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Loona (group)

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180820 Loona at their debut showcase (1).png
Loona in August 2018
From left to right: Hyunjin, Jinsoul, Yeojin, Chuu, Yves, Heejin, Kim Lip, Olivia Hye, Go Won, Choerry, Vivi, and Haseul
Background information
OriginSeoul, South Korea
Years active2016 (2016)–present
LabelsBlockberry Creative
  • HeeJin
  • HyunJin
  • HaSeul
  • YeoJin
  • ViVi
  • Kim Lip
  • JinSoul
  • Choerry
  • Yves
  • Chuu
  • Go Won
  • Olivia Hye
Korean name
이달의 少女
Literal meaningGirl of the Month
Japanese name
Chinese name

Loona (stylized as LOOΠΔ) is a South Korean girl group formed by Blockberry Creative. Its twelve members were revealed in a periodic fashion, corresponding to their Korean name Idarui Sonyeo ( ), which translates to "Girl of the Month".

Loona commenced their pre-debut project in August 2016, with each member releasing a promotional single over the next eighteen months.[1] The group has formed three sub-units: Loona 1/3, Loona Odd Eye Circle and Loona yyxy. Their debut EP as a full ensemble, [+ +] (2018), was supported by the lead single "Hi High".


Loona's English name is derived from the Hangul letters ㅇㄷㅇㅅㄴ, each an initial consonant in the syllabic blocks that make 이달의 소녀 (Idarui Sonyeo). When rearranged to ㄴㅇㅇㄷㅅ, it resembles LOONA in the Latin alphabet.[2]


2016–2018: Pre-debut project and Mix Nine

On October 2, 2016, Blockberry Creative announced through Naver that they would be debuting their first girl group through an 18-month long pre-debut project.[3] Between October 2016 and January 2017, four members (HeeJin, HyunJin, HaSeul, and YeoJin) were revealed; each member released a single album typically consisting of a solo track and another track performed with other revealed members, under the group's Korean name Idarui Sonyeo (Korean이달의 소녀; lit. Girl of the Month)[4] In March 2017, the group's first sub-unit, Loona 1/3, was introduced, consisting of previously revealed members HeeJin, HyunJin, HaSeul and a new member, ViVi.[5] Loona 1/3 released the extended play Love & Live and accompanying single of the same name on March 13, 2017,[6] with a television promotion on SBS's Inkigayo,[7] They released a repackaged edition of the extended play, titled Love & Evil, on April 27.[8]

Between April 2017 and July 2017, members ViVi, Kim Lip, JinSoul, and Choerry released their single albums, continuing the same Girl of the Month pattern.[9] In September 2017, three members, HeeJin, HyunJin and HaSeul, auditioned for JTBC's reality show Mix Nine; HeeJin and HyunJin passed the audition stage making it onto the show,[10] where HyunJin placed Top 18 and HeeJin placed fourth in the finale.[11] The group's second sub-unit, Loona Odd Eye Circle, consisting of JinSoul, Kim Lip and Choerry, released the extended play Mix & Match on September 21, 2017, and began promotions on Mnet's M Countdown.[12] The English version of their song "Loonatic" was released on October 23.[13] On October 31 they released a repackaged edition of the extended play, titled Max & Match, which included three new songs.[14]

Loona yyxy at the 2018 Incheon Airport Sky Festival

Between the months of November 2017 and January 2018, they released the solo single albums for new members Yves, Chuu, and Go Won, continuing the monthly pattern.[15] In March 2018, they released the solo single album for final member, Olivia Hye.[16] On May 30, 2018, the group's third sub-unit, Loona yyxy, made their debut with the extended play Beauty & the Beat. The single "love4eva" featuring Canadian musician Grimes was released the same day with an accompanying music video.[17]

2018–present: Debut with [+ +] and [X X]

On August 7, 2018, Loona released "Favorite" as the lead single from [+ +] (read as plus plus), their debut extended play as a full group.[18] The extended play was released on August 20, 2018 alongside the second single, "Hi High".[19] [+ +] was repackaged as [X X] (read as multiple multiple) on February 19, 2019, with six additional tracks, including a new single, "Butterfly".[20]


Adapted from their Naver profile:[21]

  • ViVi (비비)
  • Yves (이브)
  • JinSoul (진솔)
  • HaSeul (하슬) – leader[22]
  • Kim Lip (김립)
  • Chuu (츄)
  • HeeJin (희진)
  • HyunJin (현진)
  • Go Won (고원)
  • Choerry (최리)
  • Olivia Hye (올리비아 혜)
  • YeoJin (여진)


  • Loona 1/3 (이달의 소녀 1/3) – HaSeul (leader of sub-unit[23]), ViVi, HeeJin, HyunJin[24]
  • Loona Odd Eye Circle (이달의 소녀 오드아이써클) – Kim Lip (leader of sub-unit[25]), JinSoul, Choerry[26]
  • Loona yyxy (이달의 소녀 yyxy, youth youth by young) – Yves (leader of sub-unit), Chuu, Go Won, Olivia Hye[27]


Extended plays



  • Loonabirth – Debut Concert (++) in Seoul (August 19, 2018)[28]
  • Loonaverse – Comeback Concert (XX) in Seoul (February 16–17, 2019)

