Los ricos también lloran

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Los ricos también lloran
Los ricos también lloran title card.jpg
Created byMaría Zarattini
Written by
  • Valeria Phillips
  • Carlos Romero
Story byInés Rodena
Directed by
Opening theme"Aprendí a llorar" by Verónica Castro
Country of originMexico
Original language(s)Spanish
No. of episodes248
Executive producer(s)Valentín Pimstein
Producer(s)José Alberto Castro
CinematographyFernando Chacón
Production company(s)Televisa
Original networkCanal de las Estrellas
Picture formatNTSC (480i)
Audio formatStereophonic sound
Original releaseOctober 16, 1979 (1979-10-16) –
February 29, 1980 (1980-02-29)
Related shows

Los ricos también lloran ("The rich also cry") is a popular telenovela produced in Mexico in 1979, starring Verónica Castro, Rogelio Guerra and Rocío Banquells. Castro also sang the theme Aprendí a Llorar ("I learned to cry"), a song written by Lolita de la Colina. The telenovela was produced by Chilean Valentín Pimstein and Carlos Romero, it was directed by Rafael Banquells. The story was written by Inés Rodena and adapted by Valeria Philips.

Los Ricos También Lloran was aired in 1991-1992 in the Soviet Union and post-Soviet states. It was shown on one of the central TV channels and became the second ever non-Soviet TV series aired in the Soviet Union, after a re-edited condensed version of Escrava Isaura. It was watched virtually by the whole population and became for a long time a reference point, with multiple traces in Soviet and post-Soviet popular culture.[1][2]


Mariana Villareal finds herself homeless after her father dies and her stepmother takes over their hacienda. She escapes to Mexico City and a priest asks Don Alberto Salvatierra (a millionaire) to care for the young girl. Don Alberto takes pride in educating the girl but his own son Luis Alberto (a womanizer) tries to seduce her; the father orders him to stay away from her. Esther, Luis Alberto's cousin, moves into the Salvatierra mansion with the hopes of marrying him. Luis Alberto finds Mariana's charm to be the reason for him to change and falls in love with her.

Full cast[edit]

Theme song[edit]

The theme songs is "Aprendí a Llorar" sung by Verónica Castro.



  1. ^ Pavlov, Alexander (1 July 2017). Сериалы как отражение: у них и у нас (in Russian). Echo of Moscow. Retrieved 1 July 2017.
  2. ^ Tett, Gillian (October 30 2019). "What a Mexican soap star taught me about globalisation". Financial Times. Retrieved 2 November 2019. Check date values in: |date= (help)

External links[edit]