Louis B. Rosenberg

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Louis B. Rosenberg
LouisRosenberg TEDxKC3 PublicDomain.jpg
Louis Rosenberg, PhD (2017)
CitizenshipUnited States
EducationBS Stanford University 1991, MS Stanford University 1993, PhD Stanford University 1994[1][2][3][4]
Alma materStanford University
OccupationEntrepreneur, Researcher, Writer, Inventor, Professor
OrganizationUnanimous A.I. (Founder)

Outland Research (Founder) Immersion Corp (Founder) Microscribe (Founder)

Cal Poly (Professor)

Louis Rosenberg (born May 24, 1969) is a technologist, prolific inventor, entrepreneur, writer, and currently the CEO of the artificial Intelligence company Unanimous AI. His doctoral work at Stanford University resulted in the virtual fixtures system for the US Air Force, the first immersive Augmented Reality system, built in 1992. Rosenberg founded a number of technology companies, including the early VR company Immersion Corporation which went public in 1999 (NASDAQ: IMMR), the 3D digitizer company Microscribe which was used in the making of many feature films, and the technology company Outland Research. Rosenberg also worked as a tenured professor at California Polytechnic State University (Cal Poly). In 2014, Rosenberg founded Unanimous A.I., an artificial intelligence company.


Rosenberg attended Stanford University, where he earned his bachelors, masters, and PhD degrees. His doctoral work focused on robotics, virtual reality, augmented reality, and human-computer interaction.[5] Rosenberg's work at Stanford University in the early 90s offered the first proof that virtual overlays, when registered and presented over a user's direct view of the real physical world, could significantly enhance human performance.[4][6][7][8]


Louis Rosenberg (1992) conducting Augmented Reality research at US Air Force Laboratories.
Louis Rosenberg (1992) at US Air Force Laboratories, testing fist Augmented Reality system built. Called Virtual Fixtures, the system demonstrated how a mixed reality of immersive virtual overlays could enhance human performance in real-world tasks.

In 1992, Rosenberg worked as a researcher at NASA (Ames Research Center) and at the Air Force Research Laboratory (formally Armstrong Labs) creating the Virtual Fixtures system, the first functional Augmented Reality system built and tested. The resulting studies were the first to show that AR overlays could amplify human performance in real-world physical tasks.[9][6][8][10]

In 1993, Rosenberg founded the virtual reality company, Immersion Corporation which went public in 1999 (NASDAQ: IMMR) and remains a public company today. He served as the company's CEO until 2000.[4]

In 1995, Rosenberg founded Microscribe, a company that developed the first desktop 3D digitizer – a system that allows animators to digitize physical objects into 3D computer models. The Microscribe 3D digitizer was used in the production of many major feature films including Shrek, Ice Age, Bugs Life, and Titanic.[4][11]

In 1998, Rosenberg founded Outland Research, a company specializing in advanced methods of human-computer interaction.[12][13][14] In 2011, Google purchased Outland Research technologies, along with its patents.[13]

In 2014, Rosenberg founded Unanimous A.I., an artificial intelligence company that amplifies the intelligence of human groups by enabling networks of online users to form a form real-time "hive minds" modeled after natural swarms.[15][16][17][18][19] Unanimous AI became well known in 2016 when its swarm-based technology was used to made a series of accurate predictions about world events, including predicting the 2016 Academy Awards, the 2016 Kentucky Derby, the 2016 Super Bowl, and the rise of Donald Trump.[20][21][22][23][24][25] In 2018 Rosenberg published research in collaboration with Oxford University demonstrated for the first time that its Swarm AI technology can outperform experts when forecasting financial markets.[26] That same year, Rosenberg and Unanimous used Swarm AI technology to predict the Oscars with 94% accuracy, beating all major experts including the Los Angeles times, Variety, and the Hollywood Reporter.[27]

As a professor at California State University (Cal Poly), Rosenberg developed educational technologies, including methods for using wearable cameras and time-shifted video to enhance education, perception, and learning.[28][29] Over the length of his career, Rosenberg has been awarded over 350 patents.[30][31][32]

Film work[edit]

