Long John Silver's

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Long John Silver's
IndustryRestaurants
GenreFast-food restaurant
FoundedAugust 18, 1969; 51 years ago (August 18, 1969)
Lexington, Kentucky, United States
FounderJim Patterson
HeadquartersLouisville, Kentucky, United States
Number of locations
708
Key people
Blain Shortreed (CEO)

Stephanie Mattingly (CMO)

Craig Daniel (CFO)
ProductsSeafood
Number of employees
10,000+
Websiteljsilvers.com
A renovated early LJS location in Easton, Pennsylvania that retains Cape Cod style structure, closed as of December 13, 2019.[1]
A typical meal from Long John Silver's: A platter with battered and fried fish and chicken, french fries (chips), battered fried shrimp, hushpuppies and coleslaw

Long John Silver's (formerly known as Long John Silver's Seafood Shoppes and sometimes abbreviated as LJS) is an American chain of fast-food restaurants that specializes in seafood. The brand's name is derived from the novel Treasure Island by Robert Louis Stevenson, in which the pirate Long John Silver is one of the main characters.[2]

Formerly a division of Yum! Brands, the company was sold to a group of franchisees in September 2011 and is now 80% franchise-owned.[3]

History[edit]

The first restaurant opened on August 18, 1969, in Lexington, Kentucky.[4][5] The original location, on 301 Southland Drive just off Nicholasville Road, was previously a seafood carry-out restaurant named the Cape Codder. The original Cape Codder concrete block building was redesigned by architect Druce Henn, who created the New England style of Long John Silver's early chain restaurants. That original location is now a styling salon.[6][7]

Earlier restaurants were known for their Cape Cod style buildings, blue roofs with square cupolas, wood benches/tables, lobster pots, and ship's wheels. Later, more nautically-themed decorations were added such as seats made to look like nautical flags.

Those early restaurants also featured separate entrance and exit doors, a corridor-like waiting line area, deep fryers with food heaters that were transparent so customers could see the food waiting to be served, and wrought iron 'sword' door handles. A major exterior theme of these buildings had dock-like walkways, lined with pilings and thick ropes.

Somewhat newer restaurants retained the basic structural design and theme but eliminated most of the interior features. Its parent company, Jerrico was taken private in 1989, through a highly leveraged management buyout, and one year later, the other restaurant concepts were divested in order to focus on Long John Silver's.[8]

After struggling for the next several years under its heavy debt load, Jerrico Inc. filed for Chapter 11 bankruptcy in June 1998. In September 1999, A&W announced to acquire the chain out of bankruptcy, as a result, a new company called Yorkshire Global Restaurants has been formed.

In 2000, Yorkshire Global Restaurants agreed to test multi-branded locations with Louisville, Kentucky-based Tricon Global, owner of the KFC, Pizza Hut, and Taco Bell chains.

The parent company of Long John Silver's and A&W, Yorkshire was acquired by Tricon Global and Tricon was renamed to Yum! Brands, Inc in May 2002, but by January 2011, Yum! announced it was looking for a buyer for its Long John Silver's and A&W All-American Restaurants divisions, citing poor sales and a desire to transfer more of its focus to international expansion.[9]

In September 2011, Yum! announced the impending sale of Long John Silver's to LJS Partners – a group consisting of franchisees and other private investors.[3]

In July 2013, the Center for Science in the Public Interest, a nutrition and health policy watchdog group, named Long John Silver's "Big Catch" meal the worst restaurant meal in America, noting that it contained 33 grams of trans fat, 19 grams of saturated fat, 1,320 calories, and almost 3,700 milligrams of sodium.[10] The company announced that it had eliminated trans fats from its menu, by January 2014.[11]

In March 2015, James O'Reilly, who had previously worked for KFC (another Yum! Brands holding), was appointed as the CEO. He stated that he expected the chain to maintain its 1,132 stores, refocus its marketing following negative press about the fat and sodium content of the menu, and looked to the possibility of future expansion.[12]

On May 22, 2018, Long John Silver's announced the acquisition of seventy-six franchised restaurants, primarily owned and renovated by ServUS, located primarily in Indiana.[13] On October 19, 2019, Warren W. Rosenthal, former president of Jerrico and developer of 1,350 Long John Silver's restaurants, died, aged 96.[14]

On January 18, 2021, Long John Silver's announced Blain Shortreed to take over as CEO.[15][16][17]

See also[edit]

References[edit]

  1. ^ Miller, Rudy (December 13, 2019). "This Easton area fast food restaurant is 'closed down for good'". lehighvalleylive.com.
  2. ^ Stice, Joel (October 30, 2018). "The untold truth of Long John Silver's". Mashed.com. Retrieved April 13, 2020.
  3. ^ a b "Yum Sells 2 Fast-Food Chains". The New York Times. September 22, 2011. Retrieved April 20, 2017.
  4. ^ Sloan, Scott (December 9, 2011). "A&W Returns to Lexington". Kentucky.com. Archived from the original on January 27, 2013. Retrieved November 6, 2012.
  5. ^ "Long John Silver's Franchise Costs & Fees, Long John Silver's FDD & Franchise Information". Franchise Direct. Retrieved May 11, 2021.
  6. ^ "Fayette County PVA". Fayette County, Kentucky. Qpublic.net. Archived from the original on February 22, 2013. Retrieved November 6, 2012.
  7. ^ "Fantasia Styling Salon". Fantasia Styling Salon. Retrieved November 6, 2012.
  8. ^ "COMPANY NEWS; Jerrico Is Selling Restaurant Chains". Reuters. The New York Times. May 2, 1990. ISSN 0362-4331. Retrieved February 1, 2019.
  9. ^ "Yum! Brands Places Long John Silver's and A&W All-American Restaurants for Sale". Business Wire. January 18, 2011. Retrieved February 24, 2014.
  10. ^ "'Heart Attack On A Hook': Meet America's 'Worst Restaurant Meal'". NPR.org. July 2, 2013.
  11. ^ Aubrey, Allison (January 22, 2014). "Long John Silver's Throws Trans Fats Overboard". NPR. Retrieved February 5, 2014.
  12. ^ Bowling, Caitlin (March 16, 2015). "Long John Silver's still trying to regain ground following negative press in 2013". Louisville Business First.
  13. ^ danny (May 22, 2018). "Long John Silver's Buys 76 Franchised Restaurants". QSR magazine. Retrieved September 26, 2018.
  14. ^ Ward, Karla (October 19, 2019). "Lexington businessman, philanthropist Warren Rosenthal has died". Lexington Herald Leader.
  15. ^ "Blain Shortreed Named CEO at Long John Silver's". QSR Magazine. January 19, 2021.
  16. ^ Maze, Jonathan (January 29, 2021). "Long John Silver's prepares for a big Lent with a new management team". Restaurant Business. Retrieved May 11, 2021.
  17. ^ Long John Silver's (January 19, 2021). "Long John Silver's Charts a Course to Success". PR Newswire. Retrieved May 11, 2021.

External links[edit]