Luciano Huck

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Luciano Huck
Luciano Huck 2 cropped.jpg
Huck at the Brazilian Day in Miami
Born Luciano Grostein
(1971-09-03) September 3, 1971 (age 45)
São Paulo, São Paulo
Years active 1995–present

43, is a Brazilian TV host celebrity, speacher and some of the Brazilian's most dynamic investor and entrepreneur. For the past sixteen years, he has hosted "Caldeirão do Huck" (literally, Huck's Calderon), aired every Saturday on Brazilian network Rede Globo, with audience of about 18 million people per program. Caldeirão do Huck The show tops all viewing ratings of its time slot and is broadcast to the entire Brazilian territory, as well as to 114 countries via Globo International. The main difference between Huck's TV show and other entertainment at TV is the purpose behind the attractions. There is an intention to send a strong message of protagonist, high impact social initiatives and empowerment. In addition to his career in the entertainment industry, Huck founded Joá Investments, an investment fund focused on technology and lifestyle start-up companies. Moreover, Huck is the founder and chairman of Instituto Criar for TV, Movie and New Medias, non-profit whose mission is to promote youth professional, social and personal development by filmmaking. Established in 2004, 1,600 youth have been a part of its educational program. Instituto Criar The main characteristic of the Huck personality is that people trust his messages, he "walk the talk" showing in the social media what he believes and as a result in 2009, Huck was the first Brazilian to have one million followers on Twitter, in only four months. Nowadays, 12.3 million people follow his tweets (@LucianoHuck), circa 16.7 million people have liked his Facebook page and 9,7 million follow him on Instagram (@lucianohuck).


Luciano Huck was born on September 3, 1971, São Paulo. He is the son of jurist Marcelo Hermes Huck and urbanist Marta Dora Grostein. Luciano is Jewish and has Bachelor of Law degree from the University of São Paulo( USP) At his first experience he was been intern at Brazilian advertising agencies as W/Brasil, At 22, DM9, run by Nizan Guanaes, and Talent. At the same time, Huck launched his career as entrepreneur when together with friends, he opened Cabral, a successful bar in São Paulo. It was the beginner his entrepreneurial career path. [2] The first direct connection with communication was as a writer at a Jornal da Tarde newspapper, at Circulating (Circulando).[3] His job was to write about behavior and entertainment. Luciano Huck also started working on a radio show aired by Rádio Jovem Pan. Luciano Huck debuted on television in 1994 with a feature on TV show “Perfil”, with Otávio Mesquita. At 24, his society page Circulando became a TV show under the same name, aired on network CNT Gazeta.
Producing High Impact Television In September 1996 came his solo debut on TV, with TV show “H” on Rede Bandeirantes de Televisão; Luciano Huck was also the host of radio show Torpedo on Rádio Jovem Pan. At 27, Luciano Huck left the newspaper to work full-time on TV show “H”. Luciano Huck joined Rede Globo, (Grupo Globo is a set of companies that have as their mission inform, entertain and contribute to education in the country through quality content.) network in September 1999, to host Caldeirão do Huck. On April 8, 2012, Caldeirão do Huck celebrated its sixteenth year on air.
Celebrity Endorse
Huck stars in several TV ads for renowned multinational companies as Coca-Cola Company, Nissan, P&G and the biggest Brazilian companies as bank Itaú and BRF – Perdigão.
Itau: [1]
P&G: [2]
Coca-cola: [3]
Nissan: [4]
Perdigão: [5]

Social Entrepreneur
Luciano Huck is the founder and chairman of Instituto Criar, non-profit whose mission is to promote youth professional, social and personal development by means of filmmaking. 1,600 youth have enrolled in its educational program since it was established in 2004.

Luciano is recognized in Brazil as nonstop 24/7-man.
During these years he:
– wrote a book entitled “Na terra, no céu, no mar” (On Land, Sky and Sea) about his trips worldwide shooting features for Caldeirão do Huck,
– dubbed Flynn Rider in the animation feature film Tangled,
– produced films such as “Casa de Areia” launched in 2005 and directed by Andrucha Waddington; “Era uma Vez”, of 2008, directed by Breno Silveira; and “Na quebrada”, of 2014,directed by Fernando Grostein.
– spoke at Zeitgeist, Endevor, Facebook, YPO, Google,…
– was chosen member of a jury for Google Impact Challenge in Brazil
– was the ambassador the “Olimpiada do Conhecimento”, a knowledge bowl-type competition organized by SENAI, which is the leading professional education event in the Americas.

Social Networks[edit]

In 2009, he made history by having the first Brazilian Twitter account to attract 1 million followers, in only four months. 12.3 million people follow his tweets (@LucianoHuck), 16.7 million people have liked his Facebook page 9,7 million follow him on Instagram (@lucianohuck).


Huck received the Prêmio Extra de Televisão award for Best TV Host for 8 consecutive years, an accolade organized by Rio de Janeiro newspaper Extra, and it is similar to the People’s Choice Awards (2013, 2012, 2011, 2010, 2009, 2008, 2007 and 2006).
Caldeirão do Huck also received the same award as Best Variety Show for 9 years (2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004 and 2003), including an Outstanding Award for feature Soletrando (a type of Spelling Bee) in 2007.[5]

Social Entrepreneur Award 2007 for Instituto Criar from “Folha de São Paulo” Newspaper and Schwarb Foundation

In 2010, Nickelodeon Kids' Choice Awards, for Help Your World Award
In 2011, Luciano Huck was honored at the IX Brazil Foundation Annual Gala held in New York for his important contribution to the third sector via Instituto Criar.
[7] [8]

Personal life[edit]

An avid sportsman, he is triathlete, likes bike and kitesurf.
At 2015, a plane carrying Luciano Huck, Angelica and three children of her made an emergency landing in Campo Grande ( MS ) on Sunday morning. The aircraft, Embraer model 820 C, took off from Cayman Resort in the and went on to Campo Grande, on a 230 kilometer journey, when he suffered a failure and made an emergency landing . The family was referred to the hospital Santa Casa de Campo Grande, where he received care in the orthopedic sector but without a serious injury. All this strong experience made huge impact on his life making him intensify his transformational of owning every second that this world could give him with meaningful time.



Year Title Character Note TV channel
1995 Circulando Columnist / Presenter CNT Gazeta
1996–2000 Programa H Presenter Rede Bandeirantes
2000 – present Caldeirão do Huck Presenter Rede Globo
2004 Cabocla Xexeú Special guest Rede Globo
2004 Quebrando a Rotina Presenter Rede Globo
2008 Beleza Pura Himself Special Guest Rede Globo
2009 Himself Season 2 Rede Globo
2010 As Cariocas Augusto César Episode: "A Traída da Barra" (Season 1, Episode 10) Rede Globo
2011 Fina Estampa Himself Special Guest Rede Globo
2012 Cheias de Charme Himself Special Guest Rede Globo
2013 Amor à Vida Himself Special Guest[9] Rede Globo
2014 Geração Brasil Himself Special Guest Rede Globo


Year title Paper
1999 Xuxa Requebra Presenter
2001 Xuxa e os Duendes Tomate
2004 Um Show de Verão Marcelo
2005 Turma da Mônica em Cine Gibi Himself
2009 Xuxa em O Mistério de Feiurinha Príncipe da Rapunzel
2010 Enrolados Flynn Rider (voz)
2011 Quebrando o Tabu Himself
2012 Breaking the Taboo Himself
2014 Na Quebrada Himself
2015 Até Que A Sorte Nos Separe 3: A Falência Final Himself