Loew's Theatre, New Rochelle
The former movie theater in June 2016
|Address||585 - 599 Main Street|
New Rochelle, New York
|Architect||Thomas W. Lamb; Herbert J. Krapp|
During the 1920s, the "Golden Age" of the movies, there was a tremendous boom in the construction of motion picture houses and theaters built in New Rochelle during this period were only slightly less elaborate than the grand movie palaces found in big cities. Loew's Theatre at 585–599 Main Street was built in 1926, and the RKO Proctor's Theater across the street was built the following year. Both buildings share the basic design of a long, two-story facade containing shops at the street level, with the entrance to the theater itself emphasized by decorative elements and the marquee.
The design inspiration for the Loew's is Spanish, interpreted through elements such as clay tile roofs and a baroque parapet over the entrance. The 2,500 seat building was designed by leading theater architect Herbert J. Krapp. The theater featured vaudeville and live stage shows with renown performers and celebrities such as Bob Hope, Lucille Ball, Bette Davis, George and Gracie Burns, Sophie Tucker, and George and Gracie Burns, Sophie Tucker, George M. Cohen, Olivia de Havilland and Will Rogers.
The Loews Theatre site mirrors the tale of many early American suburbs. New Rochelle, mostly known as a bedroom community serving New York, saw tremendous growth and success during the first half of the 20th century. At that time the Loews theater was part of a flourishing downtown benefitting from its affluent residents and proximity to the city. The theater has since been made obsolete by inventions such as the television and VCR, and by newer, larger movie facilities with multiple screens and cutting edge technology.
In July 2012 the New Rochelle Business Improvement Program won a $500,000 grant from the New York State Main Street Program to further the restoration of historically significant buildings in the downtown business district. The restoration of the Loew's Theatre facade was the first project to be funded by this grant. Extensive terracotta and other original architectural details which had been hidden for decades were also uncovered and restored to their original state.
In June 2016, developer RXR Realty proposed a $120 million plan for a 28-story, mixed-use building with "28-story building with 280 apartments, a 277-space parking garage and retail storefronts."  A replica of the original 1929 marquee is planned to replace the current marquee. Ground was broken on November 30, 2016. 
- New Rochelle Theatre
- Loew's New Rochelle Theatre - Cinema Treasures
- Downtown Historic Preservation gets new BID stimulus
- "Loews Theater Project Design Includes Replica of 1920s Marquee". The Journal News. June 3, 2016. Retrieved May 6, 2017.
- "RXR breaks ground on 28-story New Rochelle tower". Westfair. November 30, 2016. Retrieved May 6, 2017.