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ITV LittleBe logo.jpg
Launched3 September 2018; 10 months ago (2018-09-03)
Owned byITV Digital Channels Ltd
(ITV plc)
Picture format1080i HDTV
SloganLet’s have some fun
CountryUnited Kingdom
Replaced byMini CITV

LittleBe (stylized as little Be) is a British children’s preschool television programming block broadcast by ITVBe. The block was launched on 3 September 2018.[1] The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2-6 year olds.


On 4 July 2018, the block was announced at the Children’s Media Conference.[1] tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018.

The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school shows from the channel.


Current programmes[edit]

Upcoming programmes[edit]


  1. ^ a b "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Retrieved 8 March 2019.
  2. ^ a b c d e "ITV's littleBe block adds preschool content". Retrieved 9 May 2019.
  3. ^ "ITV revives The Sooty Show". Retrieved 8 March 2019.
  4. ^ "ITV picks up Russia's BabyRiki". C21media. Retrieved 8 March 2019.
  5. ^ "Distribution360 sells shows around the world". Retrieved 9 May 2019.
  6. ^ Milligan, Mercedes (5 December 2018). "Sixteen South Announces 'Lily's Driftwood Bay' Sales, New Sales Manager". Animation Magazine. Retrieved 9 May 2019.
  7. ^ Milligan, Mercedes (18 April 2019). "Sony Creative Products' 'Pingu in the City' Heads to UK". Animation Magazine. Retrieved 9 May 2019.
  8. ^ "ITVBe debuts new pre-school block with Pip Ahoy!". TBI Vision. 4 September 2018. Retrieved 9 May 2019.
  9. ^ "Cloudco secures raft of TV deals for Claude". Retrieved 31 May 2019.
  10. ^ "ITVBe adds Claude to preschool slate". C21media. Retrieved 9 May 2019.
  11. ^ "Jetpack fires up with Daisy & Ollie, Pip Ahoy!". C21media. Retrieved 9 May 2019.