List of Sanrio characters

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Various Sanrio characters, from left to right, top to bottom: Badtz-Maru, My Melody, Cinnamoroll, Chi-Chai Monchan, Charmmykitty, Hello Kitty, U*SA*HA*NA, Shinkansen, Keroppi, Pochacco, Little Twin Stars, Purin, Corocorokuririn, Minna no Tabo

This is a list of characters from Sanrio, a Japanese company specialized in creating cute characters. Sanrio sells and licenses products branded with these characters and has created over 450 characters. Their most successful and best known character, Hello Kitty, was created in 1974.[1][2] Since 1986 Sanrio has held the annual Sanrio Character Ranking poll where fans can vote on their favorite characters. It began in the Strawberry Newspaper (ja:いちご新聞) published by Sanrio in Japan, but now voting also takes place online.[1]

The characters listed here are shown with the year in which they first appeared.

1970s[edit]

Hello Kitty (1974)[edit]

Hello Kitty (ハローキティ, Harō Kiti) is the best-known of Sanrio's characters, created in 1974. Hello Kitty is drawn simply with a trademark red bow. Registered in 1975,[3] Hello Kitty is now a globally known trademark. Hello Kitty has been marketed in the United States from the beginning and has held the position of U.S. children's ambassador for UNICEF since 1983. The brand rose to greater prominence during the late 1990s when several celebrities such as Mariah Carey adopted Hello Kitty as a fashion statement. New products featuring the character can be found in virtually any American department store and Hello Kitty was once featured in an advertising campaign of the retail chain Target. The character got her first Massively Multiplayer Online Game produced by Sanrio Digital and Typhoon Games entitled Hello Kitty Online which was released worldwide, including the United States, Singapore, Indonesia and the Philippines.

A cheerful and happy girl with a heart of gold, Hello Kitty can bake delicious cookies, but she loves Mama's apple pie even more. Her favourite hobbies include travelling, music, reading, and making new friends. Her best friend is her twin sister Mimmy. Hello Kitty was born on November 1 in the suburbs of London, England, United Kingdom. Her real name is Kitty White (キティ・ホワイト, Kiti howaito).

Hello Kitty has a twin sister named Mimmy, who is a little shy and very girly. She is very different from Hello Kitty because she wears her ribbon on her right ear opposite of her sister. Her bow is yellow, while Hello Kitty's is red. Mimmy also wears red overalls, similar to Hello Kitty's blue overalls.

Ichigoman (イチゴマン, Ichigoman) debuted in 2011 and is the superhero alter ego of Hello Kitty. Her birthday is January 15. The name "Ichigoman" translates to "Strawberry man" in English.

Other Hello Kitty spinoff characters include Dear Daniel, Hello Kitty's boyfriend, and Charmmy Kitty, Hello Kitty's pet cat.

My Melody (1975)[edit]

My Melody (ja:マイメロディ, Mai Merodī) is an anthropomorphic rabbit with white fur who always wears a red or pink hood that also covers her ears. Her friends include My Sweet Piano (a sheep), and Flat (a mouse). Her birthday is January 18 and she lives in the forest of Maryland. When My Melody first debuted, she was portrayed as Little Red Riding Hood.

My Melody is currently one of Sanrio's most popular characters and can be found on many children's toys and merchandise (from jewelry to household goods). My Melody was first released in 1975 and the first related merchandise was released at the end of that year. At first she was mostly marketed toward young girls, but like Hello Kitty her popularity has increased within women and men of all ages, especially in Asia.

In the late 1980s, My Melody's popularity waned, and the only goods produced were stationery and candy. According to a reader survey published in Strawberry News (a magazine published by Sanrio) in 1996, My Melody came out amongst some of Sanrio's most popular characters and as a result, due to popular demand, standard merchandise started re-appearing beginning in February 1997 featuring the original red hood. Goods with the pink hood were re-released in 1999 and as of 2000 there were goods released with multiple color hoods.

On April 3, 2005, an anime series based on My Melody and her friends and produced by Studio Comet started to air on TV Osaka and TV Tokyo television stations, called Onegai My Melody (おねがいマイメロディ), which aired from 2005 to 2008. This anime also spawned a video game for the Nintendo DS titled Onegai My Melody: Yume no Kuni no Daibouken (おねがいマイメロディ~夢の国の大冒険~). The game relies heavily on a feature of the Nintendo DS console which requires the player to blow air into the microphone of the unit. The player guides My Melody through timed levels by jumping and using her umbrella to float around and avoid enemies. The game also features unlockable content as well, such as music, images, and mini-games.

My Melody also appears in the Sanrio Digital and Dream Cortex series, The Adventures of Hello Kitty & Friends. She, however, is mouthless there, and her rival Kuromi doesn't make an appearance.

In 2007, a second game was released for the Nintendo DS titled My Melody Angel Book ~Denshitechou & Enjoy Game~ (マイメロディエンジェルブック~電子手帳&エンジョイゲーム~). The game's primary function is as a day planner designed for young girls to keep track of appointments, class schedules, and mini diary entries.

On March 1, 2008, Mattel released a Barbie doll named "My Melody". The My Melody Barbie doll featured a Barbie doll inspired by the My Melody character, with the character's face included in different parts of the doll's fashion and accessories. In an homage to the character's rabbit ears, the doll's hair is styled in pigtails.[4]

On March 26, 2008, a Japanese music compilation album titled "I Love 30 - My Melody" from Tearbridge Records was released with My Melody wearing the original red hood drawn in various artwork styles by Groovisions. Rei Sakuma has been the regular voice of My Melody in Japan since 1989.

My Melody has also been turned into a Pullip doll with two versions; originally released in 2008 and the latest one in 2016.

In 2014, Sanrio celebrated the character's 40th Anniversary by creating a special line of merchandise where she is given a different hood where her ears are dropped down and wears either a bonnet or a flower pin and sometimes depicted with eyelashes. Sanrio Puroland honored the 40th anniversary of the character by creating indoor ride called "My Melody Drive" where visitors are visiting Mariland and encounter My Melody and her friends including Kuromi who attempts to ruin her day.

