Louis B. Rosenberg

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Louis B. Rosenberg
LouisRosenberg TEDxKC3 PublicDomain.jpg
Rosenberg in 2017
CitizenshipUnited States
EducationBS Stanford University 1991, MS Stanford University 1993, PhD Stanford University 1994 [1][2][3][4]
Alma materStanford University
OccupationEntrepreneur, Researcher, Writer, Inventor, Professor
OrganizationUnanimous A.I. (Founder)

Immersion Corp (Founder) Microscribe (Founder)
Outland (Founder)

Cal Poly (Professor)

Louis Rosenberg (born May 24, 1969) is a technologist, prolific inventor, entrepreneur, writer, and currently the chief executive officer and chief scientist of the artificial intelligence company Unanimous AI. His doctoral work at Stanford University resulted in the virtual fixtures system for the US Air Force, the first immersive Augmented Reality system, built in 1992.[5] Rosenberg founded a number of technology companies, including the early Virtual Reality company Immersion Corporation which went public in 1999, the 3D digitizer company Microscribe which was used in the making of many feature films, and the technology company Outland Research. Rosenberg also worked as a tenured professor at California Polytechnic State University (Cal Poly). In 2014, Rosenberg founded Unanimous A.I., an artificial intelligence company that enables networked human groups to combine their knowledge, wisdom and insights into an emergent super-intelligence that is sometimes referred to as an artificial "hive mind."[6][7][8] The AI technology Rosenberg developed, commonly referred to as Artificial Swarm Intelligence or "Swarm AI" has been shown to significantly amplify the intelligence of networked human groups, enabling more accurate forecasts, predictions, estimations, and medical diagnoses.[9][10][11][12]


Rosenberg attended Stanford University, where he earned his bachelors, masters, and PhD degrees. His doctoral work focused on robotics, virtual reality, augmented reality, and human-computer interaction.[13] Rosenberg's work at Stanford University in the early 90's offered the first proof that virtual overlays, when registered and presented over a user's direct view of the real physical world, could significantly enhance human performance.[4][14][15][16]


Louis Rosenberg (1992) conducting Augmented Reality research at US Air Force Laboratories.
Louis Rosenberg (1992) at US Air Force Laboratories, testing fist Augmented Reality system built. Called Virtual Fixtures, the system demonstrated how a mixed reality of immersive virtual overlays could enhance human performance in real-world tasks.

[17]In 1992, Rosenberg worked as a researcher at NASA (Ames Research Center) and at the Air Force Research Laboratory (formally Armstrong Labs) creating the Virtual Fixtures system, the first functional Augmented Reality system built and tested. The resulting studies were the first to show that AR overlays could amplify human performance in real-world physical tasks.[5][14][16][18][19]

In 1993, Rosenberg founded the virtual reality company, Immersion Corporation which went public in 1999 (NASDAQ: IMMR) and remains a public company today. He served as the company's CEO until 2000.[4]

In 1995, Rosenberg founded Microscribe, a company that developed the first desktop 3D digitizer – a system that allows animators to digitize physical objects into 3D computer models. The Microscribe 3D digitizer was used in the production of many major feature films including Shrek, Ice Age, Bugs Life, and Titanic.[4][20][21] Microscribe was acquired by CAD software maker Revware in 2009.[21]

In 2004, Rosenberg founded Outland Research, a company specializing in advanced methods of human-computer interaction.[22][23][24] In 2011, Google purchased Outland Research technologies, along with its patents.[23]

In 2014, Rosenberg founded Unanimous A.I., an artificial intelligence company that amplifies the intelligence of human groups by enabling networks of online users to form a form real-time "hive minds" modeled after natural swarms.[25][26][27][28][29] Unanimous AI became well known in 2016 when its swarm-based technology was used to make a series of accurate predictions about world events using Swarm AI technology, including predicting the 2016 Academy Awards, the 2016 Kentucky Derby, the 2016 Super Bowl, and the rise of Donald Trump.[30][31][32][33][9][34]

