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Early life and education
Lori Grossman was born on May 9, 1975 in West Orange, New Jersey. She graduated from Temple University's Film and Media Arts Program in 1997, where her student film Bathtub received the Derek Freese Award, a scholarship award given to the best student film.
Her debut short Fancy, which she wrote and directed, was honored with an Audience Choice Award at The Golden Star Shorts Festival in Hollywood, The BUST Magazine award at the Broad Humor Film Festival, and an Honorary Mention at the World of Comedy International Film Festival in Toronto. The success of the short continued on the internet, where it was featured on NBC's Dot Comedy, Will Ferrell's Funny or Die and was Pick of the Week on Nerve.com.
Lori, with partner Tanya Bershadsky, followed up this success by co-producing and directing a series of shorts called "Sketchy Comedy." The most successful of the series, Traffic Signals, written by Mikey Day and Kevin Bernston has been featured in the CW's Online Nation, Sony's Crackle marketing campaign, and recently won Sony's "Moving Targets" shorts contest.
Lori's video "Spiderman Gets No Love" was featured on Cinemanow.com and Microsoft's Windows Media, was on the cover of Britain's New Media Age and featured in The Wall Street Journal in an article about internet video in 2001.
In 2005, her music video for the Hip Hop Hoodíos' "Gorrito Cosmico" was nominated for a Latin Grammy. Her first video for the duo, "Ocho Kandelikas", has been featured in Jewtastic and VH1's 40 Least Hip Hop Moments.
In 2007, Lori directed, edited and co-wrote the short The Cinderellis', which is currently being adapted as a feature film.
Marriage and children
She married musician Bill Elberg in July 2004.