List of Nintendo Direct presentations

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Nintendo Direct
Nintendo Direct Logo.png
Presented by
Country of origin Japan
North America
Europe
South Korea
Australia
Original language(s) Japanese
English
Korean
Production
Running time 10–50 minutes
Production company(s) Nintendo
Release
Original network YouTube
Nico Nico Live
Ustream
Twitch.tv
Original release October 21, 2011 (2011-10-21) – present
Chronology
Related shows Nintendo World
Website

Nintendo Direct (ニンテンドーダイレクト Nintendō Dairekuto?) is an online presentation produced by Nintendo, where information regarding the company's content or franchises is presented, such as information about games and consoles.[1] The presentations began in Japan and North America with the first edition on October 21, 2011. It later expanded to Europe, South Korea, and Australia. There are different presenters depending on the region in which it airs. In Japan, Nintendo Direct was formerly presented by Nintendo global president Satoru Iwata until his death on July 11, 2015. In North America and Europe however, it is presented by the president of Nintendo of America, Reggie Fils-Aimé,[2] and the president of Nintendo of Europe, Satoru Shibata,[3] respectively. South Korea also airs its own exclusive Nintendo Directs hosted by Nintendo of Korea president, Hiroyuki Fukuda.[4] Australia only aired the European output since 2012, but on September 24, 2014, they aired their first and only exclusive Nintendo Direct for their region hosted by Tom Enoki. Although each region has its own presenter, on several occasions Iwata has presented for several continents for international Nintendo Directs. Following Iwata's death, the series went on hiatus,[5] and returned in November 2015.[6]

Schedule of presentations[edit]

2011[edit]

Month Region
Japan North America
October Nintendo Direct
October 21, 2011[7][8]
November No presentations for November 2011
December Nintendo Direct
December 27, 2011[9]
N/A

2012[edit]

Month Region
Japan North America Europe South Korea Australia
January No presentations for January 2012
February Nintendo Direct
February 22, 2012[10][11][12]
N/A Nintendo Direct
February 22, 2012
March No presentations for March 2012
April N/A N/A N/A Nintendo Direct
April 14, 2012[13]
N/A
Nintendo Direct
April 21, 2012[14]
N/A Nintendo Direct
April 21, 2012[15]
N/A Nintendo Direct
April 21, 2012
May No presentations for May 2012
June Nintendo Direct Pre E3 2012
June 3, 2012[16]
N/A Nintendo Direct Pre E3 2012
June 3, 2012
Nintendo Direct
June 21, 2012[17][18][19]
N/A Nintendo Direct
June 21, 2012
July Nintendo Direct Mini
Brain Age: Concentration Training

July 18, 2012[20][21]
N/A N/A N/A N/A
Nintendo Direct
Dragon Quest X

July 30, 2012[22][23]
N/A N/A N/A N/A
August Nintendo Direct
August 29, 2012[24][25]
N/A N/A N/A N/A
September Nintendo Direct Mini
Brain Age: Concentration Training

September 7, 2012[26][27]
N/A N/A N/A N/A
Wii U Direct (Preview)
September 13, 2012[28][29][30]
N/A Wii U Direct (Preview)
September 13, 2012
Nintendo Direct Mini
New Super Mario Bros. 2

September 28, 2012[31]
N/A N/A N/A N/A
October N/A Nintendo Direct Mini
New Super Mario Bros. 2

October 2, 2012[32][33]
N/A Nintendo Direct Mini
New Super Mario Bros. 2

October 2, 2012
Nintendo Direct Mini
Nintendo 3DS XL & Nintendo eShop

October 3, 2012[34][35]
N/A N/A N/A N/A
N/A N/A Nintendo Direct
October 4, 2012[36]
N/A Nintendo Direct
October 4, 2012
Animal Crossing: New Leaf Direct
October 5, 2012[37]
N/A N/A N/A N/A
Nintendo Direct
October 25, 2012[38]
N/A N/A N/A
N/A N/A N/A Nintendo Direct
October 31, 2012[39]
N/A
November Wii U Direct
November 7, 2012[40][41][42]
N/A Wii U Direct
November 7, 2012
Wii U Direct
November 14, 2012[43][44]
N/A N/A N/A
Nintendo Direct Mini
New Super Mario Bros. 2

