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Loona

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Loona
180820 Loona at their debut showcase (2).png
Loona in August 2018
Top, left to right: HyunJin, HaSeul, ViVi, Heejin.
Middle, left to right: Yves, YeoJin, Chuu, Kim Lip.
Bottom, left to right: Go Won, Olivia Hye, JinSoul, Choerry.
Background information
OriginSeoul, South Korea
Genres
Years active2016 (2016)–present
Labels
Websiteloonatheworld.com
Members
  • HeeJin
  • HyunJin
  • HaSeul
  • YeoJin
  • ViVi
  • Kim Lip
  • JinSoul
  • Choerry
  • Yves
  • Chuu
  • Go Won
  • Olivia Hye
Korean name
Hangul이달 소녀
Hanja本月少女
Literal meaningGirl of the Month
Revised RomanizationIdarui Sonyeo
McCune–ReischauerIdarŭi Sonyŏ
Japanese name
Kanji今月の少女
Hiraganaこんげつのしょうじょ
Revised HepburnKongetsu no Shōjo
Kunrei-shikiKongetu no Syôzyo

Loona (commonly stylized as LOONA or LOOΠΔ; Korean이달의 소녀; RRIdarui Sonyeo; Japanese: 今月の少女, romanizedKongetsu no Shōjo, lit.'Girl of the Month') is a South Korean girl group formed by Blockberry Creative. The group was introduced to the public through a pre-debut project that began in October 2016, where each of the 12 members were revealed in a periodic fashion by releasing a promotional single over the following 18 months.[2] They debuted as a full ensemble with the extended play, [+ +] (2018), supported by the lead single "Favorite" and the title track "Hi High".

Name[edit]

Loona's English name is derived from the Hangul letters ㅇㄷㅇㅅㄴ, each an initial consonant in the syllabic blocks that make 이달의 소녀 (Idarui Sonyeo). When rearranged to ㄴㅇㅇㄷㅅ, it resembles LOONA in the Latin alphabet.[3]

History[edit]

2016–2018: Pre-debut sub-units and Mix Nine[edit]

Loona 1/3 in March 2017
Loona Odd Eye Circle in November 2017
Loona yyxy in September 2018

On October 2, 2016, Blockberry Creative announced through Naver that they would be debuting their first girl group through an 18-month-long pre-debut project.[4] Jaden Jeong served as the group's creative director until August 2019, when he parted ways because of creative differences with the company.[5] Between October 2016 and January 2017, four members (HeeJin, HyunJin, HaSeul, and YeoJin) were revealed. Each member released a single album, typically consisting of a solo track and another track performed with other revealed members, under the group's Korean name Idarui Sonyeo (Korean이달의 소녀; lit. Girl of the Month).[6] In March 2017, the group's first sub-unit, Loona 1/3, was introduced, consisting of previously revealed members HeeJin, HyunJin, HaSeul, and a new member, ViVi.[7] Loona 1/3 released the extended play Love & Live and an accompanying single of the same name on March 13, 2017,[8] with a television promotion on SBS's Inkigayo.[9] On April 27, they released a repackaged edition of the extended play, titled Love & Evil, accompanied by the single "Sonatine".[10] Love & Live and its reissued edition reached number 10 and 24, respectively, on South Korea's Gaon Album Chart.[11][12]

Between April 2017 and July 2017, members ViVi, Kim Lip, JinSoul, and Choerry released their single albums, continuing the same Girl of the Month pattern.[13] In September 2017, three members, HeeJin, HyunJin, and HaSeul, auditioned for JTBC's reality show Mix Nine; HeeJin and HyunJin passed the audition stage making it onto the show,[14] where HyunJin placed Top 18 and HeeJin placed fourth in the finale.[15] The group's second sub-unit, Loona Odd Eye Circle, consisting of JinSoul, Kim Lip, and Choerry, released the extended play Mix & Match and its single "Girl Front" on September 21, 2017, and began promotions on Mnet's M Countdown.[16] The English version of their song "Loonatic" was released on October 23.[17] On October 31, they released a repackaged edition of the extended play, titled Mix & Match, with three new songs including the single "Sweet Crazy Love".[18] Mix & Match and the repackaged edition peaked at number 16 and 7, respectively, on the Gaon Album Chart.[19][20]

