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Lokmat Brand Logo
|Founder(s)||Jawaharlal Darda, presently managed by Vijay J. Darda and Rajendra Darda|
|Publisher||Lokmat Media Limited|
|Editor-in-chief||Vijay J. Darda|
|Founded||December 15, 1971|
|Headquarters||Lokmat Media Ltd, 1301/2, Lodha Supremus, Dr. E. Moses Rd, Worli Circle, Mumbai - 400 018|
|Circulation||1.3 million Daily (as of Jul - Dec 2015)|
"Lokmat" ( Marathi (मराठी:लोकमत, literally 'People's Opinion') is a Marathi language newspaper published from Mumbai, and several other cities in Maharashtra state. Founded in 1971 by Jawaharlal Darda, it is the largest selling daily.  with 1.3 million copies a day. As per IRS ’12 Q4, Lokmat has a total readership of 23.5 million. Its registered and corporate offices are located in Mumbai, Maharashtra (India) and its main administrative center is located at Lokmat Building, Lokmat Square, Nagpur (India).
- 1 Editions
- 2 Lokmat Group
- 3 Sections and Features
- 4 Entry into the Magazine Sector
- 5 Entry into the Broadcast Sector
- 6 Other Lokmat Initiatives
- 7 Controversy
- 8 References
- 9 External links
Lokmat has 11 Marathi editions in Maharashtra.
Lokmat Media Pvt. Ltd. is a leading multi platform media company with interests in a diversified portfolio of publishing, broadcast, digital, entertainment, community and sports verticals. It has an employee strength of more than 3,000 and has a pan-India network of offices.
Keeping abreast with the changing digital landscape, Lokmat Group makes its content available for its readers through its news portal www.lokmat.com and mobile news app.
Lokmat’s experiential marketing division – Taplight organizes various annual properties like ‘Lokmat Maharashtrian of the Year’, ‘Lokmat Women Summit’ etc. which are the benchmark in the their respective categories. It also provides comprehensive 360 degree marketing solutions to clients including ‘Below The Line’ promotions and client led activations. It is the largest event management company in Maharashtra in terms of number of events held. This division also runs various community forums focussed on Women, Youth and Children.
Lokmat runs sports leagues across various cities in Maharashtra, mainly focusing on cricket and football.
As a responsible corporate citizen, the Group is engaged in various social initiatives aimed to help the poor and needy. It also is actively involved in helping victims of natural disasters and tragedies. Lokmat also works to highlight problems faced by people in its communities, bring it to the attention of the concerned authorities for necessary action.
Sections and Features
Main sections: Local, Maharashtra, National, International, Agriculture, Sports. These sections are covered every day in all editions of Lokmat.
Besides the above, there are some special sections, which only appear in certain editions or on certain days. They are:
1. Lokmat Appointments (every Wednesday and Saturday for Mumbai)
3. Oxygen- for youth
4. Urja- for adolescent children
5. Health and Fitness
6. Travel and Tourism News
7. Sakhi- for women
8. Manthan- literature
9. Almanac and Horoscope
10. Culture and Society
11. Business and Finance
12. Lokmat Shopping
13. Lokmat Birthday Wishes
Entry into the Magazine Sector
In 2006, Lokmat formed Cymbal Media, their magazine division in Mumbai.
The first magazine launched is G2- The Global Gujarati (in English) in a large international size. It is distributed in several national and international markets including Delhi, Chennai, Kolkata, Singapore, Sydney, New York and London. The division intends to target several niche segments.
Entry into the Broadcast Sector
Lokmat extended its media business to television through a 50-50 joint venture with IBN18 Broadcast Limited (“ibn18”). The joint venture company, IBN-Lokmat Private Limited (“IBNL”), operates IBN-Lokmat, a 24 x 7 Marathi news and current affairs television channel which went on air on April 6, 2008.
Other Lokmat Initiatives
Tie-up with Journalism Colleges
In April 1999, Lokmat entered into collaboration with the Horniman College of Journalism and Mass Communication run by The Maulana Azad Education Trust Aurangabad (MAET). Lokmat agreed to offer theoretical education and practical training in different disciplines of journalism as well as provide on-the-spot training in different departments of newspaper production.
Jawaharlal Darda Fellowships for Marathi Journalism students
The group selects five students (undergraduate) and three (post graduate) students, who are awarded the Jawaharlal Darda fellowships of Rs 1,000 per month. These students are also provided intensive training in the Lokmat office at Aurangabad and are involved in the day-to-day production of the newspapers.123456
Jawaharlal Darda Excellence Awards
Lokmat has also instituted two prizes of Rs 2,500 each to be known as the Jawaharlal Darda Excellence Awards to be given to the best male and female student on the basis of merit in the university examination, each year, in the Marathi journalism course through ought Maharashtra.
MyIndiaMyWay Pre-Election Campaign
During the 2009 General Elections, Lokmat launched a special campaign ‘MyIndiaMyWay’ in all its editions across the 3 languages.
The ‘Lokmat MyIndiaMyWay’ commenced from January 25, 2009. Lokmat dedicated two pages every day with separate format and design, taking up all kinds of issues for the debate.
The US Presidential elections were very keenly observed as well as the financial meltdown and the November 26 Mumbai terror attacks.
An extract from Lokmat Times says “While the majority is very clear that democracy is one of India’s key sustainable and competitive advantages, there are questions as to whether democracy in the current format is relevant and sufficient in addressing the issues confronting the nation. As a responsible media player, Lokmat Group has created a platform for conducting a discussion on these issues.”
Lokmat Group promoted this initiative through TV, radio and hoardings. Lokmat is considered among the leading newspapers of Maharashtra state in India.
2015 ISIS cartoon controversy
In 2015, a cartoon published alongside the article "ISIS cha Paisa" (ISIS' money), regarding the funding pattern of terrorist group ISIS, led to violent protests from Muslim groups and attacks on the newspaper's offices in Jalgaon, Dhule, Nandurbar, Malegaon and other locations across Maharashtra. Protestors deemed the cartoon to be "blasphemous". Several complaints were filed with the police regarding the cartoon, and subsequently, an FIR was lodged against the owners, the cartoonist and the editor. The newspaper later published an apology. One of the protests was led by Congress MLA from Malegaon Shaikh Asif Shaikh Rashid. Police stated that they had increased security at all Lokmat offices across Maharashtra following the attacks.
- "Submission of circulation figures for the audit period Jan - Jun 16" (PDF). Audit Bureau of Circulations. Retrieved 5 January 2016.
- MAGINDIA - How media planners can exploit the Marathi dailies
- "Marathi news channel to be JV with Lokmat: GBN". Moneycontrol.com. Jun 14, 2007. Retrieved 2015-12-01.
- National Readership Survey (NRS) 2006
- P. Sainath (November 30, 2009). "Mass media: masses of money?". The Hindu. Retrieved 2015-12-01.
- "'Paid news would finish off journalism unless...'". Rediff.com India News. December 3, 2010. Retrieved 2015-12-01.
- Saurabh Gupta (December 1, 2015). "Offices of Lokmat Newspaper Attacked Over Piggy Bank Cartoon". NDTV. Retrieved 2015-12-01.
- "FIR against Marathi daily". The Hindu. Retrieved 2015-12-01.
- "Marathi daily attacked for publishing 'derogatory' cartoon". Daily News & Analysis. 30 November 2015. Retrieved 2015-12-01.