November 27, 2012[45][46][47]
N/A Nintendo Direct Mini
New Super Mario Bros. 2

November 27, 2012
December Nintendo Direct
December 5, 2012[48][49]
N/A Nintendo Direct
December 5, 2012
Nintendo Direct Mini
Dragon Quest X

December 19, 2012[50]
N/A N/A N/A N/A

2013[edit]

Month Region
Japan North America Europe South Korea Australia
January Pokémon Direct
Pokémon X and Y

January 8, 2013[51][52][53]
N/A Pokémon Direct
Pokémon X and Y
Wii U Direct
January 23, 2013[54][55][56]
N/A Wii U Direct
January 23, 2013
N/A N/A N/A Animal Crossing: New Leaf Direct
January 24, 2013[57]
N/A
February Animal Crossing: New Leaf Direct
February 1, 2013[58]
N/A N/A N/A N/A
Nintendo 3DS Direct
Luigi Special

February 14, 2013[59]
Nintendo Direct
February 14, 2013[60]
Nintendo 3DS Direct
February 14, 2013[61]
N/A Nintendo 3DS Direct
February 14, 2013
Nintendo 3DS Direct
February 21, 2013[62]
N/A N/A N/A N/A
March Nintendo Direct Mini
Tomodachi Collection: New Life

March 12, 2013[63]
N/A N/A N/A N/A
Nintendo Direct Mini
Flipnote Studio 3D

March 13, 2013[64][65][66]
N/A Nintendo Direct Mini
Flipnote Studio 3D

March 13, 2013
April Nintendo Direct Mini
Nintendo 3DS Download Software

April 1, 2013[67]
N/A N/A N/A N/A
Tomodachi Collection: New Life Direct
April 3, 2013[68]
N/A N/A N/A N/A
Nintendo Direct
Luigi Special 2

April 17, 2013[69]
Nintendo Direct
April 17, 2013[70]
Nintendo 3DS Direct
April 17, 2013[71]
N/A Nintendo 3DS Direct
April 17, 2013
May Sega Direct
May 17, 2013[72]
Nintendo Direct
May 17, 2013[73][74]
N/A Nintendo Direct
May 17, 2013
Monster Hunter 4 &
Gyakuten Saiban 5 Direct

May 31, 2013[75]
N/A N/A N/A N/A
June Nintendo Direct @ E3 2013
June 11, 2013[76][77][78]
Developer Directs @ E3 2013
June 11, 2013[79]
Pikmin 3 Direct
June 26, 2013[80]
N/A N/A N/A N/A
July Nintendo Direct Mini
Nintendo 3DS and Wii U
Download Software

July 3, 2013[81]
N/A N/A N/A N/A
N/A Nintendo Direct Mini
July 18, 2013[82]
N/A Nintendo Direct Mini
July 18, 2013
August Nintendo Direct
August 7, 2013[83][84][85]
N/A Nintendo Direct
August 7, 2013
The Wonderful 101 Direct
August 9, 2013[86][87][88]
N/A The Wonderful 101 Direct
August 9, 2013
September Pokémon Direct
Pokémon X and Y
September 4, 2013[89][90][91]
N/A Pokémon Direct
Pokémon X and Y
September 4, 2013
Monster Hunter 4 Direct
September 8, 2013[92]
N/A N/A N/A N/A
Wii Fit U Direct
September 18, 2013[93][94][95]
N/A Wii Fit U Direct
September 18, 2013
October Nintendo Direct
October 1, 2013[96][97][98]
N/A Nintendo Direct
October 1, 2013
N/A N/A N/A Nintendo Direct
October 10, 2013[99]
N/A
Nintendo Direct Mini
Daigasso! Band Brothers P

October 29, 2013[100]
N/A N/A N/A N/A
November N/A N/A N/A Monster Hunter 4 Direct
November 12, 2013[101]
N/A
N/A Nintendo Direct
November 13, 2013[102][103]
N/A Nintendo Direct
November 13, 2013
Nintendo Direct Mini
Nintendo 3DS and Wii U
Download Software

November 14, 2013[104]
N/A N/A N/A N/A
Nintendo 3DS Guide: Louvre Direct
November 27, 2013[105][106][107]
N/A Nintendo 3DS Guide: Louvre Direct
November 27, 2013
December Nintendo Direct
December 18, 2013[108][109][110]
N/A Nintendo Direct
December 18, 2013

