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Lost Spirits

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Lost Spirits
LocationLas Vegas, - Nevada, USA
Founded2010
Key peopleBryan Davis, Co-Founder
Joanne Haruta Co-Founder
Cases/yr15,000 - 25,000
Websitewww.lostspirits.net

Lost Spirits is a working distillery and surreal amusement park in Las Vegas, Nevada[1] located in the Area15 entertainment district. The distillery produces whiskey and rum.[2][3][4] The football field sized distillery incorporates elements of immersive theatre and amusement parks.[5] It was co-founded by Bryan Davis and Joanne Haruta in 2010.[6] Lost Spirits is set in a Steampunk English / Asiatic-like world in which the main characters use new technologies to manipulate time allowing them to create mature whisky and rum in a matter of days. Co-founder Bryan Davis developed a new technology in 2014 of creating mature spirits which is used to accomplish this.[7][8][9][10][11] The experience of visiting the distillery is often described by journalists as a "boozy amusement park" or "Willy Wonka for adults.[12]"[1][2]

Lost Spirits has received critical acclaim for its whisky and rum, art direction, soundtrack, educational content, and humor.[2][3][4][13][14]

Amusement park

Los Angeles

In 2016, Davis drew on his background working in themed construction to build a series of small themed tasting rooms to showcase the distilleries rums and whiskies.[15] The tasting rooms were connected by a boat ride and featured a series of jungle rooms themed around the Island of Dr. Moreau.[16] Admission was free and the low budget, handmade park was described by Davis as a personal hobby.[17]

The property expanded to include a series of neighboring buildings connected by a hidden railroad easement. Additional tasting rooms were added including the Brandy Carousel (a carousel and trick room that floated on water and was spun by desk fans and sails), Whisky Island, and a gift shop show that parodied Walt Disneys Enchanted Tiki Room.[18]

Lost Spirits became known for its distinctive style of painted plywood artwork, evocative of a 19th century carnival, mixed with an unusual sense of humor.[19][20]

In 2018 Lost Spirits Distillery was named the world's best distillery experience by The Drinks Business UK, The American Distilling Institute, and The Spirits Business Magazine.[21][22][23]

The operation was closed during the 2020 outbreak of COVID-19.[24]

Las Vegas

During the 2020 outbreak of COVID-19 Davis and the Lost Spirits engineering staff moved to Las Vegas. There they built a larger distillery and themed environment at Area 15.[24]

The Las Vegas version remains themed around Victorian literature, and leans heavily on the painted plywood art aesthetic and unusual sense of humor of the original. It features rickshaw rides, a Victorian village, jungle scapes, and a 20,000 Leagues Under the Sea, themed submarine tasting room.[24]

Spirits

Whisky

Lost Spirits Distillery was founded in 2010 by distiller Bryan Davis and Joanne Haruta. The first location was in rural Monterey County California, built on land owned by Haruta's family. The facility's design included Japanese styled tea gardens and stills fitted with sculpted dragon heads.[25][26]

Lost Spirits initially produced highly idiosyncratic malt whiskies. The unusual profiles of the early whiskies earned the distillery polarized and mixed reviews. They were described by French whisky critic Serge Valentin as "[It’s] pretty useless to try to score this... All codes, barriers and tasting semantics have already been broken anyway."[27]

The early whiskies fetched high auction prices. One release called Umami was, at the time, the world's only whisky fermented in ocean water.[28][29] The release won a Liquid Gold award in Jim Murray's Whisky Bible[30] and auction prices for Umami climbed to over $1,600 per bottle.[31]

One of the whiskies won the Wizards of Whisky World Whisky of the Year award in 2019.[32]

Rum

In 2013, Davis stopped making whisky and began making rum.[33] The new rum line became closely associated with the Tiki Revival Movement.[34] The 2021 Las Vegas version of Lost Spirits is focused on expanding the rum line.[35]

Technology

In 2015 the company attracted global media attention when it announced that its co-founder, Bryan Davis, had invented a new means of aging spirits. Davis's process was shown, using modern analytical chemistry, to replicate the chemical reactions which take place as spirits age in barrels.[36][37][38] It produces in days what is said to taste like decades aged spirits.[by whom?] This is done by a special processes that aims to replicate the ageing process in a laboratory while producing the same chemical signature and taste.[39][40][41][38][42]