My Melody is also seen in collaboration goods with other non-Sanrio series, such as one with Sailor Moon in 2017.

On April 7, 2019, My Melody became a radio DJ on the internet radio network TS ONE called "My Melody's My Melo Therapy" (マイメロディのマイメロセラピー) where she answers question submitted by listeners online and offering listeners advice while playing soothing music. My Melody will be DJing from the "Forest Of Music" in Mariland. The radio show broadcasts on Sundays while repeats play on weekdays.

Little Twin Stars (1975)[edit]

Little Twin Stars (ja:リトルツインスターズ, Ritoru Tsuin Sutāzu) are a pair of angel-like characters. The younger brother is Kiki (キキ, Kiki), and the older sister is Lala (ララ, Rara). Kiki has blue hair, while Lala has pink hair. They were introduced in 1975 and enjoyed popularity in the early 1980s. Their birthday is December 24 (Christmas Eve).

The characters make cameo appearances in 2004 on the front cover of Tommy February6's second album Tommy Airline and in her video for the song "MaGic in youR Eyes", and in one of the Sanrio Unico movies.

In 2014, Sanrio did a crossover with American Greetings' Care Bears characters, creating merchandise that features the Care Bears interacting with Kiki and Lala. The merchandise was called "Care Bears X The Little Twin Stars" and was exclusive to Japan.

In 2015, EVA Air introduced a special livery Boeing 777-300ER, "Shining Stars", dedicated to the characters. The plane is mainly used on routes from Taipei to Houston and Singapore.[5]

Tuxedo Sam (1979)[edit]

Tuxedo Sam (ja:タキシードサム, Takishīdosamu) is a plump blue and white penguin who wears a red bow-tie and a round white sailor cap with a blue ribbon. A clumsy little fellow who loves to eat, Tuxedo Sam has great fashion sense, as he owns a collection of 365 bowties. He's very good at speaking English too. Tuxedo Sam was born on May 12 in Antarctica. According to The New York Times, this character is "moderately successful" in terms of popularity but shows no signs of reaching the global popularity of Hello Kitty.[6]

1980s[edit]

Minna no Tabo (1984)[edit]

Minna no Tabo (ja:みんなのたあ坊, Minna no Taabou) is a human character. He is a bright and energetic boy who likes sports. His birthday is on May 5 (Children's Day). He is surrounded by family and many animal friends.[7][8] He was originally designed in 1984 by Akiko Shimasue (島末彰子) for use on greeting cards.[9][10] A series of books featuring the character, called Tabo no Kotoba (たあ坊のことば, Tābō no kotoba), has sold over 500 000 copies in Japan.[11] Minna no Tabo placed first in the Sanrio Character Rankings in 1988 and 1989.[12]

Zashikibuta (1984)[edit]

Zashikibuta (ja:ザシキブタ, Zashikibuta) is a pink pig who is sometimes seen wearing a green scarf. He has a mouse friend called Tabby and he is sometimes shown with a sketchy look. His birthday is February 2 and he lives in the countryside in France.[13] Zashikibuta was number one in the first ever Sanrio Character Rankings in 1986.[14]

Hangyodon (1985)[edit]

Hangyodon (ja:ハンギョドン, Hangyodon) is a fish character created by Sanrio in 1985. He was born on March 14 in China.[15] His main hobby is comedy. He is very lonely and his plans of heroism often go awry. In 2022 he entered the top 10 of the Sanrio character rankings for the first time in 34 years, placing at number 8.[16]

WinkiPinki (1986)[edit]

Winki Pinki (ウィンキーピンキー, U~inkīpinkī) is a cute girl kitten. She was born right when the tulips were starting to bloom making her love flowers and nature dearly. Winki Pinki is cheerful and loves to dress-up, draw, play the violin and have wonderful parties with the flowers. She is a brown cat with an affinity for plaid. According to Sanrio.com WinkiPinki is "A fashionable romanticist, Winkipinki loves to play violin and collect gorgeous trinkets."[17]

Kappa Rumba (1988)[edit]

Kappa Rumba (カッパルンバ, Kapparunba) is a mythical Japanese creature who lives in Run Run Land, based on the Japanese mythological Kappa.[18] His real name is Rupapa and wears a lily pad on his head. Kappa Rumba is energetic and never runs out of energy. He loves water surfing and other water sports, relaxing on the beach, and picking fresh fruit. His favorite food is watermelons and he is holding a watermelon in most pictures of him.

Keroppi (1988)[edit]

Kerokerokeroppi (ja:けろけろけろっぴ) also known as Keroppi Hasunoue (はすの上 けろっぴ, Hasunoue Keroppi) is a frog character with large eyes and a V-shaped mouth. "Kero" means "frog's croak" and "Hasunoe" means on a "lily pad". His birthday is July 10. His hometown is Donut Pond and he lives in the Kero Kero House. Keroppi loves adventure, and his bubbly personality makes him popular. Keroppi is a fantastic swimmer and singer (but not at the same time). Most often he is seen with his little snail friend Den Den, always tagging along a little behind. He has a brother called Koroppi and a sister called Pikki. His mom owns a small restaurant and cooks Keroppi's favorite food — rice balls. His dad works at the Hasunoe Clinic with another doctor from Sanrio's Pokopon's Diary. His friends include Keroleen, Noberun, Kyorosuke, Ganta, Keroppe (all frogs) and Teru Teru, a Teru teru bōzu.[19][20]

Keroppi has appeared in video games, including Kero Kero Keroppi no Bouken Nikki, Kero Kero Keroppi no Daibouken, and Sanrio World Smash Ball!. He has also appeared in several animated series. In Japanese, Keroppi was voiced by Yoshiko Matsuo. In English, he was voiced by Jill Frappier in Keroppi and Friends, Kira Vincent-Davis in Hello Kitty's Animation Theater, Sarah Hauser in The Adventures of Hello Kitty and Friends, and Georgie Kidder in Hello Kitty and Friends Supercute Adventures.

