List of Wizards of Waverly Place characters
The series centers on the fictional characters of the Russo family, which includes Alex (Selena Gomez), her older brother Justin (David Henrie) and their younger brother Max (Jake T. Austin). The three Russo siblings are wizards in training and live with their Italian-American father Jerry (David DeLuise), a former wizard, and their Mexican-American mother, Theresa (María Canals Barrera) who is a mortal. Alex's best friend Harper (Jennifer Stone) also found out about the Russos' wizard powers in season 2. The siblings have to keep their secret safe while living in the mortal world. When they become adults, the three siblings will have a wizard competition to decide who will become the family wizard of their generation and keep his or her wizard powers. Harper used to have a crush on Justin, but now is in love with Justin's best friend, Zeke, who finds out about the Russo's wizard powers in season 4. Alex Russo (Selena Gomez) and Justin Russo (David Henrie) are the only characters to appear in every episode of the series.
- 1 Main characters
- 2 Recurring characters
- 3 Minor characters
- 4 Film characters
- 5 TV special characters
- 6 Guest characters
- 7 References
Alexandra Margarita Russo (Selena Gomez) is the only female out of the three Russo siblings, and the middle child. She is sly, rebellious, outgoing, and usually underachieves when it comes to school. She often gets into trouble because of her constant schemes (usually involving magic). She is part Latina and part Italian. Even though she is infamously known for doing the worst in wizard studies and school, and relentlessly torments her older brother Justin, Alex becomes much more mature throughout the series. Although she's somewhat lazy, Alex is smart, loyal, and caring. She goes through a long term relationship with Mason Greyback, a purebred werewolf. She becomes the Russo family wizard at the end of the series.
|This section requires expansion with: needs details added from of an article now up for deletion, especially the infobox (which requires a much longer description to fit the layout of this page properly. (November 2013)|
Justin Vincenzo Pepé Russo (David Henrie) is Alex's brother, and the oldest of the three Russo siblings. He is very smart, and is often considered a nerd. He is in numerous clubs and has learned over 5000 spells. He continues his wizard studies in a Monster Hunting course. Unlike Alex, he is an overachiever when it comes to school. He is fairly athletic, and very respectful to his parents and other adults. Justin is responsible, sensible, kindhearted and hardworking, but can be a little sarcastic to Alex and Max. His long-term relationship was with Juliet, a teenage vampire he fell in love with, but she became a slave to a mummy and had to leave him.
Later in the series, Alex tells the world that they are wizards and her and Justin's levels move down, so he makes a class with students who got kicked out of WizTech and later falls in love with an angel named Rosie.
At first, it seems that Justin won the Wizard Competition after being the first to cross the finish line, and he is granted his full powers. However, Justin says that he can't accept it because he didn't really win; Alex would have won if she hadn't come to back to help him, and he says that she deserves to be the Russo family wizard. Because of his honesty, Professor Crumbs allows both Justin and Alex to keep their powers and for Justin to take over as Headmaster of Wiz Tech.
Later in the series he got back together with Juliet.
|This section requires expansion with: needs details added from of a now-deleted article, especially the infobox (which requires a much longer description to fit the layout of this page properly. (November 2013)|
Maximilian Alanzo Ernesto Russo (Jake T. Austin) is the youngest of the three Russo siblings. Alex and Justin's magic are more advanced than Max's (as shown by the wands). Although he is an underachiever in the beginning, he advances more during the series; however, he is not naturally smart. He is very fond of skateboards. In the episode "Three Maxes and a Little Lady", Justin and Alex fall behind in the Wizard Competition, and Max gets a wish, which he uses to wish for the Wizard Competition to begin that day. However, both Alex and Justin use magic to turn into Max and reverse The Wish, to no avail. Max eventually decides to bump back the Wizard Competition; however, Alex and Justin cross spells and turn Max into Maxine, a girl version of him. In "Who Will be the Family Wizard", Max's powers are taken away, but Jerry and Teresa decide to give him The Sub Station, much to his happiness.
|Wizards of Waverly Place character|
Stone attending "The 6th Annual Hollywood Style Awards" Beverly Hills, CA, Oct. 10, 2009
|First appearance||"Crazy 10-Minute Sale"|
|Last appearance||"The Wizards Return: Alex vs. Alex"|
|Created by||Todd J. Greenwald|
|Portrayed by||Jennifer Stone
(older Harper) [in "Future Harper"]
|Nickname(s)||"What's Her Face" (by Dean Moriarty),
"Harpo" (by Madgalena Larkin),
"Finkle" (by Mr. Frenchy, in "Fashion Week" and Dean Moriarty in "Wizards VS. Vampires: Dream Date")
|Occupation||Waitress (at the Waverly Sub Station)
Tribeca Prep Student (graduated; seasons 1–4)
Fashion Designer's Assistant
Chicken at a roller rink
Author (in "Future Harper")
Employee at a Yogurt Shop
|Family||Elaine Finkle (mother)
Marty Finkle (father)
Unnamed younger brother
|Significant other(s)||Justin Russo (crush; season 1-2)
Zeke Beakerman (boyfriend; season 3–4)
Harper Rosanne Evans Finkle (Jennifer Stone) is best friends with Alex Russo, and always used to have a crush on her brother, Justin Russo, but now is in a relationship with Zeke Beakerman, Justin's nerdy best friend. Harper is a typical teenager, being self-expressive, but a little insecure at times. Unlike Alex, she is a hard-working student and a fairly positive person, but still connects well with Alex. Jennifer Stone does not appear as Harper in "You Can't Always Get What You Carpet" (which was actually the first episode produced, but the sixth episode broadcast—the episode was aired out of production order).
Harper is known for her outrageous fashion ensembles that she designs herself, most of which are "food-themed", such as one outfit seen in the season one episode "Credit Check" which resembled a cupcake. No one ever tells her that her fashion designs are (for the most part) ridiculous. Not only does she create her own clothes, but she also makes her own jewelry as seen in the episode "Art Museum Piece", when she starts a booth selling her necklaces made of macaroni, glitter, and knobs from Alex's room. Despite her unseemly fashion choices, she believes it is better to stand out as an individual, and is confident that she will excel at whatever she tries, no matter what people think, and has a habit of laughing out loud when the atmosphere gets tense.
She was oblivious of the fact that Alex, Max and Justin are wizards until the episode "Harper Knows" when Alex finally told her because she felt guilty for not telling the truth to her best friend. This was also the first time Harper experienced the use of magic when Alex gave her a charmed costume with super powers. She is often paranoid of Alex's schemes, especially after she finds out about magic, but reluctantly gets involved anyway. Despite Alex's controlling and manipulative behavior, Harper always sees the good side in Alex and is willing to be accepting of her due to their friendship, to the point where she was the only person who believed that Alex wouldn't participate in a plot that, if successful, would prevent young wizards losing their powers in the Competition. She has known Alex since kindergarten and is always there when Alex needs support. In season three it is revealed that Harper is a cheerleader, which is the only secret Harper has ever kept from Alex, largely due to Alex's typical disdain and mocking attitude towards cheerleaders.
Harper's parents are featured in "Wizards vs Finkles" as traveling showpeople from Romania. They ask Harper to rejoin them for shows but Harper refuses, happy with her life with the Russos while Alex, fascinated with their lifestyle, accept in Harper's place. In the end the commitment and hard work drives Alex away, with Harper's parents leaving for Youngstown, Ohio, for a new gig on good terms with Harper and the rest of the Russos. In "Meet the Werewolves" it is revealed that Harper was born in Nebraska, backstage in a night club, most likely at one of her parent's shows. In "Wizards vs. Vampires: Tasty Bites", when Alex is so fed up with her family's new healthy living, she says, "I'm so desperate, I'm thinking about going to Harper's house", meaning that Harper's house is wild. In "Alex Does Good", Harper blurts out, "It's about time I got some appreciation, Mom!", claiming that her mom doesn't appreciate her. Harper moves in with Alex and the Russos in season three, most likely because of her home. (Although it was also motivated by her father's recent transfer to Pittsburgh and her unwillingness to leave Alex).
In the episode "Future Harper", it's revealed that Harper becomes a famous author, who writes books based on the Russos' wizard adventures, and writes under the name "H.J. Darling" (parody of J. K. Rowling). Alex, Justin, and Max find this out when they go to confront the author of the books (seven books in the series Charmed and Dangerous) that mysteriously mimic their lives. As the older Harper (Rachel Dratch) tells them, she writes her books in the present day because in the future, wizards and magic in general have been outed, and books about magic are no longer so interesting. She doesn't tell the Russo kids who it was that revealed the existence of wizards, other than it happens to be one of the three; the Russos suspect it to be Max (though in a later episode the Russos are questioned by the government and they trick Justin into revealing that wizards exist); and that she came back in time with the aid of one of the most powerful wizards of all time. This is presumed to be the winning Russo. It's unknown if she ever married someone with the last name Darling, or if she just uses the name H.J. Darling as a way to keep her identity safe in the present day.
