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Localiza Rent a Car S.A.
Sociedade Anônima
Traded as BM&F BovespaRENT3
Industry Car rental
Founded 1973
Headquarters Belo Horizonte, Brazil
Key people
Eugênio Pacelli Mattar, (CEO)
José Salim Mattar Junior, (Chairman)
Revenue Increase US$ 1.4 billion (2013) [1]
Decrease US$ 162.6 million (2013) [1]
Number of employees
Website www.localiza.com

Localiza is a Brazilian car rental company founded in 1973 in Belo Horizonte and is the biggest car rental in Latin América and one of the largest in the world.

Localiza has a network consisting of 584 car rental branches in Brazil and in other eight countries, 286 of which are owned directly and 195 of which are franchised in Brazil, in 280 cities around the country. being 63 branches are franchised abroad in 44 cities in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay.

In addition to the rental car company also operates in the business of leasing and fleet management, and grant franchises for the sale of used cars from its fleet to renew the order process, these businesses are complementary and mutually reinforcing.

Currently the company has over 127.000 cars from brands like Volkswagen, Fiat, Renault, Chevrolet and other nine automotive companies. Localiza competes with JSL, Locamérica, Unidas and others car rental companies.


  1. ^ a b "localiza rent a car (RENT3:Stock Exchange of Sao Paulo)". Bloomberg BusinessWeek. Retrieved 29 April 2014.