Pochacco (1989)[edit]

Pochacco (ja:ポチャッコ, Pochakko) is drawn as a white dog with black floppy ears, but no visible mouth. Pochacco's name means pocha pocha (chubby). He was born on February 29 in Fuwafuwa Town.[21] He is often dressed in athletic attire, as he has a sporty and playful personality. His favorite food is banana-flavored ice cream.[22] Pochacco was number one in the Sanrio Character Rankings from 1991 to 1995.[23][14]

1990s[edit]

Pekkle (1990)[edit]

Pekkle (あひるのペックル, Ahiru no Pekkle) is a duck. He is a small white duck with a blue T-shirt with the letter P on it. Pekkle is a good-natured, kind little guy, as well as being a great singer and dancer. Recently he's been taking tap-dancing lessons. Pekkle's birthday is July 27 and he was first released in 1989.

Spottie Dottie (1990)[edit]

Spottie Dottie (スポッティドッティ, Supotti Dotti) was born March 21, 1990. She is a Dalmatian and is a fashion expert from New York City. She can be usually spotted wearing a trademark pink bow and frilly pink dress with roses and with her best friend, Sassy, a cat. According to The New York Times, this character, along with the character Pandapple, are "recent flops" for the Sanrio corporation in terms popularity.[6]

Monkichi (1991)[edit]

Monkichi (ja:おさるのもんきち, Osaruno Monkichi) is a monkey who lives in a little mountain in the Japanese countryside. He was released by Sanrio in 1991 and his birthday is January 13. Monkichi's full name means "Monkey of the Mountain" in Japanese.[citation needed] Monkichi enjoys entertaining and telling jokes, and dreams of being a professional poet or comedian.[24][25] Monkichi has an optimistic personality and gets a little carried away sometimes, but can be quite particular too. Monkichi's special talent is that he can eat ten bananas in one minute. Monkichi's first charm point is his bright red bottom, proof that he is 100% Japanese monkey! Monkichi's second charm point is his bulging eyes, especially when he's surprised.

Patapatapeppy (1992)[edit]

Patapata Peppy (パタパタペッピー, PataPataPeppī) is an owl character created by Sanrio in 1992. He is notable for being one of the few Sanrio characters that are drawn with a sketchy look. His birthday is August 26, born in Moonrise Forest deep in the heart of the North Woods. He is often seen carrying a cherry in his mouth as it is his favourite food. This character gained mild popularity and was one of the few Sanrio characters that did not appear in animated form as he was a product-exclusive character. He was created by Matsubayashi Atsushi, who no longer works at Sanrio and now has his own studio.[26][27]

Bad Badtz-Maru (1993)[edit]

Bad Badtz-Maru (ja:バッドばつ丸, Baddo batsu maru) is a male penguin with spiky hair. His birthday is April 1 (April Fool's Day). He is one of the few Sanrio characters that is marketed to all genders. In Japanese, "badtz" (batsu) is a term for "X", the cross signifying a wrong answer. "Maru" means circle or "O", and signifies a right answer. Thus, his name figuratively means "wrong-right," and is frequently represented by "XO". Badtz-Maru has many different facial expressions and poses, but a common expression is of pulling one eye down and sticking out his tongue, a gesture equivalent to blowing a raspberry and even him making a grumpy face.

Badtz-Maru also has a few friends such as Hana-Maru, a friendly white seal. Hana-Maru is very kind in nature and is very helpful to all. Badtz-Maru also has another friend called Pandaba, a female panda who wears a red bikini skirt and likes Badtz-Maru. Badtz-Maru also has a 'watch dog' named Pochi, but instead of being a real dog, Pochi is in fact a baby alligator. Other friends of his include an anglerfish called Mochizuki Anko, a seagull called Nogakigoro, and a shark called Ogawasameo.[28]

Badtz-Maru has gone through many product lines since his release at Sanrio in 1993. While he has far fewer releases than Hello Kitty, he has been a staple character found in almost all stores worldwide. He has been portrayed as an astronaut, motorcyclist, DJ, camouflage monster, basketball player, boxer, and many others. His products range from typical stationery supplies (e.g. pens, notebooks, erasers, pencil cases, etc.) to more novelty items (e.g. CD players, guitars, license plate frames, etc.)

Badtz-Maru was the official mascot for the 2006 FIBA World Championship of basketball, which was held in Japan.[29]

Pippo (1993)[edit]

Pippo (こぶたのピッポ, Kobuta no Pippo) is drawn as a pig with small black eyes and a pink snout, but no visible mouth. He is usually wearing a green shirt with the letter P on the front. Pippo is always thinking of games and other new ways to have fun with his friends. He loves surprises and is always making discoveries and new inventions. Pippo was born on December 16, 1993, on an unusually warm winter's day.[30]

Picke Bicke (1994)[edit]

Picke Bicke (ピッケビッケ, Picke Bicke) is a fictional mouse, who was released by Sanrio in 1994. He is a small, round brown mouse with a cream-colored tummy and muzzle, a long red ribboned tail, and large blue ears. Picke Bicke is as playful as he is curious. He makes new friends all the time, including butterflies and frogs, and describes himself as "100% Mouse". Picke Bicke's hobbies include mimicry and trying to "fly" with his large, wing-like ears, though he never rises more than a few inches.

Pompompurin (1996)[edit]

Pompompurin (ja:ポムポムプリン, Pompompurin) is a golden retriever dog character first introduced in 1996. Purin was born on a sunny day on April 16. He is a good natured golden retriever dog, who lives in his own basket at his owner's house. His trademark is his brown beret that is always on top of his head. Purin's interest is collecting shoes, which includes his owner's father's leather shoes, his owner's mother's sandals, etc., and he likes to hide them.

