Luciano Huck

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Luciano Huck
Luciano Huck 2 cropped.jpg
Huck at the Brazilian Day in Miami
Born Luciano Grostein
(1971-09-03) September 3, 1971 (age 45)
São Paulo, São Paulo

Luciano Huck, 44, is a Brazilian celebrity and TV host. For the past sixteen years, he has hosted “Caldeirão do Huck” (literally, Huck's Calderon), aired every Saturday on Brazilian network RedeGlobo, with audience of about 18 million people per program. The show tops all viewing ratings of its time slot and is broadcast to the entire Brazilian territory, as well as to 114 countries via Globo International. In addition to his career in the entertainment industry, Huck founded Joá Investimentos, an investment fund focused on technology and lifestyle start-up companies. Huck is the founder and chairman of Instituto Criar de TV, Cinema e NovasMídias, non-profit whose mission is to promote youth professional, social and personal development by filmmaking. Established in 2004.


At 20, Luciano Huck worked as an intern at Brazilian advertising agency W/Brasil, run by adman Washington Olivetto. Together with friends, he also opened Cabral, a successful bar in São Paulo. Luciano Huck was also an intern at advertising agencies DM9, run by Nizan Guanaes, and Talent.

At 22, Luciano Huck was invited by Fernão Lara Mesquita, director of newspaper Jornal da Tarde, to write a society page for the paper, entitled “Circulando” (literally, Circulating).[2] Luciano Huck also started working on a show aired by radio network Rádio Jovem Pan.

Luciano Huck debuted on television in 1994, with a feature of TV show “Perfil”, with Otávio Mesquita.

At 24, his society page became a TV Show, also called Circulando, aired on network CNT Gazeta.[3]

In September 1996 came his solo debut on TV, with TV show “H” on network Rede Bandeirantes de Televisão; Luciano Huck was also the host of radio show Torpedo, still on network Jovem Pan.

At 27, Luciano Huck left the newspaper to work full-time on TV show “H”.[2]

Luciano Huck joined network Rede Globo in September 1999, to host Caldeirão do Huck.[4] On April 8, 2012, Caldeirão do Huck celebrates its twelfth year on air.

Huck received the Prêmio Extra de Televisão award for Best TV Host for six consecutive years,[5] accolade organized by Rio de Janeiro newspaper Extra, similar to the People’s Choice Awards (2011, 2010, 2009, 2008, 2007 and 2006). In turn, Caldeirão do Huck received the same award, as Best Variety Show, for nine years (2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004 and 2003), including an Outstanding Award for feature Soletrando (a type of Spelling Bee contest) in 2007.[6]

In addition, Huck stars in several TV ads for top companies such as P&G, Coca-Cola and Brazilian bank Itaú.[7]

Luciano Huck is the founder and chairman of Instituto Criar de TV, Cinema e Novas Mídias[8] an NGO whose mission is to promote youth professional, social and personal development by means of filmmaking. Established in 2004, 1,150 youths have been a part of its educational program.

Thanks to Instituto Criar, Luciano Huck was one of the nominees of the Premio Empreendedor Social 2007[9] a social entrepreneurism award given by newspaper Folha de S.Paulo and Fundação Schwab, whose purpose is to identify leaders of cooperatives, social companies (from the private sector, and which distribute profit to help society), NGOs and individuals that develop innovative and sustainable ideas for collective benefit.

In 2011, Luciano Huck was honored in the IX Brazil Foundation Annual Gala held in New York for his important contribution to the third sector with Instituto Criar.[10][11]

In 2011, he dubbed Flynn Rider in the animation feature film Tangled (released in Brazil only, in 2011).[12]

On December 2, 2012, Luciano Huck was caught drinking and driving. He refused to take the breathalyzer test.[13]

In 2014, Huck was the ambassador the “Olimpiada do Conhecimento”, a knowledge bowl-type competition organized by SENAI, which is the leadingprofessional education event in the Americas.

Huck is also a movie producer of films such as “Casa de Areia” launched in 2005 and directed by Andrucha Waddington ; “Era umaVez”, of 2008, directed by Breno Silveira  ; and “Na quebrada”, of 2014, directed by Fernando Grostein(18).

In 2015, Huck playeda role in hit comedy “Até que a sorte os separe 3”.

Social Networks[edit]

In 2009, Huck was the first Brazilian to have one million followers on Twitter, in only four months. Nowadays, 11.9 million people follow his tweets (@LucianoHuck)(T), circa 15.7 million people have liked his Facebook page and 7,5 million follow him on Instagram (@lucianohuck)(F)