In 2016, Rosenberg was named "A.I. Person of the Year" by the Global Annual AI Achievement Awards and his company Unanimous A.I. was awarded "Best Consumer Application of A.I."[35]

In 2018 Rosenberg published research in collaboration with Oxford University demonstrated for the first time that its Swarm AI technology can outperform experts when forecasting financial markets.[36] That same year, Rosenberg and Unanimous used Swarm AI technology to predict the Oscars with 94% accuracy, beating all major experts including the Los Angeles times, Variety, and the Hollywood Reporter.[37]

In 2018, Rosenberg's technology, Swarm AI, was awarded both the "Best in Show" and "Best AI and Machine Learning" awards at the South by Southwest, SXSW Interactive Innovation Awards.[38][39]

In 2019, Rosenberg was named an "Impact Entrepreneur" by Forbes for his work in artificial intelligence, virtual reality, and augmented reality, and appeared on the cover of Forbes Magazine Japan.[40][41]

In 2019, Rosenberg collaborated with researchers at Stanford University School of Medicine on a study published in the Journal Nature, Digital Medicine, which demonstrated for the first time that a "hive mind" of human doctors, when connected by Swarm AI algorithms modeled after Swarm Intelligence in nature, could significantly outperform human experts and traditional deep-learning technologies.[42] That same year, Rosenberg collaborated with researchers at Massachusetts Institute of Technology on a study that showed that Swarm AI technology could be used to build a "hive mind" of financial analysts and significantly amplify forecasting accuracy and financial ROI when predicting equity markets.[43][44][45]

In 2020, Rosenberg made headlines by generating highly accurate forecasts for the 2020 Presidential Election. As noted by the Wall Street Journal, Rosenberg's company Unanimous AI correctly predicted the winner of all 11 battleground states, outperforming national pollsters.[46] In 2020, Rosenberg and Unanimous AI also made headlines for correctly predicting the winner of the 2020 World Series prior to the start of the Major League Baseball season as published by Engadget before opening day.[47]

In 2021, Rosenberg published an op-ed in BIG THINK and gave a variety of interviews calling on the major platform providers to protect the "magical possibilities" of Augmented Reality by aggressively preventing the destructive and divisive aspects of social media from spilling off the screen and infecting the augmented world.[48][49][50]

As a professor at California State University (Cal Poly), Rosenberg developed educational technologies, including methods for using wearable cameras and time-shifted video to enhance education, perception, and learning.[51][52]

Over the length of his career, Rosenberg has been awarded over 350 patents.[53][54][55]

Film work[edit]

In 2008, Rosenberg graduated from the Professional Program in Screenwriting at UCLA film school.[56] In 2009, Rosenberg's short film Lab Rats won several awards including Best Short Film and Best Short Screenplay at the Moondance Film Festival, Best Short Film at the Ventura Film Festival, as well as Best Short Film at the Silicon Valley Film Festival and Los Angeles Comedy Festival.[57][58][59] The film, directed by Sam Washington, has subsequently been turned into a web-series by Frostbite Pictures and won Outstanding Series at LA Webfest.[60][61][62]

In 2012, Rosenberg sold his screenplay entitled Mindplay to Echo Lake Entertainment.[63] In 2018, the Hollywood Reporter reported that Rosenberg's screenplay "The Manuscript" was scheduled to film, starring Morgan Freeman and Scott Eastwood, the script co-written with longtime collaborator Joe Rosenbaum.[64]

UPGRADE graphic novel (2011)

Graphic novels[edit]

In 2008, Rosenberg authored his first graphic novel entitled Upgrade, with artwork by Stan Timmons.[65] A satirical take on artificial intelligence and transhumanism, the book is set in the year 2048, when life is lived entirely online, nobody ever leaving the confines of their tiny apartments, supplies brought to them by automated delivery drones.[63] In a notable coincidence, the story predicted a pandemic and global quarantine in 2020. The story takes place decades later in a dystopian society still under quarantine, populated by a generation of people who have never experienced the outside world.[66] A screenplay based on the Upgrade story won Best Scif-Fi Screenplay at the Shriekfest film festival and won the Grand Prize of the Cinestory Screenwriting Awards.[67][68]