In the episode "Third Wheel", after it's discovered Stevie is a wizard, Alex starts hanging out with her more, neglecting Harper. Later in the episode, Harper confronts Alex on how she has been feeling left out. This leads to a heated argument, where Harper reveals her insecurities about how Alex is always taking her for granted and yet she never holds it against her. During this argument, they end up destroying the Homecoming float, which Justin tricked Harper into helping him build by disguising himself as Alex. Mr. Laritate witnesses this and threatens to have Alex expelled. For the sake of their friendship, Harper takes all the blame. Mr. Laritate believes her, considering that Alex never tells the truth, and punishes Harper with one week of detention. Later, Alex somehow sneaks into the detention room and apologizes for what happened. Forgiving her, Harper explains that she only did it because even if Stevie is Alex's new best friend, it's not going to keep her from being a friend to Alex. Alex compassionately says that her relationship with Harper is much stronger than it is with Stevie, by saying that Stevie is her friend, but Harper is her sister. When Stevie later appears to recruit Alex to aid her in a plot to destroy the power transference technology and thus prevent any younger wizards from losing their powers in the competition, Harper continues to believe that Alex will come through and do the right thing even when Justin is convinced that Alex has gone evil. Alex warmly thanks Harper for her faith in her after her true agenda is revealed when she freezes Stevie and allows Stevie's brother Warren to inherit his full powers.
At times, Jerry and Theresa like to take credit for Harper being their daughter, as in the episode "Marathoner Helper". Justin then says, "C'mon, she's not your daughter." And as Alex walks in eating a hot dog with cereal he says, "That's your daughter."
She usually shouts "See ya in PE" and screams when she is scared or nervous. In "Helping Hand", she screams while laughing stating she is scared and happy.
|Wizards of Waverly Place character|
|Last appearance||"The Wizards Return: Alex vs. Alex"|
|Created by||Todd J. Greenwald|
|Portrayed by||María Canals Barrera|
|Occupation||Co-owner of Waverly Sub Station,
|Children||Justin Russo (oldest son),
Alex Russo (daughter/middle child)
Max Russo (youngest son)
Theresa Magdalena Margarita Russo (née Larkin), played by María Canals Barrera, is the mother of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with her husband Jerry; and is also the slightly more serious one of the couple. Theresa is Mexican American.
Theresa Russo is a typical mother. She's fussy, caring and can be pretty embarrassing. Unlike her children, she is a mortal. She dislikes magic, probably because she was once possessed by a wizard's love spell for twelve years. Theresa lives on Waverly Place in Manhattan with her husband (and former wizard) Jerry Russo (David DeLuise) and her children: middle daughter Alex Russo (Selena Gomez), eldest son Justin Russo (David Henrie), and youngest child Max Russo (Jake T. Austin). She owns a sandwich shop called the Waverly Sub Station with her husband in which her children work. She is overprotective of Justin and Max, but Max especially. She tries to relate with her kids but it doesn't always work.
Theresa stated that she is a "Proud Latina" and tries to get her children to learn about her and their Mexican heritage. In season one's "You Can't Always Get What You Carpet", Theresa states that she once played guitar in an all-girl mariachi band — though when Justin says "I didn't know you played the guitar", Jerry says "she doesn't" – implying that Theresa is not a very good guitar player. This is shown in season 3.
At times, Theresa can be somewhat controlling of her kids and their lives; for example, in "Quinceañera", she completely takes control of the plans for Alex's Quinceañera fifteenth birthday party and turns it into the party that she wants. She refuses to listen to Alex's objections all because she herself never got to have a Quinceañera of her own. This eventually gets so irritating to Alex that she casts a spell to switch bodies with her mother, partially so Theresa would be able to have the Quinceañera that she never got to have.
Theresa is the reason why Jerry could not keep his wizard powers. Since wizards are not allowed to marry non-wizards, Jerry chose to give up his powers to his younger brother Kelbo in order to marry Theresa, as was revealed in season one's "Alex in the Middle" – previously unbeknownst to Justin, Alex and Max. However, Jerry says he does not regret marrying her.
It has been mentioned several times that Theresa doesn't like magic, and that she feels left out due to the rest of her family all being wizards at some point. She also finds it difficult to live in a house full of wizards, especially when her children (and sometimes, Jerry) misuse magic in the house, most notably when the boys of the family want to play indoors and either directly or indirectly end up destroying a prized lamp she owns. An example of this is in season one's "Art Museum Piece", when a spell which causes Theresa to go through objects wears off—and she accidentally walks into the front door and she exclaims "I hate living with wizards!". She has also been shown to have very little concern for major issues in the magical world, which don't concern her. She also can be annoyed by the magic futility, was visible in "All bout You-niverse", when Alex broken a magical mirror (and thus trapping herself in a parallel universe), Theresa find out that fixing a magical mirror is no different from fixing a normal mirror, and she remarks "Magic is lame". Despite this, when Alex and Justin's antics cause Max to fail the wand quiz in "My Tutor, Tutor", Theresa lends a sympathetic ear to his problem (even supporting his plans to get revenge), and even told Alex to use her magic to make their haunted house scarier in "Halloween". In "Positive Alex", Theresa and Jerry realized that Alex had put a spell on herself to become positive, and they agree to do nothing against it, because they believe that there's nothing wrong in being positive, though they quickly change their minds when the newly optimistic Alex turns out to be unbearably annoying.
Though normally, Theresa is a kind and caring mother, but she has a prevalent selfish side. For example, in "Retest", when Alex, Max, and Justin were upset over the possibility of losing their powers, Theresa relished the thought of having a normal family, going so far as to suggest turning the wizard lair into a den and, although she has no intention in hurting them, Theresa often hints this fact in a very unkind form. Similarly, in "Wizards vs. Vampires on Waverly Place", she openly refused to let Justin date Juliet at first and freely stated she cared more about her business than her children's happiness, which even Alex was appalled and disgusted by. Alex then cut into the argument as Justin was losing it badly against their parents and fixed everything up, ending with Justin able to date Juliet and their parents happy. In "Marathon Helper", Theresa was too shamed and upset with her family's lack of physical attributes that she said none of her own children are members of her family, openly added Harper is her only daughter, since Harper had taken it on herself to be involved in healthy activities, and later, she goes farther, hurting Justin's feelings by she saying she was not proud of his academic success. Both in "Wizards vs. Vampires on Waverly Place 2" and in "Wizards of Waverly Place: The Movie," she openly remarks since she is the Russos' mother, she doesn't need to care about their opinions and in more than one occasion, she arrogantly expressed the belief that she is immune to the Wizard Rules, since that she isn't (unfortunately, the "Wizard" Rules apply to all normal and supernatural beings that is aware of the Wizard World.). In the episode "Alex's Logo", she was referred to as popular in school, though it turns out she was the first girl admitted to a formerly all-boys school. In "Uncle Ernesto," Alex encourages her to invite her brother on her birthday, however, it goes wrong and she ends up with a crashed birthday party.
|Wizards of Waverly Place character|
|First appearance||"Crazy 10-Minute Sale"|
|Last appearance||"The Wizards Return: Alex vs. Alex"|
|Created by||Todd J. Greenwald|
|Portrayed by||David DeLuise|
|Occupation||Cook, waiter, former Russo Family Wizard|
|Title||Owner of Waverly Sub Station|
|Family||Hank Russo (father)
Rose Russo (mother)
Kelbo Russo (brother)
Megan Russo (sister)
Justin Russo (oldest son),
Alex Russo (daughter/middle child),
Max Russo (youngest son)
Geraldo Pepé "Jerry" Russo is the father of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with his wife Theresa (whom he accidentally insults on occasion). He is also a former wizard, who chose to give up his powers to marry his wife Theresa, a mortal, due to a rule forbidding wizards to marry mortals. Jerry is Italian American.
Jerry Russo is the average father. He is stern, protective and is annoyed by Alex and Max constantly, and even by Justin occasionally. Unlike his children, he does not have powers any more; nonetheless, his children inherited their powers from him, with Max having a fascination of the magic normal humans can do such as microwave popcorn, Alex being a natural at magic yet using it recklessly, and Justin continually trying to improve his magic through knowledge. Jerry lives on Waverly Place, a street in downtown Manhattan with his mortal wife Theresa Russo (María Canals Barrera) and his children: middle daughter Alex Russo (Selena Gomez), eldest son Justin Russo (David Henrie), and youngest child Max Russo (Jake T. Austin). He owns a sandwich shop called the Waverly Sub Station with Theresa, where his children work, and, in the season one episode "New Employee" so did Alex's best friend Harper Finkle (Jennifer Stone), although they only did it so they could be together more often. It is mentioned in the season two episode "Make It Happen", that Jerry's original career plan was to be a bull rider. His most popular catchphrase is "But-he-you-she-ALEX!"