Between November 2017 and January 2018, they released the solo single albums for new members Yves, Chuu, and Go Won, continuing the monthly pattern along with the digital single "The Carol 2.0" sung by Yves, Vivi, and Choerry.[21] In March 2018, they released the solo single album for the final member, Olivia Hye.[22] On May 30, 2018, the group's third sub-unit, Loona yyxy, made their debut with the extended play Beauty & the Beat. The single "love4eva" featuring Canadian musician Grimes was released the same day with an accompanying music video.[23] The extended play reached number 4 on the Gaon Album Chart.[24]

On August 7, 2018, Loona released a pre-debut digital single titled "Favorite", the group's first song to feature all twelve members,[25] accompanied by a music video focusing on the group's choreography. The pre-debut single was later revealed to be the lead single of Loona's debut EP [+ +].[26]

2018–2019: Official Korean debut with [+ +] and [X X][edit]

On August 20, Loona officially debuted as a full assemble with the release of the extended-play [+ +] (read as plus plus).[27] The album included "Favorite" as the lead single while "Hi High" served as its title track.[28] It debuted at number 2 on South Korea's Gaon Album Chart and was the second best-selling debut album by a girl group in 2018.[29] [+ +] was repackaged as [X X] (read as multiply multiply) on February 19, 2019, with six additional tracks, including a new single, "Butterfly".[30] On August 17, 2019, Loona made their first appearance in the United States, performing at KCON 2019 in Los Angeles.[31] On December 13, 2019, Loona released a single called "365" as an appreciation song for their fans.[32]

2020–present: [#], [12:00], [&], Japanese debut, and participation in Queendom 2[edit]

On January 7, 2020, Blockberry Creative announced that leader HaSeul would not participate in the promotion for Loona's next album because of mental health concerns. She was said to be diagnosed with "intermittent anxiety symptoms" and would be taking time to focus on her health.[33] On February 5, 2020, Loona released their second EP titled [#] (read as hash), along with the title track "So What".[34] Although HaSeul did not appear in the title track, her vocals are featured on three other songs on the album, including "365". Once peaked at number 1 on the daily Gaon Retail Album Chart,[35] the EP then debuted at number 2 on the weekly Gaon Album Chart. On March 12, 2020, Loona won their first music show trophy with "So What" on Mnet's M Countdown.[36]

On October 19, Loona released their third EP titled [12:00] (read as midnight),[37] accompanied by its first single "Why Not?". HaSeul was again not involved in the album, out of her own decision to focus on the recovery of her health.[38] The EP then became their first album to enter the Billboard 200, debuting at number 112.[39] On October 23, group member Choerry was featured in A-FLOW's song titled "You".[40] On November 18, Loona released the music video for "Star", another song on [12:00].[41] Peaking at number 40, "Star" is Loona's first entry on the Billboard Mainstream Top 40, making them the second K-pop girl group to enter the chart.[42]

On June 1, 2021, Loona announced that they would be having a comeback on June 28, with their fourth EP, [&] (read as and).[43] The following day, on June 2, a teaser was posted to Loona's official social media accounts showing twelve sets of eyes, confirming the return of member HaSeul who had been on hiatus since early 2020.[44] On June 12, group members YeoJin, Kim Lip, Choerry, and Go Won released the song "Yum-Yum" as a collaboration with Cocomong.[45]

On June 27, Loona announced at the end of their special clip that they are making their Japanese debut on September 15 under Universal Music Japan sublabel EMI Records.[46] On August 27, it was announced that Loona will release the double A-side single, "Hula Hoop / Star Seed" on September 15, with a physical CD release on October 20.[47]

On February 11 and 12, 2022, Loonaverse: From was held at Jangchung Arena. However, Chuu was absent for health reasons.[48]

On February 21, Mnet announced that Loona would participate in Queendom 2.[49] On February 28, it was announced that Loona would not be participating in the recording for the first round held on same day as HaSeul, YeoJin, and ViVi were diagnosed with COVID-19 few days prior to the recording.[50]

Other ventures[edit]

In May 2021 Loona was named the new ambassadors of Korean culture abroad. South Korea's Ministry of Culture, Sports and Tourism announced the ambassadorship on May 10 in celebration of the ministry's affiliate Korean Culture And Information Service's (KOCIS) 50th anniversary. The group was selected to promote Hallyu and Korean culture overseas with this new appointment.[51][52]

Members[edit]

Adapted from their Naver profile:[53]

  • HeeJin (희진)
  • HyunJin (현진)
  • HaSeul (하슬) – leader[54]
  • YeoJin (여진)
  • ViVi (비비)
  • Kim Lip (김립)
  • JinSoul (진솔)
  • Choerry (최리)
  • Yves (이브)
  • Chuu (츄)
  • Go Won (고원)
  • Olivia Hye (올리비아 혜)

Timeline[edit]

  • Red (vertical) represents a pre-debut release.