In 2008, Rosenberg graduated from the Professional Program in Screenwriting at UCLA film school.[33] In 2009, Rosenerg's short film Lab Rats won several awards including Best Short Film and Best Short Screenplay at the Moondance Film Festival, Best Short Film at the Ventura Film Festival, as well as Best Short Film at the Silicon Valley Film Festival and Los Angeles Comedy Festival.[34][35][36] The film, directed by Sam Washington, has subsequently been turned into a web-series by Frostbite Pictures and won Outstanding Series at LA Webfest.[37][38][39]

In 2012, Rosenberg sold his screenplay entitled Mindplay to Echo Lake Entertainment.[40] In 2018, the Hollywood Reporter reported that Rosenberg's screenplay "The Manuscript" was scheduled to film, starring Morgan Freeman and Scott Eastwood, the script co-written with longtime collaborator Joe Rosenbaum.[41]

Graphic novels[edit]

In 2008, Rosenberg authored his first graphic novel entitled Upgrade, with artwork by Stan Timmons.[42] A satirical take on transhumanism, the book is set in the year 2048, when life is lived entirely online, nobody ever leaving the confines of their tiny apartments, supplies brought to them by automated delivery drones.[40] A screenplay based on the book won Best Scif-Fi Screenplay at Shriekfest and won the Grand Prize of the Cinestory Screenwriting Awards.[43][44] Rosenberg then released the graphic novel Eeons in 2013 with artwork by Kyle La Fever. The book recounts the story of eight test subjects who are frozen and shot into orbit for a 60-day test of a military survival system.[45]

In 2013, Rosenberg authored the children's book Seeking Marlo, with co-writer Joe Rosenbaum, and artwork by illustrator Bill Maus. The book is aimed at helping kids deal with the loss when a good friend moves away.[45]

Rosenberg released the dystopian graphic novel Monkey Room in 2014. It is a cautionary tale about the creation of a sentient AI that comes to life as a global "hive mind," linking millions of users through their phones, tablets, and computers.[46][47] A screenplay version of Monkey Room was selected by the Academy of Motion Pictures from over 7000 scripts to as one of 50 contenders for a Nichol's Fellowship.[48][49]


  • Upgrade (2011) – graphic novel (sci-fi)
  • Eons (2013) – graphic Novel (sci-fi)
  • Seeking Marlo (2013)] – children's book
  • Monkey Room (2014)] – graphic novel (sci-fi)

Media appearances[edit]

  • In 2017, Rosenberg appeared in National Geographic’s series, Year Million, where he was interviewed on the topic of artificial intelligence, the future of humanity, and super-intelligent hive minds.
  • In 2017, Rosenberg appeared on NPR’s Marketplace, interviewed on the topic artificial intelligence and its impact on the future of humanity.[50]
  • In 2017, Rosenberg presented a TED talk in Kansas City at TEDxKC.[51]
  • in 2018, Rosenberg appeared at South by Southwest (SXSW), his talk discussing "What AI says about our Place in the Universe".[52]
  • In 2019, Rosenberg appeared in the Amazon original series hosted by Kal Penn, "This Giant Beast That is the Global Economy", where he was interviewed on the topic of swarm intelligence, hive minds, and the impact of artificial intelligence on the future of humanity.[53]
  • In 2019, Rosenberg appeared on The Adam Carolla Show, where he was interviewed on the topic of artificial intelligence and its impact on society.[54]

Personal life[edit]

Rosenberg is a vegan, and in the 1990s helped to develop the first VR surgical simulators that reduced the use of animals in medical training.[55][56][2][4][57][58] He is also dyslexic and has attributed some of his success as a technologist to this trait.[59]