Jerry is the typical over-protective father towards his daughter. It was first shown in season one's "First Kiss" when Alex claimed to have had her first kiss. He said "No! She's my little girl! What's his name? I'll make him cry!" (it is almost immediately revealed that Alex lied about having had her first kiss, and when Justin teased her for it, she kissed the first random boy she deemed good enough to kiss in school the next day, who was Matt, giving him a kiss that lasted a few seconds long and catching him off guard by her blunt, surprising way – she had slammed his locker shut when he was using it, right before pulling him by the shirt to direct his face towards hers to be able to kiss – and when he finally recovered from it, he turned around and ran in the direction of Alex, calling out her name to presumably ask her on a date), and continued in "You Can't Always Get What You Carpet" from that same season, when he didn't want to teach her how to ride the carpet because he was afraid she would grow up and leave home. He also was seen putting babyish wallpaper on her walls. When Max is accidentally transformed into a little girl in "Daddy's Little Girl," Jerry calls the new Max "Maxine" and dotes on her, which does not go unnoticed by a jealous Alex, who tries to get her father's attention to no avail. However, when he becomes aware of Alex's jealousy and sadness, Jerry apologizes to her, explaining that he only did so because Maxine reminds him of Alex when she was little and reassuring her that she will always be his little girl.
He normally isn't okay with her dating, such as in the first season episode "Potion Commotion" when Alex said "That's my new boyfriend!" about her crush Brad Sherwood (Shane Lyons), he said "I'll pick your new boyfriend!" But later on when Brad complimented Jerry, he said "I like your new boyfriend!" When Alex began dating Dean (Daniel Samonas), he liked him at first until Alex revealed Dean wanted to kiss her in season two's "Alex's Brother, Maximan". Jerry said "I never cared for that boy!," when he had just said the other day he liked Dean. When Alex pointed that out he said "That's before I knew he wanted to kiss you! He was using me to get to you! And I fell for it!" In "Alex Charms a Boy" Jerry is no longer overprotective because when he saw Alex and Mason kiss he smiled instead of freaking out, because he knew it was an honest and true relationship. He can be somewhat of a cheapskate; for example, in "Taxi Dance", he is unable to remember the number of the hospital room where Justin was born when he remembers his own lottery ticket number from that same day, and being so cheap that his antics resulted in Theresa giving birth to Alex in a taxicab instead of in a hospital. Notably, before this, Theresa told the kids that Jerry had tried to make her walk to the hospital while she was in labor, to which Jerry replied, "I offered to push you in a shopping cart!". More notable, in "Western Show", when Max's increase of intelligence and maturity make him apply for various colleges, instead of showing happiness for the success of his son, he was upset with the possibility of having to pay for his learning. Additionally, in "Quinceañera," he is reduced to tears when Alex offers to tell him how much her Quinceañera cost.
Jerry is proud of his magical ancestry and teaches his children about the proper uses of magic in "Wizard Training Class" on Tuesdays and Thursdays, in the lair magically disguised as a food locker in the restaurant. However, his children often disobey his magic rules (Alex, most often being the case), and he has to punish them. He wants his kids to be great wizards, but also wants them to be able to live a life without using their powers since they may not have them in the future, as only one of them will get to keep his/her powers as an adult. Jerry has an younger brother named Kelbo (Jeff Garlin), who is seen in the season one episode "Alex in the Middle", who is the wizard in Jerry's family because Jerry had to give him the powers to marry Theresa. Jerry's children consider Kelbo to be more fun than Jerry, and Alex even decides to have Kelbo be her magic teacher, and is revealed to be irresponsible with magic (almost as much as Alex is sometimes) as is shown when Kelbo fails to stop a package of sea chimps that spouts a huge gush of water eventually flooding the wizard lair and turning Kelbo and Alex into sea chimps. Jerry ends up being the one who saves them both, and he reveals a secret that he has kept from Alex, Max and Justin: that he gave up his powers in order to marry Theresa, due to a rule forbidding wizards and mortals from marrying, thus relinquishing his powers to Kelbo in order to marry her. In "Retest" it is revealed that Jerry and Kelbo have a sister, Megan. Megan holds a grudge against Jerry for giving Kelbo his powers instead of her. She lives in an art studio in Paris where she paints pictures. She is similar to Alex because she, like Alex, loves Art and hates hard work, though, unlike Alex, she is unwilling or unable to apologize for her actions. It is most likely their parents are still alive because of references from Alex and Max. Such as in "Future Harper", when Alex is telling Harper about a wizard adventure about her and her brothers, Harper already knows the ending and tells Alex she already told her the story. Alex replies "Oh my gosh I'm starting to sound like Grandma".
Jerry also is a fan of the New York Mets and New York Jets. In several episodes of the series (more so in season one, than in other seasons), Jerry often makes a remark that accidentally insults Theresa, and quickly tries to correct his statement. Such an example is in season one's "Movies", in which Theresa tells Alex that no matter how old she gets that she is not too old to spend time with her family, Jerry responds "Exactly, just look at your mother". Alex then points out that Jerry accidentally called Theresa "old", and he attempts and fails to change the subject.
In Wizards of Waverly Place: The Movie, Jerry gives Justin the family wand and the spell book which Alex steals accidentally wishing her parents never met or fell in love, but it was resolved – ironically by Alex herself, the reckless one out of his three children, who also surprisingly won the Premature Family Wizard competition against Justin, as Justin was the favorite out of the three to win it but lost to Alex, who then gives up her powers so they could compete for their powers when they are old enough.
Jerry has made more than one mention of past friends of his youth, including "Pony-boy" and John Bender; both names of rebellious teen characters in classic 80's pop-culture films, The Outsiders and The Breakfast Club, respectively. Aside from the names, no other specific connections or further implications seem to have been made connecting Jerry's youth and the events in these stories.
The following is a list of recurring characters in the Disney Channel sitcom Wizards of Waverly Place.
Ezekiel 'Zeke' Beakerman (Dan Benson) is Justin's best friend. Zeke is in the same grade as Justin. He attends Tribeca Prep and is in advanced chemistry along with Justin. He is also part of an Alien Language League; he and Justin often "speak alien" to each other. Zeke's first appearance was in "Movies", but strangely he was known as Zack Rosenblack. They later changed his name to Zeke. He is very impulsive and easygoing. He and Justin are also on the same Quiz Bowl team in "Smarty Pants". Zeke and Justin have tried out for several sports teams, but have apparently failed at all of them. In "Fashion Week", they somehow succeed at talking to models. Zeke got the role of Peter Pan in the school play in "Fairy Tale". In the episode "Wizard For a Day", he is upset when the real aliens do not understand his "alien speak". Zeke and Harper go to "Zombie Prom" together. He is also on the cheer squad, as revealed in "Positive Alex". He runs against Justin in the campaign for Student Body President in "Detention Election", but later he votes for Justin. He continues to assist Justin as student body president. Zeke continues his relationship with Harper in "Alex Russo, Matchmaker?" In "Wizards Unleashed", Zeke and Harper take care of the sub station and share their first kiss. In "Alex Russo, Matchmaker", Zeke is revealed to have hydrophobia and in season 4 he finds out the Russos are wizards. He assists the Russos when possible, though his assistance usually turns more troublesome than helpful. He is present during the Russo siblings' competition and ceremony at the series finale.
Mr. Herschel Laritate (Bill Chott) is the principal of Tribeca Prep High School, which is mentioned when he calls Alex Russo into the principal's office in "Alex Does Good". Humorously, it is shown in the same episode that Alex has been sent to the principal's office way too often (implying Alex is a delinquent student) to the point that the two have somewhat of regular routines down, such as serving drink and snacks to each other. The last name, Laritate, is a pun of Larry Tate from Bewitched. He loves anything related to the Old West, as seen in his daily life, such as wears cowboy hat and bolo tie, uses terms from that era when speaking, and even decorates his office in that theme. When he was relieved from his position as principal in "Western Show", he choose to work as part-time employee in 'Wild Billy's Western Roundup'. He teaches History class, Marriage and Family class, and taught the Art class once as temporary teacher. Mr. Lartiate also acts as the adviser of several activities at the school including the World School Summit at the U.N., Happy Helpers Club, Quiz Bowl, sport activities, and school plays. His alma mater is Clementine College as mentioned in "Fairy Tale", but later on he confessed that he does not have a college degree in "Franken-Girl". Nevertheless, he claimed to be able to provide a strong recommendation letter for Justin Russo to the said college.
