The Loyalty Effect (book)

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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
The Loyalty Effect (Revised edition, 2001)
AuthorFred Reichheld, Thomas A. Teal
SubjectHuman resource management
PublisherHarvard Business Review Press
Publication date
2001 (revised version)
Media typePaperback

The Loyalty Effect is a 1996 book by Fred Reichheld of the consulting firm Bain & Company, and the book's title is also sometimes used to refer to the broader loyalty business model as a whole.[1] Reichheld's book was exceptionally popular with marketing and customer relationship management professionals, and as such the phrase "loyalty effect" has become synonymous in some circles with the more generic concepts covered by the loyalty business model.[2]

In 2001, Reichheld penned a sequel to the book called Loyalty Rules! and released a revised edition of the original work.


  1. ^ Gunnarsson, Claes; Jonsson, Seth (2003). "Charge the relationships and gain loyalty effects: Turning the supply link alert to IT opportunities". European Journal of Operational Research. 144 (2): 257–269. doi:10.1016/S0377-2217(02)00392-2.
  2. ^ [1] Hughes, Arthur Middleton, "Measuring the Loyalty Effect," Direct Magazine, 1998
  • Reichheld, Frederick F. The Loyalty Effect, Harvard Business School Press, 1996. (Revised 2001)
  • Reichheld, Frederick F. Loyalty Rules!, Harvard Business School Press, 2001.

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