Love, American Style

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"Love American Style" redirects here. For other uses, see Love American Style (disambiguation).
Love, American Style
Love, American Style logo.jpg
Starring An ensemble cast, changing from week to week.
Theme music composer Charles Fox, Arnold Margolin
Country of origin United States
No. of seasons 5
No. of episodes 108
(93 60-minute episodes)
(15 30-minute episodes) (list of episodes)
Running time 60 minutes (1969–1970 and 1971–1974)
30 minutes (1970–1971)
Production company(s) Parker-Margolin Productions
Paramount Network Television
Distributor CBS Television Distribution
Original network ABC
Original release September 29, 1969 – January 11, 1974

Love, American Style is a comedic television anthology, which was produced by Paramount Television and originally aired between 1969 and 1974. For the 1971 and 1972 seasons it was a part of an ABC Friday prime-time lineup that also included The Brady Bunch, The Partridge Family, Room 222, and The Odd Couple.


Each week, the show featured unrelated stories of romance, usually with a comedic spin. Episodes featured different characters, stories, and locations. The show often featured the same actors playing different characters in many episodes. In addition, a large, ornate brass bed was a recurring prop in many episodes. Charles Fox's delicate yet hip music score, featuring flutes, harp, and flugelhorn set to a contemporary pop beat, provided the "love" ambiance which tied the stories together as a multifaceted romantic comedy each week. For its first season, the theme song was performed by The Cowsills. Beginning in the second season, the same theme song was sung by the Ron Hicklin Singers, featuring brothers John and Tom Bahler (billed as The Charles Fox Singers).

This second version of the theme was carried on for the remainder of the series, as well as on most episodes prepared for syndication. The title is loosely derived from a 1961 Italian comedy film called Divorzio all'italiana (Divorce, Italian Style), which received Academy Award nominations in 1962 for Best Director for Pietro Germi and for Best Actor for star Marcello Mastroianni. The film was later spoofed in 1967 by Divorce, American Style, starring Dick Van Dyke. The snowclone "(xxx), (nationality) Style" became a minor cultural catch-phrase as the 1960s progressed.

The troupe in 1973.

The original series was also known for its 10-to-20-second drop-in silent movie-style "joke clips" between the featured segments. This regular troupe featured future Rockford Files cast member Stuart Margolin, future Vega$ leading lady Phyllis Davis, and a young character actor, James Hampton. These clips allowed the show to be padded to the required length without padding the main segments. They generally consisted of then-risque, burlesque-style comedy of manners visual jokes.

During its first four years on ABC, Love, American Style was popular with viewers and received decent ratings, although it never ranked among the top thirty shows in the Nielsens. For a few seasons, it was part of a power-house line-up of ABC programs on Friday, which included The Brady Bunch, The Partridge Family, Room 222, and The Odd Couple.

Some of the segments on the show also served as pilots for proposed television series, either as an actual pilot that also served as segment, or a segment that would be repurposed as a pilot after the fact. Many never made it beyond the pilot stage, but two resulted in a series:

  • On February 25, 1972, the show aired an episode with a segment titled "Love and the Television Set", a story about Richie Cunningham, his family and friends, which later served as the pilot for the popular series Happy Days. For syndication, the segment was retitled "Love and the Happy Days".[1]

At the start of the 1973–1974 fall season, the ratings for Love, American Style, and Room 222 had plummeted. As a result, both shows were canceled at mid-season. The series received several Emmy nominations, including two for Best Comedy Series for 1969–70 and 1970–71. The show subsequently became a daytime standard in syndication, since it was readily edited down to a half-hour by the proper interweaving of the clips with a main segment, effectively making ten seasons out of five. This allowed for heavy stripping.


New versions[edit]

A decade after it went off the air, a new version premiered on ABC's daytime schedule in 1985 entitled New Love, American Style but was canceled after a few months due to low ratings against The Price Is Right on CBS. A third edition, starring Melissa Joan Hart among others, was shot as a pilot for the 1998–1999 television season, but was not ordered into a series. Nevertheless, ABC aired the pilot on February 20, 1999.[2]

DVD releases[edit]

On November 20, 2007, CBS DVD (distributed by Paramount) released Love, American Style, Season 1 Volume 1 on DVD in Region 1. Season 1, Volume 2 on DVD was released on March 11, 2008.[3]

DVD Name Ep # Release Date
Season 1, Volume 1 12 November 20, 2007
Season 1, Volume 2 12 March 11, 2008


External links[edit]