List of Nintendo Direct presentations

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Nintendo Direct
NintendoDirectNewLogo.png
Presented by
Country of origin Japan
North America
Europe
Australia
South Korea
Original language(s) Japanese
English
Korean
Production
Running time 5–50 minutes
Production company(s) Nintendo
Release
Original network YouTube
Nico Nico Live
Ustream
Twitch
Original release October 21, 2011 (2011-10-21) – present
Chronology
Related shows Nintendo World

Nintendo Direct (Japanese: ニンテンドーダイレクト, Hepburn: Nintendō Dairekuto) is an online presentation produced by Nintendo, where information regarding the company's content or franchises is presented, such as information about games and consoles.[1] The presentations began in Japan and North America with the first edition on October 21, 2011. It later expanded to Europe, Australia, and South Korea. There are different presenters depending on the region in which it airs. In Japan, Nintendo Direct was formerly presented by Nintendo global president Satoru Iwata until his death on July 11, 2015. In North America and Europe however, it is presented by the president of Nintendo of America, Reggie Fils-Aimé,[2] and the president of Nintendo of Europe, Satoru Shibata,[3] respectively. South Korea also airs its own exclusive Nintendo Directs hosted by Nintendo of Korea president, Hiroyuki Fukuda.[4] Australia only aired the European output since 2012, but on September 24, 2014, they aired their first and only exclusive Nintendo Direct for their region hosted by Tom Enoki. Although each region has its own presenter, on several occasions Iwata has presented for several continents for international Nintendo Directs. Following Iwata's death, the series went on hiatus,[5] and returned in November 2015.[6]

List of presentations[edit]