Mr. Laritate always consider Justin as a model student. In the contrary, he has an on-and-off relationship with Justin's sister, Alex, in that he is often disappointed in Alex's lack of work ethic and unwillingness to do well in school. In season two's "Don't Rain on Justin's Parade", Mr. Laritate calls Alex an evil genius, much to Alex's pleasure. However, it is evident that he cares about her through his many efforts to reach out to her. In "Alex's Logo", he is basically Alex's only friend because everybody went mad to Alex after she said what she really thought of them while giving a speech under truth spell. After Alex complains that everybody still mad at her even though it has been a week since the speech, Mr. Laritate then tries to help Alex by performs even much more embarrassing acts in hope that everybody will turn their attention to him and forget what Alex has done. Unfortunately, he also incidentally embarrasses Alex on the microphone while doing so, resulting other students calling her principal's BFF (Best Friend Forever). He gives all students that throw T-shirt at him a detention. He also gives Alex, who does not throw T-shirt at all, a detention. However, she smiles at Mr. Laritate's and says "Thank you", because she knows its just his another attempt to defuse tension between her and other students. It was also revealed in this episode that Mr. Laritate has somewhat a difficult relationship with his mother.
In season 4, Alex crashes Mr. Laritate's car during her driving lesson and he sees how grown up she has become when she confesses the truth to him. Mr. Laritate personally hands high school diploma to Alex and Harper Finkle during a makeshift graduation ceremony of Tribeca Prep class of 2011 in "Wizards vs Asteroids". He appeared last time in "Get along Little Zombie" in which he was temporarily turned into a zombie after he got bitten by one during his visit to Alex and Harper's apartment. Alex and Mason Greyback turned him back into human again using 'Zombie bites treatment' lotion. It is shown at the end of the episode that he is, apparently, willing to keep a close relationship to the Russo family.
Mason Greyback (Gregg Sulkin; seasons 3-4) is first mentioned in Season 2 episode Future Harper when Future Harper tells Alex that she seems irritable and asks if she broke up with Mason yet, implying that she will date a boy named Mason in the future.
Mason is first fully introduced as a student in Alex's art class, and as an English boy who has a crush on Alex. They later begin to date. Mason loves to paint. He gives Alex a necklace that lights up when the person who wears it is in love with the person who put it on them. It is revealed that he in fact is a werewolf but doesn't turn Alex into a werewolf when they kiss, because he is a purebred and only mutts turn people into werewolves when they kiss. He helps in the search for Juliet after picking up her scent from her dental floss. It is revealed that he and Juliet used to date (which also reveals Mason doesn't age) and he admits he never stopped loving her, which breaks Alex's heart. She throws away the necklace he gave her and he tries to prove his love for her by going back to the mummy's tomb to find the necklace. Justin, Max, and Juliet come to rescue Alex. Max likes Mason, but Justin hates him for breaking Alex's heart. When Justin tries to make Alex leave the tomb, Mason turns into a werewolf, and starts fighting Justin and Juliet. He is attacking Justin when Juliet bites him, causing him to turn into a wolf permanently. Before his transformation, Alex puts the necklace on him and it lights up. Alex knows now that he truly loves her, but he leaves because as a wolf, he has no control. He leaves the mummy's tomb as he transforms into a wolf.
In Wizards Unleashed, it is discovered that Mason has been captured by wizards and being used in TV advertisements. Upon discovering this, Alex manages to retrieve him, and uses magic to revert the transformation, but only succeeds in leaving him with pointy ears, claws, and mass abounds of fur. Though Alex initially has trouble accepting Mason in this new state, she eventually gets over it and Justin manages to fully restore his humanity by playing a magical jawharp at the end of the episode. In "Wizards Exposed," the wizards get caught, and Mason gets caught while he was "admiring his hat."
In "Alex Gives Up," they are forced to break up due to a rule that says that werewolves and non-wizards cannot date because the werewolf always ends up eating the human due to their anger management issues. At first, Chancellor Rootie Tootie Tootie appealed the rule, but then Alex, jealous of Lisa Cucuy, who was hitting on Mason, and makes Mason extremely angry by embarrassing him in front of her brother, her parents, and the Cucuy's. Mason then transforms into his half-werewolf form and Chancellor Tootie Tootie, seeing he is incapable of controlling his anger, takes back his appeal, therefore forcing Alex and Mason to break up. In "Journey to the Center of Mason", Mason eats Dean Moriarty (Alex's ex-boyfriend; they broke up when Dean had to move to Ohio) because he is jealous that Alex is spending time with Dean and not him. Alex, Justin, and Max go inside of Mason. While in Mason, Alex, Justin, and Max go into his brain. Alex sees that all Mason does is think about her. When Alex, Justin, and Max come out of him with Dean, Dean leaves because Alex doesn't want him back. After he leaves, Alex and Mason get back together because Alex decided to rejoin the Wizard Competition so she and Mason could be together. In the episode, Dean only refers to Mason as "London Bridges". Mason has the deepest love for Alex and has nicknamed her 'Brown Eyes', 'Little Meatball', and 'Love'. In "Wizard of the Year", Alex breaks up with him for the third time because of his mistrust of her and a monster tamer named Chase.
In the episodes of "Wizards of Apartment 13B", Alex and Harper move into an apartment on the thirteenth floor where coincidentally Mason is living at. Mason stops at nothing to win Alex back; using Harper's training wand to open Alex's heart to him. Though this turns out for the worse as Alex begins to flirt with an ugly ogre and Felix. In "Ghost Roommate", Mason goes on a date with Lucy, a ghost who is living with Alex and Harper. Alex is jealous that Mason and Lucy went on a date and proceed to find Lucy's long lost true love. Alex is then stuck on the Bermuda Triangle, where magic can't be used. Mason comes to her rescue using Justin's hideous Bermuda shorts. In "Get Along, Little Zombie", Mason is still determined to ask Alex out on a date and even breaking the elevator to spend some time with Alex; exposing the magical thirteenth floor to non-magical residents. Soon, Mr. Laritate discovers the thirteenth floor and gets bitten by a zombie; subsequently gets turned into a zombie. Mason and Alex go on a wild goose chase trying to find Mr. Laritate and end up in a square dance. Alex then realizes that she wants Mason back while Mason was trying to say that maybe he and Alex should just be friends. At the end of the episode, it is shown that Mason and Alex do get back together. In "Who Will be the Family Wizard", Mason comes to the wizard competition to cheer on Alex. He and Juliet meet once again and tell each other no hard feelings from the events that took place in "Wizards vs. Werewolves". Also when Alex loses the competition, he and Alex look deeply saddened due to her losing and ponder breaking up. However, Justin realizes how much Alex needs to win to be happy, and so reveals she would have won if she hadn't gone back for him and he didn't really win like everyone thought he did. Alex becomes the Russo family wizard and is able to stay with Mason. In "The Wizards Return: Alex vs. Alex", Mason gets jealous over the evil wizard, Dominic, who flirts with Alex. Mason breaks Alex out of jail before she can be exiled, and he throws Dominic off the Leaning Tower of Pisa.
Juliet van Heusen
Juliet van Heusen (Bridgit Mendler; seasons 2-4) is a teenage vampire who is Justin Russo's main love interest. When she was born, her parents let her have a soul so she could socialize in the human world. This also makes her more compassionate than most vampires, who are usually heartless and cunning. She is characterized as a beautiful girl with blonde hair and rather pale skin. She wears vanilla-scented perfume to hide her true vampire scent of death and decay in an attempt to avoid detection by monster hunters. She is also a health-conscious girl who has certain diet on her menu. Juliet's development as a vampire is very slow, as her fangs have just started to grow at a late age for a vampire. She is also shown to not want to drink blood, and even tries to persuade her parents to abstain from drinking blood. As a very unsual character for a vampire, this trait is used for comic effect, especially when she empties a berliner with her fangs.
At first, Juliet and Justin were not allowed to date by their respective parents due to their restaurants' rivalry. However, the two fight for their love and soon are allowed to date. In "Night at the Lazerama", Juliet accompanies Justin on his monster-hunt for a mummy. Unfortunately, they become trapped in a glass display near a glass roof, which would cause Juliet to burn up in the morning. Since the mummy is the only one that able to take Juliet out from the glass display, Justin decides that the only way to save Juliet's life is to turn her into the mummy's slave. Nevertheless, he promises to save her one day. The mummy then takes Juliet to Transylvania, where she is forcibly imprisoned in suspended animation behind Hieroglyphics, though she never gives up hope that Justin will save her. In "Wizards vs. Werewolves", Justin indeed saves her, and then it is revealed that she once dated Mason Greyback, Alex's werewolf boyfriend, 300 years ago. This fact makes Justin rather jealous towards Mason, leads to a fight between the two. Juliet intervenes when Justin and Mason fight, and Mason scratches Juliet and, in turn, Juliet bites Mason, resulting in Mason turning into a wolf and Juliet is stripped of her vampire powers. This causes her to rapidly age into an old woman, since she is truly 2,193 years old. Because of this, Justin and Juliet are forced to end their relationship, both of them heartbroken.