Purin loves drinking milk and eating soft food and pudding (purin) that his mother makes. He also spends a lot of time sleeping or hanging out with his friends. Purin's best friends include a hamster called Muffin, a mouse named Scone, a squirrel named Bagel and a bird named Custard.[31][32]

He was voted Most Popular Sanrio Character in 1997 in the Strawberry News, a magazine published by Sanrio, and again in 2015[33] and 2016.[34]

Chococat (1996)[edit]

Chococat (チョコキャット, Chokokyatto) is drawn as a black cat with huge black eyes, four whiskers, and like his counterpart Hello Kitty, no mouth. His name comes from his chocolate-colored nose.[35][36] Chococat was first released in 1996 and his birthday is May 10. His whiskers are able to pick up information like antennae, so he is often the first to know about things.[37]

When Sanrio releases new Chococat lines (the background colors and designs), Chococat's collar and fur color, and his accessories and friends, are often altered. Chococat was originally pictured with a blue collar, but he has since been depicted wearing different colored collars, scarves and even a lei. Sanrio has also produced new Chococat products that portray him in a greyish-brown color. In the Momoberry version, he is pink with a top hat, bow tie and cane. Line names are often heavily relied upon, in internet sales descriptions.

In the 2020 web series Hello Kitty and Friends: Supercute Adventures, Chococat started out as a background character before joining the main cast in Season 2. The series also marked the first time the character was heard speaking and voiced by Michelle Marie.

Corocorokuririn (1998)[edit]

Corocorokuririn (ja:コロコロクリリン, Korokorokuririn) is a character from the Sanrio series that was created in 1998.[38] He is a very curious golden hamster who is sometimes a little timid. Corocorokuririn enjoys collecting stuff from around the house to make playhouses and is very good at fitting into tiny spaces. Corocorokuririn can chew on just about anything, but his favorite foods are cookies and sunflower seeds. He also adores cherry blossoms.[39]

Pink no Corisu (1998)[edit]

Pink Korisu Pinkle-chan (ピンクのこりすピンクルちゃん, Pinku nokori su pinkuru-chan) is a Sanrio series character who was created in 1998. Her birthday is July 7. She is a pink and white squirrel who has a white flower on her head.

Dear Daniel (1999)[edit]

Dear Daniel (ja:ディアダニエル, Diadanieru), full name Daniel Starr (ダニエル・スター, Danieru sutā) is Hello Kitty's childhood friend and also her boyfriend who lives in London, England. As babies, they frolicked and played together. Dear Daniel's father is a photographer who was posted to Africa, and the whole family followed him there. After living in several locations around the world, Dear Daniel ended up in New York, and from there he returned to England, where he was reunited with Hello Kitty. Thanks to his stint in New York and his natural sense of rhythm, Dear Daniel is a pretty sweet ballet dancer. In the future he wants to become a photographer or a celebrity. His birthday is May 3.[40]

Landry (1999)[edit]

Landry (たらいぐまのらんどりー, Taraiguma no randorī) is a little boy raccoon who was released in 1999. His birthday is December 8. He loves to wash anything he can get his hands on. His best friend is a rubber duck named Pea. Landry's hobbies include dancing and running on top of his tub, sliding, taking Pea for walks, and listening to music. (Mozart is his favorite). Landry loves to eat donuts, sausages, nuts and ice cream, and chocolate is his favorite food.

2000s[edit]

Usahana (2001)[edit]

Usahana (ja:ウサハナ) (also stylized as USAHANA) is a little girl rabbit who loves summer. She was released by Sanrio in 2001. Her birthday is August 7 and her real name is Hanachan. Her eye-catching attributes are her different colored ears, one pink and one blue, and the flower she wears on her head.[41]

In the Toei Animation anime spinoff Usahana: Dream Ballerina (ウサハナ: 夢見るバレリーナ, Usahana: Yumemiru Ballerina), Usahana sometimes wears a butterfly-shaped hair clip and dreams of becoming a ballerina.

Cinnamoroll (2001)[edit]

Cinnamoroll (シナモロール, Shinamorōru) was created in 2001, with character designs from Miyuki Okumura. The main character, who is known by the names Cinnamoroll and Cinnamon (シナモン, Shinamon), is a white puppy with long ears, blue eyes, and curly tail that resembles a cinnamon roll. Other characters in the series include Cappuccino (カプチーノ, Kapuchīno), with a mouth that looks like a cup of cappuccino, Chiffon (シフォン, Shifon) with ears which are fluffy like a chiffon cake, Espresso (エスプレッソ, Esupuresso) with a Mozart hairstyle, Mocha (モカ, Moka) with chocolate-brown fur, and Milk (みるく, Miruku), a baby puppy with white fur.

An anime film featuring Cinnamoroll called Cinnamon the Movie was released in 2007, and a manga series called Fluffy, Fluffy Cinnamoroll (ふわふわ♥シナモン, Fuwafuwa ♥ Shinamon) was published between 2004 and 2008.[42] Several video games featuring Cinnamoroll were released for Game Boy Advance and Nintendo DS.[43] In addition to this Cinnamon has appeared as a supporting character in several other animated series and video games from Sanrio.

Cinnamoroll expanded into two side series: Cinnamoangels (シナモエンジェルス, Shinamoenjerusu) in 2005 and Lloromannic (ルロロマニック, Ruroromanikku) in 2007.

