Lot 10 is a shopping complex within central Kuala Lumpur's shopping and entertainment district, Bintang Walk. It serves the wealthy and it is the equivalent of other city's high-class shopping such as Fifth Avenue or Knightsbridge in the 1990s. Ever since its decline in late 1990s, it has since been widely considered as a middle-upper shopping enclave.
Fresh additions have been added to the shopping mall to cater to the shopping crowd such as a triple-storey H&M and Zara. Other stores include several fashion and luxury goods boutiques on the ground floor and 1st floor and eateries such as coffeehouse chains, an Isetan departmental store and a revamped food court inspired by the Old China influences. The newly revamped food court features 25 street food stalls selling locally renowned and established Chinese eateries scoured across Kuala Lumpur and Singapore. Isetan in Lot 10 was renamed with add "The Japan Store" on it which renovated and opened in 27 October 2016. It is directly connected to Bintang Walk via an escalator.