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Locals Technology Inc., or locals.com, is a creator crowdfunding site cofounded by Dave Rubin and Assaf Lev. It started in 2019 and is based in New York City.

The site was founded after Rubin and Jordan Peterson left Patreon in response to its banning of Carl Benjamin due to harassment and hate speech using "racial and homophobic slurs to degrade another individual.".[1] The startup raised just over $1 million from 10 506(b) private placement investors in March 2020.[2][3] Locals announced further funding of $3.8 million on April 20th, 2021 lead by Craft Ventures.[4][5][6]

Rubin states that the site is intended to cross all interest levels and covet diversity of thought over ideology in contrast to other big-tech platforms: "I should be very clear about this, Locals is not just for political people. I hope that political people are just a tiny fraction. I want gamers on there. If you’re a knitter, an unboxer, if you’re a chess player … we want all kinds of people on there, and by the way, I want political diversity on there. … I’m not looking to ideologically put my finger on the scale of who can use [Locals]".[7]

The site deviates from the advertising and views model adopted by traditional social media, in favor of a paywall approach that seems to provide several benefits for both creators and consumers according to interviews.[8]

Assaf Lev is the President and CEO; Lev was previously an executive at QualiSystems. Andrew Conru is also a director.[2][3][9]

Locals was acquired by Rumble in October 2021.[10]

Notable creators[edit]

See also[edit]


  1. ^ Russell, Nicole. "After One More Patreon Ban, Jordan Peterson And Dave Rubin Are Starting Their Own". the Federalist. FDRLIST MEDIA. Retrieved 1 July 2021.
  2. ^ a b "The AlleyWatch Startup Daily Funding Report: 4/17/2020 - AlleyWatch". AlleyWatch. Retrieved 11 July 2020.
  3. ^ a b "SEC FORM D/A". sec.gov. 20 April 2020. Retrieved 11 July 2020.
  4. ^ Wall Post Team. "Big Tech Social Media Competition Intensifies With Big Boost For Dave Rubin's 'Locals' Platform". US Wall Post. Retrieved 1 July 2021.
  5. ^ "Locals.Com Raises Seed Round Empowering Independent Creators Via Its Subscription-Based Community Platform". locals.com. Retrieved 1 July 2021.
  6. ^ "SEC FORM D". sec.gov. 29 March 2020. Retrieved 1 July 2021.
  7. ^ "Dave Rubin Launches 'Locals' To Counter Big Tech: 'Small Is The New Big'". The Federalist (in American English). 2019-12-06. Retrieved 2021-07-07.
  8. ^ "Dave Rubin's Locals". Tablet Magazine. 2021-05-06. Retrieved 2021-07-07.
  9. ^ QualiSystems (24 September 2013). "QualiSystems Expands Base of Financial, Government and Telecom Customers". prnewswire.com. Retrieved 11 July 2020.
  10. ^ "Rumble acquires Locals to help build a bigger creator economy". Yahoo News. Retrieved 26 October 2021.
  11. ^ a b c Serota, Maggie (7 October 2020). "How is Dave Rubin's new free speech oasis doing? Not great". The Daily Dot.
  12. ^ "Michael Malice". Michael Malice. Retrieved 11 July 2020.
  13. ^ @michaelmalice (5 February 2020). "i had asked them to refer to my section as a sleeper cell and not as a community but they refused malice.locals.com" (Tweet) – via Twitter.
  14. ^ "Tulsi Gabbard". Tulsi Gabbard. Retrieved 11 January 2021.
  15. ^ "Greg Gutfeld". Greg Gutfeld. Retrieved 5 March 2021.
  16. ^ "Zuby". Zuby. Retrieved 5 March 2021.
  17. ^ "ZDoggMD". ZDoggMD. Retrieved 5 March 2021.
  18. ^ Rosalind S. Helderman; Emma Brown; Tom Hamburger; Josh Dawsey (24 June 2021). "Inside the 'shadow reality world' promoting the lie that the presidential election was stolen". Washington Post. Retrieved 25 June 2021.
  19. ^ "Viva Barnes Law". vivabarneslaw. Retrieved 1 July 2021.
  20. ^ "Why I'm joining Locals". pauljosephwatson. Retrieved 1 July 2021.
  21. ^ "Lunduke". lunduke.locals.com. Retrieved 2021-09-07.
  22. ^ "theduran". theduran.locals.com. Retrieved 2021-12-16.

External links[edit]