List of original programs distributed by Apple

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Beginning in 2016, Apple began to produce and distribute its own original content. The first television program produced by Apple was Planet of the Apps, a reality competition series. Their second, released in the fall of 2017, was Carpool Karaoke: The Series based on the popular recurring segment from The Late Late Show with James Corden.[1]

In June 2017, Apple appointed Jamie Erlicht and Zack Van Amburg to head their newly formed worldwide video unit. By November, Apple confirmed that it was branching out into original scripted programming when announcing straight-to-series orders for two television programs: a drama series starring Jennifer Aniston and Reese Witherspoon, and a reboot of the anthology series Amazing Stories.[2]

Apple is reportedly planning on spending around $1 billion dollars on original programming in the following years.[3] More recently, it has been projected that they will spend about $4.2 billion dollars on original programming by 2022.[4] Apple's slate of upcoming programming will reportedly debut between March and the summer of 2019.[5]


In October 2016, Apple CEO Tim Cook was reported as saying that television is “of intense interest to me and other people here.” He added that Apple has “started focusing on some original content” which he called “a great opportunity for us both from a creation point of view and an ownership point of view. So it’s an area we’re focused on.”[6] In June 2017, Apple began to take its first major steps in forming its new television unit by hiring outgoing Sony Pictures Television presidents Jamie Erlicht and Zack Van Amburg to oversee all aspects of worldwide video programming.[7] In August 2017, Apple hired Matt Cherniss as head of domestic creative development.[8] In October 2017, it was reported that Apple had hired Morgan Wandell, formerly head of international productions for Amazon, as head of international creative development.[9] That same month, following reports of sexual abuse allegations against producer Harvey Weinstein, Apple announced that they were severing ties with The Weinstein Company and cancelling a planned biopic series about Elvis Presley.[10] In October 2017, Apple hired Jay Hunt as the European creative director of the worldwide video unit.[11] In December 2017, Apple hired Michelle Lee as a senior creative executive in the worldwide video unit.[12] Later that month, Apple hired three more executives to join their worldwide video unit: Tara Sorensen as head of Children's Programming, Tara Pietri as head of Legal Affairs, and Carina Walker as an international development executive.[13] In January 2018, Apple hired Dana Tuinier as the creative executive in charge of comedy for their worldwide video unit.[14] In February 2018, Apple hired Carol Trussell as head of production for their worldwide video unit.[15] In March 2018, Apple hired Angélica Guerra as head of Latin American programming for their worldwide video unit.[16] In April 2018, Apple signed Kerry Ehrin to a multi-year overall deal to produce original content.[17] In May 2018, it was reported that Apple was expected to begin selling subscriptions to certain video services directly via its Apple TV application, rather than asking Apple device owners to subscribe to those services through applications individually downloaded from Apple's application store.[18] In June 2018, Apple signed the Writer's Guild of America's minimum basic agreement and Oprah Winfrey to a multi-year content partnership.[19][20] That same month, Apple announced that they given a multi-series order to Sesame Workshop to produce various live-action and animated series as well as a single puppet-based series.[21] In July 2018, Apple hired Joe Oppenheimer as a creative executive on the international creative development team in the worldwide video unit.[22]

In September 2018, it was reported that Apple had decided to shelve Vital Signs, a six-episode biopic television series centering on the life of hip-hop producer and performer Dr. Dre and starring Ian McShane, Sam Rockwell, and Michael K. Williams, due to concerns about the show's content being too graphic with moments cited including characters doing cocaine, instances of gun violence, and an explicit orgy scene. Reports further indicated that Apple CEO Tim Cook was taking a hands-on approach in regards to the company's worldwide video unit with programming decisions reportedly being aligned to Cook's personal tastes, with a preference for family-friendly shows. Various programs in different stages of production have apparently had their content altered including the toning down of the Reese Witherspoon and Jennifer Aniston morning show drama series and the removal of crucifixes from a scene in M. Night Shyamalan drama series. Additionally, Apple reportedly passed on a television series from comedian Whitney Cummings about the #MeToo movement because it was "too sensitive a topic."[23][24][25] The Cummings series was ultimately put into development by Amazon Video in October 2018.[26]