Awards and nominations


Year Award Recipient Result Ref.
Asia Artist Awards
2018 Most Popular Artists (Singer) – Top 50 Loona Nominated
2019 Girl Group Popularity Award Pending [29]
Golden Disc Awards
2019 Rookie Artist Award Loona Nominated
Popularity Award Nominated
Korea First Brand Awards
2019 Most Anticipated Female Rookie Idol Loona Won [30]
Genie Music Awards
2018 The Top Artist Loona Nominated [31]
The Female New Artist Nominated
Genie Music Popularity Award Nominated
2019 The Top Artist Nominated [32]
The Female New Artist Nominated
Genie Music Popularity Award Nominated
Global Popularity Award Nominated
Melon Music Awards
2018 Best New Artist (Female) Loona Nominated
Mnet Asian Music Awards
2018 Best New Female Artist Loona Nominated
Artist of the Year Nominated
Seoul Music Awards
2019 New Artist Award Loona Nominated
Popularity Award Nominated
Hallyu Special Award Nominated
Soribada Best K-Music Awards
2019 Performance Award Loona Won
MTN Ad Festival Awards
2019 Commercial Star Rookie Loona Won [33]


Year Award Recipient Result Ref.
MTV Europe Music Awards
2018 Best Korean Act Loona Won
BreakTudo Awards
2019 K-pop Female Group Loona Nominated [34]


  1. ^ "'이달의 소녀' 앞으로 기대되는 이유" (in Korean). Oh My Star. 2016-11-13.
  2. ^ Lee, Jiyoon. "LOONA: The Debut Project". Studio XXX. Retrieved August 27, 2018.
  3. ^ "[기획]"사전 검증받겠다" 걸그룹의 이색 데뷔·컴백 '눈길'" (in Korean). Segye Ilbo.
  4. ^
  5. ^ "'데뷔 임박' 이달의 소녀 1/3, 지상파 광고 돌입… "이례적"" (in Korean). Ten Asia. 2017-03-06.
  6. ^ "이달의 소녀 1/3, 오늘(13일) 베일 벗는다" (in Korean). Ten Asia. 2017-03-13.
  7. ^ "'이달의 소녀 1/3', 3월 10일 유닛 앨범 발표…비비 포함 4인조로 첫 활동" (in Korean). News Pim. 2017-02-16.
  8. ^ "이달의 소녀 1/3, 리패키지 앨범 'love&Evil' 오늘(27일) 발매" (in Korean). Ten Asia. 2017-04-27.
  9. ^
  10. ^ Choi, Ji-ye. "양현석X한동철 '믹스나인' 첫 주자, 드디어 베일 벗었다". Naver (in Korean). My Daily. Retrieved September 30, 2017.
  11. ^ Choi, So-young. "'믹스나인' 女신류진·男우진영 1등, 데뷔는 소년팀". StarNews (in Korean). My Daily. Retrieved January 26, 2018.
  12. ^ "'이달의 소녀 2nd 유닛' 오드아이써클, 21일 '믹스 앤 매치' 발매" (in Korean). Lunar Global Star. 2017-09-18.
  13. ^ "이달의 소녀 두 번째 유닛 오드아이써클, 'LOONATIC' 영어 버전 앨범 발매" (in Korean). SE Daily. 2017-10-19.
  14. ^ "이달소 오드아이써클, 신곡 추가해 31일 리패키지 앨범 발매" (in Korean). My Daily.
  15. ^
  16. ^ "이달의 소녀 올리비아 혜, 솔로 싱글 티저 공개...자아를 말한다" (in Korean). Ten Asia. 2018-03-28.
  17. ^ "이달의 소녀 yyxy, 30일 데뷔…내달 팬미팅서 신곡 무대" (in Korean). Ten Asia. 2018-05-30.
  18. ^ "Highly Anticipated K-Pop Girl Group Loona Tease First Song 'favOriTe' After Year-and-a-Half Lead-Up". Billboard.
  19. ^ "Loona Announces First Formal Single 'Hi High': Watch a Teaser". Billboard. Retrieved 2018-08-18.
  20. ^ "LOONA Share Inspiring 'Butterfly' Music Video: Watch". Billboard. Retrieved 2019-02-23.
  21. ^ "이달의 소녀 프로필" (in Korean). Naver.
  22. ^ "오드아이써클 "완전체 이달의 소녀 기대해주세요"" (in Korean). Zenith News. 2017-11-07.
  23. ^ ""과즙美 팡팡"…이달의 소녀 최리의 착한 미모" (in Korean). MK News.
  24. ^ "이달의 소녀 1/3 프로필" (in Korean). Naver.
  25. ^ "오드아이써클 Max&Match 사인회 현장&선물처럼 찾아온 깜짝 소녀는?!" (in Korean). Naver.
  26. ^ "이달의 소녀 오드아이써클 프로필" (in Korean). Naver.
  27. ^ "이달의 소녀 yyxy 프로필" (in Korean). Naver.
  28. ^ Allie Fasanella (August 7, 2018). "Why the Internet is Buzzing About K-Pop Group Loona's New Music Video With Matching Outfits". Retrieved January 2, 2019.
  29. ^ "Asia Artist Awards". (in Korean). Retrieved 2019-11-05.
  30. ^ "이달의 소녀, '퍼스트브랜드 대상' 신인상 추가 '멋진 무대로 보답'" (in Korean). December 20, 2018. Retrieved January 15, 2019.
  31. ^ ""BTS·워너원·트와이스·볼빨간"…'2018 MGA' 후보 공개, 투표 시작". Naver (in Korean). October 1, 2018.
  32. ^ "[뮤직토픽] '2019 MGMA', 여자 신인상 후보에 아이즈원이 없는 것에 대한 의구심". Topstarnews (in Korean). June 21, 2019.
  33. ^ "소이현·이시언·헨리·이달소·배정남 MTN 방송광고 빛낸★[종합]". (in Korean). July 18, 2019. Retrieved July 26, 2019.
  34. ^ "BreakTudo Awards 2019: Veja a lista completa de indicados". BreakTudo (in Portuguese). August 22, 2019. Retrieved August 27, 2019.

External links