Cinnamoroll was voted number 1 in the Sanrio Character Rankings 2017-2018, and again in 2020-2022.[44][45][46]

Deery Lou (2002)[edit]

Deery Lou (ディアリールー, Diarī rū) is a character created by Sanrio in 2002. He is a brown fawn. His birthday is January 8, and he lives in the Rainbow Forest, full of sweet flower patches and big trees. The blue bird brings happiness to the Rainbow Forest. His tail wags like a helicopter when something fun is happening. He has friends named Queeny Lou, a beautiful swan, Skippy-Lou, a perky rabbit, Beary Lou, a warmhearted bruin, and The Little Red Mushroom; he is shy and always faces backward.[47][48]

Pandapple (2002)[edit]

Pandapple (パンダップル, Pandappuru) is a panda who has a red apple with a small green leaf stem as a hat. He wears a shirt which is mostly striped or plain. Pandapple is often accompanied by a caterpillar. His birthday is on June 2. The character debuted in 2002 and is one of Sanrio's least popular characters. According to The New York Times, this character, along with the character Spottie Dottie, are recent flops for the Sanrio corporation in terms of popularity.[6]

Pannapitta (2003)[edit]

Pannapitta (パンナピッタ, Pan'napitta) is a panda cub character who was born on October 7, 2003 in Pannaland. His real name is Pantan and is only 3 months old. Pantan is full of energy. Pantan hates being still, and is constantly running around the place. Pantan lives for adventure at full speed. When his energy finally runs out, he falls asleep on the spot.

Pantan is an only child and his best friend is Fanfan (not a panda) who was born 3 days apart from Pantan. Pantan's hobbies include running, eating, and sleeping. Pantan enjoys climbing through small spaces and his favorite food is caramel ice cream. Pantan's future dream is to be a panda hero.

Chibimaru (2003)[edit]

Chibimaru (ja:ちびまる, Chibi maru) is a brown puppy, who is one of the many characters created by Sanrio, debuting in 2003. He was first released on February 2, 2003. He is very curious and does tricks for a hobby. He spends time inside his owner's bag and goes many places. He is one of three triplets; his siblings are Chidi-Maru & Chifi-Maru. He is a shiba inu.[49]

Dokidoki Yummychums (2003)[edit]

Dokidoki Yummychums (ドキドキヤミーチャムズ, Dokidokiyamīchamuzu) is a group of Sanrio characters who are food items. Official sources disagree on the spelling of this group of characters. Alternate spellings include Doki Doki Yummychums, Dokidoki Yummy Chums, and DokiDoki Yummychums. Between them are the Dokidoki Burger, Dokidoki Fries and Dokidoki Shake. Dokidoki Burger makes an appearance in the web series in Supercute Adventures being the owner of the fast food restaurant Dokidoki Yummychums.

Charmmy Kitty (2004)[edit]

Charmmy Kitty (チャーミーキティ, Chāmīkiti) is Hello Kitty's pet cat. She resembles Hello Kitty but has more cat-like features. Her name comes from the word "charm" as she wears the key to Hello Kitty's jewelry box around her neck.

Charmmy Kitty is a white female Persian cat that Papa and Daniel (who is Kitty's boyfriend) gave to Hello Kitty as a gift. She wears a lace-trimmed bow on her left ear, and a necklace which holds the key to Hello Kitty's jewelry box. Born on October 31, (the same day kuromi was born) Charmmy Kitty is well-mannered, quiet and listens to whatever Hello Kitty says. Like many cats, Charmmy Kitty loves objects that are bright and sparkly. Charmmy Kitty's charm point is her lace-trimmed pink bow, that was a present from Kitty.[50]

Sugarbunnies (2004)[edit]

The Sugarbunnies (シュガーバニーズ, Shugābanīzu) are twin bunnies called Shirousa (シロウサ, Shirōusa) and Kurousa (クロうさ, Kurōusa) who specialize in making sweets and pastries. They were both born on May 26 and live in the magical world of Bunniesfield.[51]

In 2007, Sanrio created an anime series based on the franchise which aired on TV Tokyo and Kids Station on April 3, 2007 and ended later that year with 27 episodes. After the anime's success, the series gained two sequels in 2008 (Sugarbunnies: Chocolat!) and in 2009 (Sugarbunnies: Fleur), each having 27 episodes.

After the success of the franchise, Sanrio created more bunny twins who each specialize in their own jobs, like Sugarminuet who are ballet dancers. Another spinoff is Cocoa and Vanilla, a pair of mouse siblings.

Tenorikuma (2005)[edit]

Tenorikuma (ja:てのりくま) (Japanese for "bears that fit in your palm") are a group of red pandas that run a coffee shop called Tenorikuma.[52] There are five specific characters in all. The main "manager" is Latte, who is distinguished from the others by a red heart on his left ear. There are a few other main characters. Chai (yellow scarf), Frappe (green scarf), Maple (pink scarf, the only female and Latte's love interest), Mister Steam (steam clouds from hot coffee), Muddler (spoon) and Macchiato (blue scarf).

Cinnamoangels (2005)[edit]

The Cinnamoangels (シナモエンジェルス, Shinamoenjerusu), also known as Cinnamon Angels in English,[53] are a spinoff from the main Cinnamoroll series. They are a trio of girl puppies consisting of Mocha (born February 20), Chiffon (born January 14) and Azuki (born September 25). Mocha founded the group because she dreams of becoming a TV idol.[54] Chiffon is a tomboy. Azuki is shy.

Cinnamoangels have their own manga series called Puri Kawa Cinnamo Angels!! (プリ☆かわ☆シナモエンジェルス!!, Puri Kawa Shinamoenjerusu!!) which was published as part of the Fluffy, Fluffy Cinnamoroll volumes.[55][56] Sanrio has also released several music videos featuring the trio.[57][58]

Kuromi (2005)[edit]

Kuromi (ja:クロミ, Kuromi) first appeared as the rival of My Melody in the anime Onegai My Melody. She is a white dwarf rabbit wearing a black jester's hat with a pink skull on the front and a black "devil" tail in the place of a normal rabbit's tail. Kuromi's appearance also looks similar to many of the classic cartoon characters from the 1920s and 1930s. Goods featuring Kuromi first appeared in Japan in 2005. She has three image songs all sung by her voice actress, Junko Takeuchi. Kuromi sometimes wears fuchsia pink skull cherries on her right ear. Kuromi wears mostly dark colors and considers My Melody an enemy or a rival though My Melody considers her a friend.