In "Moving On", Juliet appears again, happy to witness that Justin apparently has forgotten her and moved on. However, Justin and Juliet reunite towards the end of season 4, since, actually, none of them has stopped loving each other. Juliet gets her vampire powers and youth back when Gorog (the leader of dark angels) gives them to her in an effort to tempt Justin to join the Dark Side. However, the Russos defeat Gorog, releasing Juliet from his influence. Juliet comes to support Justin at the Russo family's wizard competition, where she and Mason meet and both acknowledge that no hard feelings left from the events that took place in "Wizards vs. Werewolves". When Justin takes Professor Crumbs' place as headmaster of WizTech, Juliet says she's even happier about that.
Dean Moriarty (Daniel Samonas; seasons 2 and 4) is Alex's boyfriend in the second season. He makes temporary tattoos in the boys bathroom and is interested in cars. In episode "Racing" he charmed Alex's parents with his car skills. Harper and Justin aren't too fond of him and Jerry seems the same way later on. He can never remember Harper's name. In the episode "Alex's Brother Maximan" it was shown he likes roller skating and playing with the claw game and winning stuffed animals. The only thing Alex doesn't like about him is that he's horrible at showing his feelings, as shown in "Saving Wiz Tech Part 1", but it changed in "Saving Wiz Tech Part 2". He moved away sometime after that, so Alex visited him in his dreams in "Wizards vs Vampires: Dream Date"; she then saw how they were growing apart, so they broke up. But he returned in Season 4 "Journey to the Center of Mason" because he wanted to get back together, though she denied it because she likes Mason, and Mason eats him out of jealousy. Dean is later rescued by Alex, Justin, and Max, and learns that Alex has chosen Mason and agrees to back off.
Professor Crumbs (Ian Abercrombie) is the headmaster of WizTech (a reference to Albus Dumbledore). In "Wizard School", he is often seen holding a muffin. (The muffin's crumbs fall into his beard, hence the name "Crumbs".) Professor Crumbs is never seen without his incredibly long beard, even when he was turned into a guinea pig in the episode "Report Card". The only episode where he has been seen without his beard is in part two of season two's "Saving WizTech" when Ronald Longcape, Jr. (Chad Duell) stole the beard. After he was defeated, Crumbs took his beard back. Crumbs is shown how to socialize by Max in "Saving WizTech" and has done some childish things, such as spitting over the edge of the Tower of Evil. In season two's "Saving WizTech", he states that he is 850 years old. He speaks with a British accent, which Alex sometimes makes fun of. Another thing that Alex makes fun of is the fact that he has a smelly beard revealed in Wizards Exposed. In the season 3 finale, he appears to be captured by a government agency with the rest of the wizard elite. However, the season 4 premiere reveals it was all an illusion Crumbs created to "test" Justin and Alex. As each broke it by revealing to government agents and reporters (all also illusions), Crumbs forces them both to start at level 1 of their wizard lessons; however, after seeing how remarkably un-intelligent Max was, he regretted his choice. When Justin and Max change him back into a kid, in their attempt to trick him into revealing how to undo a mutant spell they cast on Max that turned him into a little girl, it's revealed that everyone in Crumbs' family has a beard even as a kid. In the four-part episode revolving around Floor 13B, Professor Crumbs was surprised about a wizard floor that he did not know of and ended up discovering that Gorog was behind it. Professor Crumbs was captured by Gorog alongside the other inhabitants and was later rescued by the Russos upon Gorog's defeat. In the end of the series finale, Crumbs announces he is retiring, and makes Justin Russo (David Henrie) the new headmaster of WizTech.
Hugh Normous (Josh Sussman; seasons 1-2 and 4) was Alex's Wiz Tech friend he first appeared in "Wizard School." He is shown to think of himself as a giant by carrying around miniature objects (it's later revealed that his parents are giants); humorously, he also wears underpants too small for himself. He later appeared in season 2 episode Saving Wiz Tech where he showed Alex his friend Ronald Loncape Jr he later appears in Harper Knows and Hugh's not Normous where he reveals he is adopted and that he is no giant, but always reasoned his adoptive parents took him in because his birth parents were the same species. He does not appear in season 3 or the movie. He returned in Ghost Roommate, still thinking he is a giant (Hugh is a giant in one sense, as when he meets his birth parents, they are markedly shorter that he is). Presumably, once he discovered this, Hugh stopped his habits of carrying tiny obects and started wearing clothing normal sized for himself.
Kelbo Russo (Jeff Garlin; seasons 1-3) is the uncle of Alex, Justin, and Max, and brother of Jerry and Megan. Unlike Jerry, he is very fun and carefree. Kelbo is a full wizard (Jerry had originally won the competition, but gave up his powers to marry a mortal) who often uses his powers very childishly, and often seems just as irresponsible with them as Alex is with her own. As a recurring gag, in every episode he appears in during the post credits scenes, he makes a prank call to someone.
He first appears in "Alex In the Middle", and temporarily becomes Alex's wizard tutor. He reappears in "Retest", it is requested that he, Jerry and their sister Megan re-do their wizard competition, but when Megan refuses, Kelbo hires a magical fish-laywer to help them, but after he informs that there is nothing that he can do, Kelbo decides to move to Atlantis for good. He appears once again in "Dude Looks Like Shakira", and reveals that he is Shakira, but also added that what he has been doing is against the wizard rules, and can no longer control his transformations. The Russos eventually cure him of his illness. Despite his immaturity, naivety and clueless behavior, Kelbo proves to be a very loving and caring uncle, which was visible in his second apparent, and he, unlike Jerry, has no hard feelings for Megan, in fact, he was genuinely happy to see her again. Also in "Dude Looks Like Shakira", Kelbo, in a rare moment of maturity, attempts to confess his crime to the wizard council, even knowing the consequences, in order to free his family from legal issues. Prank calls include: Is your refrigerator running (to Theresa in "Alex in the Middle"), Is your refrigerator running (to Megan in "Retest"), This is the wizards council. We'll be over to break you hands for breaking wizard rules, etc. (to Justin in "Dude looks like Shakira"). It's also shown that he really hates the taste of cinnamon. He did not appear in season 4.
Monotone Woman (Amanda Tepe; seasons 1-2) has played numerous characters during the show's first season, as well as one guest appearance in season two. She appears as a random character who speaks with a monotone. Jobs she has held include department store manager, waitress, frozen yogurt store manager, hotel maitre'd, dog show security guard, the information desk lady at Volcano Land (only job in the magic world), art museum security guard, and hot dog vendor. Tepe's only appearance on the show during the second season is in the episode "Wizards vs. Vampires: Dream Date" as the hot dog vendor person. Her name in "New Employee" is Amanda, according to her name tag, but in "Art Museum Piece", her name is Elaine according to Blue Boy. She does not appear in the third and fourth season.
Other recurring characters
- Stevie Nichols (Hayley Kiyoko; season 3) – Stevie is the primary antagonist of the third season. She is the new trouble maker at school. She was first seen in episode Detention Election where she competes with Alex to see who is the baddest girl in school when it turns out to be her Alex and Stevie form a close friendship. In Eat to the Beat it turns out that Stevie's a wizard (Harper was first to find out) but Stevie makes Harper forget but in episode Third Wheel Alex uses the jog your memory spell and Alex finds out which brings Stevie and Alex's friendship closer. It is revealed in "The Good the Bad and the Alex" that Stevie was forming a wizard revolution that prevents the other siblings of a wizard competition from losing their powers. She recruits Alex and Max, to the dismay of Harper, Justin, and Stevie's brother, Warren. As Max takes a picture of Alex and Stevie, Alex freezes Stevie, enabling Warren to get his full powers. However, Max accidentally taps Stevie and shattered her to pieces, although she didn't die and was mysteriously sent away to an island in the Wizard World.
- Rosie (Leven Rambin; season 4) – Rosie is Justin' angel girlfriend throughout the Wizards vs. Angels trilogy. In the first part, she pretends to be a wizard so she can join Justin's delinquent wizard class, but does terrible. A wizarding test for the class is coming up, and the class (besides Rosie) is doing exceptionally well, so Justin has to kick Rosie out because of her poor magical skills. Justin has an obvious crush on her, as he barely notices the rest of the class. She later reveals to Alex that she really likes Justin, so Alex puts the copycat spell on Rosie so she'll do everything Alex does. Her wizard robe comes off, revealing her wings, and everyone realizes she is an angel. In the second part, Rosie and Justin have their first date, but Jerry, Theresa, Alex, Harper and Max ruin it, so Rosie takes Justin, Alex and Harper to an angel dance club, for a second chance at their first date. During the angel slide, the club manager, Zeedrik, realizes that Alex and Harper aren't real angels. The foursome flee the club after Justin, Alex and Harper (barely) convince everyone they're real angels. At the end, Rosie's wings turn black, revealing that she is an angel of darkness.
