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Localiza Rent a Car S.A.
Sociedade Anônima
Traded as B3RENT3
Ibovespa Component
Industry Car rental
Founded 1973; 45 years ago (1973)
Headquarters Belo Horizonte, Brazil
Key people
Eugênio Pacelli Mattar, (CEO)
José Salim Mattar Junior, (Chairman)
Revenue Increase US$ 1.8 billion (2017) [1]
Increase US$ 170.9 million (2017) [1]
Number of employees
Website www.localiza.com

Localiza or Localiza Hertz to cosumer level is a Brazilian car rental company founded in 1973 in Belo Horizonte and is the biggest car rental in Latin America and one of the largest in the world by size of the fleet and market capitalization.

Localiza has a network consisting of 584 car rental branches in Brazil and in other eight countries, 286 of which are owned directly and 158 of which are franchised in Brazil, in 280 cities around the country. being 70 branches are franchised abroad in 44 cities in Argentina, Chile, Colombia, Ecuador, Paraguay and Uruguay.

In addition to the rental car company also operates in the business of leasing and fleet management, and grant franchises for the sale of used cars from its fleet to renew the order process, these businesses are complementary and mutually reinforcing.

Currently the company has more than 194.000 cars from brands like Volkswagen, Fiat, Renault, Chevrolet and other nine automotive companies. Localiza competes with Movida, Locamerica-Unidas and others car rental companies.


  1. ^ a b "localiza rent a car (RENT3:Stock Exchange of Sao Paulo)". Bloomberg BusinessWeek. Retrieved 29 April 2014.