Kuromi's birthday is October 31 (Halloween). Although Kuromi has a rowdy free spirit, she is actually quite girly on the inside. Kuromi enjoys keeping a diary and reading romance novels. Her favorite color is black and her favorite food is shallots.[59][60]

Kuromi is also the leader of a biker gang known as "Kuromi's 5." All of the members wear black and ride their bikes around causing havoc in a menacing fashion.

In the 2020 web series Hello Kitty and Friends: Supercute Adventures, Kuromi is one of the main characters where she's voiced by Jenny Yokobori.

In 2022 Kuromi beat her rival My Melody in the Sanrio Character Rankings for the first time, placing at number three, while My Melody placed at number five.[61]

My Sweet Piano (2005)[edit]

My Sweet Piano (マイスウィートピアノ, Mai Sūīto Piano) is a female sheep whose charming point is her fluffy baby pink fur. Piano is a gentle and pampered girl who loves to talk and hang out with My Melody in a field. She was introduced as My Melody's best friend alongside Flat the mouse, and Risu the Squirrel in 1976 and originally went by the name "Hitsuji-san". However, Sanrio finally gave her a name through its monthly publication Ichigo Shimbun in 2005 and the resulting name was Piano-chan. Merchandise of the character started as early as 2008.

In the 2005 anime Onegai My Melody, Piano is a supporting character and only spoke by baaing and bleating. In the series, she is seen wearing two flowers (One colored white and the other red) located on the left side of her head. She is voiced by Junko Takeuchi in the series.

Piano started out as a supporting character in the My Melody series until 2014 when Sanrio created a special line of merchandise featuring her as part of My Melody's 40th Anniversary. As a result, she was very prominent during the anniversary and even became a meetable character at Sanrio Puroland starting in 2014. Since 2014, Piano is commonly depicted wearing a large pink or red polka-dotted bow on her head in merchandise and her park appearances at Sanrio Puroland and Harmonyland.

Piano also appears in the 2020 web series Hello Kitty and Friends: Supercute Adventures where's she's a background character debuting in Season 2.

Masyumaro (2006)[edit]

Masyumaro (ja:マシュマロみたいなふわふわにゃんこ, Mashumaromitainafuwafuwanyanko) is a cute white kitten with light brown spots around the ears. He resides in an apartment in Paris, France with a Japanese boy who is a designer.[62] He is known as "The Cat as soft as a Marshmallow" and is often referred to as Masyumaro Nyanko. He is featured in two promotional videos, Boku Masyumaro (My Marshmallow) and KIRAKIRA Sute-ji (Stage Glitter).[63]

Lloromannic (2007)[edit]

Lloromannic (ja:ルロロマニック, Ruroromanikku) is a spinoff from Cinnamoroll. The name is "Cinnamoroll" in reverse and the world of Lloromannic is the opposite of the cute world of Cinnamoroll. The Lloromannic characters are two demons who came from a world on the other side of a mirror. Berry (ベリー, Berī) is a little boy demon who has horns and was born June 6, and Cherry (チェリー, Cherī) is a little girl demon who is Berry's partner-in-crime and was born September 9. They live in a haunted mansion on the outskirts of Cinnamoroll's town. Cherry also has a crush on Espresso from the main Cinnamoroll series.[64][65][66]

Berry and Cherry show up in the anime Onegai♪My Melody Kirara★ as narrators. Two short videos have been released on YouTube: "Trick" and "Friend"; Cherry's origin.

Sugarminuet (2008)[edit]

Sugarminuet (シュガーメヌエット, Shugāmenuetto) is a spinoff of Sugarbunnies, a duet that is composed of two little twin sister bunnies: Ballet-Usa and Prima-Usa, who are ballerina-geniuses. Through the ballet room mirror they bring their graceful dance to the human world.[67]

Ballet-Usa (バレエうさ) is the elder twin and wears a silver tiara that matches with her pink fur. She is a graceful and elegant dancer and loves make-up accessories. Prima-Usa (プリマうさ) is the sweet and cute younger twin and wears a gold tiara that highlights her white fur. Her favorite hobby is fortune-telling. Their accessories are sometimes included in ballerina products.

Jewelpet (2008)[edit]

The Jewelpets (ジュエルペット, Juerupetto) are a group of animal characters created in 2008 as a joint-venture between Sanrio and Sega Toys.[68] There are 42 characters in the franchise and each of the animals are named after famous Birthstones, Minerals and Jewels. They each have a different kind of sparkling jewel for their eyes, used for casting special magic called "Jewel Flash". According to fiction, they belong to magicians and live in a mystical place called Jewel Land, attending a school to learn more about magic and each of them are paired with their own human partners. The main Jewelpets in the series are Ruby the white Japanese hare (whose birthday is July 29), Sapphie the blue and yellow Cavalier King Charles Spaniel (whose birthday is September 1), Garnet the pink Persian cat (whose birthday is January 8) and Labra the pink and white polar bear (whose birthday is December 27).

In 2008, Sega Toys collaborated with Sanrio to release a line of plush toys featuring the characters from the series which contains a special password to access the Web-Gurumi website. This is somewhat similar to the toy franchise Webkinz, as it also shares some similarities to the secret codes to access the Webkinz World website, causing some controversies between the two companies. Later on April 4, 2009, its first anime series was produced by Studio Comet and started to air on both TV Osaka and TV Tokyo, replacing Onegai My Melody Kirara★ in its timeslot. The anime focuses on the heroine Rinko Kōgyoku and her Jewelpet partner Ruby. A second series titled Jewelpet Twinkle☆ (ジュエルペット てぃんくる☆, Juerupetto Tinkuru☆) premiered later on TV Tokyo from April 3, 2010 to March 26, 2011 with 52 Episodes. The second series premiered later in Spain as part of the Boing programming block. A third series titled Jewelpet Sunshine (ジュエルペット サンシャイン, Juerupetto Sanshain) premiered on April 9, 2011.[69] A fourth series titled Jewelpet Kira☆Deco—! (ジュエルペット きら☆デコッ!, Juerupetto Kira☆deko—!) aired on April 7, 2012.[70]

A full-length feature film titled Jewelpet the Movie: Sweets Dance Princess (映画ジュエルペット スウィーツダンスプリンセス, Eiga Juerupetto: Suuītsu Dansu Purinsesu) which was directed by Hiroaki Sakurai (Director of Daa! Daa! Daa! and Cromartie High School) and distributed by Toho, was released on August 11, 2012 in Japanese cinemas.