The utilizes heat and specific bands of light to break down oak barrel wood. The process was granted a US patent in 2015. According to the Huffington Post, Davis had been using preliminary versions of the technology to produce all of his past rums and some of the early whiskies, which may partially explain some of the distilleries critical successes.[43]

Davis's final rum produced at Lost Spirits Monterey county location was made entirely using the new technology. It was bottled under the brand name Lost Spirits Colonial Inspired Rum and sold exclusively through Bounty Hunter Rare Wines in Napa, California.The critical reception was extremely favorable.[44][45][46][47]

In 2019, a whisky made using Lost Spirits technology labeled "Abomination" was named World Whisky of the Year in 2019 by the Wizards of Whisky, and received a "Liquid Gold" award from Jim Murray's Whisky Bible.[48]

References

  1. ^ Tuttle, Brittani (2020-05-14). "Lost Spirits Distillery to open new interactive experience in Las Vegas". Attractions Magazine. Retrieved 2021-10-08.
  2. ^ a b "2012 Competition - Miami Rum Renaissance Festival". rumrenaissance.com. Retrieved 2016-07-17.
  3. ^ a b "Miami Rum Festival boldly explores the next frontier of cane spirits". 2016-04-16. Retrieved 2016-07-17.
  4. ^ a b "Lost Spirits Technology wins award for breakthrough in spirit aging - BeerAlien". 2016-01-05. Retrieved 2016-07-17.
  5. ^ Baltin, Steve. "A First Look At Lost Spirits Las Vegas, The Distillery Tour That Is A World Like No Other". Forbes. Retrieved 2021-09-27.
  6. ^ Anderson, Mark C. (2021-08-25). "Monterey County-born Lost Spirits Debuts Supernatural Tasting Experience in…Las Vegas". Edible Monterey Bay. Retrieved 2021-09-27.
  7. ^ "Lost Spirits Distillery Readies Three New Peated American Single Malt Whiskies - The Whiskey Wash". 2014-04-04. Retrieved 2016-07-17.
  8. ^ Area, 7x7 Bay. "A Modern Guide to The Monterey Peninsula". Retrieved 2016-07-17.
  9. ^ Goldfarb, Aaron (2015-09-26). "Great Rum Without Rotting Goat Heads". The Daily Beast. Retrieved 2016-07-17.
  10. ^ "This Guy Says He Can Make 20-Year-Old Rum in 6 Days". Retrieved 2016-07-17.
  11. ^ Spirits, Tony Sachs Drinker of; Music, Listener of; Baseball, Watcher of; Words, Writer of (2015-04-02). "Creating 20-Year-Old Liquor in Six Days: How the Spirits Industry Is About to Be Transformed". The Huffington Post. Retrieved 2016-07-17.
  12. ^ Magazine, Smithsonian; Lowell, Tony Perrottet,Spencer. "The Madcap Chemists of Booze". Smithsonian Magazine. Retrieved 2021-09-28.
  13. ^ Magazine, Smithsonian; Lowell, Tony Perrottet,Spencer. "The Madcap Chemists of Booze". Smithsonian Magazine. Retrieved 2021-09-27.
  14. ^ Baltin, Steve. "Forget The Hollywood Studios: Lost Spirits Distillery Is The Best Tour In L.A." Forbes. Retrieved 2021-09-27.
  15. ^ "Is the Lost Spirits Distillery Tour the Wackiest in the World?". Liquor.com. Retrieved 2021-10-08.
  16. ^ Rylah, Juliet Bennett. "This distillery tour is like a boozy theme park for adults". Time Out Los Angeles. Retrieved 2021-10-08.
  17. ^ Bustamante, Lou (2018-12-06). "Disneyland Has Got Nothing on This". Alta Online. Retrieved 2021-10-08.
  18. ^ "Lost Spirits Distillery". Westcoaster. Retrieved 2021-10-08.
  19. ^ Anderson, Mark C. (2021-08-25). "Monterey County-born Lost Spirits Debuts Supernatural Tasting Experience in…Las Vegas". Edible Monterey Bay. Retrieved 2021-10-08.
  20. ^ Hinkley, Matthew (2020-03-13). "Nerd Taste Of Los Angeles: The Lost Spirits Distillery Tour". Nerd News Social. Retrieved 2021-10-08.
