Loona in February 2020
Top: Jinsoul, Kim Lip, Yves, HyunJin, Heejin, and Choerry.
Bottom: Vivi, Yeojin, Chuu, Gowon, and Olivia Hye.
Not pictured: Haseul.
|Origin||Seoul, South Korea|
|Literal meaning||Girl of the Month|
LOONA (stylized as LOOΠΔ, Korean: 이달의 소녀; Hanja: 이달의 少女; RR: Idarui Sonyeo; lit. "Girl of the Month") is a South Korean girl group formed by Blockberry Creative. The group was introduced to the public through a pre-debut project which began in October 2016, where each of the twelve members were revealed in a periodic fashion by releasing a promotional single over the following eighteen months. They debuted as a full ensemble with the extended play, [+ +] (2018), supported by the lead single "Favorite" and the title track "Hi High."
Loona's English name is derived from the Hangul letters ㅇㄷㅇㅅㄴ, each an initial consonant in the syllabic blocks that make 이달의 소녀 (Idarui Sonyeo). When rearranged to ㄴㅇㅇㄷㅅ, it resembles LOONA in the Latin alphabet.
2016–2018: Pre-debut sub-units and Mix Nine
On October 2, 2016, Blockberry Creative announced through Naver that they would be debuting their first girl group through an 18-month long pre-debut project. Between October 2016 and January 2017, four members (HeeJin, HyunJin, HaSeul, and YeoJin) were revealed; each member released a single album typically consisting of a solo track and another track performed with other revealed members, under the group's Korean name Idarui Sonyeo (Korean: 이달의 소녀; lit. Girl of the Month). In March 2017, the group's first sub-unit, Loona 1/3, was introduced, consisting of previously revealed members HeeJin, HyunJin, HaSeul and a new member, ViVi. Loona 1/3 released the extended play Love & Live and an accompanying single of the same name on March 13, 2017, with a television promotion on SBS's Inkigayo, On April 27, they released a repackaged edition of the extended play, titled Love & Evil, accompanied by the single "Sonatine". Love & Live and its reissued edition reached number 10 and 24 respectively on South Korea's Gaon Album Chart.
Between April 2017 and July 2017, members ViVi, Kim Lip, JinSoul, and Choerry released their single albums, continuing the same Girl of the Month pattern. In September 2017, three members, HeeJin, HyunJin and HaSeul, auditioned for JTBC's reality show Mix Nine; HeeJin and HyunJin passed the audition stage making it onto the show, where HyunJin placed Top 18 and HeeJin placed fourth in the finale. The group's second sub-unit, Loona Odd Eye Circle, consisting of JinSoul, Kim Lip and Choerry, released the extended play Mix & Match and its single "Girl Front" on September 21, 2017, and began promotions on Mnet's M Countdown. The English version of their song "Loonatic" was released on October 23. On October 31, they released a repackaged edition of the extended play, titled Max & Match, with three new songs including the single "Sweet Crazy Love". Mix & Match and the repackaged edition peaked at number 16 and 7 respectively on the Gaon Album Chart.
Between November 2017 and January 2018, they released the solo single albums for new members Yves, Chuu, and Go Won, continuing the monthly pattern along with the digital single "The Carol 2.0" sung by Yves, Vivi, and Choerry. In March 2018, they released the solo single album for final member, Olivia Hye. On May 30, 2018, the group's third sub-unit, Loona yyxy, made their debut with the extended play Beauty & the Beat. The single "love4eva" featuring Canadian musician Grimes was released the same day with an accompanying music video. The extended play reached number 4 on the Gaon Album Chart.
On August 7, 2018, Loona released a pre-debut digital single titled "favOriTe", the group's first song to feature all twelve members, accompanied by a music video focusing on the group's choreography. The pre-debut single was later revealed to be the lead single of Loona's debut EP [+ +].