2010s[edit]

Miss Bear's Dream (2010)[edit]

Miss Bear's Dream (ミスベアーズドリーム, Misu Beāzu Dorīmu) is a female teddy bear who debuted in 2010. She was made by Chocolina's mother, in a little sweet shop in New York, where they live. Miss Bear's Dream is called ´Dream´ for short. She is the cousin of another Sanrio bear character called Mr. Bear's Dream[71]

Wish me mell (2010)[edit]

Wish Me Mell (ウイッシュミーメル, Uisshu mī meru)[72] is a character series which was released on December 27, 2010.[73][74] Wish Me Mell, the main heroine of the series, is meant to be a character that expresses the feelings every one has, simply stating "Thank you", "I am sorry" or "I like you!", connecting hearts in the process. The series is targeted towards females aged 15–20, who are too shy to express their feelings towards others.

Wish Me Mell lives in the magical world of Merci Hills (メルシーヒルズ, Merushī hiruzu) where everyone is living happily while their feelings are connected towards each other and words like "thank you" can bring warmth to everyone's hearts.Wish Me Mell and her friends were guided by the Rainbow Fairy, Ciel, who gives them advice. A lot of Wish Me Mell's friends also live in Merci Hills, and each come from different countries and have their own mission given to them by Ciel.

Go-chan. (2011)[edit]

Go-chan. (ja:ゴーちゃん。, Gō-chan.) full official name GoExPanda (ゴーエクスパンダ). He debuted on May 10, 2011. His birthday is May 5 and he is the mascot of TV Asahi.[75]

Bonbonribbon (2012)[edit]

Bonbonribbon (ja:ぼんぼんりぼん, Bonbon ribon) debuted in 2012.[76] The character is a pink rabbit with a ribbon bow on her head and in some places of her body, including her left paw, ears, right feet and tail, her birthday is August 8. She is a very fashionable girl who likes to sing and dance. Her mother is a fashion designer and she designed the ribbon on her head, which is her charm point. She dreams of becoming a fashion designer, just like her mother.

Cocoa and Vanilla (2012)[edit]

Cocoa (カカオ, Kakao) and Vanilla (バニラ, Banira) are spinoffs from Sugarbunnies.[77] They are two mouse siblings who are apprentice chocolatiers. Cocoa is the older brother and wears a bunny hat with Kurousa's colors while Vanilla is his younger sister and wears a bunny hat with Shirousa's colors. They both live in Mousefields, located next of Bunniesfield and both brother and sister decided to visit Bunniesfield one day through a rainbow and met Shirousa and Kurousa. The mouse siblings actually like the sweets, chocolates and pastries the bunnies makes and they wanted the bunnies to teach them to become chocolatiers, the bunnies agreed and they made the mouse siblings their apprentices. Their ultimate goal is to make a castle made of chocolate.

Plasmagica (2013)[edit]

Plasmagica (プラズマジカ, Purazumajika) is an all-girl fictional band who debuted in Sanrio's iOS game Show by Rock, which is geared towards young boys.[78] The band is formed by strange corporation president in order to grow to become the best rock band. In the game, they all battle all the bands of Midi City to become the best in the world and aim to be music millionaires.[79] Plasmagica is composed of 4 Mumon girls, the cat girl Cyan (シアン, Shian) (Guitar and Vocals, voiced by Eri Inagawa), the rabbit girl ChuChu (チュチュ, Chuchu) (Guitar and Vocals, voiced by Sumire Uesaka), the dog girl Retoree (レトリー, Retorī) (Bass and Vocals, voiced by Eri Kitamura) and the sheep girl Moa (モア, Moa) (Drums and Vocals, voiced by Ayane Sakura).

Gudetama (2013)[edit]

Gudetama (ぐでたま, Gudetama) is a Sanrio character who debuted in 2013. The character is an anthropomorphized yolk of an unfertilized egg, devoid of gender.[80] Gudetama is often depicted reclining on an egg white or as an ingredient in a Japanese dish. Gudetama's main trait is laziness. The name Gudetama is derived from the Japanese words for lazy (ぐでぐで, gudegude) and egg (, tamago).[81] Gudetama debuted following a contest run by Sanrio to introduce new characters based on Japanese food, in which Gudetama came second to Kirimi-chan.[82] Gudetama has proven popular in Japan, leading to the opening of a number of themed pop-up cafes serving egg-related dishes.[83] A plentiful selection of character goods are also available, ranging from stationery to confectionery to toys. Gudetama goods have been sold at a number of dedicated pop-up stores across Japan.

Gudetama is the star of a short animation series aired on TBS, which, as of 2016, had spanned hundreds of episodes.[84] The series follows the exploits of Gudetama and a cast of recurring human characters. One such character is Nisetama-san (ニセたまさん, Nisetamasan, meaning fake egg), a young man dressed in a yellow suit similar to a zentai suit but with the face exposed, akin to a humanoid Gudetama. The series' short segments end with a rendition of the Gudetama theme song and a contemporary style dance performed by Nisetama-san.

Hummingmint (2014)[edit]

Hummingmint (ハミングミント, Haminguminto) is a girl fawn. She was born on March 10 in the beautiful mint-green northern night. She lives with her friends the birds and flowers. Hummingmint has a little pink, heart-shaped nose and white heart-shaped spots. She is very gentle, curious, and loves singing.

Little Forest Fellow (2015)[edit]

Little Forest Fellow (ja:リトルフォレストフェロォ, Ritoruforesutofero~o) is a spinoff character from My Melody. He is a rabbit and his birthday is June 18. He is nicknamed "Melo" (めろぉ, Mero~o). He is My Melody's second cousin and loves collecting buttons. He wears a red hood which was given to him by My Melody which he treats as a special treasure.[85] My Melody's a bunny just like him. One of the Sanrio character editors mentioned that they could be brother and sister but the manager disagreed with the opinion of the editor.

