Loro Piana

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Loro Piana
IndustryFashion (menswear)
Founded1924; 98 years ago (1924)
Quarona, Italy
FounderPietro Loro Piana
Area served
Key people
Damien Bertrand (CEO)

Loro Piana is an Italian company specialized in clothing and textile products. It is considered the largest cashmere manufacturer and the world's leading artisan company processing luxury fibers.[1]

The company has three divisions, namely the textile division – producing high quality textiles using noble fibers such as the cashmere and baby cashmere, the vicuna, the linen, and the merino wool - the fashion luxury goods division – producing and distributing menswear, womenswear, shoes and accessories -, and the interior division – producing and distributing interior products.  


Originally from Trivero, the Loro Piana family started as merchants of wool at the beginning of the 19th century. In the second half of this century, the family moved its activity to Valsesia and founded the wool spinning mill Fratelli Lora e Compagnia, followed by the wool spinning mill Zignone & C. in Quarona at the beginning of the 20th century.  

In 1924, the engineer Pietro Loro Piana founded the company Loro Piana & C. in Quarona.  

After taking the lead of the company in the 1960’s, Franco Loro Piana, grandson of Pietro, started to export high quality fabrics in Europe, America and Japan.[2]

In the 1970s, the company was directed by Francos’ sons, Sergio and Pier Luigi Loro Piana, whose focus was on top quality fabrics development, including cashmere and extra fine wools. Sergio and Pier research gave birth to the Tasmanian fabric.  

In 1980s Sergio and Pier Luigi Loro Piana started to diversify the business, therefore launching their first ready to wear collection and creating the luxury good division. The interior division was then launched in 2006.[3]

In 2013, LVMH Group acquired an 80% stake in Loro Piana, becoming the major shareholder.[4] Sergio Loro Piana died the same year.[5] In 2017, LVMH acquired another 5% stake in the company.[6] [7]

In November 2021, Damien Bertrand was appointed as CEO of the brand.  

Since 2022, Loro Piana has established its headquarters at Cortile della Seta in Milan's Brera district.[2]


A Loro Piana store in Madrid

As July 2022, Loro Piana distributes its products in Europe, North America, Middle East, China, South Korea and Japan and has a total of which 136 are directly operated.[1][8]


Loro Piana is vertically integrated, and it handles all stages of production according to exacting standards, from the harvesting of natural fibers to the delivery of the finished product to stores.[1]

The company stays true to its Italian origins, with 10 out of 11 production plants located in Italy.  

In 2012, turnover reached €700 million and net income represented 20% of sales.[4] In December 2013, LVMH announced that Antoine Arnault would become chairperson of Loro Piana.[9] The company reached the 1 billion euro sales mark in 2019.[1]

See also[edit]


  1. ^ a b c d Miles Socha and Luisa Zargani (28 October 2021), Loro Piana Enters New Era With New CEO Women's Wear Daily.
  2. ^ a b Laura May Todd (14 April 2022), Loro Piana Gets a New Headquarters and Store T.
  3. ^ Sanderson, Rachel (2020-01-16). "How Loro Piana serves 'nomadic elite' with €7,000 cashmere coats". www.ft.com. Retrieved 9 September 2020.
  4. ^ a b "Prêt à porter: LVMH s'offre 80% du groupe Loro Piana – L'Express avec L'Expansion". lexpansion.lexpress.fr. Archived from the original on 14 July 2013. Retrieved 9 June 2014.
  5. ^ Zargani, Luisa (20 December 2013). "Sergio Loro Piana Dead at 65". WWD. Retrieved 20 December 2013.
  6. ^ "Loro Piana, la famiglia cede un altro 5% di quote". La Stampa. Retrieved 24 August 2018.
  7. ^ "Loro Piana, un altro 5% ai francesi – Diario di Biella". biella.diariodelweb.it. Retrieved 24 August 2018.
  8. ^ "Loro Piana opens second New York store". Retrieved 16 February 2021.
  9. ^ Miles Socha (5 December 2013). "Younger Arnaults Gaining Greater Power at LVMH". WWD. Retrieved 8 December 2013.

External links[edit]

Media related to Loro Piana at Wikimedia Commons