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For the film, see Lotto Land.
Lottoland Ltd.
IndustryLottery betting and sweepstakes
Founded2013 (2013)
FounderDavid Rosen
HeadquartersOcean Village Marina,
Area served
United Kingdom[5]
Key people
Nigel Birrell (CEO)
Revenueover EUR 300 million (2016)
Number of employees
over 350 (April 2017)

Lottoland Limited is a company based in Gibraltar. One of its main areas of business is offering online bets on the results of more than 30 different lottery draws.[6][7]


Lottoland was founded by David Rosen[8] in May 2013.[9] Based in Gibraltar, the company originally started with seven employees.[10]

Chris Tarrant, who hosted the British quiz show Who Wants to Be a Millionaire? has been the brand ambassador for Lottoland UK since 2014.[11] The company has been the name sponsor of Brookvale Oval in Sydney, the home stadium of the National Rugby League team the Manly Warringah Sea Eagles, since the start of 2017 .[12]

The legally independent Lottoland Foundation, which is based in the German city of Hamburg and is funded by Lottoland, has existed since autumn 2016.[13] Its activities focus on the charitable aims of promoting sports for both the disabled and able-bodied, especially in German-speaking countries.[14] Examples of the individuals and projects supported by the foundation include the wheelchair athlete Alhassane Baldé and various projects run by the association Arche.[15] It works with the online donation platform[16]


The company provides digital scratchcards, online table games, card games and slot games, whereby customers can win cash and non-cash prizes.[17]

Lottery betting[edit]

Lottoland provides bets on lotteries such as:

To be able to pay out large cash prizes at any time, the company has completed a guaranteed insurance transaction (Insurance-Linked Securities (ILS)) that insures it against high bet payouts.[18][19][20][21]

Licenses and legal background[edit]

Lottoland currently has licenses from national supervisory bodies for lotteries[2] in Gibraltar, Italy,[4] the United Kingdom,[5] Sweden,[22] Ireland,[3] and Australia, where it has a wagering license.[1]

In April 2018, the Australian government stated that it was considering banning Lottoland.[23] Draft laws passed by the Australian parliament in June 2018 will see "synthetic lotteries" such as Lottoland banned in Australia from 2019, with concerns about companies such as Lottoland hurting family-operated newsagencies, being misleading about prizes and contributing to problem gambling.[24]

The lottery companies from the 16 federal states of Germany that have joined together to form the Deutscher Lotto- und Totoblock consider betting on lottery results offered by providers such as Lottoland or Tipp24 to be a violation of the German Inter-State Gambling Treaty (Glücksspielstaatsvertrag).[25][26][27]

Figures and structures[edit]

Customers and turnover[edit]

The company claims a customer base of more than 9 million people from different countries worldwide (as of March 2019).[28] It generated sales of over a billion euros in 2018.[9][6][13][29][30]

Lottoland's growth in sales of 820 percent between 2012 and 2015 enabled it to be placed at number 128 in the Financial Times FT1000 report on the fastest-growing companies in Europe.[31]

Acquisitions and investments[edit]

Lottoland took over the German lottery portal Lottohelden at the end of 2015.[32] The company had shares in Jumbo Interactive, an online provider of lottery tickets listed on the Australian Securities Exchange,[33] but sold them in July 2017, two months after their purchase.[34] The company has shares in LottoGopher, a provider of lottery tickets from Los Angeles listed on the Canadian Stock Exchange.[35]

In May 2018, the company acquired the majority share of Giochi24.[36]


The business model of Lottoland has been criticised because it takes away money from good causes and charities: many lotteries such as the British National Lottery give a sizeable percentage of ticket prices to charity, while secondary lotteries such as Lottoland do not.[3]


