List of provincial and territorial nicknames in Canada

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This partial list of provincial and territorial nicknames in Canada compiles the aliases, sobriquets and slogans that the provinces and territories are known by (or have been known by historically), officially and unofficially, to provincial and territorial governments, local people, outsiders or their tourism boards or chambers of commerce.

Provincial and territorial nicknames can help in establishing a provincial or territorial identity, helping outsiders recognize a community or attracting people to a community because of its nickname; promote provincial or territorial pride; and build community unity. They are also believed to have economic value, but their economic value is difficult to measure.

Some unofficial nicknames are positive, while others are derisive. The unofficial nicknames listed here have been in use for a long time or have gained wide use.

British Columbia[edit]

  • "The Garden Province"
  • "B.C."
  • "The Left Coast"
  • "Super, Natural, British Columbia" (dated, official provincial slogan, formerly seen on licence plates)
  • "Beautiful British Columbia", currently used on licence plates


  • "The Energy Province"
  • "The Sunshine Province"[1]
  • "Berta"
  • "Texas of the North”
  • "Wild Rose Country", currently used on licence plates


  • "The Heartland Province"
  • "The Drive-Through Province" (used sarcastically by Canadians, describing it as a boring province)
  • "Canada’s Bread and Butter" [2]
  • "The Land of the Living Skies", currently used on licence plates


  • "The Keystone Province" [3]
  • "The Postage Stamp Province" [4]
  • "Canada's Heart Beats" (Travel Manitoba's current slogan since 2014)
  • "Friendly Manitoba", currently used on licence plates


  • "The Loyalist Province"
  • "The Land of a Thousand Lakes"
  • "The Province of Opportunity" (dated, official provincial slogan, formerly seen on provincial highway construction project signs)
  • "A Place to Stand", after the eponymous film made for the provincial pavilion at Expo 67
  • "Yours to Discover", used on licence plates issued from 1982 to 2020
  • "A Place to Grow", currently used on licence plates, originally from the unofficial provincial anthem


  • "La Belle Province"
  • "The Festival Province"
  • "Je suis là" (French for "I'm here", formerly used on license plates)
  • "Je me souviens" (French for "I remember", Currently used on licence plates)

New Brunswick[edit]

  • "The Picture Province"
  • "Petit Québec"

Nova Scotia[edit]

  • "The Mineral Province”
  • "The Sea Bound Coast"
  • "Canada's Ocean Playground", currently used on licence plates[5]

Prince Edward Island[edit]

Newfoundland and Labrador[edit]

  • "The Rock"[6]
  • "The Big Land" (Labrador)
  • "Canada's Happy Province" (Used on licence plates in 1968)

Northwest Territories[edit]


  • "The Land of the Midnight Sun"[7]


  • "The Land of the Midnight Sun"[7]
  • "Larger Than Life"[7]

See also[edit]


  1. ^ "The Province of Alberta (AB)". Retrieved 30 November 2016.
  2. ^ "About Studying in Canada - Study Canada". Retrieved 30 November 2016.
  3. ^ "CM Magazine: Manitoba. (Canada's Land & People)". Retrieved 30 November 2016.
  4. ^ Name, Author's. "Explore Our Heritage - Provincial Plaques". Retrieved 30 November 2016.
  5. ^ "Website Update - Nova Scotia Archives". Retrieved 30 November 2016.
  6. ^ "Talking Travel Destination Canada Sandra Phinney Newfoundland Coast and Outports". Retrieved 30 November 2016.
  7. ^ a b c d e Midnight Sun

External links[edit]