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|Parent company||Universal Music Group|
|Distributor(s)||Zoo Entertainment (1991-1992)
Relativity Records (1999-2002, 2007)
|Country of origin||United States|
|Location||New York City, New York|
Loud was a hip hop label which has released material by acts such as Wu-Tang Clan, Big Punisher, Mobb Deep, Krayzie Bone, The Beatnuts, M.O.P., Tha Alkaholiks, Pete Rock, Lil' Flip, Three 6 Mafia, Project Pat, Xzibit, Twista, Dead Prez, The Dwellas and The X-Ecutioners. The label also released thrash metal band Megadeth's deluxe and remastered debut album Killing Is My Business... And Business Is Good! in 2002.
In June 2007, Sony Music resurrected this label, after which Rifkind would buy it back, making it a subsidiary of SRC. His first act after re-gaining the label was, as he did fifteen years earlier, signing the Wu-Tang Clan.
On July 29, 2012, Steve Rifkind announced that he was leaving Universal Records on September 1, 2012. That same day saw the closing of both SRC and Loud labels, and all artists on each label having either left Republic/Universal or transferred to the same label.
- Wu-Tang Clan
- Three 6 Mafia
- Project Pat
- Big Pun
- Tha Alkaholiks
- Krayzie Bone
- Dead Prez
- Tung Twista
- Mobb Deep
- Inspectah Deck
- Cella Dwellas
- Yvette Michele
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