2018–2019: Official debut with [+ +] and [X X]
On August 20, Loona officially debuted as a full assemble with the release of the extended-play [+ +] (read as plus plus). The album included "Favorite" as the lead single while "Hi High" served as its title track. It debuted at number 2 on South Korea's Gaon Album Chart, and was the second best-selling debut album by a girl group in 2018. [+ +] was repackaged as [X X] (read as multiple multiple) on February 19, 2019, with six additional tracks, including a new single, "Butterfly". On August 17, 2019, Loona made their first appearance in the United States, performing at KCON 2019 in Los Angeles. On December 13, 2019, Loona released a single called "365" as an appreciation song for their fans.
2020–present: [#] and [12:00]
On January 7, 2020, Blockberry Creative announced that leader HaSeul would not participate in the promotion for Loona's next album due to mental health concerns. She was said to be diagnosed with “intermittent anxiety symptoms” and would be taking time to focus on her health. On February 5, 2020, Loona released their second EP titled [#] (read as hash), along with the title track "So What". Although HaSeul did not appear in the title track, her vocals are featured on three of the songs on the album, including "365". The EP debuted at number 2 on the Gaon Album Chart, and has become the group's best selling album to date. On March 12, 2020, Loona took their first music show trophy with "So What" on Mnet's M Countdown.
On October 19, Loona released their third EP titled [12:00] (read as midnight), accompanied by the single "Why Not?". HaSeul was again not involved in the album, out of her own decision to focus on the recovery of her health. [12:00] debuted at number 4 on the Gaon Album Chart, and is Loona's first album to enter the Billboard 200, debuting at number 112.
Adapted from their Naver profile:
- Red (vertical) represents a single album, EP or reissue.
- Loona 1/3 (이달의 소녀 1/3) – HaSeul (leader of sub-unit), ViVi, HeeJin, HyunJin
- Loona Odd Eye Circle (이달의 소녀 오드아이써클) – Kim Lip (leader of sub-unit), JinSoul, Choerry
- Loona yyxy (이달의 소녀 yyxy, youth youth by young) – Yves (leader of sub-unit), Chuu, Go Won, Olivia Hye
- Extended plays
- Loonabirth – Debut Concert (++) in Seoul (August 19, 2018)
- Loonaverse – Comeback Concert (XX) in Seoul (February 16–17, 2019)
Awards and nominations
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|APAN Music Awards||2020||Global Female Group (Popularity Award)||Loona||Nominated|
|Asia Artist Awards||2019||Focus Award (Singer)||Won|
|STARNEWS Popularity Award (Girl group)||Won|
|Asia Model Awards||2020||Popularity Award||Won|||
|Brand Customer Loyalty Awards||2020||Female Idol Rising Star Award||Won|||
|BreakTudo Awards||2019||K-pop Female Group||Nominated|||
|Genie Music Awards||2018||Genie Music Popularity Award||Nominated|||
|The Female New Artist||Nominated|
|The Top Artist||Nominated|
|2019||Genie Music Popularity Award||Nominated|||
|Global Popularity Award||Nominated|
|The Female New Artist||Nominated|
|The Top Artist||Nominated|
|Golden Disc Awards||2019||Popularity Award||Nominated|
|Rookie Artist Award||Nominated|
|2020||Next Generation Award||Won|||
|Korea First Brand Awards||2019||Female Rookie Idol Award||Won|||
|2021||Hot Female Trend||Pending|
|Melon Music Awards||2018||Best New Artist Award (Female)||Nominated|
|Mnet Asian Music Awards||2018||Artist of the Year||Nominated|
|Best New Female Artist||Nominated|
|MTN Ad Festival Awards||2019||Commercial Star Rookie||Won|||
|MTV Europe Music Awards||2018||Best Korean Act||Won|||
|Seoul Music Awards||2019||Hallyu Special Award||Nominated|
|New Artist Award||Nominated|
|2021||Fan PD Artist Award||Pending|
|Soribada Best K-Music Awards||2019||Performance Award||Won|
|2020||New K-Wave Rising Artist Award||Won|||
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