In the third part, Justin starts doing bad stuff, because Rosie, who's a dark angel, is influencing him without anyone (except for her) realizing it. Alex gets worried, so she goes to the guardian angel headquarters. There she meets Tina (China Anne McClain), a guardian angel in training, who desperately wants her wings, so she is always trying to help Alex. Alex gets a guardian angel for Justin, and goes back to Waverly Place with Tina. Tina recognizes Rosie, and reveals that she used to be her guardian angel teacher, but is now an angel of darkness. Alex tells Justin this, and Rosie admits it, but also says that she still cares about him and hopes he'll still care about her. Justin decides to stay with Rosie, infuriating Alex. Alex and Tina find Justin's guardian angel, Monti, tied up by Rosie, and they find her to-do-list. The list reveals that she is using Justin to steal the moral compass, which controls the morality of the world, from the guardian angels for the angels of darkness. Justin successfully steals the compass and Gorog (the leader of dark angels) rewards Justin with dark angel wings. The dark angels use the moral compass to turn everyone good to evil (with the exception of angels). Rosie realizes that Gorog plans on destroying Justin and tries to warn him, but he refuses to listen. Rosie realizes how much she really loves Justin, and goes to the Russos house to convince Alex to save her brother. Her sheer honesty convinces Alex to agree, and Alex and Tina go to the dark world, trying to get the moral compass back. However, Justin tries to prove his loyalty to Gorog by fighting Alex and Tina. Rosie professes her love to Justin, and with that love persuades Justin to fight evil and return to good. They escape, along with Alex and Tina, and they return the compass to the guardian angels.
Rosie's good deed and love for Justin make her a guardian angel again. They both want to continue dating, but Justin decides against it because the world needs as many guardian angels as possible, so they go their separate ways. In the end, Rosie promotes Tina to full guardian angel. Also, Rosie tells Justin to do some bad things sometimes so that she can visit him in the future, but it has never been revealed whether she has visited him.
- Gorog (John Rubinstein; season 4) was an Angel of Darkness and the primary antagonist of the fourth season. He was the leader of the Dark Angels, who debuts in the episode "Wizards vs. Angels." His pawn, Rosie, tried to get Justin on his side in order to obtain the Moral Compass from the Guardian Angels, only to learn that Gorog tricked her. Alex managed to rescue Justin and they got away from Gorog.
In "Wizards of 13B," Gorog set up a secret Wizard Floor in an apartment building while disguised as the floor's manager Dexter (Fred Stoller). In "Wizards vs. Everything," Gorog's ruse was revealed when Professor Crumbs investigated the Wizard Floor that he never knew existed. Gorog revealed that he was plotting to gather inhabitants of Floor 13 in order to rebuild his army. Under the control of Gorog, Felix used a spell that made the whole floor go with them to the basement, where they will dig a hole into the Wizard World. Gorog and his brainwashed servants left the floor while Alex, Harper, and Justin were left trapped in the floor. Gorog takes the kidnapped wizards to his evil lair, where he plans to make them evil. He tricks Hugh Normous into becoming one of the evil wizards in his army. Professor Crumbs fakes becoming evil when Gorog plans on making him evil. Gorog then makes the wizard army dig a hole to the atmosphere to the wizard world, so they can take over it. Gorog also tries to trick Mason into being one of the members in his army, but Mason refuses. Gorog tricks him into joining however. Gorog then makes Felix send a black hole to suck Alex and Justin in it. Gorog gives the kidnapped wizards their wands so they can take over the wizard world, but Crumbs refuses to let them. On Gorog's order, Felix then gets rid of Crumbs. When Alex, Justin, and Max arrive at Gorog's lair and attempt to destroy him, Mason tries to convince Alex to join them. Gorog also reveals Justin's ex-girlfriend Juliet (who is young again thanks to Gorog restoring her powers) and she convinces Justin to join. Alex also surrenders and Max is forced to as well. The three then use their magics to get rid of Gorog freeing those Gorog has brainwashed. In "The Wizards Return: Alex vs. Alex", Dominic reveals to Alex that Gorog is his uncle. This could mean that Gorog may have had a wizard brother or sister. He appears to be based on Satan.
- Alucard and Cindy van Heusen (JD Cullum and Anne Ramsay; season 2) – Alucard and Cindy are Juliet's full vampire parents and the owners of the competing sandwich shop on Waverly Place, the Late Nite Bite, appearing in the four-part "Wizards vs. Vampires on Waverly Place" story arc at the end of season two. At first, they are opposed to the relationship between Juliet and Justin, but they eventually allow them to date each other. They didn't appear in the last 2 four-part episodes. They also called Alex "Oprah" in "Wizards vs. vampires on Waverly place" making every customer at "The late night bite" turn their heads to only see her. Alucard loves to scare people, although he is not very good at it. He often "unleashes his wrath," and, as Cindy puts it, if his victims don't appear scared, she "has to hear about it all night." Although they have been mentioned numerous times throughout the series (especially when Juliet is around) they are never seen in more than those two episodes. It is unknown if they will appear again, or if they know of their daughter's recent enslavement at the hands of a mummy. Also it is unknown if they know that Juliet loses her immortality in Wizards Vs. Werewolves. Running Gag: Alucard acts very mysterious like a stereotypical vampire while Cindy acts like a normal woman. Also of note the name Alucard is the reverse spelling of Dracula.
- Riley (Brian Kubach; season 1) – Riley is Alex's crush in "I Almost Drowned in a Chocolate Fountain" and "The Supernatural", and her boyfriend in "Alex's Spring Fling". He is on the baseball team, and obviously likes Alex just as much as she does him. He appears to be at Alex's level in most school subjects, such as Spanish. He also appears to be one of Justin's friends, and is on the baseball team with him. His hair styles such as curly and straight differ between episodes. In "Alex's Spring Fling", Alex breaks up with Riley for a short time and starts to date "Manny Kin", who is a manican that she has brought to life just to make Riley jealous. Then Riley soon tells Alex that he is jealous and they continue to date. But, he is not mentioned at all in any other episodes (besides "I Almost Drowned in a Chocolate Fountain" and "The Supernatural").
- Talia Robinson (McKaley Miller; season 4) – Talia is Max's girlfriend. Her first appearance is in "Back to Max". She obviously likes Max. Max (as Maxine) first met Talia during the rehearsals for Tribeca Prep's "The Spirit of America Play". Maxine said that if she'll change back to Max, Talia will like him. After Maxine changed back to Max, he asks Talia to go out and she agrees, so she became Max's girlfriend. In the episode "Magic Unmasked", Max pretends to like Talia's hobbies. Then, Max tells Talia that they don't have anything in common and breaks up with her. Later, when Max is at Lucho wrestling match, Talia comes and she and Max get back together. Talia returned in "Alex, the Puppermaster", where her parents were introduced. Her parents do not like the Russo family, so Max put a spell on them, so they can meet all over again and end up liking each other.
- Gertrude "Gigi" Hollingsworth (Skyler Samuels; seasons 1-2) – Gertrude is Alex's rival and the primary antagonist of the first and second season. She has tried to embarrass Alex ever since they were in kindergarten when Gigi spilled juice on Alex's mat during naptime and said Alex had an "accident", and will often go entirely out of her way to do so. Another one of Gigi's targets is Alex's best friend, Harper. Gigi invited Harper to her annual tea party with the purpose of crowning her as the biggest loser at the tea party. Gigi seems to have complete control over most of the student body: in one episode, all of the other kids immediately cleared the halls at her command. Gigi hangs out with two girls who Alex and Harper refer to as the "Wannabes". The girls dress similar to Gigi and underwent plastic surgery of their noses to look more like her. Typical episodes involving Gigi depict her trying to humiliate Alex and/or Harper, and receiving poetic justice. So far Gigi has appeared in the episodes "Crazy Ten Minute Sale" and "Alex's Choice" from season one and "Graphic Novel" from season two. She doesn't appear in Seasons 3 and 4 because she was possibly expelled for bullying Alex and Harper. It is also implied that Gigi is wealthy, as mentioned by one of the girls at "Alex's Choice", where she said she "would be prettier if she could afford the same dermatologist as Gigi.".
- The Wannabes (Kelsey Sanders and Heather Trzyna; seasons 1-2) – The Wannabes are called "the wannabes" because they want to be as pretty as Gigi. They usually have strange looks, but that is only because it is part of a process to make them look prettier, and to make them look more like Gigi. They appear as Gigi's posse. They are also not very bright and rely on Gigi so often, they have no will of their own. They have appeared in every episode Gigi is in.They are also Alex's worst enemies in school
- Felix (Frank Pacheco; season 4) – He appears as recurring throughout season 4. His first appearance is in the subplot of "Alex Gives Up", a student in Justin's class of delinquents, who shows up late to class and doesn't hesitate to insult him repeatedly, rip the sleeves off Justin's shirt twice, and to dismiss the class by drawing a bell on the AbracaDoodler, which materials and then rings. When Alex joins Justin's class, he may have a crush on her, as he calls her pretty,etc. on more than one occasion. It is also revealed that Felix is a descendant of a very powerful wizard and is the only one who can pull out the most powerful wand in the Wizard World. Felix also lived on the secret wizard floor in Apt. 13B. He ends up brainwashed into serving Gorog until Alex, Justin, and Max defeat Gorog. He is last seen flashing himself, Hugh and Abercrombie Zombie back to the Wizard World.