In October 2018, it was reported that Apple would be distributing their future original content through a still-in-development digital video service to be located within their Apple TV application that is pre-installed in all Apple devices. The service was expected to feature both original content, free to owners of Apple devices, as well as subscription "channels" from legacy media companies such as HBO and Starz, which would allow customers to sign up for online-only services.[27] Later that month, it was further reported that Apple intended to roll out the service in the United States during the first half of 2019 and that it would expand its availability to around 100 countries in the months following its initial launch.[28] In November 2018, Apple entered into a multi-year agreement with entertainment company A24 to produce a slate of original films in partnership with their worldwide video unit.[29] In December 2018, Apple hired Sony Pictures's head of feature casting Tamara Hunter as the head of casting for their worldwide video unit.[30] That same month, Apple signed a deal with DHX Media, and its subsidiary Peanuts Worldwide, to develop and produce original programs, including new series, specials and shorts based on the Peanuts characters created by Charles M. Schulz. One of the first productions created through the deal was an original short-form, STEM-related series featuring astronaut Snoopy.[31] Also that month, Apple signed Justin Lin, and his production company Perfect Storm Entertainment, to a multi-year overall deal to produce original television content.[32]

Original programming[edit]

Title Genre Premiere Seasons Length Status
Planet of the Apps[33][a] Reality competition June 6, 2017[34] 1 season, 10 episodes 50 min. Ended[35]
Carpool Karaoke: The Series[1][a] Reality/Music August 8, 2017 2 seasons, 22 episodes 12–23 min. Pending

Upcoming original programming[edit]


Title Genre Seasons Length Premiere
Amazing Stories[2] Anthology/Drama 1 season, 10 episodes TBA TBA
Are You Sleeping[36] Thriller/Drama 1 season, 10 episodes TBA TBA
Calls[37] Thriller/Drama 1 season, 10 episodes TBA TBA
Central Park[38] Animated musical comedy 2 seasons, 26 episodes TBA TBA
Defending Jacob[39] Drama miniseries 8 episodes TBA TBA
Dickinson[40] Comedy 1 season 30 min. TBA
For All Mankind[41] Science fiction/Drama 1 season TBA TBA
Foundation[42] Science fiction 1 season, 10 episodes TBA TBA
Home[43] Docuseries 1 season, 10 episodes TBA TBA
Little America[44] Anthology/Drama 1 season 30 min. TBA
Little Voice[45] Romantic comedy-drama 1 season, 10 episodes 30 min. TBA
Magic Hour[46] Mystery drama 1 season, 10 episodes TBA TBA
My Glory Was I Had Such Friends[47] Drama miniseries TBA 60 min. TBA
See[48] Drama 1 season, 8 episodes TBA TBA
Swagger![49] Drama TBA TBA TBA
Top of the Morning[2] Comedy-drama 2 seasons, 20 episodes TBA TBA
Untitled Damien Chazelle drama series[50] Drama 1 season 60 min. TBA
Untitled M. Night Shyamalan drama series[51][52] Psychological thriller 1 season, 10 episodes 30 min. TBA
Untitled Peanuts STEM-related series[31] Animation TBA TBA TBA
Untitled Richard Gere drama series[53] Drama 1 season, 8 episodes TBA TBA
Untitled Rob McElhenney/Charlie Day comedy series[54] Comedy 1 season 30 min. TBA

In development[edit]

Title Genre
Losing Earth[55] Drama
Pachinko[56] Drama
Shantaram[57] Drama
Time Bandits[58] Fantasy
Untitled Colleen McGuinness comedy series[59] Comedy


  1. ^ a b Both series were initially distributed via Apple's paid subsctiption music streaming service Apple Music. Following its first season, Apple began to distribute new episodes of Carpool Karaoke: The Series for free via their Apple TV application. Episodes from season one were also released on the service for free.


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