On April 2, 2017, Melo hosts his own radio show called "めろぉのフレンズソング" hosted on the internet radio network TS ONE.[86] The radio show plays soothing music while various Sanrio characters make occasional appearances.

Aggressive Retsuko (2015)[edit]

Aggressive Retsuko (アグレッシブ烈子, shortened to Aggretsuko in English) is a female red panda who works as an administrative assistant in a Japanese business. Her working life is oppressive and frustrating and she relieves this stress by becoming angry, and drinking and singing death metal in a karaoke bar. A short TV anime series was created on April 2, 2016, which explores her daily life in the workplace with her co-workers. This series was later expanded with a 15-minutes per episode 10 episode Netflix Original Series, released worldwide on April 20, 2018.

Cogimyun (2015)[edit]

Cogimyun (ja:こぎみゅん) is a Kogimuuna (コギムーナ) wheat flour fairy, who looks like a white fluffy dog. Her birthday is on May 7 (Powder Day)[87] She is sensitive and crumbles easily. Despite being made of wheat, she dreams of becoming an onigiri rice ball.[88] She wants to be an onigiri because her grandfather said it is the most delicious food in the world.[89] She has a pet fried shrimp known as Ebifurai (エビフライ) or Ebi-chan (エビちゃん) to friends.[88][90]

In 2017 a series of Cogimyun anime shorts began streaming on AbemaTV. It follows Cogimyun as she starts taking care of the Cogimucorpo apartment building after her grandfather goes travelling.[91] The series features many different flour based food characters, like Gyoza-kun (ぎょうざくん) the Takoyaki Sisters (たこやきシスターズ) and Udon-san (うどんさん.)[90] The voice of Cogimyun is provided by the voice actor Hanayu (ja:花柚).[92] The model Ryuchell made his voice acting debut as Choco Cornet (チョココロネェ) one of the residents in the apartment building. The series theme song is performed by Sonoko Inoue.[91]

In 2019 live streaming appearances with Cogimyun began on Line Live.[89] Also in 2019 the Sanrio Boys franchise added a new character called Yasuhiro Koga who is a fan of Cogimyun.[93] In 2021 a new character was introduced called Cogimyon (こぎみょん.) He was born when Cogimyun's tears fell on a ball of wheat clay. Like Cogimyun he is a Kogimuuna, and he is like a little brother to her.[94][90] Cogimyun has gone up in the Sanrio character rankings since first placing 28 in 2018, and as of 2022 she ranked number 9.[95][96][97]

Sanrio Danshi (2015)[edit]

The Sanrio Danshi (サンリオ男子, Sanrio Boys) are a group of high school-aged boys who met due to their love of Sanrio's mascots .[98] The group kicks off with the unassuming Kōta Hasegawa (長谷川康太), who loves the character Pompompurin, coincidentally running into the My Melody-loving Yū Mizuno (水野 祐) and bonding over it. Together with Hello Kitty fan Shunsuke Yoshino (吉野俊介), Cinnamoroll fan Seiichiro Minamoto (源誠一郎), and the Little Twin Stars fan Ryō Nishimiya (西宮諒), they become fast friends and learn to not be embarrassed about their love of cute things.

The group is popular among girls, and aims to reach both boys and girls with the message that boys don't have to feel ashamed about liking "cute" characters.[99] The Sanrio Danshi have a character Twitter account[100] showing pictures of their daily lives, and two manga adaptations by Mai Andou (One in Sho-Comi,[101] the other on the MangaOne app[102]). The group received an anime adaptation in January 2018.

Rilu Rilu Fairilu (2016)[edit]

Rilu Rilu Fairilu (リルリルフェアリル) focuses on Fairilus, young fairies that live in the realm of Little Fairilu and learn about themselves and the world around them. They are born with a special item called a Fairilu Key that unlocks a corresponding door, and finding this door helps a Fairilu to mature.

Fairilus come in multiple species, each themed after something in the mythical or natural world, such as insects, plants, or mermaids. The most common types are Flower Fairilus, of which the primary character Lip (リップ) is descended from.

Marumofubiyori (2017)[edit]

Marumofubiyori (ja:まるもふびより) is a group of characters. Moppu is a white bear cub that is always wrapped in his favorite blanket and loves to laze around at home. His birthday is February 10. He lives with a roommate who works at an aquarium. She gave him the nickname “Moppu” because he always drags his blanket around as if mopping the floor.[103] His friends include Kanikama, a toy crab that is a reliable character, and Gyoniku, who is a toy fish that has a mysterious antenna.[104]

In 2017 Sanrio began streaming a series of Marumofubiyori anime shorts on YouTube.[105][106] A manga titled Marumofubiyori Shirokuma Moppu no Yurufuwa Diary (まるもふびより しろくまモップのゆるふわダイアリー) was published in Ciao magazine between 2017 and 2019.[107] A full color collection of the manga was released in 2018.[108]

Mewkledreamy (2017)[edit]

Mewkledreamy (ミュークルドリーミー, Myūkurudorīmī) is a purple stuffed cat, that wears a pink bow with white polka dots. She has a yellow star on her right ear and left ear. An Anime series based on the character by J.C. Staff and directed by Hiroaki Sakurai premiered in Japan on April 5, 2020.

2020s[edit]

Beatcats (2020)[edit]

Beatcats (ビートキャッツ, Bītokyattsu) are a group of cats, each of a different color. They are a Virtual Dance & Vocal Unit and were created as a joint venture between Sanrio and Sega Toys. Currently the third collaborative effort after Jewelpet and Rilu Rilu Fairilu, it is the first Sanrio franchise released as a musical group.[109][110] They made their debut on October 8, 2020.[111] Their birthday is February 22.[112]

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