Lowrance Electronics

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TypePrivately Held
Owned by Navico
IndustryMarine Electronics
FoundedTulsa, Oklahoma, United States (October 1957 (1957-10))
Area served
Key people
Knut Frostad, President & CEO[1]
ProductsLowrance HDS Gen3, Gen2 and Gen2 Touch, Elite Ti, HOOK, SonarHub, 4G Broadband Radar

Lowrance is a manufacturer of consumer sonar and GPS receivers, as well as digital mapping systems. Headquartered in Tulsa, Oklahoma, with production facilities in Ensenada, Mexico, Lowrance employs approximately 1,000 people. The company is best known for its High Definition Systems (HDS) and add-on performance modules which include Broadband 4G Radar, StructureScan with SideScan and DownScan Imaging, Sonic Hub Audio, Sirius LWX-1 Weather, and NAIS Collision Avoidance.

In 2006, Simrad Yachting and Lowrance merged in a deal valued at $215 million, creating a new company named Navico. The Lowrance brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.


Lowrance, a designer and manufacturer of Sonar, GPS and Aviation instruments, was founded in Joplin, Missouri in 1957. In 2006, Lowrance was purchased by Simrad Yachting for $215 million.[2] This merger went on to create Navico, now the largest leisure marine electronics manufacturer in the world.[3]

See also[edit]

  • Navico, parent company of Simrad
  • B&G, another subsidiary of Navico, which focuses on the sailing market
  • Simrad Yachting, another subsidiary of Navico


  1. ^ "Navico Appoints New President & CEO". Archived from the original on 2007-07-28. Retrieved 2007-09-23. CS1 maint: discouraged parameter (link)
  2. ^ Baron, Michael. "Lowrance Electronics to be acquired by $215M, or $37 a share." Market Watch. January 30, 2006. Accessed January 29, 2018.
  3. ^ Ellison, Ben. "Simrad buys Lowrance, very, very interesting".

External links[edit]