List of Nintendo Direct presentations
Broadcast type Coverage Date Regions Ref.
Nintendo Direct N/A October 21, 2011 Japan, North America [7][8]
Nintendo Direct N/A December 27, 2011 Japan [9]
Nintendo Direct N/A February 22, 2012 Japan, North America, Europe, Australia [10][11][12]
Nintendo Direct N/A April 14, 2012 South Korea [13]
Nintendo Direct N/A April 21, 2012 Japan, Europe, Australia [14][15]
Nintendo Direct Pre E3 2012 New games June 3, 2012 Japan, North America, Europe, Australia [16]
Nintendo Direct N/A June 21, 2012 Japan, North America, Europe, Australia [17][18][19]
Nintendo Direct Mini Brain Age: Concentration Training July 18, 2012 Japan [20][21]
Nintendo Direct Dragon Quest X July 30, 2012 Japan [22][23]
Nintendo Direct N/A August 29, 2012 Japan [24][25]
Nintendo Direct Mini Brain Age: Concentration Training September 7, 2012 Japan [26][27]
Wii U Direct Wii U preview September 13, 2012 Japan, North America, Europe, Australia [28][29][30]
Nintendo Direct Mini New Super Mario Bros. 2 September 28, 2012 Japan [31]
Nintendo Direct Mini New Super Mario Bros. 2 October 2, 2012 North America, Europe, Australia [32][33]
Nintendo Direct Mini Nintendo 3DS XL & Nintendo eShop October 3, 2012 Japan [34][35]
Nintendo Direct N/A October 4, 2012 Europe, Australia [36]
Nintendo Direct Animal Crossing: New Leaf October 5, 2012 Japan [37]
Nintendo Direct N/A October 25, 2012 Japan, North America [38]
Nintendo Direct N/A October 31, 2012 South Korea [39]
Wii U Direct Wii U and new games November 7, 2012 Japan, North America, Europe, Australia [40][41][42]
Wii U Direct Wii U November 14, 2012 Japan, North America [43][44]
Nintendo Direct Mini New Super Mario Bros. 2 November 27, 2012 Japan, North America, Europe, Australia [45][46][47]
Nintendo Direct Wii U December 5, 2012 Japan, North America, Europe, Australia [48][49]
Nintendo Direct Mini Dragon Quest X December 19, 2012 Japan [50]
Pokémon Direct Pokémon X and Y January 8, 2013 Japan, North America, Europe, Australia [51][52][53]
Wii U Direct Wii U January 23, 2013 Japan, North America, Europe, Australia [54][55][56]
Nintendo Direct Animal Cross: New Leaf January 24, 2013 South Korea [57]
Nintendo Direct Animal Cross: New Leaf February 1, 2013 Japan [58]
Nintendo 3DS Direct Year of Luigi Special February 14, 2013 Japan [59]
Nintendo Direct N/A February 14, 2013 North America [60]
Nintendo 3DS Direct N/A February 14, 2013 Europe, Australia [61]
Nintendo 3DS Direct N/A February 21, 2013 Japan [62]
Nintendo Direct Mini Tomodachi Collection: New Life March 12, 2013 Japan [63]
Nintendo Direct Mini Flipnote Studio 3D March 13, 2013 Japan, North America, Europe, Australia [64][65][66]
Nintendo Direct Mini Nintendo 3DS Download Software April 1, 2013 Japan [67]
Nintendo Direct Tomodachi Collection: New Life Direct April 3, 2013 Japan [68]
Nintendo Direct Year of Luigi Special April 17, 2013 Japan [69]
Nintendo Direct N/A April 17, 2013 North America [70]
Nintendo 3DS Direct N/A April 17, 2013 Europe, Australia [71]
Nintendo Direct Sega and new games May 17, 2013 Japan [72][73][74]
Nintendo Direct Monster Hunter 4 and Phoenix Wright: Ace Attorney − Dual Destinies May 27, 2013 Japan [75]
Nintendo @ E3 2013 New games June 11, 2013 Japan, North America, Europe, Australia, South Korea [76][77][78]
Developer Directs @ E3 2013 New games June 11, 2013 Japan, North America, Europe, Australia, South Korea [79]
Nintendo Direct Pikmin 3 June 26, 2013 Japan [80]
Nintendo Direct Mini Nintendo 3DS and Wii U Download Software July 3, 2013 Japan [81]
Nintendo Direct Mini N/A July 18, 2013 North America, Europe, Australia [82]
Nintendo Direct N/A August 7, 2013 Japan, North America, Europe, Australia [83][84][85]
Nintendo Direct The Wonderful 101 August 9, 2013 Japan, North America, Europe, Australia [86][87][88]
Pokémon Direct Pokémon X and Y September 4, 2013 Japan, North America, Europe, Australia [89][90][91]
Nintendo Direct Monster Hunter 4 September 8, 2013 Japan [92]
Nintendo Direct Wii Fit U September 18, 2013 Japan, North America, Europe, Australia [93][94][95]
Nintendo Direct N/A October 1, 2013 Japan, North America, Europe, Australia [96][97][98]
Nintendo Direct N/A October 10, 2013 South Korea [99]
Nintendo Direct Mini Daigasso! Band Brothers P October 29, 2013 Japan [100]
Nintendo Direct Monster Hunter 4 November 12, 2013 South Korea [101]
