Louisville Slugger Museum & Factory

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Coordinates: 38°15′25.7″N 85°45′48.9″W / 38.257139°N 85.763583°W / 38.257139; -85.763583

Louisville Slugger Museum & Factory
Established 1996
Location 800 West Main Street, Louisville, Kentucky 40202
Visitors 303,000 (2015)
Website SluggerMuseum.com


The Louisville Slugger Museum & Factory, is a museum and factory tour attraction located in Louisville, Kentucky's "Museum Row", part of the West Main District of downtown. The museum showcases the story of Louisville Slugger baseball bats in baseball and in American history. The museum also creates temporary exhibits with more of a pop culture focus, including collaborations with the Norman Rockwell Museum,[1] the Charles M. Schulz Museum and Research Center,[2] Coca-Cola,[3] LEGO Certified Professional Builder Sean Kenney,[4] Topps Trading Cards,[5] The Children's Museum of Indianapolis,[6] and Ripley's Believe It or Not!.[7]


The World's Largest Baseball Bat stands outside of the museum entrance

The facility is the fourth location where Louisville Slugger bats have been made. The original shop was on South First Street in Louisville between Main and Market Streets. It was there that family legend suggests J. A. "Bud" Hillerich made a bat for Louisville Eclipse star Pete Browning after Browning broke his during a game in which Hillerich attended in July 1884. The next day, Browning got three hits with the bat and the legend was born. In 1901, the factory moved to the corner of South Preston and Finzer Streets, where they would stay until 1974. This site was vacant for many years after, but the land was donated to the city in 2015 to be developed into a community space.[8] From 1974-1996, Louisville Sluggers were actually made in Jeffersonville, Indiana, just across the Ohio River at a facility called Slugger Park, while H&B maintained corporate offices on Broadway in Louisville.[9]

Starting in the early 1990s, H&B CEO John A. "Jack" Hillerich III began looking to move production back to Louisville. Hillerich wanted to bring the factory back together with the business offices while also providing a place for the public to connect with the Louisville Slugger brand.[10] Eventually, a site at 8th and Main Streets was chosen, the site of a former tobacco warehouse. After extensive renovations, the Museum & Factory opened in July 1996 with a gala of Hall of Fame players, including Ted Williams, Stan Musial, Ernie Banks, Harmon Killebrew and Pee Wee Reese.[11] The museum underwent extensive renovations in 2008, led by Formations, Inc of Portland, OR. In 2015, the Museum & Factory broke its own attendance record, drawing more than 300,000 visitors.[12] The building also houses corporate offices for Hillerich & Bradsby and its two other divisions, Bionic Gloves and PowerBilt Golf Clubs. Wilson Sporting Goods also maintains much of its Louisville Slugger sales force in the building after purchasing the brand from Hillerich & Bradsby in 2015. The Hillerich family maintains ownership of the museum and bat factory.[13]

The museum routinely travels around the country with a pop-up version of the experience called the Mobile Museum. These experiences often include old-time bat making demonstrations, a "Hold a Piece of History" exhibit and assorted team-specific exhibits, games and giveaways. Since 2013, the museum has visited U.S. Cellular Field, Miller Park, Busch Stadium, Progressive Field and Victory Field as well as Winter Warm-Ups for the Cincinnati Reds, Chicago Cubs, Chicago White Sox and Cleveland Indians. A Mobile Museum was also set up at the 2015 Major League Baseball All-Star Game Fan Fest in Cincinnati.


The Signature Wall at Louisville Slugger Museum & Factory. Honus Wagner was the first player to sign a promotional contract with Hillerich & Bradsby in 1905, becoming the first athlete to endorse a product in history.


  • World's Largest Baseball Bat - Guinness World Records for largest baseball bat is 120 ft. tall. and weighs 68,000 pounds.[14]
  • Signature Wall - Giant wooden wall in foyer displaying signatures of every Louisville Slugger contract player
  • Museum Gallery - Variety of interpretive and interactive exhibits (see below)
  • Factory Tour - Tour of the world-famous Louisville Slugger bat factory.
  • Theater - Showing the original film "The Heart of the Game," narrated by James Earl Jones
  • Pee Wee Reese Gallery - Main traveling exhibit gallery
  • Bat Vault - Guest look into room where all Louisville Slugger bat models are kept and hold select replica models
  • Batting Cages - Guests can use historic bat models or the latest Louisville Slugger composite models to swing for the fences
  • Museum Store - Gift store featuring Louisville Slugger items, historic memorabilia from Hunt Auctions and personalized bats
Pink bats drying at Louisville Slugger Museum & Factory. H&B CEO John Hillerich IV had the original idea for MLB players to use pink bats on Mother's Day

Museum exhibits[edit]

  • History of the Bat - Guests learn about the making of the first Louisville Slugger by 17-year-old Bud Hillerich for Louisville Eclipse star Pete Browning
  • Hold a Piece of History - Hold a game-used bat from Hall of Fame players like Mickey Mantle, Johnny Bench and Andre Dawson as well as representatives of all 30 MLB teams.
  • Batter Up - A pitching simulator that gives guests three pitches to try and strike out a batter.
  • Player's Choice - Current models of bats used by to MLB Players as well as the latest composite bats
  • Statue Gallery - Lifelike statues of Babe Ruth, Ted Williams, Ken Griffey, Jr., Derek Jeter and Jackie Robinson
  • Grandpa Bud's Attic - Unusual artifacts from H&B's history
  • Feel the Heat - Guests see what it's like to face a 90 MPH fastball

Factory tour[edit]

In 2015, the Louisville Slugger Museum was named one of the most beautiful factories in the world.[15] Tours typically last around 20 minutes and consist of several stops detailing the journey of the bat from tree cutting to shaping to branding to painting. Every tour features an historic bat-making demonstration, bat production and a free mini-bat at the end.[16]

Living Legend Award[edit]

Ozzie Smith displaying his 2014 Louisville Slugger Museum & Factory Living Legend Award

Starting in 2007, Louisville Slugger Museum & Factory has awarded a "Living Legend" Award to a player whose accomplishments on and off the field exemplify the commitment to excellence of the Louisville Slugger brand. The Award coincides with an annual memorabilia auction from Philadelphia-based auction house Hunt Auctions.[17]

List of Living Legend Award recipients[edit]

See also[edit]


External links[edit]