  21. ^ Andrew Faulkner (2018-12-02). "And Now for Something Completely Different". Distiller Magazine. Retrieved 2021-10-08.
  22. ^ "DTLA's 'Lost Spirits' Awarded Best Distillery Experience". Mommy in Los Angeles®. Retrieved 2021-10-08.
  23. ^ GnarlyGnome (2018-01-11). "LA Based Lost Spirits Distillery Ties For World's Best Distillery Experience". The Gnarly Gnome. Retrieved 2021-10-08.
  24. ^ a b c Baltin, Steve. "A First Look At Lost Spirits Las Vegas, The Distillery Tour That Is A World Like No Other". Forbes. Retrieved 2021-10-08.
  25. ^ Anderson, Mark C. "Lost Spirits' handmade whiskey still emerges from disaster bigger and more beautiful". Monterey County Weekly. Retrieved 2018-04-23.
  26. ^ "Of Goliaths and Dragons - A visit to Lost Spirits Distillery - Cocktail Wonk". Cocktail Wonk. 2014-09-01. Retrieved 2018-04-23.
  27. ^ Valentin, Serge. "Fun fun fun with three peated Lost Spirits plus a bonus". whiskyfun.com. Retrieved 2018-04-23.
  28. ^ Miller, Virginia (2014-05-15). "Bests from Whiskies of the World 2014 | The Perfect Spot". Retrieved 2021-09-28.
  29. ^ "Lost Spirits – Umami (59%) | How to Drink Whisky". howtodrinkwhisky.com. Retrieved 2018-04-23.
  30. ^ "Bests from Whiskies of the World 2014". theperfectspotsf.com. Retrieved 2018-04-23.
  31. ^ "Joanne Haruta - The Whisky Extravaganza". The Whisky Extravaganza. Retrieved 2018-04-23.
  32. ^ Distillery, Lost Spirits. "'Wizards of Whisky' World Whisky of the Year 2019 Awarded to Lost Spirits". www.prnewswire.com. Retrieved 2021-09-28.
  33. ^ "Lost Spirits Distillery Debuts "Flash-Aged" Rums And Whiskies –". Market Watch. Retrieved 2018-04-23.
  34. ^ "Lost Spirits Navy Style Rum – Rum, Tiki Drinks & Exotica…". amountainofcrushedice.com. Retrieved 2018-04-23.
  35. ^ "Las Vegas has never seen a distillery, tasting tour and themed space like Lost Spirits - Las Vegas Weekly". lasvegasweekly.com. Retrieved 2021-09-28.
  36. ^ "Shaken and Stirred". The Analytical Scientist. Retrieved 2016-07-17.
  37. ^ "These Guys Claim to Create 15-Year-Old Spirits in Just Six Days". Retrieved 2016-07-17.
  38. ^ a b "This Guy Says He Can Make 20-Year-Old Rum in 6 Days". Retrieved 2016-07-17.
  39. ^ "Lost Spirits Distillery Readies Three New Peated American Single Malt Whiskies - The Whiskey Wash". 2014-04-04. Retrieved 2016-07-17.
  40. ^ Area, 7x7 Bay. "A Modern Guide to The Monterey Peninsula". Retrieved 2016-07-17.
  41. ^ Goldfarb, Aaron (2015-09-26). "Great Rum Without Rotting Goat Heads". The Daily Beast. Retrieved 2016-07-17.
  42. ^ Spirits, Tony Sachs Drinker of; Music, Listener of; Baseball, Watcher of; Words, Writer of (2015-04-02). "Creating 20-Year-Old Liquor in Six Days: How the Spirits Industry Is About to Be Transformed". The Huffington Post. Retrieved 2016-07-17.
  43. ^ Sachs, Tony (2015-04-02). "Creating 20-Year-Old Liquor in Six Days: How the Spirits Industry Is About to Be Transformed". Huffington Post. Retrieved 2018-04-23.
  44. ^ "Review: Lost Spirits Colonial Rum - Gear Patrol". Gear Patrol. 2015-02-12. Retrieved 2018-04-23.
  45. ^ "Lost Spirits Distillery Colonial American Inspired Rum | Spirits Review". Spirits Review. Retrieved 2018-04-23.
  46. ^ "Review: Lost Spirits Colonial American Inspired Rum". Drinkhacker. 2014-12-15. Retrieved 2018-04-23.
  47. ^ "Expert Liquor Recommendations | Distiller". Distiller - The Liquor Expert. Retrieved 2018-04-23.
  48. ^ "Review: Reborn After a Fire, LA's Lost Spirits Distillery Tour Still Delivers". InsideHook. Retrieved 2021-12-25.