founder, Bill Bowerman, while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters.

Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike's publicity and sales.

Nike has been the official kit sponsor for the Indian cricket team since 2005.[1][2]

Nike is a major sponsor of the athletic programs at Penn State University and named its first child care facility after Joe Paterno when it opened in 1990 at the company's headquarters. Nike originally announced it would not remove Paterno's name from the building in the wake of the Penn State sex abuse scandal. After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced the name Joe Paterno would be removed immediately from the child development center. A new name has yet to be announced.[3][4]

Nike also sponsored soccer players such as Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimović, Mario Balotelli, Wesley Sneijder, Wayne Rooney, Landon Donovan among others.[5]

In January 2013, Nike signed Rory McIlroy, the then No 1 golfer in the world to a 10-year sponsorship deal worth $250 million. The deal includes using Nike's range of golf clubs, a move Nick Faldo previously described as "dangerous" for McIlroy's game.[6]

On February 21, 2013, Nike announced it suspended its contract with Oscar Pistorius, due to his being charged with premeditated murder.[7]

In January 2014, it was widely reported that Nike had entered negotiations with Manchester United F.C. over a "billion dollar" kit manufacturing deal, extending their current contract beyond 2015.[8]

Current sponsorships

Nike manufactures and provides kit uniforms for a wide range of teams around the world. Some of the most important clubs and associations sponsored by the company are:

American football

Athletics

Baseball

Basketball

Basketball clubs

Basketball national teams

Basketball players[15]

Boxing

Cricket

CrossFit

  • Mat Fraser [18]
  • Josh Bridges
  • Jeff Evans
  • Lauren Fisher
  • Nate Schrader
  • Khan Porter
  • Brandon Swan
  • Kenny Leverich
  • Jacob Heppner
  • Alexandra LaChance
  • CrossFit Invictus Team

Football

Football clubs

  • Argentina
Boca Juniors
Rosario Central
San Lorenzo
  • Armenia
FC Pyunik
  • Australia
Western Sydney Wanderers
Melbourne City
  • Brazil
Corinthians
Coritiba
Internacional
Santos
  • Bahrain
Riffa S.C.
  • China
Shanghai Greenland
Shanghai SIPG
Guangzhou Evergrande
Shandong Luneng
Beijing Guoan
Shijiazhuang Ever Bright
Jiangsu Guoxin-Sainty
Henan Jianye
Changchun Yatai
Chongqing Lifan
Guangzhou R&F
Guizhou Renha
Hangzhou Greentown
Tianjin Teda
Liaoning Whowin
Shanghai Shenxin
  • England
Blackburn Rovers
Charlton Athletic
Leyton Orient
Manchester City[19]
Peterborough United
Preston North End
Queens Park Rangers
Southend United
  • France
Monaco
Nancy
Sedan
Metz
Châteauroux
Le Havre
Lille
Montpellier[20]
Paris St. Germain[21]
Paris FC
Caen
Brest[22]
Tours
Créteil
  • Germany
Mainz 05
Dynamo Dresden
Eintracht Braunschweig
Eintracht Frankfurt
FC Augsburg
Hertha BSC
MSV Duisburg
SC Freiburg[23]
VfL Bochum
Werder Bremen[24]
  • Greece
AEK Athens
Apollon Smyrni
Asteras Tripolis
PAS Giannina
Skoda Xanthi
Veria
  • Hungary
Ferencvárosi
Diósgyőri VTK
Dunaújváros PASE
MTK Budapest FC
  • Indonesia
PSM Makassar
Perseman Manokwari
  • Iraq
Al Shorta[25]
  • Ireland
Cork City
Bray Wanderers
  • Israel
Maccabi Haifa[26]
  • Italy
Roma[27]
Atalanta
Hellas Verona
Internazionale[28]
Bari
Venezia
  • Japan
Kashima Antlers[29]
Sanfrecce Hiroshima[29]
Urawa Red Diamonds[29]
Yokohama F. Marinos
  • Kuwait
Burgan SC
  • Malaysia
Johor Darul Takzim F.C.[30]
LionsXII
Terengganu FA
  • Mexico
América[31]
Atlas[32][33]
Delfines
Pachuca
Pumas UNAM
  • Netherlands
Twente
ADO Den Haag
  • Paraguay
Libertad[34]
Cerro Porteño
  • Perú
Alianza Lima[35]
  • Portugal
Académica[36]
Vitória de Guimarães[37]
Marítimo[38]
  • Qatar
El Jaish SC
Al Rayyan SC
Al-Wakrah Sport Club
Umm Salal SC
  • Romania
Dinamo Bucharest[39]
Petrolul Ploiești[40]
Steaua Bucharest[41]
  • Russia
Anzhi Makhachkala
Spartak Moscow
  • Saudi Arabia
Al-Hilal FC
  • Scotland
Dundee United [42]
Hibernian[43]
  • Serbia
FK Metalac
  • Singapore
Singapore LIONSXII[44][45]
  • Slovenia
Olimpija
  • South Africa
Mamelodi Sundowns
  • South Korea
Gangwon FC
  • Spain
Athletic Bilbao
Atlético Madrid
Barcelona[28]
Hércules
Levante
Málaga[46]
Almería
Badajoz
UE Olot
  • Switzerland
Aarau
FC Biel-Bienne
Wil
  • Thailand
Bangkok Glass
Chonburi[47]
  • Turkey
Galatasaray[48]
Trabzonspor[49]
  • United Arab Emirates
Al-Ahli Dubai F.C.
Al Ain
Fujairah
Al Jazira
  • Ukraine
Shakhtar Donetsk[50]
PFC Oleksandria
Zorya
  • United States
Charleston Battery
Colorado Springs Switchbacks
Dayton Dutch Lions FC[51]
NY Cosmos[52]
San Antonio Scorpions[53]
Pittsburgh Riverhounds
Orange County Blues
Wilmington Hammerheads
Saint Louis FC

Football national teams

Football associations

Golf

Handball

Mixed Martial Arts

Rugby

Tennis

U.S. colleges

References

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External links