Lorenzo Borghese

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Lorenzo Borghese
Born (1972-06-09) June 9, 1972 (age 43)
Milan, Italy[1]
Occupation Entrepreneur, television personality
Parent(s) Francesco Marco Luigi Costanzo Borghese and Amanda Leigh

Prince Lorenzo Borghese (born June 9, 1972) is an Italian-American businessman, television personality, and member of the prominent aristocratic Borghese family. Besides being a cosmetics entrepreneur and animal advocate, Borghese was a featured bachelor on the ninth season of ABC's The Bachelor.

He is the son of Prince Francesco Marco Luigi Costanzo Borghese (born 1938) and his American wife, Amanda Leigh. Borghese's paternal grandmother was Princess Marcella Borghese, who founded the Borghese cosmetics line in 1958.[2]

Early life and education[edit]

Borghese was born on June 9, 1972, in Milan, Italy. Borghese's parents, Princess Amanda Borghese and Prince Francesco Borghese, have lived in Short Hills, New Jersey, since 1979.[3] He holds dual U.S./Italian citizenship. Raised in Short Hills, New Jersey, he attended elementary school there.[3] He then graduated from Pomfret School in Pomfret, Connecticut, in 1991.[4] He graduated from Rollins College in Winter Park, Florida in 1995,[5] where he was initiated into the Phi Delta Theta fraternity. He later earned his MBA degree from the Fordham Graduate School of Business in 2001.[6]

Business and philanthropy[edit]

Borghese resides in New York City. He is the founder and president of Prince Lorenzo's Royal Treatment, a high-end bath, body and skin care line for pets, using organic ingredients and fragrance oils from Italy, which can be found in hundreds of boutiques nationwide and on the television station HSN. He is a managing partner in LB2, LLC, a private-label Italian cosmetics company that sells numerous brands to major department stores and direct retail outlets.[7] In 2014, he launched his latest business venture Rumgolf,[8] a lifestyle brand which includes clothing, beer featuring a patented electrolyte, and a skincare line for men. This business was featured on Esquire Network's reality show, Lucky Bastards.

In 2011, he founded and became president of Animal Aid USA,[9] a not-for-profit organization focusing on saving animals and changing laws to stop animal cruelty. He is also an Ambassador to the American Humane Association and Ambassador to the ASPCA and board member of Canine Wounded Heroes. He has been honored with numerous awards for his animal advocacy work, including the Animal Advocacy Award presented to him in 2014 by Bideawee[10] and the Pet Hero Humanitarian Award presented to him by the Pet Philanthropy Circle.[11]

Reality television and author[edit]

In the fall of 2006, Borghese starred in the ninth season of ABC's popular reality show The Bachelor.[12]

In the summer of 2009, Borghese announced he would be searching for his "princess" on a web reality show titled America's Next Princess. The show was to coincide with the launch of Royal Pet Club,[13] an online shopping destination for his Royal Treatment pet products.[14] However, when the show debuted online on August 17, 2009, the series was actually revealed to be a spoof of celebrities and reality TV shows,[15] with the premise of a millionaire dog searching for love among ten finalists, who are also dogs. Borghese appears on the show, but portrays the dog's butler. The series also revealed its new name, America's Next Top Dog: The Princess.

In 2010, Borghese starred in the Dutch SBS6 show Coming to Holland: Prins Zoekt Vrouw (Dutch for 'Prince Seeks Wife') as one of the three bachelor princes. This reality show was based on the movie, Coming to America, in which Eddie Murphy went undercover and exchanged his crown for a job at a fast food restaurant.[citation needed]

In December 2010, Borghese's first novel, The Princess of Nowhere,[16] published by Harper Collins, debuted. This historical fiction romance novel is a re-imagining of the life of the author's relative, Pauline Bonaparte, who became Princess Pauline Borghese after her marriage to Prince Camillo Borghese.[citation needed]

In January 2012, his housing search was featured on HGTV's Selling New York.

In August/September 2012, he appeared on the 10th season of Celebrity Big Brother UK and finished 7th.[17]

In 2014, Borghese was a main cast member on Esquire Network's reality show, Lucky Bastards.


Borghese's paternal ancestors received numerous Papal and noble titles through the Vatican Church and arranged marriages. His notable ancestors include Pope Paul V (né Camillo Borghese) and Cardinal Scipione Borghese. He is also related to Napoleon's sister, Pauline Bonaparte (whose famous statue by Canova is displayed in the Galleria Borghese, and who is the focal character in Borghese's book, The Princess of Nowhere[16]).

Borghese's ancestors were also one of the largest owners of property and art throughout Italy. While Pope Paul V was in power, he purchased entire towns and approximately 1/3 of the land south of Rome. As a family, the Borghese became the largest landowners of the "Roman Campagna", the central region in Italy, which is an area of approximately 1,300 square miles.

The Borghese name is displayed throughout Italy, including Florence at the Palazzo Borghese, Siena where the family began, and Rome, where the name is most prominent. Rome's largest Park, Villa Borghese gardens, was owned by the family until 1902, and one of Rome's largest museums, Galleria Borghese, holds the family's art collection. One of Rome's most famous streets is also named after the family, Via di Fontanella Borghese, and the family's crest can be found in many piazzas throughout Italy.


  1. ^ "Lorenzo Borghese". topbusinessentrepreneurs.com. 2012. Retrieved October 3, 2012. 
  2. ^ "Why European Royalty and Aristocrats are flocking to New York". 
  3. ^ a b The Bachelor Less Italian and Princey Than Originally Thought, Us Weekly, October 3, 2006. Accessed July 26, 2014.
  4. ^ Pomfret School[dead link]
  5. ^ Rollins[dead link]
  6. ^ Fordham University[not in citation given]
  7. ^ "Marcella Borghese; Princess, 90, Began a Line of Cosmetics". The New York Times: 21. February 8, 2002. 
  8. ^ RumGolf
  9. ^ "Animal Aid USA". Animal Aid USA. Retrieved 2012-09-21. 
  10. ^ Bideawee
  11. ^ Pet Philanthropy Circle
  12. ^ "Another Breakup for The Bachelor's Lorenzo Borghese". Buddytv.com. 2007-03-07. Retrieved 2012-09-21. 
  13. ^ "Organic Dog Shampoo | Natural Dog Shampoo | Pet Supplies for Dogs". Royalpetclub.com. Retrieved 2012-09-21. 
  14. ^ Prince Lorenzo Borghese Searches for his Princess on "America's Next Princess"
  15. ^ "America's Next Top Dog - The Princess" Reveals Big Twist in New Web Series with a Cast Made up Entirely of Dogs
  16. ^ a b The Princess of Nowhere Cite error: Invalid <ref> tag; name "princessofnowhere" defined multiple times with different content (see the help page).
  17. ^ "Julie Goodyear, Prince Lorenzo evicted from Celebrity Big Brother" (Sep 5, 2012) Digital Spy


  • Libro d'oro della nobiltà italiana. Rome: Collegio Araldico. 2002. OCLC 469282197. 

External links[edit]

Preceded by
Travis Lane Stork
The Bachelor
Season 9
Succeeded by
Andrew Baldwin