Nintendo Direct N/A November 13, 2013 North America, Europe, Australia [102][103]
Nintendo Direct Mini Nintendo 3DS and Wii U Download Software November 14, 2013 Japan [104]
Nintendo Direct Nintendo 3DS Guide: Louvre District November 27, 2013 Japan, North America, Europe, Australia [105][106][107]
Nintendo Direct N/A December 18, 2013 Japan, North America, Europe, Australia [108][109][110]
Nintendo Direct N/A January 17, 2014 South Korea [111]
Nintendo Direct N/A February 13, 2014 Japan, North America, Europe, Australia [112][113][114]
Super Smash Bros. Direct Super Smash Bros. for Nintendo 3DS and Wii U April 8, 2014 Japan, North America, Europe, Australia [115][116][117]
Nintendo Direct Tomodachi Life April 10, 2014 North America, Europe, Australia [118][119]
Nintendo Direct Mario Kart 8 April 30, 2014 Japan, North America, Europe, Australia [120][121][122]
Nintendo Direct Tomodachi Life May 29, 2014 South Korea [123]
Nintendo Digital Event @ E3 2014 New games June 10, 2014 Japan, North America, Europe, Australia, South Korea [124]
Nintendo Direct Yo-kai Watch 2 July 4, 2014 Japan [125]
Nintendo 3DS Direct N/A July 11, 2014 Japan [126]
Nintendo Direct Hyrule Warriors August 4, 2014 Japan, North America, Europe, Australia [127][128][129]
Nintendo 3DS Direct N/A August 29, 2014 Japan [130]
Nintendo Direct Bayonetta 2 September 4, 2014 Japan, North America, Europe, Australia [131][132][133]
Nintendo 3DS Direct N/A September 24, 2014 Australia [134]
Nintendo Direct Monster Hunter 4G October 8, 2014 Japan [135]
Super Smash Bros. Direct Super Smash Bros. for Wii U October 23, 2014 Japan, North America, Europe, Australia [136][137][138][139]
Nintendo Direct N/A November 5, 2014 Japan [140][141][142][143]
Nintendo Direct N/A January 14, 2015 Japan, North America, Europe, Australia [144][145][146][147]
Nintendo Direct Xenoblade Chronicles X February 6, 2015 Japan [148]
Nintendo Direct N/A March 19, 2015 South Korea [149]
Nintendo Direct N/A April 1, 2015 Japan, North America, Europe, Australia [150][151][152]
Nintendo Direct Xenoblade Chronicles X April 24, 2015 North America [153]
Nintendo Direct Splatoon May 7, 2015 Japan, North America, Europe, Australia [154][155][156]
Nintendo Direct N/A May 31, 2015 Japan [157]
Nintendo Direct Micro N/A June 1, 2015 North America [158]
Super Smash Bros. Direct Super Smash Bros. new content June 14, 2015 Japan, North America, Europe, Australia, South Korea [159]
Nintendo Digital Event @ E3 2015 New games June 16, 2015 Japan, North America, Europe, Australia, South Korea [160]
Nintendo Direct N/A November 12, 2015 Japan, North America, Europe, Australia [161][162][163]
Super Smash Bros. Direct Super Smash Bros. Final Video Presentation December 15, 2015 Japan, North America, Europe, Australia, South Korea [164][165][166]
Pokémon Direct Pokémon Sun and Moon and 20th anniversary February 26, 2016 Japan, North America, Europe, Australia, South Korea, Hong Kong, Taiwan [167][168][169][170][171][172][173]
Nintendo Direct N/A March 3, 2016 Japan, North America, Europe, Australia [174][175][176]
Nintendo Direct Culdcept Revolt May 11, 2016 Japan [177]
Nintendo Direct Culdcept Revolt June 22, 2016 Japan [178]
Nintendo 3DS Direct N/A September 1, 2016 Japan, North America, Europe, Australia [179][180][181][182]
Nintendo Direct Monster Hunter October 27, 2016 Japan [183]
Nintendo Direct Mini Animal Crossing November 2, 2016 Japan, North America, Europe, Australia [184]
Nintendo Direct Miitopia November 5, 2016 Japan [185]
Nintendo Switch Presentation Nintendo Switch and new games January 12, 2017 Japan, North America, Europe, Australia, Hong Kong [186][187][188][189]
Fire Emblem Direct Fire Emblem January 18, 2017 Japan, North America, Europe, Australia [190][191][192][193]
Special Video from Producer of Fire Emblem Fire Emblem February 13, 2017 Hong Kong, Taiwan [194][195][196]
Nintendo Switch Showcase Indie games for Nintendo Switch February 28, 2017 North America, Europe [197][198]
Nintendo Direct N/A April 12, 2017 Japan, North America, Europe, Australia [199]
Nintendo Direct Arms May 17, 2017 Japan, North America, Europe, Australia [200][201][202]
Pokémon Direct Pokkén Tournament DX (Switch)
Pokémon Ultra Sun and Ultra Moon (3DS)
Pokémon Gold and Silver (Virtual Console)
June 6, 2017 Japan, North America, Europe, Australia, Hong Kong [203][204][205][206][207]
Nintendo Spotlight: E3 2017 Fire Emblem Warriors (Switch)

