For most of the 1990s Liverpool were National Premier League mainstays but a lack of support and investment saw them relegated to the Northern Division in 2001. In 2004 they won the Northern Division and earned promotion, but did not stay long as they were relegated again at the end of the season, having won only two games.
As in the men's game, their biggest rivalry is with Everton L.F.C., but their recent spells in the second tier have led them to develop rivalry with counterparts of lower-level male rivals, such as Tranmere Rovers and Lincoln Ladies. The Merseyside derby was rekindled in the 2007–08 season, after Liverpool won back promotion as 2006–07 Northern Division champions.
Surviving their first season back in the FA Women's Premier League National Division, finishing third bottom, they sacked manager David Bradley at the end of the season. The club were relegated into the Northern Division for 2009–10, but won the league losing just one game all season. Liverpool also won the FA Fair Play Award after playing for the whole season without having a single player booked or sent-off. The club was one of eight founding teams in the FA WSL in April 2011.
In June 2012, the manager for four seasons Robbie Johnson stepped down from his position. Under Johnson, the team won just two of their 20 games in his last two seasons in charge, having finished bottom in 2011, and with a similar record in 2012. Johnson's assistant Andy Williams was subsequently promoted to the manager's role.
In August 2012 Matt Beard, who had left Chelsea Ladies the previous month, was appointed manager on a full-time contract until 2014. When the club finished bottom of the WSL for the second successive season, Beard overhauled his squad by releasing ten players and making high profile signings including United States national team defender Whitney Engen. The club then announced a move from the West Lancashire College Stadium in Skelmersdale, to the Halton Stadium in Widnes for 2013. On 29 September 2013 Liverpool Ladies clinched their first Women's Super League title by beating Bristol in the end-of-season decider ending Arsenal’s nine-year dominance of women’s football in England. They retained the title on 12 October 2014 by beating Bristol 3-0 despite entering the final day in third behind Chelsea and Birmingham City.