Location, Location, Location

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Location, Location, Location
Created byChannel 4
StarringPhil Spencer
Kirstie Allsopp
Country of originUnited Kingdom
Running time60 minutes (currently; inc. adverts)
30 minutes (formerly; inc. adverts)
Original networkChannel 4
Original releaseMay 2000 (2000-05) –
Followed byRelocation, Relocation

Location, Location, Location is a Channel 4 property programme, presented by Kirstie Allsopp and Phil Spencer and produced by IWC Media, part of Banijay. The reality show follows Allsopp and Spencer as they try to find the perfect home for a different set of buyers each week. It first aired in May 2000.

In 2007, the series underwent a major revamp. The opening titles logo was changed and the format of the show altered. Instead of only one couple per week looking for a house in a town, two couples with different tastes began looking for a house in the same city with the presenters going back and forth to the different househunters. Each episode was extended to 60 minutes from the original 30. The first episode featured Glasgow and the second Sheffield.

As of 2021, there have been 36 seasons of the show.[1]


A cliché used by property experts is that the three most important factors in determining the desirability of a property are "location, location, location". This tricolon appears in print as early as 1926,[2] though it is often incorrectly attributed to the real estate magnate Harold Samuel.[3]

Relocation, Relocation[edit]

Relocation, Relocation
StarringPhil Spencer
Kirstie Allsopp
Country of originUnited Kingdom
Running time60 minutes
Original networkChannel 4
Original release2004 (2004) –
2011 (2011)

Relocation, Relocation is a Channel 4 property show based on the same format as its parent show. Each week a couple look to buy a house, usually outside large urban areas, and also invest in a house or shop in the city, with the help of Kirstie and Phil. The series usually airs in the winter months, so as not to coincide with Location, Location, Location. Relocation, Relocation was cancelled in 2011 due to economic conditions making it difficult for people to buy one house, let alone two.[4] Repeats are frequently shown on More4.

Relocation, Relocation has also been dubbed in Italian and broadcast in Italy by Lei with the name Cambio Casa (Finalmente!).[5]

An Australian version of the show, titled Relocation Relocation Australia, began in 2011.

A Danish version of the show titled, 3 x beliggenhed, began in 2014.

Location, Location, Location: 20 Years and Counting[edit]

The 20th anniversary of the series called Location, Location, Location: 20 Years and Counting was aired on 27 August 2020.[6]


  1. ^ "Location, Location, Location - All 4". www.channel4.com. Retrieved 4 July 2021.
  2. ^ On Language: Location, Location, Location Safire, William; 26 June 2009.
  3. ^ Brodie, Sophie (14 November 2007). "It's location, location, location for Land Secs". The Daily Telegraph. London. Retrieved 11 May 2010.
  4. ^ "Channel 4's Relocation Relocation axed". METRO 38.2M. Associated Newspaper Limited. 10 October 2011.
  5. ^ "Cambio Casa (Finalmente!)". Lei Programmi. Lei (RCS Mediagroup S.p.A.). 2003.
  6. ^ "Location, Location, Location". TV Guide. Retrieved 23 August 2020.

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