  1. ^ a b Perry Williams (2016-01-14). "Lottoland targets Tatts in Uber-style betting shake-up". The Sydney Morning Herald. Retrieved 2017-06-08.
  2. ^ a b "Lottoland takes majority stake in Giochi24". 2018-05-08. Retrieved 2017-06-18.
  3. ^ a b c Eoin Burke-Kennedy (2017-03-15). "Lottoland site goes up against National Lottery in Ireland". The Irish Times. Retrieved 2017-06-08.
  4. ^ a b "Chi sono i nuovi investitori del mercato italiano?". BorderLine24 – Il giornale di Bari. 2018-05-31. Retrieved 2018-06-11.
  5. ^ a b Ashelm, Michael; Budras, Corinna (2012-09-17). "Dauerstreit um staatliche Wettlizenzen". Frankfurter Allgemeine Zeitung. Retrieved 2018-06-11.
  6. ^ a b Jan Willmroth (2017-03-15). "Angriff auf ein heiliges Monopol". Süddeutsche Zeitung (online) (in German). Retrieved 2017-06-02.
  7. ^ "Lotterien". (in German). Retrieved 2017-06-02. Details provided by the company with regard to its products.
  8. ^ Andreas Macho (2018-04-28). "„Ohne private Anbieter stirbt der Lottomarkt"". Wirtschaftswoche (in German). Retrieved 2018-05-25.
  9. ^ a b "Lottoland picks up first lottery messenger licence in Gibraltar" (Press release). 2017-01-10. Retrieved 2017-06-02.
  10. ^ "Geschichte". (in German). Retrieved 2017-06-02.
  11. ^ Corresponding details in the Internet Movie Database, retrieved on 8th June 2017.
  12. ^ "Brookvale Oval to be renamed 'Lottoland' as Manly look to NRL future". The Guardian. 2017-02-02. Retrieved 2017-06-08.
  13. ^ a b Jan Willmroth: Sechs Falsche. In: Süddeutsche Zeitung (Print), 15th–17th April 2017.
  14. ^ Foundation website.
  15. ^ Information on the foundation's projects. Retrieved on 13th June 2017.
  16. ^ Lottoland Stiftung gGmbH (2017-04-13). "Zusammenarbeit von Lottoland Stiftung und für den guten Zweck. Lottoland Stiftung unterstützt soziale Projekte zur Sport- und Behindertenförderung". (in German). Retrieved 2017-06-13. Press release by the foundation.
  17. ^ Corresponding company details. Retrieved on 8th June 2017.
  18. ^ Investoren greifen bei Lottorisiken zu. Verbriefung mit Volumen von 100 Mill. Euro. In: Börsen-Zeitung, 24th April 2015.
  19. ^ Alistair Gray (2015-04-23). "Pension funds take lottery punt in hunt for yield". Financial Times. Retrieved 2017-06-08.
  20. ^ Albrecht Scheuermann: Der Jackpot ist versichert. In: Göttinger Tageblatt, 19th August 2016. Albrecht Scheuermann: Wenn der Jackpot versichert ist. In: Hannoversche Allgemeine Zeitung, 19th August 2016.
  21. ^ Lottoland sichert Jackpot-Risiko ab. In: Börsen-Zeitung, 20th August 2016. Dynamik bei Cat Bonds lässt nach. In: Börsen-Zeitung, 7th January 2017.
  22. ^ "Spelbolag med spellicens". (in Swedish). Retrieved 25 January 2019.
  23. ^ Chung, Frank (5 April 2018). "'Nothing more than a desperate PR manoeuvre'". NewsComAu.
  24. ^ "Lottoland comes out swinging after government passes ban on lotto betting". 29 June 2018. Retrieved 5 July 2018.
  25. ^ Daniela Stürmlinger (2014-08-27). "Kampf um die Lotto-Milliarden im Internet". Hamburger Abendblatt (in German). Retrieved 2017-06-08.
  26. ^ "Sind die „Lotterie"-Angebote von Tipp24, Lottoland oder Lottohelden seriös?". (in German). Retrieved 2017-06-08. Position of the national lottery providers in Germany.
  27. ^ Albrecht Scheuermann: Privater Anbieter attackiert das Lotto-Monopol. In: Hannoversche Allgemeine Zeitung, 15th March 2017.
  28. ^ "6,000,000 Lottoland customers. Enjoy 6 offers to celebrate us reaching 6m customers!". Retrieved 2017-06-14.[permanent dead link] Details provided by Lottoland UK with regard to its customer growth.
  29. ^ Jan Willmroth (2017-04-16). "Die urdeutsche Lotto-Tradition ist in Gefahr". Süddeutsche Zeitung (online) (in German). Retrieved 2017-06-02.
  30. ^ Zulauf für Lottoland. Glücksspiel-Wettanbieter wächst deutlich. In: Die Tabak Zeitung, 28th April 2017.
  31. ^ Martin Stabe, Ændrew Rininsland, Steve Bernard (2017-05-17). "The FT 1000: The complete list of Europe's fastest-growing companies". Financial Times. Retrieved 2017-06-13.CS1 maint: Multiple names: authors list (link)
  32. ^ Seedmatch GmbH (2015-11-25). "Lottoland übernimmt Hamburger Startup Lottohelden. Erster Exit für ein per Crowdfunding finanziertes Startup in Deutschland" (PDF). (in German). Retrieved 2017-06-13. Press information from Seedmatch.
  33. ^ Sarah Thompson, Anthony Macdonald, Joyce Moullakis (2017-04-20). "Lottoland raids ASX-listed lottery tickets seller". The Australian Financial Review. Retrieved 2017-06-08.CS1 maint: Multiple names: authors list (link) Bridget Carter, Scott Murdoch (2017-05-05). "Jumbo Interactive jumps as Lottoland buys more tickets". The Australian Business Review. Retrieved 2017-06-08.
  34. ^ Amsel, Peter (3 July 2017). "Lottoland sells Jumbo Interactive stake two months after purchase".
  35. ^ James West (2017-05-22). "LottoGopher Holdings (CSE:LOTO) CEO James Morel: A Visual Podcast". Retrieved 2017-06-13. "LottoGopher erobert US-Lottomarkt: Gigantisches Wachstum voraus". (in German). 2017-05-24. Retrieved 2017-06-13.
  36. ^ "Chi sono i nuovi investitori del mercato italiano?". Borderline24 (in Italian). 31 May 2018.

External links[edit]