- Chancellor Rudy Tootietootie (Andy Kindler; seasons 3-4) – He is the head of the monster hunting council. He first appeared in "Three Monsters" when Justin reported Juliet and her parents as three monsters. Then he appears in "Night at the Lazerama" and again in "Wizards Exposed" when him, Professor Crumbs, and all the other wizards are kept captive in the secret government. He has also appeared in "Alex Gives Up" when he told Alex and Mason they have to break up because the werewolf always end up eating the mortal. His final appearance was the host of Alex, Justin, and Max's game-show style wizard competition in the series finale, "Who Will Be the Family Wizard".
- Conscience (Moises Arias; season 3) – The Conscience is Max's inner thoughts of right and wrong. He appeared in "The Chronacles of Moises Voice of Reason". Theresa and Harper were big fans of him but Alex wanted him gone. He always wore what Max wore accept he wore a tie and was smarter. He really helped Max out with his magic and school work. In part 3 of the saga Alex turned Conscience into a pair of socks and Max into a wash tub so now Conscience is in Max again. Also, when Conscience was separated from Max, his own "conscience" appeared for a short time.
- Frankie/Joey (Paulie Litt; seasons 1 and 3) – Frankie/Joey is Justin's enemy in the first season. He is shown to like Alex. He once hated Justin so much that he hired a kid to beat him up but Justin got revenge. He once nearly found out about magic when he saw Dragon (their magical dog ) that they had for sometime.
He returned in season 3 with his name changed to Joey. So Justin hired him to serve crepes at a party except he quit when he saw Jerry as a bug.
- Miranda Hampson (Lucy Hale) – She is Justin's goth girlfriend in two episodes of season one. She is a new kid in school "Pop Me and We Both Go Down" and starts dating Justin in that episode but in "First Kiss" which is before "Pop Me and We Both Go Down" she isn't new and is already dating Justin (this is due to episodes being broadcast out of order, as based on the production codes for both episodes, "First Kiss" comes immediately after "Pop Me and We Both Go Down"). She is hated by Harper (due to her crush on Justin) and dresses in a goth fashion. She likes the color black and hates corporate America and "cool guys". It is said once that she's the new girl, but it is also said that in fifth grade she passed a note to Matt saying she liked him. She was also mentioned in the second season. In one episode, his sister (Alex Russo) gets into a lot of trouble with her dad for trying to make Justin and Miranda's first kiss perfect because she uses a spell that is only used for emergencies. Her last name is revealed to be Hampson in "Pop Me and We Both Go Down".
- Mr. Stuffleby (Fred Willard) – The character first appears in the episode "Make it Happen". His job is to make sure that the Russo children who do not win the family wizard competition know how to earn a living after the loss of their powers. His face has an unusually large mouth. When asked, he reveals that his mother is one quarter gargoyle. As a result of this facial feature, he frequently swallows many bugs (which he does not mind, as he finds them tasty). The second time he appears is in the episode "Monster Hunter" after Justin casts his five thousandth spell, marking the end of his wizard training.
- T.J. Taylor (Daryl Sabara) – T.J. is another teenage wizard that attends Tribeca Prep with Alex, Justin, and Max. He was once friends with Alex until she took a charm off of his parents, which ended their friendship. He returned in season 2 when Alex takes another spell he cast off his ex-girlfriend Jenny Majorheely,who of which he turned into a 40-year-old woman. He does not appear in Season 3, possibly because he could have gotten expelled for what he did to the principal in Season 2 episode "Art Teacher", or it's possible he just left.
- Officer Lamp (Michael A. Shepperd) – Officer Lamp is a wizard police officer who partners with Officer Goblin. He says Max is a cute kid and that nobody can pronounce Goblin's name.
- Officer Goblin (Brian Scolaro) – Officer Goblin is an goblin/wizard police officer. He is married, but it is unknown if he has kids. His actual name is unknown as Officer Lamp says, "Nobody can pronounce that." He filed a complaint that puffing in with smoke causes health problems. In the season two episode "Harper Knows (A Wizard Outing)", he says he'll put a gold star in Alex's community service file if Alex helped at PopCon. He is once seen by Harper in that episode, so he pretends to be "Jeremy from Science".
- The Mummy (John Eric Bentley) – A mummy who kidnapped and bewitched Juliet to be his servant. He has an immense supernatural power, being able to hypnotize, levitate and make others intangible with his eye-beams, even if this person is behind a plasticine structure (and thus showing that all the supernatural beings has their own kind of magic that is distinct of human wizardry). When Justin, Alex, Max, and Mason track down Juliet, the Russos unwrap the Mummy's cloth and he turns into dust, leaving only his red glowing eyes (that no longer work).
- Conscience's Conscience (Adam Irigoyen) – He is Conscience's conscience when Conscience and Max get separated in Season 3 episode "Night at the Lazerama" and Conscience begins to develop his own conscience.
- Joey (Zack Shada) – Joey is in Dean's posse. He is the only who talks in the posse besides Dean. He seems to be Dean's right-hand man. He has all of Dean's (temporary) tattoos on his arm for inventory, except he doesn't have the unicorn. He complained when Dean gave Harper the unicorn first. He sometimes repeats what Dean says. In one episode, Alex reads Dean's mind and he says that he has to get Joey a date.
- Ronald Longcape Jr. (Chad Duell) – Ronald is an evil kid at WizTech and the main antagonist of the second season. He was a love interest for Alex in season two's "Saving WizTech", while Alex was still in a relationship with Dean. Ronald shape-shifted into Dean and broke up with Alex so he could convince Alex into coming to WizTech with him; he froze the real Dean inside gelatin. Ronald then used Alex as part of his evil plan, to become the most powerful evil wizard at WizTech. His plan was foiled by Alex's love for Dean.
- Ronald Longcape Sr. (Maurice Godin) – Ronald Longcape Sr. is Ronald Longcape Jr.'s father. He only pretends to be evil.
- Dr. Evilini (Octavia Spencer) – Dr. Evilini was an evil teacher at WizTech. She got Justin to participate in the 12-Ball tournament (a wizard's version of ping pong), which could tell who is the most powerful young wizard. Her plan was to suck Justin's powers away at Volcano Land and take them for herself. Alex then found out about the plan from Evilini's messenger fish. Evilini's plan was later revealed after Alex used a truth spell on her.
- Frankengirl/Frankie Stein (Perry Mattfeld) -Frankengirl is a female monster Justin created to guard his room from Alex in the season 3 episode "Franken Girl". Her brain is the motherboard from Justin's laptop, which Alex then shuts down. Justin later uses magic on Frankie into wanting to be Alex's friend, and Frankie gets Alex to join the cheer leading squad with her. She is based on Frankenstein's monster. She reappears in "Three Monsters", and was accidentally sent to monster prison along with one of Justin's robots.
- Megan Russo (Carrie Genzel) – Megan is the embittered aunt of Alex, Justin and Max, and sister of Jerry and Kelbo. She despises Jerry, because he opted to give his powers to Kelbo instead of her. She was introduced in "Retest" where the Russo's try to convince her to re-enter the wizard competition against her brothers; but her grudge against Jerry is ongoing and as a result she refuses to compete. Her personality is similar to Alex, as she is characterized as lazy, sarcastic, artistic and selfish. As punishment for her behavior, she is no longer considered a member of the Russo family. She lives in Paris, France and earns a living as an artist. Max thought she lived in Paris, Texas, so he teleported him, Alex and Justin there.
- Susan (Tiffany Thornton) – Susan is another one of Justin's academic friends. Alex grows fond of Zach (his name changed to Zeke later on)and Susan and tries to be their friend, making Justin jealous because he was friends with them first. When Susan invites Alex to watch a movie with them, Alex finds out that she is under the age restriction and uses magic to get into the movie, literally.
- MacGruder (Michael Monken) – MacGruder is a popular kid at Tribeca Prep who gets everyone to do what he does. He appeared in the episodes "Dude Looks like Shakira" and "Dad's Buggin' Out". And, he is famous for his catchphrases "MacGruder in!" and "MacGruder out."
- Nancy Lukey (Bella Thorne) – Nancy was Max's girlfriend for a short period of time, but she broke up with him when he had to tell her he was lying about him being a wizard (even though he wasn't, he just had to protect his secret.), and she thought he was making a fool of her on purpose in front of the Russo's.
- Warren Nichols (Richard Chiu) – Warren is Stevie's brother whom she left in the middle of the power-transfer ceremony after he'd won their family wizard competition. Stevie mentions how despite their frequent arguments, and pranks she pulled on him, that they genuinely cared about each other. However, Stevie also tells Alex this is what led to them never talking again, as in concern about Alex having a similar relationship with Justin, hoping the same thing doesn't happen to them. Warren also appears to have a fainting problem, as he is often seen passing out in "The Good, The Bad, and the Alex," where he later got his full powers from Stevie after Alex froze her into a gray colored ice.