Sub-units[edit]

  • Loona 1/3 (이달의 소녀 1/3) – HaSeul (leader of sub-unit[55]), ViVi, HeeJin, HyunJin[56]
  • Loona Odd Eye Circle (이달의 소녀 오드아이써클) – Kim Lip (leader of sub-unit[57]), JinSoul, Choerry[58]
  • Loona yyxy (이달의 소녀 yyxy, youth youth by young) – Yves (leader of sub-unit[59]), Chuu, Go Won, Olivia Hye[60]

Discography[edit]

Extended plays[edit]

Filmography[edit]

Television shows[edit]

Year Title Role Ref.
2022 Queendom 2 Contestant [61]

Tours[edit]

Headlining[edit]

  • Loonabirth – Debut Concert (++) in Seoul (August 19, 2018)[62]
  • Loonaverse – Comeback Concert (XX) in Seoul (February 16–17, 2019)
  • Loonaverse: From in Seoul (February 11–12, 2022)

Virtual concerts[edit]

  • LOONA On Wave [LOONATHEWORLD : Midnight Festival] (October 20, 2020)
  • LOONA On Wave [LOONATHEWORLD : &] (June 28, 2021)

Awards and nominations[edit]

Award ceremony Year Category Nominee(s) Result Ref.
APAN Music Awards 2020 Global Female Group (Popularity Award) Loona Nominated
Asia Artist Awards 2019 Focus Award (Singer) Won
STARNEWS Popularity Award (Girl group) Won
2021 Female Idol Group Popularity Award Nominated [63]
Asia Model Awards 2020 Popularity Award Won [64][65]
Brand Customer Loyalty Awards 2020 Female Idol Rising Star Award Won [66][67]
2021 Hot Trend Female Idol Group Nominated [68]
BreakTudo Awards 2019 K-pop Female Group Nominated [69]
2020 Nominated
Genie Music Awards 2018 Genie Music Popularity Award Nominated [70]
The Female New Artist Nominated
The Top Artist Nominated
2019 Genie Music Popularity Award Nominated [71]
Global Popularity Award Nominated
The Female New Artist Nominated
The Top Artist Nominated
Golden Disc Awards 2020 Popularity Award Nominated
Rookie Artist Award Nominated [72]
2021 Next Generation Award Won [73]
2022 Album Bonsang [&] Nominated [74]
Seezn Most Popular Artist Award Loona Nominated [75]
Korea First Brand Awards 2019 Female Rookie Idol Award Won [76]
2021 Hot Female Trend Nominated [77]
Melon Music Awards 2018 Best New Artist Award (Female) Nominated [78]
Mnet Asian Music Awards 2018 Artist of the Year Nominated
Best New Female Artist Nominated
MTN Ad Festival Awards 2019 Commercial Star Rookie Won [79]
MTV Europe Music Awards 2018 Best Korean Act Won [80]
Newsis K-EXPO Cultural Awards[a] 2021 Seoul Mayor Award Won

[81]

Seoul Music Awards 2019 Hallyu Special Award Nominated
New Artist Award Nominated
Popularity Award Nominated
2021 Fan PD Artist Award Nominated
Soribada Best K-Music Awards 2019 Performance Award Won [82]
2020 New K-Wave Rising Artist Award Won [83]
The Fact Music Awards 2021 Fan & Star Choice Award (Artist) Nominated [84]

Notes[edit]

  1. ^ Co-sponsored by Korea’s Ministry of Culture, Sports and Tourism, Ministry of Trade, Industry, and Energy, Korea Communications Commission, and Korea Creative Content Agency, it awards cultural icons and businesses who have contributed greatly to Hallyu, the Korean wave.

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