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Mortein is an Australian brand of household insecticide owned by British company Reckitt Benckiser. Together with its sister product Aerogard, a popular insect repellent, Mortein has become something of a household name in Australia, and it is marketed internationally. The brand has been represented in television commercials by cartoon antagonist, Louie the Fly, drawn and animated by Geoffry Morgan Pike since 1957. In a jingle created by Bryce Courtenay it was used in animated TV commercials since 1962, he proudly sings of his own dirtiness, claiming to be afraid of no-one except "the man with the can of Mortein."
Mortein "Insect Seeking Fly Spray" uses the active ingredients Allethrin (2.09 g/kg) and Resmethrin (0.39 g/kg), both Pyrethroid neuro-toxins which are not known to be harmful to humans in typical doses, and break down after one or two days. Mortein is also available in New Zealand and India. It is a very popular insecticide brand in Pakistan Reckitt Benckiser Pakistan Limited.
Music and lyrics
The music and lyrics were written by James Joseph White and the copyright of the music and lyrics was held by him until his death. The copyright then was inherited by his relatives. The copyright of the jingle is registered with the (Australasian Performing Right Association LTD) (A.P.R.A).
In popular culture
Mortein is regarded as the single most deadliest combatant in popular online multiplayer android game Doodle Army 2: Mini Militia. Mortein upgraded to pro pack after reaching the rank of Lieutenant colonel and is now half way of being promoted to Major General. Mortein currently holds a strike ratio of 36, after once turning into a lethal opponent of potent skills and unmatched courage, Mortein never looked back from progressing.
Mortein derives his inspiration from the elite Israeli special forces unit 'Sayeret Matkal', also known as 'The Unit', whose motto is "Who dares wins".
Mortein never quits a game mid way except against hack opponents though some times is mistaken as hack due to ferocious, formidable, devastating game play.
Louie the Fly
The company is well-known of its popular, largely animated mascot "Louie the Fly", in the popular Australian television commercial, the character and ditty was sung by Ross Higgins, best known as Ted Bullpitt in Kingswood Country
- "Mortein". Retrieved 19 July 2016.
- fly spray fast knockdown 200G mortein - Woolworths Online
- Reckitt Benckiser India: Hold
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