Untitled Kirby game (Switch)

The Legend of Zelda: Breath of the Wild DLC (Switch / Wii U)

Metroid Prime 4 (Switch)

Untitled Pokémon game (Switch)

Pokkén Tournament DX (Switch)

Super Mario Odyssey (Switch)

Xenoblade Chronicles 2 (Switch)

Yoshi (Switch)

June 13, 2017 Japan, North America, Europe, Australia, Hong Kong [208][209]
Nintendo Direct Dragon Quest XI June 21, 2017 Japan [210]
Nintendo Direct Splatoon 2 July 6, 2017 Japan, North America, Europe, Australia [211]
Nintendo @ Gamescom 2017 Day 1 Super Mario Odyssey August 23, 2017 Europe [212]
Nintendo @ Gamescom 2017 Day 2 Metroid: Samus Returns August 24, 2017 Europe [213]
Nintendo @ Gamescom 2017 Day 3 Xenoblade Chronicles 2 August 25, 2017 Europe [214]
Nintendo @ Gamescom 2017 Day 4 Fire Emblem Warriors August 26, 2017 Europe [215]
Nindies Showcase Indie games for Nintendo Switch August 30, 2017 North America [216]
Nindies @ Night Indie games for Nintendo Switch August 31, 2017 North America [217]
Nintendo Direct New and upcoming games for the Nintendo 3DS and Nintendo Switch September 13, 2017 Japan, North America, Europe, Australia [218]

Types of Nintendo Direct presentations[edit]

List of Nintendo Direct presentation types
Type Logo Duration Content
Nintendo Direct
Standard Nintendo Direct presentation logo
25–50 minutes The main type of presentation in the series which covers software and hardware information across all Nintendo platforms
Wii U Direct
Wii U Direct presentation logo
30–50 minutes Hardware and software information for the Wii U
Nintendo 3DS Direct
3DS Direct Presentation logo
30–50 minutes Hardware and software information for the Nintendo 3DS
Nintendo Direct Mini
Nintendo Direct Mini presentation logo
5–15 minutes Software and hardware information across all Nintendo platforms
Nintendo Direct Micro
Nintendo Direct Micro presentation logo
15–20 minutes A one-off presentation that covered software and hardware information across all Nintendo platforms
Nintendo Direct special 5–50 minutes Special presentations that cover specific software titles, both from Nintendo and third-party developers. The presentations often cover specific details on newly announced games

Nintendo E3 Directs[edit]

In June 2013, in lieu of its traditional large-scale E3 press conference, Nintendo opted to utilize the Nintendo Direct platform as an alternative method of conveying its news. Speaking at an annual March financial results briefing just two months prior, late Nintendo CEO Satoru Iwata stated that the company’s decision was determined by the fact that “different people demand different types of information”, and that the Nintendo Direct platform had established itself to the point that Nintendo would “be able to deliver [their] messages more appropriately and effectively … based on the various needs of different groups of people”.[219] During the stream of the prerecorded broadcast, Nintendo’s website suffered from technical difficulties in the form of overloaded servers, rendering the live video unwatchable for many viewers, and prompting an official apology from Mr. Iwata.[220]

Within a week of the presentation, gaming journalism website Polygon interviewed Nintendo of America President Reggie Fils-Aimé, regarding the live online broadcast. When questioned as to viability of Nintendo’s direct-to-consumer type marketing, Fils-Aimé emphasized the growth of social media, and how secondary viewership works to popularize product promotion; citing that viewership numbers have steadily risen three to four weeks after the initial airing of past Nintendo Direct broadcasts.[221] This claim coincides with CEO Iwata’s previous statements that platforms such as YouTube provide an opportunity for broader market reach, as videos uploaded to dedicated channels offer potential consumers a method of access, regardless of if they were aware of the initial live broadcast. Iwata backed up his assertion by highlighting the 1 million views garnered by a past, Japan exclusive Nintendo Direct, which “even made its way into the charts on YouTube”.[222] In essence, Nintendo’s utilization of the Direct platform, showcases the companies faith in peer to peer marketing. Bypassing media outlets, by delivering news content straight to consumers, lessens the possibility for potential miscommunications, while simultaneously increasing the chance for the unmediated transference of a message.[citation needed]

Following suit with its 2013 E3 presentation format, Nintendo announced on April 24, 2014, that it intended to, once again, forgo its Los Angeles stage presence in favor of a special “Digital Event”, which included both an extended Nintendo Direct presentation, as well as live coverage of the expo’s show floor.[223] Additionally, although Nintendo decided to skip the large scale press conference, the company still held a commanding presence at the expo, as well as throughout retail chains across America.[224] In 2013, Nintendo pushed its direct marketing further by allowing unreleased video games that were announced during the E3 Nintendo Direct, to be playable at select Best Buy locations throughout North America.[225] Nintendo’s new form of direct marketing, that social media and online interactivity have allowed for, benefits from the fact that it exists within a controlled environment, rather than on a stage where technical difficulties and miscommunication are not uncommon.[citation needed]

See also[edit]

References[edit]

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External links[edit]