2014[edit]

Month Region
Japan North America Europe South Korea Australia
January N/A N/A N/A Nintendo Direct
January 17, 2014[111]
N/A
February Nintendo Direct
February 14, 2014[112]
Nintendo Direct
February 13, 2014[113][114]
N/A Nintendo Direct
February 14, 2014
March No presentations for March 2014
April Super Smash Bros. for Nintendo 3DS and Wii U Direct
April 9, 2014[115]
Super Smash Bros. for Nintendo 3DS and Wii U Direct
April 8, 2014[116][117]
N/A Super Smash Bros. for Nintendo 3DS and Wii U Direct
April 9, 2014
N/A Tomodachi Life Direct
April 10, 2014[118][119]
N/A Tomodachi Life Direct
April 10, 2014
Mario Kart 8 Direct
April 30, 2014[120][121][122]
N/A Mario Kart 8 Direct
April 30, 2014
May N/A N/A N/A Tomodachi Life Direct
May 29, 2014[123]
N/A
June Nintendo Digital Event @ E3 2014
June 10, 2014[124]
July Yo-Kai Watch 2 Direct
July 4, 2014[125]
N/A N/A N/A N/A
Nintendo 3DS Direct
July 11, 2014[126]
N/A N/A N/A N/A
August Hyrule Warriors Direct
August 5, 2014[127]
Hyrule Warriors Direct
August 4, 2014[128]
Hyrule Warriors Direct
August 5, 2014[129]
N/A Hyrule Warriors Direct
August 5, 2014
Nintendo 3DS Direct
August 29, 2014[130]
N/A N/A N/A N/A
September Bayonetta 2 Direct
September 5, 2014[131]
Bayonetta 2 Direct
September 4, 2014[132]
Bayonetta 2 Direct
September 5, 2014[133]
N/A Bayonetta 2 Direct
September 5, 2014
N/A N/A N/A N/A Nintendo 3DS Direct
September 24, 2014[134]
October Monster Hunter 4G Direct
October 8, 2014[135]
N/A N/A N/A N/A
Super Smash Bros. for Wii U Direct
October 24, 2014[136]
Super Smash Bros. for Wii U Direct
October 23, 2014[137]
Super Smash Bros. for Wii U Direct
October 24, 2014[138]
N/A Super Smash Bros. for Wii U Direct
October 24, 2014[139]
November Nintendo Direct
November 6, 2014[140]
Nintendo Direct
November 5, 2014[141][142]
N/A Nintendo Direct
November 6, 2014[143]
December No presentations for December 2014

2015[edit]

Month Region
Japan North America Europe South Korea Australia
January Nintendo Direct
January 14, 2015[144][145][146]
N/A Nintendo Direct
January 14, 2015[147]
February Xenoblade X Direct
February 6, 2015[148]
N/A N/A N/A N/A
March N/A N/A N/A Nintendo Direct
March 19, 2015[149]
N/A
April Nintendo Direct
April 2, 2015[150]
Nintendo Direct
April 1, 2015[151]
N/A Nintendo Direct
April 2, 2015[152]
N/A Xenoblade Chronicles X Direct
April 24, 2015[153]
N/A N/A N/A
May Splatoon Direct
May 7, 2015[154][155][156]
N/A Splatoon Direct
May 7, 2015
Nintendo Direct
May 31, 2015[157]
N/A N/A N/A N/A
June N/A Nintendo Direct Micro
June 1, 2015[158]
N/A N/A N/A
Super Smash Bros. for Nintendo 3DS and Wii U - New Content Approaching
June 14, 2015[159]
Nintendo Digital Event @ E3 2015
June 16, 2015[160]
July No presentations for July 2015
August No presentations for August 2015
September No presentations for September 2015
October No presentations for October 2015
November Nintendo Direct
November 13, 2015[161]
Nintendo Direct
November 12, 2015[162]
N/A Nintendo Direct
November 13, 2015[163]
December Super Smash Bros. Final Video Presentation
December 16, 2015[164]
Super Smash Bros. Final Video Presentation
December 15, 2015[165]
N/A Super Smash Bros. Final Video Presentation
December 16, 2015[166]

2016[edit]