- Alfred (Andy Pessoa) – Alfred is Max's best friend. He was only in two episodes of season 2 and that was Smarty Pants and Beware Wolf. He is shown to be much smarter than Max, and is also similar to the character William in That's So Raven.
Characters only appear in Wizards of Waverly Place: The Movie.
- Archie (Steve Valentine) – Archie is a skilled, but unlucky and sardonic illusionist and con artist, and serves as the comical foil and anti-hero of the movie. He was a wizard until his brother defeated him in a wizard contest. He and Giselle constantly get in trouble with local authorities and try to convince the Russos in the search for "The Stone of Dreams", but fail due to Jerry and Theresa's distrust of them. However, after a time paradox caused by Alex that could destroy the entire family, she and Justin have no choice other than to find the object. During the movie, Archie serves as an assistant of Giselle, helping her due both to his crush on her and his own personal desire to get the Stone. Archie is shown to feel remorseful, however, when he secures the Stone from Giselle and gives it to Theresa – after having used his wish to undo Giselle's. Despite his antagonistic nature for half of the course of the movie, he has shown a much kind and caring side, as he worried about Alex and Justin could possibly fall down and how he gave back the Stone of Dreams back to Theresa.
- Giselle (Jennifer Alden) – Giselle is a female wizard and is the main antagonist of the movie. She was turned into a parrot and is the driving force for the search of The Stone of Dreams through the manipulation of Archie and the Russos. When the Russos have secured the Stone, Giselle steals it in order to return to her human form. Throughout the movie, Archie is not aware of her cruelty, despite all her physical and emotional abuse, until she informs him that she is only using him. Unfortunately for her, Archie turns the tables by stealing the Stone from her and wishing her into a parrot again. It remains a mystery why she was originally turned into a parrot but it is suggested that this was a punishment for abusing her magic. Giselle is highly selfish, only caring for her own well being, not concerned with other people's problems.
- Javier (Xavier Enrique Torres) – seen in Wizards of Waverly Place: The Movie. He was a host at the hotel the Russos were staying at in the Caribbean. Alex had a small crush on him, but soon turned him down once she realized how she would rather spend time with her family, and how little he really cares for her.
TV special characters
Characters only appear in The Wizards Return: Alex vs. Alex.
- Dominic (Beau Mirchoff) - Dominic is an evil, manipulative, self-absorbed wizard who serves as the main antagonist of the film. Dominic was one of Justin's assistants at WizTech and delivers a message for the Russo family. Dominic constantly flirts with Alex, which makes her werewolf boyfriend, Mason jealous. Dominic comforts Alex when she's depressed over her parents thinking she's not mature enough to be the family wizard. Dominic gives Alex a friendship bracelet, which is later revealed to be an enchanted bracelet which is used to hold Max, Theresa, Jerry, Harper, and Mason captive. When Alex divides herself into a Good Alex and Evil Alex, Dominic joins forces with Evil Alex (the de facto primary antagonist) to take over the world. After Alex destroys the Evil Alex (so she thinks), Dominic tries to flirt with Alex one last time in order to get her to join forces with him. Mason is furious and pushes Dominic over the Leaning Tower of Pisa, sending him to his death. Dominic reveals to Alex that he is the nephew of her former enemy, the Angel of Darkness, Gorog, because of this, he may not be a full wizard and may be an angel of darkness himself, or Gorog may have had a wizard brother or sister.
- Carmela (Natalia Nogulich) - Carmela is an Italian cousin of Jerry Russo, and was a wizard in training with him. Carmela is the mother of two wizard in training kids, Bianca and Gino. A running gag throughout the film is that Carmela tickles Jerry every time she wants him to do something. Carmela and her family are rich and live in a huge villa in Italy with many servants and house workers. Carmela and the other Russo's are big fans of Jerry's daughter Alex, the family wizard and most powerful wizard of her generation. Carmela has the Russo's over for a family reunion so the family can catch up.
- Francesca (Antonella Lentini) - Francesca is an Italian cousin of the Russo family. When Max first sees her, he tries to pursue her, but when he tries to kiss her, she smacks him. Francesca tries to tell Max that they're cousins, but since she only speaks Italian, he doesn't understand her. At the end of the film, Max tells Francesca that he hopes to see her again and hopes she'll wait for him to return, Francesca tries to tell him that they're cousins and he's stupid, but Max just thinks he's wearing her down.
- Cheyenne Carthy as Jenny Majorheely ("Art Teacher") 2.15 (2009)
- Austin Butler as George ("Positive Alex") 3.10 (2010)
- Cindy Crawford as Bebe Rockford ("Fashion Week") 2.13 (2009)
- Rachel Dratch as Future Harper/"H.J. Darling" ("Future Harper") 2.16 (2009)
- Julia Duffy as Ms. Angela ("Credit Check") 1.18 (2008)
- Willie Garson as Mr. Frenchy ("Fashion Week") 2.13 (2009)
- Dwayne Johnson as Himself ("Art Teacher") 2.15 (2009)
- Lee Meriweather as "Battle Diva" ("Harper Knows") 2.08 (2008)
- Belita Moreno as Magdalena Larkin ("Quinceanera") 1.20 (2008)
- Sara Paxton as Millie ("Credit Check") 1.18 (2008)
- Rob Reiner as Himself ("Future Harper") – Reiner is seen in the episode's tag scene
- Adam Irigoyen as Conscience's Conscience ("Night at the Lazerama") 3.05 (2009)
- Phill Lewis as Marion Moseby ("Cast Away (to Another Show)"), 2.25 (2009) part of the "Wizards on Deck with Hannah Montana" crossover)
- Debby Ryan as Bailey Pickett ("Cast Away (to Another Show)", 2.25 (2009) part of the "Wizards on Deck with Hannah Montana" crossover)
- Brenda Song as London Tipton ("Cast Away (to Another Show)", part of the "Wizards on Deck with Hannah Montana" crossover)
- Cole Sprouse as Cody Martin ("Cast Away (to Another Show)", part of the "Wizards on Deck with Hannah Montana" crossover)
- Dylan Sprouse as Zack Martin ("Cast Away (to Another Show)", part of the "Wizards on Deck with Hannah Montana" crossover)
- Chelsea Staub as Kari Landsdorf ("The Supernatural") 1.15 (2008)
- Malese Jow as Ruby Donahue ("Movies") 1.09 (2007)
- Tiffany Thornton as Susan ("Movies") 1.09 (2007)
- Misty May-Treanor as Herself ("Art Teacher") 2.15 (2008)
- Eric Allan Kramer as Coach Gunderson ("Alex in the Middle") 1.15 (2007)
- Jo Anne Worley as Maggie ("Alex Does Good") 2.17 (2009)
- Bella Thorne as Nancy Lukey ("Max's Secret Girlfriend") 3.19 (2010)
- Shakira as Herself ("Dude, Looks Like Shakira") 3.12 (2010)
- Kate Flannery as Elaine Finkle ("Wizards vs. Finkles") 3.23 (2010)
- Scot Robinson as Marty Finkle ("Wizards vs. Finkles") 3.23 (2010)
- Wilmer Valderrama as Uncle Ernesto (""Uncle Ernesto") 3.25 (2010)
- John O'Hurley as Captain Jim Sherwood ("Captain Jim Bob Sherwood") 3.22 (2010)
- Bailee Madison as Maxine Russo ("Three Maxes and a Little Lady – Back to Max") 4.5 – 4.10 (2011)
- Shane Harper as Fidel ("Three Maxes and a Little Lady") 4.5 (2011)
- China Anne McClain as Tina ("Wizards vs. Angels") 4.09 (2011)
- Jackie Evancho as Choir Girl/Herself ("Back to Max") 4.10 (2011)
- Valente Rodriguez as Bob "Muy Macho" ("Magic Unmasked") 4.12 (2011)
- Bridgit Mendler as Juliet ("Wizards vs. Vampires on Waverly Place – Who Will be the Family Wizard?") 5.0 – 9.8 (2011)
- Tim Conway as Cragmont ("Justin's Back In") 4.18 (2011)
- Joely Fisher as Meg Robinson ("Alex the Puppetmaster") 4.19 (2011)
- James Urbaniak as Rob Robinson ("Alex the Puppetmaster") 4.19 (2011)
- Miley Cyrus as Hannah Montana ("Cast Away )(To Another Show)", 2.25 (2009) part of the "Wizards on Deck With Hannah Montana" crossover)
- Wizards of Waverly Place episode: "The Crazy 10 Minute Sale"
- Wizards of Waverly Place episode: "You Can't Always Get What You Carpet"
- Wizards of Waverly Place episode: "Quinceañera"
- "Smarty Pants", season 2, episode 1 has Zeke in the credits; in "Movies", season 1, episode 9 he is called "Zack".
- "The Supernatural", season 1, episode 15, has "Kari Landsdorf" in the credits.