In 2013, Rosenberg's graphic novel Eons was released with artwork by Kyle La Fever. The book recounts the story of eight test subjects who are frozen and shot into orbit for a 60-day test of a military survival system.[69]

In 2013, Rosenberg authored the children's book Seeking Marlo, with co-writer Joe Rosenbaum, and artwork by illustrator Bill Maus. The book is aimed at helping kids deal with the loss when a good friend moves away.[69]

Rosenberg released the dystopian graphic novel Monkey Room in 2014. It is a cautionary tale about the creation of a sentient AI that comes to life as a global "hive mind," linking millions of users through their phones, tablets, and computers.[70][71] A screenplay version of Monkey Room was selected by the Academy of Motion Pictures from over 7000 scripts to as one of 50 contenders for a Nichol's Fellowship.[72][8]

In 2020, Rosenberg's cautionary book Arrival Mind was published by OPP with illustrations by Anastasia Khmelevska. Described as a "picture book for grown-ups about the dangers of AI," the unusual little book uses fanciful artwork and rhyming verse to convey the existential threat that super-intelligent AI will pose to humanity.[73] Kirkus Review described the Arrival Mind as "a delightful, ominous, and edifying look at a menacing future."[74] Arrival Mind was nominated for a Rhysling Award by the Science Fiction Poetry Association (SFPA) in 2021.[75]

In 2021, Rosenberg's book One of Us was published by OPP with illustrations by Olha Bondarenko. It's a fanciful and thoughtful take on what scientists will experience when they design and build intelligent machines. One of Us was called "a brilliantly crafted book," by San Francisco Book Review and described as "a modern-day Frankenstein story."[76]


  • Upgrade (2011) – graphic novel (sci-fi)
  • Eons (2013) – graphic novel (sci-fi)
  • Seeking Marlo (2013) – children's book
  • Monkey Room (2014) – graphic novel (sci-fi)
  • Arrival Mind (2020) – graphic novel (sci-fi)[74][77]
  • One of Us (2021) - graphic novel (sci-fi)[76]

Media appearances[edit]

  • In 2017, Rosenberg appeared in National Geographic’s series, Year Million, where he was interviewed on the topic of artificial intelligence, the future of humanity, and super-intelligent hive minds.
  • In 2017, Rosenberg appeared on NPR’s Marketplace, interviewed on the topic artificial intelligence and its impact on the future of humanity.[78]
  • In 2017, Rosenberg presented a TED talk in Kansas City at TEDxKC.[79][80]
  • in 2018, Rosenberg appeared at South by Southwest (SXSW), his talk discussing "What AI says about our Place in the Universe".[81]
  • In 2019, Rosenberg appeared in the Amazon original series hosted by Kal Penn, "This Giant Beast That is the Global Economy", where he was interviewed on the topic of swarm intelligence, hive minds, and the impact of artificial intelligence on the future of humanity.[82]
  • In 2019, Rosenberg appeared on The Adam Carolla Show, where he was interviewed on the topic of artificial intelligence and its impact on society.[83]
  • In 2020, Rosenberg appeared in the Universal Pictures film, "We Need to Talk about A.I." directed by Leanne Pooley, where he was interviewed on the topics of artificial intelligence, super-intelligence and the Singularity.[84]
  • In 2020, Rosenberg was featured on the TEDx Shorts Podcast, the episode entitled "Can We Build a Hive Mind?"[85][86]
  • In 2020, Rosenberg appeared in TV documentary, "The Secret of the Swarm" by director Susanne Linssen.[87][88]

Personal life[edit]

Rosenberg is a vegan, and in the 1990s helped to develop the first VR surgical simulators that reduced the use of animals in medical training.[89][90][2][4][91][92] He is also dyslexic and has attributed some of his success as a technologist to this trait.[93]


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External links[edit]