London Fashion Week

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London Fashion Week
London Fashion Week Men's Strand January 2017 01.jpg
GenreFashion catwalk shows and surrounding events
FrequencySemi-annually
Location(s)180 Strand, London, United Kingdom
Inaugurated1983 (35 years)[1]
AttendanceOver 5,000 press and buyers
Organised byBritish Fashion Council for the London Development Agency with help from the Department for Business, Energy and Industrial Strategy
Websitehttp://londonfashionweek.org/

London Fashion Week (LFW) is a clothing trade show that takes place in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the ’Big Four’ fashion weeks, along with the New York, Milan and Paris.[2][3]

History and Organisation[edit]

Organised by the British Fashion Council (BFC) for the London Development Agency with help from the Department for Business, Innovation and Skills, London Fashion Week first took place in October 1983.[1] It currently ranks alongside New York, Paris and Milan as one of the 'Big Four' fashion weeks.[4] It presents itself to funders[5] as a trade event that also attracts significant press attention and benefit to taxpayers. It states that it is attended by over 5,000 press and buyers, and has estimated orders of over £100 million.[6] A retail-focused event, London Fashion Week Festival, takes place immediately afterwards at the same venue and is open to the general public.[7]

On-schedule events used to take place either at the British Fashion Council's own show space, 180 Strand, or at external locations around central London.

During SS16 (shown September 2015) and AW16 (shown February 2016), British Fashion Council made the decision to host the designers' showrooms to the 'Vinyl Factory', situated at the active car park in Soho, off Brewer Street.[8]

Following increasing numbers of anti-fur protesters, the London Fashion Week held in September 2018 was the first major fashion week to be fur-free.[9]

Events[edit]

LFW Portrait Neon

Live Streaming[edit]

In spring 2010, London Fashion Week became the first of the Big four fashion weeks to offer designers showing collections on the catwalk at Somerset House the opportunity to broadcast their shows live on the Internet.[10] This 2020, the British Fashion Council announced[11] that it will commence again via online live streaming from Thursday 17th to Tuesday 22 September 2020 and include both digital activations on www.londonfashionweek.co.uk and physical events, adhering to Government guidelines on social distancing. The schedule will host over 80 designers including 40 womenswear, 15 menswear, 20 menswear and womenswear and five accessories brands. There will be a total of 50 digital only activations, 21 physical and digital, seven physical only and three designers who will activate through a physical evening event only.

This LFW digital platform,[12] launched in June, will continue to serve as the Official Digital Hub and will be freely accessible to everyone, industry professionals and global fashion consumers alike. This platform will host exclusive multimedia content from designers and brand partners, enabling collaboration and bringing together fashion, culture and technology.

London Fashion Week Men's[edit]

In June 2012, London introduced London Collections: Men, in addition to the collections shows in spring / summer and autumn / winter. Since its first instalment, the showcase has grown by 67% and included 77 separate designers in June 2015.[13] London Collections: Men was renamed from the Autumn/Winter 2017 season as London Fashion Week Men's, to help better reflect the growing consumer focus of the event.[14]

London Fashion Week Festival[edit]

Following London Fashion Week each season, the 4-day London Fashion Week Festival (LFWF), formerly known as London Fashion Weekend, offers a consumer-orientated fashion week experience.

Held at The Store Studios, 180 The Strand, LFWF allows consumers to shop a curated edit of designer collections at show exclusive prices, sit front row at catwalk shows by London Fashion Week designers, get a head start on the key trends of the coming season and listen to talks by industry experts.

See also[edit]

References[edit]

  1. ^ a b Johnson, David (1 December 1983). "Eight For 84 – Identifying the best of Britain's young designer talent". The Face, issue 44, page 46. London. Retrieved 14 November 2017.
  2. ^ Bradford, Julie (2014). Fashion Journalism. Routledge. p. 129. ISBN 9781136475368.
  3. ^ Dillon, Susan (2011). The Fundamentals of Fashion Management. A&C Black. p. 115. ISBN 9782940411580.
  4. ^ "British Fashion Council website". Archived from the original on 8 July 2011. Retrieved 10 March 2010.
  5. ^ "Agreement for Funding Relative to Creative Sector Support – Designer Fashion. Parties: LDA/BFC website". 2 November 2009. Retrieved 7 June 2010.
  6. ^ "London Fashion Week factsheet" (PDF). Retrieved 10 March 2010.
  7. ^ "London Fashion Weekend website". London Fashion Weekend. Retrieved 10 March 2010.
  8. ^ "Ikon London Magazine London Fashion Week coverage". Ikon London Magazine. 22 February 2016. Retrieved 3 March 2018.
  9. ^ Conlon, Scarlett (7 September 2018). "London fashion week vows to be fur-free". the Guardian. Retrieved 10 September 2018.
  10. ^ Rice, Simon (19 February 2010). "Independent newspaper article". The Independent. London. Retrieved 10 March 2010.
  11. ^ "London Fashion Week - Digital Schedule". London Fashion Week. Retrieved 16 September 2020.
  12. ^ "London Fashion Week". London Fashion Week. Retrieved 16 September 2020.
  13. ^ Doig, Stephen (5 June 2015). "LCM and London's menswear renaissance". The Daily Telegraph. Archived from the original on 6 June 2015. Retrieved 28 August 2015.
  14. ^ "London Collections: Men to be renamed". 13 June 2016.

External links[edit]