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|Public (KRX: 005300)|
May 1950 (original) |
December 1974 (current form)
|Headquarters||Seocho-dong, Seocho-gu, Seoul, South Korea|
Number of employees
|5040 (as of March 2012)|
|Revised Romanization||Rotde Chilseong Eumnyo|
|McCune–Reischauer||Rotte Ch'ilsŏng Ŭmnyo|
Lotte Chilsung is one of the largest beverage manufacturers in South Korea and is part of the Lotte Group. The name "Chilsung" (chilseong, 칠성) means "Big Dipper" (literally, "seven stars"). The Chilsung's logo is an eponymous seven stars in a row.
Since the establishment and successful launch of Chilsung Cider, a lemon-lime soft drink, in 1950, Lotte Chilsung Beverage has been continuously developing and launching products in carbonated drinks, juices, coffee, tea, and water. In 1966, Lotte Chilsung began exporting its Chilsung Cider to Vietnam. In mid-1970s, the company began to achieve an international presence, entering into contracts with American companies such as Pepsi. In 1989, Lotte Chilsung acquired a JAS mark. In the late 1990s, Lotte Chilsung grew to be Asia's largest beverage company, holding 35% of the domestic market share.
Since its launch in 1950, Chilsung Cider has been the representative drink of Korea, selling more than a million bottles. Other high-profile drinks include milk-soda Milkis, and through the partnership with US-based PEPSICO, Pepsi, Mountain Dew, Mirinda, and Tropicana Sparkling.
Lotte Chilsung Beverage offers a range of natural fruit juices in orange, grape, apple, tangerine, pear, and mango flavors. In 1982, the company established a partnership with US-based Del Monte and now manufactures the well-loved Premium Orange and Del Monte Cold products. In 2009, the license for Tropicana was acquired and Tropicana Homemade style blends and other popular choices were produced.
The lineup in coffee include Let’s Be, Korea’s No. 1 canned coffee, Cantata, a coffee blend made with Arabica beans from plantations worldwide, and black tea drinks Ceylon Tea and Lipton.
Other beverages/bottled water
The 2% brands opened up near water products in 1999, while diverse assortments range from soy milks to traditional beverage and health drinks. Other varieties in the catalog include the sports drink Gatorade; the carbonated water Trevi; Icis, the purified water; and France-imported Evian and Volvic.
Lotte Chilsung Beverage has been marketing Scotch Blue, Korea’s local whiskey brand, along with fruit liquor, traditional Mirin, and other alcoholic beverages. Other liquors include Cheoeumcheoreom (‘Like the first time’), which is the world’s first soju made of alkaline-reduced water, Chungha, Baekhwasubok, which is brewed with rice, plum wine Seoljungmae Plus, and Majuang, which is Korean wine.
Spokespersons & Endorsers
- Cantata coffee
- Bottled water
- Trevi Sparkling Water
|Wikimedia Commons has media related to Lotte Chilsung Beverage.|