Outline of marketing

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The following outline is provided as an overview of and topical guide to marketing:

Marketing – the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.


Also see Marketing#market segmentation; Market analysis#market segmentation Positioning (marketing)#segmentation

Product differentiation

There is a marketing group call list marketing group

Planning levels[edit]

Branches of marketing[edit]

Note: The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the following as distinct types or branches of marketing practice:

(NB: Other types of marketing such as Faith-based marketing and Evangelism marketing are not distinct branches of marketing; rather they are simply applied examples of general marketing management. In addition, tactical responses such as Direct marketing; Digital marketing are examples of specific promotional practices and cannot be conceptualised as distinct branches of marketing with unique frameworks, theories and practices.

Subdisciplines and components of marketing[edit]

Marketing paradigms[edit]

Marketing paradigms

Customer experience management (CEM)[edit]

Customer experience management

Marketing strategies[edit]

Marketing strategies

Growth strategies[edit]

Main articles: Growth strategies and Growth Platforms

Marketing warfare strategies[edit]

Marketing warfare strategies


History of marketing

General marketing concepts[edit]

Consumer behavior[edit]

Consumer behavior

Direct marketing[edit]

Direct marketing


Internet marketing[edit]

Internet marketing

Retail outlets[edit]


Marketing management[edit]

Marketing management

Marketing research[edit]

Marketing research

Data analysis techniques used in marketing research[edit]

Market segmentation[edit]

Market segmentation

Analytical tools[edit]

Industry or market research[edit]

Quantitative marketing research[edit]

Quantitative marketing research


Main article: Sampling (statistics)



Product management[edit]

Product management

Brand management[edit]

Main articles: Brand and Brand management

Packaging and labelling[edit]

Packaging and labelling

New product development[edit]

New product development



Main article: Promotion (marketing)



Marketing communications[edit]

Integrated marketing communications


Sales and sales promotion[edit]

Main articles: Sales and Sales promotion

Services marketing[edit]

Services marketing

Measuring marketing performance: Marketing metrics[edit]

Main article: Marketing performance measurement and management

Special applications of marketing[edit]

Persons influential in the field of marketing[edit]


External links[edit]