Looney Labs

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Looney Labs, Inc.
Privately held corporation
Industry Gaming
Predecessor IceHouse Games, Inc.
Founded July 24, 1996 (1996-07-24) in College Park, Maryland[1]
Founders Andrew Looney
Kristin Looney[1]
Headquarters Wunderland Earth[2], College Park, Maryland, USA
Key people
Products card games, IceHouse sets
  • Fluxx
  • Looney Pyramids
  • Fully Baked Ideas
Revenue $1 million[1]
Owners Andrew Looney
Kristin Looney
Number of employees
7 (2012[1])
Website looneylabs.com

Looney Labs, Inc. is a small game company based in College Park, Maryland, USA. It is named after its founders, Andrew Looney and Kristin Looney and is best know for creating Fluxx line of card games. The company has three U.S. patents and five Origins Awards.[2][3]

The company's games are distributed by Publisher Services.[1]

Icehouse Games: predecessor company[edit]

Andrew and Kristin previously entered game design and manufacturing with Icehouse Games which was started to manufacture IceHouse sets for the formerly fictional IceHouse game in 1989. In 1996, Looney shut down Icehouse Games, Inc. as the cost to create Icehouse pyramid molds would cost $12,000 and to focus on designing a card game.[1]


Andrew soon designed the Fluxx card game. Looney Laboratories was launched in 1996 as a part time home based design company.[4] Alison Frame started working at Looney Labs with Fluxx using her artistic abilities.[2] Fluxx was licensed out to Iron Crown Enterprises to publish.[5] At the 1998 Origins International Game Expo and Fair in Columbus, Ohio, Looney launched its Aquarius card game.[4] The company's November 1999 weekly web zine officially launched its Mad Lab Rabbit fan demo program.[2]

Iron Crown went into bankruptcy thus right reverted back to the company. Lab then decided to publish Fluxx in house instead of finding another publisher. Kristin by 2000 quit her job to work full time in the business with Andrew following by 2002.[5]

By 2000, the company re-released Icehouse as Icehouse: The Martian Chess Set[6] and released Chrononauts. Icehouse sold poorly in stores while selling briskly on the company's website.[2]

In 2004, the Zendo icehouse set won Best Abstract Board Game of 2003.[7] while in 2005 the set won the Mensa Select Game Award.[8] By October 2005, EcoFluxx was in plays testing while Just Deserts was in prototype, or beta stage.[2]

The company on July 1, 2009 started distributing through Publisher Services, Inc. for international accounts, and to the book trade.[9] On November 13, 2009, Labs launched its Full Baked Ideas imprint with a new edition of Stoner Fluxx and expectations for a drinking variant of Fluxx.[10]

The company on January 5, 2012 reduced the number of distribution companies that they ship through to ACD Distribution and Alliance Game Distributors for the US hobby game market, Lion Rampant for Canada and Publisher Services, Inc. for U.S. mass market and book trade and the international market. ACD and Alliance would also make their supporting material available via subscription.[11] On August 1, Looney Labs get a simplified less expensive general market version with redesigned packaging of Fluxx into Target stores.[1]


A completed game of Icehouse
  • Fluxx (1996) designed by Andrew Looney,[2] whose rules and goals change as the result of its players' actions,[12] Mensa Select Game Award 1999[8]
    • Eco-Fluxx (October 2005)[2] (additional variants and expansions at Fluxx article)
    • Oz Fluxx
    • Zombie Fluxx
    • Fluxx: The Board Game (2013)[13] Parents' Choice Recommended Seal Fall 2013 Games[14]
  • Aquarius (1998)[4]
  • Icehouse pieces (see for additional releases)
  • Chrononauts (2000) time travel themed card game designed by Andrew Looney, Parents' Choice Silver Honors 2001 Games[2][14]
  • Cosmic Coasters (2001) Origins Award: best abstract strategy board game 2001[2]
  • Nanofictionary[2] Parents Choice Silver Honors 2003[14]
  • Are You a Werewolf?[2]
    • Are You a Werewolf? Deluxe edition (2012)[1]
  • Are You the Traitor?[20] (2009)
  • Choose One (October 2013)[21]
  • Loonacy [22] (2014) Parents' Choice FunStuff Award Spring 2014 Games[14]
  • Just Deserts[2] (April 10, 2015)[23]


