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LoginRadius, Inc.
IndustrySaaS, Identity and Access Management, Registration, Social login, Personalized Marketing
FounderDeepak Gupta & Rakesh Soni
Number of locations
Canada, United States, India
Area served
Number of employees

LoginRadius Inc. is a cloud based SaaS Customer Identity Management platform based in Vancouver, British Columbia, Canada. It was established in 2012.

The company was ranked as one of Canada’s top 25 up-and-coming ICT companies for 2014[1] by technology consultants, the Branham Group.


LoginRadius was started in 2012 by two friends Deepak Gupta and Rakesh Soni as a social login widget. In an interview, Soni said the duo started the company after recognizing the hassles of registration on websites and their negative effects of conversion rates.[2] The company later evolved into a Customer Identity Management platform of which Social Login is now a part.

Data Integration Platform[edit]

LoginRadius was classified as a Data Integration platform in the Marketing Technology Landscape.

The LoginRadius platform has integrations with about 85 different Customer Relationship Management, ad platforms, email marketing and other marketing tools, according to the company.[3] The platform is involved in the collection of customer data through traditional email based registration and through social profile data. Acquired customer data is secured in a cloud based storage. LoginRadius also provides a Single Customer View with customer data aggregated to one record. Organizations using the LoginRadius platform can integrate it with marketing tools.


LoginRadius’ Customer Identity Management platform is a REST API based solution that normalizes the data in JSON format. LoginRadius provides ready to use plugins for all major CMS platforms. It also supports mobile platforms.


  1. ^ "Top 25 Canadian Up and Coming ICT Companies". branham300.com. Branham. Retrieved 2017-02-01.
  2. ^ "Startup of the Week – LoginRadius". Calgary Herald.
  3. ^ "Social Data Integration". LoginRadius.

External links[edit]