Loving Hut is, according to its own claims, the largest international chain of vegan restaurants. It was founded by Ching Hai, a spiritual leader and entrepreneur from Vietnam. As of December, 2011 there are over 200 Loving Hut stores worldwide. There are restaurants in Asia, Europe, South America, North America and Australia. Although each location is free to offer its own specialities, they are all united by a mission to provide people with access to affordable vegan meals. The Loving Hut marketing slogan is Be Vegan, Make Peace.