Little Creatures Brewery
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|Headquarters||Fremantle, Western Australia, Australia|
|Owner(s)||Little World Beverages|
Little Creatures is an Australian brewing company based in Fremantle, Western Australia, originally established in 2000 by the original brewers of the Matilda Bay Brewing Company. The name "Little Creatures" is inspired by a song lyric from the Talking Heads Little Creatures album and refers to the live yeast cells that turn the sugars in malt wort into alcohol.
Little Creatures Brewery was founded by Howard Cearns (marketing specialist), Nic Trimboli (restaurateur) and Phil Sexton (master brewer), all of whom previously worked with the Matilda Bay Brewing Company. In 1997 Cearns, Trimboli and Sexton discussed the possibility of brewing an American style India Pale Ale. Sexton having worked in the United States and was involved in the development of the BridgePort IPA. Cearns came up with the name after reading about little creatures wandering from ale house to ale house in J. R. R. Tolkien's The Hobbit and at the time thinking that it sounded like yeast fermentation. The brewery released its first beer, Little Creatures Pale Ale, in 2000. The Company sponsors the Fremantle Print Award. In 2008 the company established a second brewery in Healesville, Victoria. In 2013 another brewery was opened in Geelong, Victoria, at a cost of $60 million. Brewing capacity is reported as "10 million litres a year, or 80 kegs an hour" - http://www.smh.com.au/business/lion-has-big-plans-for-little-creatures-20131210-2z3yt.html
The brewery building, was originally constructed to house the Taskforce '87 yachts (Kookaburra) participating in the 1987 America's Cup and subsequently as a crocodile farm before being converted to its current use. The brewery is open to the public and contains a café/restaurant.
- The original Little Creatures Pale Ale is an American Pale Ale (5.2% alc/vol), brewed with Cascade (aroma) and Chinook (bittering) whole hop flowers, self-propagated yeast with a secondary bottle fermentation, and Australian malts.
- Rogers, an amber ale (3.8% alc/vol)
- Little Creatures Pilsner', a Pilsener (4.6% alc/vol), brewed with Tasmanian Helga, New Zealand Pacifica and Saaz hops.
- Little Creatures Bright Ale, a golden ale (4.5% alc/vol), brewed using a selection of four malts including Pale, Carapils, Munich and Vienna.
- Pipsqueak, an apple cider
For the flagship Pale Ale, cool bottle fermentation is carried out with a lager yeast.
The brewery has won a number of Australian International Beer Awards. In 2002 Little Creatures Brewery was named Champion Australian Brewery, and its Pale Ale crowned as Champion Ale. The beer also won Choice magazine's 2003 Best Australian Ale and the 2004 BBC Good Food prize for Best Ale.
- Spooner, Rania (19 September 2012). "Little Creatures shareholders drink to success". The Age. Retrieved 15 February 2013.
- Williams, Peter (18 September 2012). "Cheers to Little Creatures sale". The West Australian. Retrieved 15 February 2013.
- Nielson, Yvette (14 May 2008). "Success on tap: Little Creatures brew up a global storm". Nett. Retrieved 15 February 2013.
- Tierney-Jones, Adrian (2011). 1001 Beers You Must Try Before You Die. United Kingdom: Hachette. ISBN 9781844037162.
- Waters, Cara (19 June 2012). "Little Creatures founders gulp down $256 million deal in brewing takeover: Seven secrets of their success". SmartCompany. Retrieved 15 February 2013.
- Donald, Darroch; Katrina O'Brien, Andrew Swaffar (2002). Footprint Australia Handbook. Australia: Footprint Handbooks. p. 541. ISBN 978-1-903471-42-5.
- Hart, Cath (8 December 2008). "White Rabbit flies Little Creatures flag". The Australian. Retrieved 15 February 2013.