  1. ^ "Louis Rosenberg, Stanford PhD Profile". Stanford. Retrieved April 16, 2014.
  2. ^ a b "Louis Rosenberg". Outland Pictures. Retrieved April 21, 2014.
  3. ^ "Virtual Space Exploration Lab and related Telepresence projects". Stanford. Retrieved April 21, 2014.
  4. ^ a b c d e Gallagher, Leigh (March 20, 2000). "Feel Me". Forbes. Retrieved April 22, 2014.
  5. ^ Meet tech pioneer behind Unanimous AI – which is revolutionising betting, retrieved October 6, 2018
  6. ^ a b Rosenberg, L., "Virtual fixtures as tools to enhance operator performance in telepresence environments," SPIE Manipulator Technology, 1993.
  7. ^ Rosenberg, "Virtual Haptic Overlays Enhance Performance in Telepresence Tasks," Dept. of Mech. Eng., Stanford Univ., 1994.
  8. ^ a b Rosenberg, "Virtual Fixtures: Perceptual Overlays Enhance Operator Performance in Telepresence Tasks," Ph.D. Dissertation, Stanford University.
  9. ^ L. B. Rosenberg. The Use of Virtual Fixtures As Perceptual Overlays to Enhance Operator Performance in Remote Environments. Technical Report AL-TR-0089, USAF Armstrong Laboratory, Wright-Patterson AFB OH, 1992.
  10. ^ "Telepresence Projects, Stanford / NASA (Ames Research Center) Human Factors Group".
  11. ^ "Microscribe Exchange Agreement". Onecle. Retrieved April 21, 2014.
  12. ^ Knight, Will (December 12, 2006). "Smart soles". New Scientist. Retrieved April 24, 2014.
  13. ^ a b Slawski, bill (September 4, 2011). "Google Picks Up Hardware And Media Patents From Outland Research". SEO by the Sea. Retrieved April 21, 2014.
  14. ^ "USPTO Patent Full-Text and Image Database". United States Patent and Trademark Office. Retrieved April 28, 2014.
  15. ^ Rosenberg, L.; Baltaxe, D.; Pescetelli, N. (October 2016). "Crowds vs swarms, a comparison of intelligence". 2016 Swarm/Human Blended Intelligence Workshop (SHBI): 1–4. doi:10.1109/shbi.2016.7780278. ISBN 978-1-5090-3502-1.
  16. ^ http://news.discovery.com/human/life/swarms-of-humans-power-a-i-platform-150603.htm
  17. ^ http://sites.lsa.umich.edu/collectiveintelligence/wp-content/uploads/sites/176/2015/05/Rosenberg-CI-2015-Abstract.pdf
  18. ^ https://mitpress.mit.edu/sites/default/files/titles/content/ecal2015/ch117.html
  19. ^ Rosenberg, L. (July 2016). "Artificial Swarm Intelligence vs human experts". 2016 International Joint Conference on Neural Networks (IJCNN): 2547–2551. doi:10.1109/ijcnn.2016.7727517. ISBN 978-1-5090-0620-5.
  20. ^ Gunaratana, Shanika (May 10, 2016). "Artificial intelligence:Key to Kentucky Derby betting?". CBS News.
  21. ^ Cuthbertson, Anthony (May 10, 2016). "Artificial Intelligence Turns $20 Into $11,000 in Kentucky Derby Bet". Newsweek.
  22. ^ Schwartz, Ariel (May 9, 2016). "A 'human swarm' predicted the winners of the Kentucky Derby at 540 to 1 odds". Tech Insider.
  23. ^ Rosenberg, L.; Baltaxe, D. (October 2016). "Setting group priorities #x2014; Swarms vs votes". 2016 Swarm/Human Blended Intelligence Workshop (SHBI): 1–4. doi:10.1109/shbi.2016.7780279. ISBN 978-1-5090-3502-1.
  24. ^ "Jeff Bezos Asked The World How To Donate His Money: This Artificial Hive Mind Knows The Answer". Fast Company. August 7, 2017. Retrieved August 13, 2017.
  25. ^ Corea, Francesco. "Forbes - Distributed Artificial Intelligence Primer". Forbes.
  26. ^ Rosenberg, L.; Pescetelli, N.; Willcox, G. (October 2017). "Artificial Swarm Intelligence amplifies accuracy when predicting financial markets". 2017 IEEE 8th Annual Ubiquitous Computing, Electronics and Mobile Communication Conference (UEMCON): 58–62. doi:10.1109/UEMCON.2017.8248984. ISBN 978-1-5386-1104-3.
  27. ^ "A.I. Predicted Oscar Winners with Stunning 94 Percent Accuracy". Inverse. Retrieved March 10, 2018.
  28. ^ Rosenberg, L.B. (June 25–29, 2007). "First-Person Videography, a Novel Technology for Teacher Evaluation". World Conference on Educational Multimedia, Hypermedia and Telecommunications. Association for the Advancement of Computing in Education. Retrieved April 24, 2014.