  1. ^ a b c d e f g h Robbins, Lindsey (August 30, 2012). "For the Looneys, the game’s the thing". The Gazette (Post Community Media, LLC). Retrieved June 25, 2015. 
  2. ^ a b c d e f g h i j k l m n West, Susan. "The Looney Labs Experiment". GAMES. October 2005. Retrieved June 16, 2015. 
  3. ^ "2007 Origins Award Winners". ICv2. July 9, 2007. Retrieved June 8, 2015. 
  4. ^ a b c Barnes, Denise (August 27, 1998). "The Looneys devise a game plan". Washington Times. Retrieved June 18, 2015. 
  5. ^ a b Ford, C. Benjamin (November 22, 2002). "Looneys working through the serious business of fun". The Gazette (Post Community Media, LLC). Retrieved June 16, 2015. 
  6. ^ a b Jackson, Micah (July 7, 2001). "Origins Awards Announced: Pyramid Wins Best Magazine". Pyramid Magazine (Steve Jackson Games). Retrieved June 8, 2015. 
  7. ^ "Origins Award Winners for 2003". ICv2. June 28, 2004. Retrieved June 8, 2015. 
  8. ^ a b Arneson, Erik. "Mensa Select Award Winners". About. Retrieved June 24, 2015. 
  9. ^ "LOONEY LABS SIGNS WITH PSI". ICv2. July 10, 2009. Retrieved June 30, 2015. 
  10. ^ "Looney Labs LAUNCHES Fully Baked". ICv2. October 26, 2009. Retrieved June 30, 2015. 
  11. ^ "Looney Labs Cuts Distrubtors". ICv2. January 5, 2012. Retrieved June 30, 2015. 
  12. ^ Clifton, Paul; Ellen Do (2009). "Sketch Game" (PDF). CHI. Retrieved 17 May 2012. 
  13. ^ Liu, Jonathan H. (August 7, 2013). "Fluxx: The Board Game". Geek Dad. Retrieved June 23, 2015. 
  14. ^ a b c d "Parents' Choice Award-Winning Company: Looney Labs". Parents-Choice.org. Parents' Choice Foundation. Retrieved June 24, 2015. 
  15. ^ Teverbaugh, Rick (August 24, 2011). "Stringing dragons goal of new Looney Labs game". The Herald Bulletin (Community Newspaper Holdings, Inc.). Retrieved June 23, 2015. 
  16. ^ Kidwell, Tim (May 26, 2011). "Seven Dragons from Looney Labs". Model Retailer Magazine (Kalmach Publishing Co.). Retrieved June 23, 2015. 
  17. ^ a b "Out Of Print (OOP) Pyramid Products". Wunderland. Looney Labs. Retrieved June 10, 2015. 
  18. ^ Niebling, William (December 17, 2012). "Review: 'Looney Pyramids'--'Treehouse' and 'Pink Hijinks'". ICv2. Retrieved June 10, 2015. 
  19. ^ Niebling, William (March 30, 2011). "Review of 'IceDice'". ICv2. Retrieved June 10, 2015. 
  20. ^ "Are You The Traitor?, by Looney Labs". Purple Pawn (Lodestone Enterprises). August 24, 2009. Retrieved June 23, 2015.  |first1= missing |last1= in Authors list (help)
  21. ^ Smith, Nick (January 6, 2014). "Review: 'Choose One' (Card Game)". ICv2. Retrieved 23 June 2015. 
  22. ^ "Loonacy from Looney Labs". Time to Play Magazine. Retrieved June 23, 2015. 
  23. ^ Bunge, Nicole (March 9, 2015). "'Cartoon Network Fluxx' Hobby Release". ICv2. Retrieved June 29, 2015. 

External links[edit]