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|Walter von Känel, President|
|Products||Wristwatches, timing devices/systems|
|Revenue||€70.3 million (2009)|
Number of employees
|Parent||The Swatch Group|
Longines (French pronunciation: [lɔ̃ʒin]), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, it is owned by the Swatch Group. Its winged hourglass logo, registered in 1889, is the oldest unchanged, still active registered trademark.
Based in Saint-Imier since 1832, the Compagnie des Montres Longines Francillon S.A. was among the world’s leading watch companies. In 2007, Longines had its 175th anniversary. The brand evolved from a comptoir[n 1] to a full-fledged manufacturing[n 2] operation and then back down to an établisseur[n 3] today, since the early 1980s, as a Swatch Group company.
Longines' certified as a 'chronometer' by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.
Notes and references
- In a business system based on an agreement between producers or salesmen, the comptoir acts as the intermediary between them and their customers.
- A manufacture is a watch factory which produces the components (particularly the ébauche) needed for the manufacture of its products. The ébauche is an incomplete watch movement sold as a set of loose parts, comprising the mainplate, the bridges, the train, the winding and setting mechanism and the regulator.
- An établisseur is a watch factory which only assembles watches, without itself producing the components, which it buys from specialist suppliers.
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