  29. ^ Rosenberg, L.B.; Petersen, G.J. (Spring 2008). "Time-lapse Video as a Self-Reflection Tool for Collaborative Learning Projects". Journal of Research for Educational Leaders. 4 (2): 4–16. Retrieved April 24, 2014.
  30. ^ "Patents by Inventor Louis Rosenberg". Justia. Retrieved April 24, 2014.
  31. ^ "Patents of Louis B. Rosenbger". Google Patents. Retrieved April 24, 2014.
  32. ^ "European Patent Register". European Patent Office. Retrieved April 28, 2014.
  33. ^ "Cal Poly Professor's Screenplay Wins Award at WorldFest Film Festival". California Polytechnic State University. Retrieved April 16, 2014.
  34. ^ "Moondance Successes & Praise". Moondance International Film Festival. Retrieved April 21, 2014.
  35. ^ "Bio". SohoSoHo. Retrieved April 21, 2014.
  36. ^ "Frostbite Pictures (Lab Rats)".
  37. ^ "Lab Rats Web Series". Frostbite Pictures. Archived from the original on April 13, 2014. Retrieved April 12, 2014. Cite uses deprecated parameter |deadurl= (help)
  38. ^ SamWashington (May 8, 2011), Lab Rats Trailer, retrieved August 13, 2017
  39. ^ "Curtis Brown". www.curtisbrown.co.uk. Retrieved August 13, 2017.
  40. ^ a b "Former Cal Poly professor releases sci-fi graphic novel at Comic-Con 2012". Mustang News. July 18, 2012. Retrieved April 21, 2014.
  41. ^ "Scott Eastwood Joins Thriller 'Manuscript,' Nick Cassavetes to Direct (Exclusive)". The Hollywood Reporter. Retrieved March 3, 2018.
  42. ^ Rosenberg, Louis (June 15, 2012). Steven Stern (ed.). Upgrade. Outland Pictures. ISBN 9780988266506. Retrieved April 21, 2014.
  43. ^ "2009 Shriekfest Winners". Shriekfest. Retrieved April 22, 2014.
  44. ^ Fox, Maureen (December 1, 2011). "Interview with CineStory Fellow Louis B. Rosenberg". MovieBytes. Retrieved April 22, 2014.
  45. ^ a b Weltner, Anna (June 27, 2013). "Are we the last living souls?". New Times. Retrieved April 21, 2014.
  46. ^ Messer, Erin C. (April 9, 2014). "Local publisher Outland Pictures' new graphic novel, 'Monkey Room,' explores the collective unconscious". New Times. Retrieved April 21, 2014.
  47. ^ "Monkey Room, Book 1 by Louis Rosenberg". Examiner.com. April 1, 2014.
  48. ^ "2013 Academy Nicholl Fellowships Top 50 Screenplays". Academy of Motion Picture Arts and Sciences. Retrieved April 24, 2014.
  49. ^ Oxenham, Simon. "Why bees could be the secret to Super Human intelligence". BBC News. BBC.
  50. ^ "06/21/2017: Crowdsourcing our brains". Marketplace. Retrieved August 30, 2019.
  51. ^ LeVota, Meghan (July 7, 2017). "Kansas Citians help break TEDx world record for fastest sellout of tickets". Startland News. Retrieved September 20, 2019.
  52. ^ "What AI Reveals About Our Place in the Universe". SXSW 2019 Schedule. Retrieved September 20, 2019.
  53. ^ "IMDB (This Giant Beast that is the Global Economy) - A.I. and the Future".
  54. ^ "Louis Rosenberg". The Adam Carolla Show - A Free Daily Comedy Podcast from Adam Carolla. June 21, 2019. Retrieved August 30, 2019.
  55. ^ Rosenberg, L. B.; Stredney, D. (1996). "A haptic interface for virtual simulation of endoscopic surgery". Studies in Health Technology and Informatics. 29: 371–387. ISSN 0926-9630. PMID 10172846.
  56. ^ "Louis Rosenberg, PhD - UNANIMOUS AI". UNANIMOUS AI. Retrieved May 11, 2018.
  57. ^ Tam, Pui-Wing (June 16, 2000). "In Backlash Against the Wired World, Silicon Valley Fringe Pulls Plug at Home". Wall Street Journal. Retrieved May 5, 2014.
  58. ^ "Louis Rosenberg - Unanimous A.I. - Founder and Chief Executive Officer". Retrieved May 11, 2018.
  59. ^ Ketchum, Pat (April 1, 2007). "Dyslexia To Design – Professor Pioneers New Learning Synergy". California Polytechnic State University. Retrieved April 22, 2014.

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