Loumia Hiridjee

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Loumia Hiridjee (1 March 1962 – 26 November 2008) was a French businesswoman and co-founder of international lingerie brand Princesse Tam Tam. Hiridjee was born in Antananarivo, Madagascar, where she grew up in a family of wealthy Indian traders. In 1972 she joined her sister Sharma at a boarding school in France. In 1985 together they founded the Princesse Tam Tam brand (named after a 1935 film starring Josephine Baker).[1] Hiridjee and her husband Mourad Amarsy were dining at the Oberoi Trident hotel in Mumbai, when they were shot and killed by armed attackers during the November 2008 Mumbai terrorist attacks.[2]


  1. ^ Marsaud, Olivia. "Loumia Hiridjee undresses France". Ministry of Europe and Foreign Affairs. Archived from the original on 18 October 2007. Retrieved 1 October 2018.
  2. ^ "French lingerie mogul, hubby killed in Mumbai attacks". The Times of India. 29 November 2008. Archived from the original on 3 December 2008. Retrieved 1 October 2018.

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