Month Region
Japan North America Europe South Korea Australia
January No presentations for January 2016
February Pokémon Direct
Pokémon Sun and Moon
February 27, 2016[167]
Pokémon Direct
Pokémon Sun and Moon
February 26, 2016[168][169]
Pokémon Direct
Pokémon Sun and Moon
February 27, 2016[170]
March Nintendo Direct
March 4, 2016[171]
Nintendo Direct
March 3, 2016[172]
N/A Nintendo Direct
March 4, 2016[173]
April No presentations for April 2016
May Culdcept Revolt Direct
May 11, 2016[174]
N/A N/A N/A N/A
June Nintendo Treehouse Live @ E3 2016
June 14–15, 2016
Culdcept Revolt Direct
June 22, 2016[175]
N/A N/A N/A N/A
July No presentations for July 2016
August TBA

Types of Nintendo Direct presentations[edit]

List of Nintendo Direct presentation types
Type Example logo Duration Content
Nintendo Direct
Standard Nintendo Direct presentation logo
30–50 minutes The main type of presentation in the series which covers software and hardware information across all Nintendo platforms
Wii U Direct
Wii U Direct presentation logo
30–50 minutes Hardware and software information for the Wii U
Nintendo 3DS Direct
3DS Direct Presentation logo
30–50 minutes Hardware and software information for the Nintendo 3DS
Nintendo Direct Mini
Nintendo Direct Mini presentation logo
5–15 minutes Software and hardware information across all Nintendo platforms
Nintendo Direct Micro
Nintendo Direct Micro presentation logo
17 minutes A one-off presentation that covered software and hardware information across all Nintendo platforms.
Nintendo Direct special
Pokémon Direct presentation logo
5–50 minutes Special presentations that cover specific software titles, both from Nintendo and third-party developers. The presentations often cover specific details on newly announced games.

Nintendo E3 Directs[edit]

In June 2013, in lieu of its traditional large-scale E3 press conference, Nintendo opted to utilize the Nintendo Direct platform as an alternative method of conveying its news. Speaking at an annual March financial results briefing just two months prior, Nintendo CEO Satoru Iwata stated that the company’s decision was determined by the fact that “different people demand different types of information”, and that the Nintendo Direct platform had established itself to the point that Nintendo would “be able to deliver [their] messages more appropriately and effectively … based on the various needs of different groups of people”.[176] During the stream of the prerecorded broadcast, Nintendo’s website suffered from technical difficulties in the form of overloaded servers, rendering the live video unwatchable for many viewers, and prompting an official apology from Mr. Iwata.[177]

Within a week of the presentation, gaming journalism website Polygon interviewed Nintendo of America President Reggie Fils-Aimé, regarding the live online broadcast. When questioned as to viability of Nintendo’s direct-to-consumer type marketing, Fils-Aimé emphasized the growth of social media, and how secondary viewership works to popularize product promotion; citing that viewership numbers have steadily risen three to four weeks after the initial airing of past Nintendo Direct broadcasts.[178] This claim coincides with CEO Iwata’s previous statements that platforms such as YouTube provide an opportunity for broader market reach, as videos uploaded to dedicated channels offer potential consumers a method of access, regardless of if they were aware of the initial live broadcast. Iwata backed up his assertion by highlighting the 1 million views garnered by a past, Japan exclusive Nintendo Direct, which “even made its way into the charts on YouTube”.[179] In essence, Nintendo’s utilization of the Direct platform, showcases the companies faith in peer to peer marketing. Bypassing media outlets, by delivering news content straight to consumers, lessens the possibility for potential miscommunications, while simultaneously increasing the chance for the unmediated transference of a message.[citation needed]

Following suit with its 2013 E3 presentation format, Nintendo announced on April 24, 2014, that it intended to, once again, forgo its Los Angeles stage presence in favor of a special “Digital Event”, which included both an extended Nintendo Direct presentation, as well as live coverage of the expo’s show floor.[180] Additionally, although Nintendo decided to skip the large scale press conference, the company still held a commanding presence at the expo, as well as throughout retail chains across America.[181] In 2013, Nintendo pushed its direct marketing further by allowing unreleased video games that were announced during the E3 Nintendo Direct, to be playable at select Best Buy locations throughout North America.[182] Nintendo’s new form of direct marketing, that social media and online interactivity have allowed for, benefits from the fact that it exists within a controlled environment, rather than on a stage where technical difficulties and miscommunication are not uncommon.[citation needed]

See also[edit]

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