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|Member of the Swatch group|
|Walter von Känel, President|
|Products||Wristwatches, timing devices/systems|
|Revenue||€70.3 million (2009)|
Number of employees
|Parent||The Swatch Group Ltd.|
Longines (French pronunciation: [lɔ̃ʒin], LAWN-zheen) is a watch company based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, it is currently owned by the Swatch Group. Its winged hourglass logo is the oldest registered trademark for a watchmaker.
Based in Saint-Imier since 1832, the Compagnie des Montres Longines Francillon S.A. was among the world’s leading watch companies. In 2007, Longines had its 175th anniversary. The brand evolved from a comptoir[n 1] to a full-fledged manufacturing[n 2] operation and then back down to an établisseur[n 3] today, since the early 1980s, as a Swatch Group company.
- In a business system based on an agreement between producers or salesmen, the comptoir acts as the intermediary between them and their customers.
- A manufacture is a watch factory which produces the components (particularly the ébauche) needed for the manufacture of its products. The ébauche is an incomplete watch movement sold as a set of loose parts, comprising the main plate, the bridges, the train, the winding and setting mechanism and the regulator.
- An établisseur is a watch factory which only assembles watches, without itself producing the components, which it buys from specialist suppliers.
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